Appreciation for Tradition and Innovation Exhibited by Celebration of
Two Major Anniversaries Plus New ‘Power Clinic,’ More Golf Boards, State-of-the-Art Golf Carts
Opened in 1966, The Heather course at Boyne Highlands Resort will celebrate its 50th anniversary. Designed by Robert Trent Jones, Sr., The Heather’s opening is widely credited as the spark that started the northern Michigan golf boom. Consistently ranked among the state’s Top 20 layouts, The Heather is one of four courses helping Boyne Highlands rank as the U.S.’s favorite “Golf Resort for Value” in Golf.com’s inaugural “Golfers’ Choice Awards.”
BOYNE Golf plans to roll out several anniversary-themed promotions in the coming months. The first is $50 rounds on The Heather on June Thursdays after 1 p.m. The offer must be booked on online:www.boyne.com/golf/Heather50 (Promo Code: Heather50th).
Not to be outdone, Bay Harbor Golf Club – which brought the first lakeside, five-star resort golf experience to the region – will commemorate its 20th year in operation. With three distinct nine-hole courses all designed by Arthur Hills (The Links, The Preserve and The Quarry), Bay Harbor Golf Club is regularly ranked among the country’s Top 100 courses by Golf Digest and GOLF Magazine.
“We’re excited to memorialize two of the most important events in the evolution of the BOYNE Golf brand,” says Bernie Friedrich, Boyne Resorts’ senior vice president of golf and resort sales. “The Heather put northern Michigan on the map as more than just a winter sports escape, while the opening of Bay Harbor Golf Club elevated the region to a national golf destination.”
BOYNE Golf Academy will once again offer a full menu of instruction programming, including its newPower Clinic, which will focus on techniques to hit the ball further off the tee. Scheduled for June 11, July 9, July 23 and August 6, the one-day sessions are capped at a 4:1 student-to-instructor ratio and priced at $799 per person. They include a comprehensive evaluation using the Academy’s GEARS Golf system, swing analysis on a TrackMan launch monitor, Titleist Performance Institute (TPI) physical assessment, round of golf with on-course instruction, and more.
Further evidencing BOYNE’s reputation for embracing golf innovation are the return of GolfBoards to Boyne Highlands and introduction of 140 new state-of-the-art EZ-GO carts at Boyne Highlands (80) and Boyne Mountain (60).
GolfBoarding is an entirely new way to traverse the golf course. The four-wheel drive board allows users to turn by simply transferring their body weight in a carving motion akin to snowboarding or surfing. GolfBoards will once again be available to golfers playing the Donald Ross Memorial and The Moor courses.
The new EZ-GO RXV golf carts offer the latest advances in cart technology, including a USB port to recharge mobile phones, rangefinders, iPads, and other small electronics.
Adds Friedrich: “We strive to balance a deep appreciation for our heritage and the game’s traditions with the realities of 21st century life. The BOYNE Golf calling card is delivering a golf experience that’s enjoyable for players of all skill levels and sensibilities.”
BOYNE Golf is comprised of three properties:
Boyne Highlands Resort
- Arthur Hills (18) – Tumbling terrain and wide fairways deliver enjoyment for all skill levels
- Donald Ross Memorial (18) – Replicates classic, memorable holes created by namesake
- The Heather (18) – Flawlessly-conditioned Robert Trent Jones design appeals to purists
- The Moor (18) – Traditional layout highlighted by a variety of dogleg holes
- Bay Harbor Golf Club
- The Links (9) – Setting on windswept cliffs along coastline evokes game’s ancient roots
- The Preserve (9) – Tree-lined holes dominate before dramatic lakefront finish
- The Quarry (9) – Distinctively nestled in abandoned shale quarry
- Crooked Tree Golf Club (18) – Recently redesigned Nos. 16-18 enhance playability and charm
- The Alpine (18) – Fun and fair; annual host of Michigan PGA Tournament of Champions
- The Monument (18) – Panoramic vistas combine with hole-by-hole tribute to golf history
More information:www.BOYNEGolf.com, info@BOYNE.com, 844.634.5315
About BOYNE Golf
BOYNE Golf offers the largest collection of courses (10) in the Midwest shared among three resorts in northwest Michigan’s Petoskey area:Boyne Highlands Resort in Harbor Springs, Boyne Mountain Resort in Boyne Falls, and The Inn at Bay Harbor – A Renaissance Golf Resort in Bay Harbor. Golfers play up to 72 holes daily thanks to the region’s long daylight hours and ideal temperatures. With courses suited to a wide range of playing abilities, accommodations for every taste and budget, world-class amenities and memorable off-resort attractions, BOYNE is a premier destination for vacationing golfers, families and meeting planners.