Topgolf Goes To Canada

 

Topgolf and Cineplex Announce Partnership to Bring Sports Entertainment Venues to Canada
Cineplex will open multiple Topgolf venues across Canada

DALLAS and TORONTO, July 26, 2017 /PRNewswire/ — Global sports entertainment leader Topgolf® and Cineplex (TSX: CGX), a leading entertainment and media company, today announced an exclusive partnership that will bring Topgolf’s sports entertainment experience to Canada. The joint venture will see the opening of multiple Topgolf venues in markets across the country during the next several years.

“Throughout the years, Canada has been the top-requested country among our fans asking us to expand outside the United States,” said Topgolf Entertainment Group Co-Chairman and CEO Erik Anderson. “We’re thrilled to continue our growth in North America and introduce Topgolf as a destination for entertainment and socializing where Canadians can play golf even when there’s snow on the ground.”

“We continue to identify new opportunities to grow and diversify our business and are very pleased to introduce this incredible entertainment and sports concept to Canadians,” said Cineplex President and CEO Ellis Jacob. “As one of the country’s leading entertainment companies, this relationship with Topgolf is a natural extension of our business and leverages our existing expertise, experience and infrastructure in the Canadian market.”

Through the premium experience of play, food and music, Topgolf inspires people of all ages and skill levels – even non-golfers – to come together for playful competition. Guests can enjoy point-scoring golf games using microchipped balls that instantly score themselves, showing players the accuracy and distance of their shots on a TV screen in their hitting bay. Topgolf locations are typically three-level, 65,000-square-foot venues that feature a chef-driven menu, top-shelf drinks, big screen TVs and music in climate-controlled hitting bays for all-seasons comfort. Year-round programming includes events for kids and families, social leagues, groups, golf tournaments and instruction.

Cineplex will manage the venues’ day to day operations, working closely with Topgolf to ensure the best guest experience in Canada. Predominately known as Canada’s largest and most innovative film exhibitor, Cineplex operates in the film entertainment and content, amusement and leisure, and media sectors. In addition to welcoming more than 75 million guests annually through its circuit of 164 theatres across Canada, it also owns and operates The Rec Room, Canada’s social destination for eats and entertainment, and an online eSports platform. Cineplex is also one of America’s largest providers of amusement games and arcade solutions.

“Cineplex has decades of experience running high-volume entertainment businesses, which makes them the perfect partner for Topgolf,” said Topgolf International COO Zach Shor. “Their company culture and expertise with real estate, location based entertainment and multi-unit operations will be major assets as we work together to introduce Topgolf in Canada.”

With 33 successful venues already operating in the United States and United Kingdom, Topgolf and Cineplex are planning potential locations in large urban centres across Canada. Financial terms of the partnership were not disclosed.

About Cineplex
A leading entertainment and media company, Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors. As Canada’s largest and most innovative film exhibitor, Cineplex welcomes 75 million guests annually through its circuit of 164 theatres across the country. Cineplex also operates successful businesses in digital commerce (CineplexStore.com), food service, alternative programming (Cineplex Events), cinema media (Cineplex Media), digital place-based media (Cineplex Digital Media) and amusement solutions (Player One Amusement Group). It also operates a location based entertainment business through Canada’s newest destination for ‘Eats & Entertainment’ (The Rec Room), and an online eSports platform for competitive and passionate gamers (WorldGaming.com). Additionally, Cineplex is a joint venture partner in SCENE, Canada’s largest entertainment loyalty program.

Proudly recognized as having one of the country’s Most Admired Corporate Cultures, Cineplex employs over 13,000 people in its offices across Canada and the United States. To learn more, visit Cineplex.com or download the Cineplex App.

About Topgolf
What started with twin brothers developing a technology to make golf scoring fun, has turned into a global brand focused on connecting people in meaningful ways. Today, Topgolf continues to blend technology and entertainment, golfers and non-golfers, children and adults – to create an experience that makes socializing a sport for everyone. No matter the occasion or who you share it with, we believe every great time starts with play, is fueled by food and beverage, moved by music and made possible through community. Every Topgolf venue features dozens of high-tech, climate-controlled hitting bays for year-round comfort, a chef-inspired menu for year-round deliciousness and hundreds of Associates eager to help create the moments that matter. With 33 venues entertaining more than 10.5 million Guests annually, original content shows, next-gen simulator lounges, competitive tours, pop-up social experiences and the world’s largest digital golf audience, Topgolf is truly everyone’s game. To learn more and view exclusive digital content, follow @Topgolf or visit www.topgolf.com.

Topgolf Recycles Golf Equipment to Entertain Military Troops

Topgolf Recycles Golf Equipment to Entertain Military Troops

Topgolf donated 11,000 clubs and 21,000 balls in 2016 for U.S. military entertainment through charity organization Bunkers in Baghdad

DALLAS – Feb. 22, 2017 – Global sports entertainment leader Topgolf® is putting its gently used golf equipment to good use. Today the company formally announced its partnership with Bunkers in Baghdad, a New York-based charitable organization that ships supplies to overseas troops seeking leisure-time entertainment and/or physical rehabilitation.  

In 2016, Topgolf donated 11,000 left- and right-handed golf clubs, 600 yards of turf squares and 21,000 golf balls to the charity. Topgolf will continue this equipment recycling initiative in 2017 as the company aims to open seven new venues this year.

“We are honored to partner with Bunkers in Baghdad to recycle our golf balls, clubs and turf and provide our military troops with a fun way to relax during their leisure time,” said Topgolf Entertainment Group Co-Chairman and CEO Erik Anderson. “We’ve received photos and notes from troops stationed all over the world using our equipment, and it’s a privilege to share a small piece of Topgolf with these soldiers who are bravely serving our country.”

Topgolf inspires people of all ages and skill levels – even non-golfers – to come together for playful competition. With 31 venues entertaining 12.2 million Guests annually and the world’s largest digital golf audience, Topgolf creates unforgettable, shared experiences through actively engaged associates and guests.

In addition to Bunkers in Baghdad, Topgolf is partnered with Folds of Honor to fundraise for educational scholarships for children and spouses of disabled or fallen service members. The company also offers a Heroes Discount to active-duty service members and veterans at all of its venues nationwide.

“The idea behind Bunkers in Baghdad is simple: we collect and ship golf equipment to our troops and vets around the world. Bunkers is busier than ever, and our partnership with Topgolf was really a blessing last year,” said Joe Hanna, founder of Bunkers in Baghdad. “Our troops truly appreciate anything we send them – especially a little slice of home. The majority of feedback we hear from our soldiers is, ‘Thank you for not forgetting about us.’”

About Bunkers in Baghdad

Bunkers in Baghdad is a not-for-profit charity that collects and sends new and used golf balls, clubs and equipment to US troops currently deployed in Afghanistan and 60 other countries around the world, as well as wounded warriors in all 50 US states. To date, Bunkers in Baghdad has shipped close to 8 million balls and more than 600,000 golf clubs to aid in recreation and rehabilitation from injuries. It also partners with 450 schools around the country through its Bunkers Buddies program, in which students write letters and send care packages to deployed troops, participate in fundraising activities, and organize equipment drives.

About Topgolf

“Whose ball went farther?” That simple question, asked out of age-old sibling rivalry, motivated twin brothers Steve and Dave Jolliffe to invent the world’s first microchipped golf ball. The ball was the genesis for Topgolf games in which players aim for giant dartboard-like targets on an outfield and get instant feedback on the accuracy and distance of their shots. Today, Topgolf is inspiring people of all ages and skill levels – even non-golfers – to come together for playful competition. Topgolf also brings interactive experiences to the community that facilitate shared moments and deep relationships through Topgolf U golf lessons, weekly leagues, The Topgolf Tour competition, KidZone parties, social and corporate team-building events, and the World Golf Tour (WGT) app. Each venue features high-tech, climate-controlled hitting bays for year-round comfort, delicious food and beverage, live events, music, hundreds of HDTVs and outstanding hospitality. With 31 venues entertaining 12.2 million Guests annually and the world’s largest digital golf audience, Topgolf is creating the best times of your life both in-venue and online. To learn more about Topgolf, follow @Topgolf or visit www.topgolf.com.

WE ARE GOLF, Topgolf Expand Partnership for National Golf Day 2016

we are golfWE ARE GOLF, Topgolf Expand Partnership for National Golf Day 2016

Free Lessons Offered at Topgolf’s 21 Venues on May 18
(ST. AUGUSTINE, Fla.) – WE ARE GOLF – a coalition of the game’s leading associations and industry partners – today announces it will once again partner with Topgolf for National Golf Day 2016, offering free golf lessons at the company’s 21 venues nationwide.

Taking place on Wednesday, May 18, Topgolf is attempting to set a company record for most golf lessons taught in one day. Any guest who visits a location on May 18 will receive a free five-minute golf lesson. Slow-motion video swing analysis through the Topgolf U instructional program is also available.

“Last year’s partnership with Topgolf engaged thousands of its guests who are not core golfers and may not have been aware of National Golf Day and the impact of the game across America,” says Steve Mona, CEO of World Golf Foundation. “Through Topgolf, we are able to reach millennials and engage new audiences by showing how golf is fun, young and cool.”

New for this year, WE ARE GOLF will host a “National Golf Day Launch Party” on Tuesday evening, May 17, at the Hawk ‘n’ Dove on Capitol Hill and Topgolf will serve as a partner, providing giveaways to attendees.

“We are proud to celebrate the golf industry on National Golf Day by offering our guests a fun, free and easy way to improve their swing,” said Topgolf Entertainment Group Co-Chairman and CEO Erik Anderson. “With the recent relaunch of our Topgolf U instructional program, Topgolf is doubling down on our commitment to help grow the game by exposing our guests to the sport in a high-energy, innovative and non-intimidating atmosphere.”

For National Golf Day’s ninth consecutive year, golf industry leaders will meet with Members of Congress, the Executive Branch and federal agencies to discuss golf’s nearly $70 billion economy, $4 billion annual charitable impact and many environmental and fitness benefits. Throughout the day, participants will share stories about the game’s 15,000-plus diverse businesses, impact on nearly two million jobs across America, tax revenue creation, tourism and ecological value.

National Golf Day in April 2015 was the most successful to date with more than 100 Congressional meetings in one day. Globally, the #NGD15 Twitter campaign eclipsed 37.6 million impressions and reached 19.8 million accounts, including 3.3 million users in a one-hour span.

To join the conversation, visit the WE ARE GOLF social media hub. Use #NGD16 and @wearegolf on Facebook, Twitter and Instagram to show your support for the industry and share why golf is more than a game to you.

About WE ARE GOLF

WE ARE GOLF, created in 2010, is an industry coalition that communicates the economic, charitable and environmental impact of golf, as well as the health and wellness benefits of the game and the affordability and accessibility of golf, to Members of Congress, the Executive Branch and regulatory agencies. The goal of WE ARE GOLF is to ensure that laws and regulations that impact the golf industry are equitable and appropriate to an industry that generates nearly $70 billion in economic impact annually, impacts close to two million jobs and generates nearly $4 billion in charitable giving each year.

For more information, please visit www.wearegolf.org.

About Topgolf

Topgolf is a global sports entertainment community creating the best times of your life, with 24 locations serving 8 million guests annually. Players hit golf balls containing computer microchips that track each shot’s accuracy and distance while awarding points for hitting targets on the outfield. Each venue offers an upscale and playful experience, featuring an impressive food and beverage menu, music, games, climate-controlled hitting bays, and hundreds of HDTVs. Topgolf also brings fun, interactive experiences to the community through its Topgolf U lessons, leagues, tournaments, KidZone parties, and social and corporate events.

To learn more about Topgolf, follow @Topgolf or visit www.topgolf.com.