Bridgestone

5 Bridgestone Golf Balls Earn Gold Medals in 2019 Golf Digest Hot List

COVINGTON, Ga. – (April 2, 2019) – Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today that 5 of its 2019 premium golf ball models received gold medal designation in the 2019 Golf Digest Golf Ball Hot List, including its ground-breaking, newly launched e12 SOFT golf balls. 

In the Over $35 category, Bridgestone’s award-winning TOUR B series (which includes four primary models – TOUR B X, TOUR B XS, TOUR B RX and TOUR B RXS) added to its trophy case with all 4 balls yielding Hot List gold.  The TOUR B family, which replaced the company’s popular B330 line, provides golfers with exceptional feel, accuracy and distance. Bridgestone utilized the data from measuring more than 2.5 million swings in the R&D process to determine how specific design characteristics benefit different types of players.  The fruits of this labor showed as Bridgestone’s TOUR B was the only golf ball family to earn 5-star ratings (the highest a product can get) in both the innovation and performance categories. 

In the $26-35 price point category, Bridgestone’s newly launched e12 SOFT took home gold as well.  In fact, the e12 SOFT was 1 of only 2 surlyn covered balls to earn gold in the category.  The new e12 SOFT builds off of the innovative 3-piece, surlyn construction of the popular e6 golf ball with an added dimension of power coming from the new active acceleration mantle layer.  The e12 SOFT was unveiled at the 2019 PGA Merchandise Show to tremendous fanfare, which showed, as the ball earned the 2^nd highest demand score in the mid-tier category. 

“At Bridgestone Golf we have a larger body of data on consumer golf swings than any of our competitors by a wide-margin, thanks to our pioneering Ball Fitting program that was launched 12 years ago,” said Elliot Mellow, Golf Ball Marketing Manager – Bridgestone Golf.  “We use that data to design a wide array of golf balls to fit golfers of all stripes from Tour stars like Tiger Woods to weekend recreational players trying to break 90.  The fact that Golf Digest has recognized us for driving innovation in the golf ball category in 2019, awarding 5 of our balls with gold medals, is additional validation of our approach.”    

For more information on the company’s entire offering of golf balls and for help selecting the right ball for you, visit bridgestonegolf.com.

About Bridgestone Golf

Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over 2.1 million fittings via a combination of live-fitting, online selection and its B-FIT App.  The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Bryson DeChambeau and Lexi Thompson.  Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information:  bridgestonegolf.com.

Bridgestone Golf Utilizes 12-years Of Ball-Fitting Data To Build Balls With Unparalleled Distance and Forgiveness– e12 SOFT and e12 SPEED

COVINGTON, Ga. – (January 22, 2019) – Bridgestone Golf, the #1 Ball-Fitter in Golf, unveiled today its innovative e12 family of golf balls, using 12 years of proprietary ball-fitting data to take distance and accuracy performance to a new level.  The e12 family of balls builds upon the 3-piece, surlyn construction, spin-reducing forgiveness of Bridgestone’s popular e-series, now with more power than ever before.

The e12 family includes two models – e12 SOFT and e12 SPEED – delivering increased firepower off the tee and reduced sidespin for players who need it most.  Both of the e12 balls feature Bridgestone’s proprietary new Active Acceleration Mantle layer as a key component of their 3-piece construction.  The Active Acceleration Mantle is comprised of a new High Performance Polymer material that provides increased thrust and higher initial velocity at impact, while allowing Bridgestone to soften the core for greater forgiveness and enhanced feel.  In addition, each of the balls utilizes Bridgestone’s Delta Wing Dimple pattern for less drag and optimized aerodynamics. The e12 SOFT is designed specifically for players with less than 105 mph swing speeds who fight sidespin challenges, while the e12 SPEED is intended for higher swing speed players (greater than 105 mph) who struggle with accuracy off the tee.

“With the benefit of 12 years of ball-fitting data, we have amassed an incredible body of data that has allowed our R&D engineers to pinpoint specifically what causes players to lose distance and accuracy in golf ball construction,” said Elliot Mellow, Golf Ball Marketing Manager, Bridgestone Golf.  “Contrary to the traditional school of thought in golf ball design, where power comes solely from the core, our new Active Acceleration Mantle actually allows us to derive additional power from the mantle layer to boost distance. We’ve created the ‘holy grail’ of distance performance golf balls – a 3-piece surlyn construction that minimizes sidespin to provide ultimate forgiveness, while delivering velocity needed to ensure maximum distance.”

The Bridgestone e12 SOFT and e12 SPEED balls will hit retail on February 15^th, 2019 and feature a street price of $29.99 per dozen.  In addition to the classic white version, the e12 SOFT will also be available in bright Matte Green, Matte Red and Matte Yellow colors.

In addition to the new e12 SOFT and e12 SPEED, Bridgestone Golf has a diverse portfolio of golf balls, designed based on information gleaned through ball-fitting, to meet the needs of a wide range of player performance characteristics, including the popular TOUR B series. For more information on the company’s entire offering of golf balls and for help selecting the right ball for you, visit bridgestonegolf.com.

About Bridgestone Golf

Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over 2.1 million fittings via a combination of live-fitting, online selection and its B-FIT App.  The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Bryson DeChambeau and Lexi Thompson.  Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information:  bridgestonegolf.com.

(COVINGTON, GA) – Bridgestone Golf – innovator of premium golf balls, clubs and accessories – unveils the e6 SOFT Lady Edition, featuring a pearl white finish and pink Bridgestone marking, side stamp and packaging. The new model is available now at www.bridgestonegolf.com and select retailers nationwide.

The e6 SOFT is among the most popular models in the company’s extensive catalog. It is designed as a high-performance ball with soft feel that produces incredibly straight distance by lowering side spin in drivers and long irons. Control and touch around the green are excellent thanks to advanced mantle and cover properties, while distance and accuracy are further enhanced because Delta Dimple Technology minimizes air resistance.

“Female buying power has increased almost three-fold since we launched the e6 Series and we wanted to make sure we are providing options that meet the preferences of a wide variety of golfers,” says Elliot Mellow, Golf Ball Marketing. “Unlike competitors, we don’t advocate that most recreational golfers play a Tour level ball, rather we engineered the e6 series to benefit players looking to hit more fairways thanks to a more forgiving golf ball.”

The e6 series, consisting of the e6 SOFT and e6 SPEED, is designed to help players find the fairway more frequently in order to set up scoring opportunities. They are ideal for mid-level golfers seeking outstanding performance in a variety of areas. While both are engineered to provide accuracy by reducing side spin, the e6 SOFT caters to players seeking a specific feel, while the e6 SPEED is built for distance.

Beyond the e6, Bridgestone Golf designs a diverse portfolio of golf balls to meet the needs of all players, including the TOUR B X, TOUR B XS, TOUR B RX, TOUR B RXS, Extra Soft and Lady. More information on the company’s ball, club and accessories offerings are available at www.bridgestonegolf.com.

In order to help customers find the perfect ball for their games, Bridgestone offers two quick, easy and comprehensive fitting options:

• BFIT Golf Ball Fitting App – Free to download, the app turns the iPhone into a mobile launch monitor by utilizing the camera to analyze the user’s swing and recommend the best Bridgestone ball for his or her game.

• New Online Fitting Tool – Available at www.bridgestonegolf.com, it accommodates the full spectrum of players. The “Quick Fit” option easily determines the best ball for novices while the in-depth “I Know My Game” presents detailed questions to assist experienced golfers to find the perfect fit. The “I’ve Been Measured” path allows users to input launch monitor data, ensuring the most accurate recommendation possible.

Bridgestone Golf’s professional staff includes 14-time Major Championship winner Tiger Woods, FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, rising stars Bryson DeChambeau and LPGA stars Lexi Thompson and Cheyenne Woods.

About Bridgestone Golf

Bridgestone Golf, Inc. is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands. The company started making golf balls in 1935 and, as the world’s largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. Customer swing and related data, captured through its popular, nationwide ball-fitting program, advises continuous advancement of ball technology. Bridgestone Golf, Inc. is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.

More information: bridgestonegolf.com.

 

Bridgestone Golf’s TOUR B X and XS Golf Balls Now Available in Yellow

New Models Meet Growing Demand Among Low-Handicap Players Seeking Colored Options

(COVINGTON, GA) – Bridgestone Golf – innovator of premium golf balls, clubs and accessories – announces its popular TOUR B X and XS golf balls are now available in yellow and can be purchased exclusively through www.bridgestonegolf.com.

The original white versions were at center stage during the thrilling conclusion of yesterday’s Valspar Championship at Innisbrook Resort and Golf Club, as Bridgestone Golf staff players and TOUR B users Tiger Woods (XS) and Brandt Snedeker (X) vied for the title. In only his fifth official PGA TOUR start since switching to Bridgestone golf balls, the 42-year-old Woods recorded a runner-up finish, his best showing since 2013.

This limited rollout is part of a trial program for the U.S. market that follows growing consumer demand. Sharing identical performance characteristics with the white versions, the yellow X and XS golf ball are designed to meet the performance needs of low-handicap players. Both provide excellent spin and greenside control due to a soft urethane cover formulation, while increased distance comes from enhanced aerodynamics and an improved 330 Dual Dimple design.

Among Bridgestone Golf’s best-selling models, the TOUR B X appeals to players seeking reduced driver spin for increased accuracy off the tee and the XS provides added friction for enhanced feel and control thanks to a softer cover and lower compression.

“Our market research indicates colored golf ball sales in the U.S. now represent over 20% of total ball sales,” says Elliot Mellow, Marketing Manager at Bridgestone Golf. “However, there is a void of colored options for low handicap golfers. Our TOUR B models outperform anything on the market and we want to ensure that avid players who have specific aesthetic and optical preferences can experience the superior performance of Bridgestone golf balls.”

Beyond the TOUR B X and XS models, Bridgestone currently offers colored variants in its TOUR B RX, e6 SPEED & SOFT, Extra Soft, and Lady golf balls.

The TOUR B Series represents Bridgestone’s most technologically advanced golf balls to date. During development, company engineers used data from more than 3 million in-person and online ball fittings, combined with insights from leading third-party industry sources, to identify the needs of specific player types. They then drew on more than 800 golf ball patents to determine which proprietary technologies would most benefit each of the golfer personas identified.

Four models make up the TOUR B line – X, XS, RX and RXS (each $44.99) – which provide unmatched feel, accuracy and distance. In order to help customers find the perfect ball for their games, Bridgestone offers two quick, easy and comprehensive fitting options:

• BFIT Golf Ball Fitting App – Free to download, the app turns iPhones into a mobile launch monitor by utilizing the camera to analyze the user’s swing and recommend the best Bridgestone ball for their game.
• New Online Fitting Tool – Available at www.bridgestonegolf.com, it accommodates the full spectrum of players. The “Quick Fit” option easily determines the best ball for novices, while the in-depth “I Know My Game” offers detailed set of questions to aid experienced golfers in finding the perfect fit. Finally, the “I’ve Been Measured” path allows users to input launch monitor data, ensuring the most accurate recommendation possible.

Each TOUR B Series golf ball features the proven characteristics that have made Bridgestone Golf among the most respected names in the industry. The benefits of these features include:

• Accuracy – Gradational core provides optimal energy transfer to create low side-spin and high ball velocity for incredible distance and accuracy gains
• Consistency – Seamless cover design utilizes injection molding technology to stabilize ball flight on all shots
• Distance – Aerodynamically superior dimple profiles provide different player types with vastly enhanced length and control
• Feel – SlipRes cover technology increases friction by creating more stability between the ball and club for enhanced control with irons and wedges
• Bridgestone Golf’s professional staff includes 14-time major championship winner Tiger Woods, FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, rising stars Bryson DeChambeau, Lexi Thompson and more.

About Bridgestone Golf

Bridgestone Golf, Inc. is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands. The company started making golf balls in 1935 and, as the world’s largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. Customer swing and related data, captured through its popular, nationwide ball-fitting program, advises continuous advancement of ball technology. Bridgestone Golf, Inc. is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.

More information: bridgestonegolf.com.

Bridgestone Golf Releases Patriotic Themed Hats, Bags and Headcovers

(COVINGTON, GA) – Bridgestone Golf – innovator and manufacturer of premium golf balls, clubs and accessories – is celebrating the season’s second major championship with the release of limited edition, USA-themed hats, bags and headcovers.

Each piece is specially designed in a red, white and blue color scheme and available at select retailers or through Bridgestone Golf’s website at www.bridgestonegolf.com. Details on the new lines include:

• “USA Collection” Headwear – Structured performance polyester cap with bold base color in either navy blue or red with decorative stars and stripes and Bridgestone’s logo embroidered on the front ($24)
• Bags – Three models:
  • Staff Bag – Replica of what Bridgestone staff players will use during the U.S. Open ($450
  • Stand Bag – High-quality craftsmanship; red, white, blue coloring ($299)
  • Lightweight TourB Stand Bag – Just 4.2 pounds, perfect for walking ($159)
  • Headcovers – Exact replicas of what Bridgestone Staff players will be using at Erin Hills, available in sets of three to accommodate a driver, fairway wood and hybrid ($99).

“We wanted to do something really special for our customers to commemorate the national championship,” says Zack Kupperbusch, Bridgestone Golf Clubs and Accessories Marketing Coordinator. “These special edition products capture the excitement and tradition associated with this event and allow our Tour Staff and fans to display their patriotism in a fun and fashionable way.”

Additional information on all Bridgestone Golf accessories can be found at https://bridgestonegolf.com/en-us/style.

Bridgestone’s professional staff features FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price and rising stars Bryson DeChambeau and Hudson Swafford.

About Bridgestone Golf

Bridgestone Golf USA is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands. The company started making golf balls in 1935 and, as the world’s largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. Customer swing and related data, captured through its popular, nationwide ball-fitting program, advises continuous advancement of ball technology. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.

More information: bridgestonegolf.com.

 (COVINGTON, GA) – Bridgestone Golf – Innovator and manufacturer of premium golf balls, clubs and accessories – officially releases its ultra-premium TourB Series of drivers, fairway woods, hybrids and irons, now available in limited quantities through select fitting partners around the United States.

Locations offering the high-end, Japanese-crafted clubs can be found through the company’s website athttps://bridgestonegolf.com/en-us/where-to-buy/find-a-golf-retailer#/TourB. These Bridgestone Golf authorized fitters work closely with customers to determine the best clubhead / shaft combinations to ensure clubs are built to the exact specifications that will most benefit the user. A variety of the highest-quality components are incorporated into the fitting process, including exotic premium shafts from Mitsubishi Diamana, Fujikura, UST Mamiya and Aldila (estimated added value of more than $300).

“Our TourB Series was created for players who want the absolute highest quality materials and components in a package that looks amazing and delivers unmatched performance,” says Zack Kupperbusch, Golf Club Marketing. “Through our expert fitting locations, golfers will receive the highest attention to detail and can rest assured that their clubs properly match their game.”

Driver, fairway wood and hybrid innovations include: 

• FAST Crown – through Flex Action Speed Technology, the crown flexes at impact creating incredible ball speed off the face
• Power Ribs – When paired with the FAST design, power ribs ensure the sole of the club remains stable, allowing the crown to flex even more at impact
• Power Milling Technology – Stabilizes the ball at impact to increase quality compression time

TourB Series drivers are offered in three unique models, the XD-3, XD-5 and XD-7, featuring a matte finish and adjustable hosel that allows eight face-angle / lie configurations. All come with interchangeable weights (2g, 4g, 6g, 8g, 10g, 12g) to dial-in preferred trajectory and shot shape. Designed with the compact shape preferred by better players, XD-F fairway woods are available in 15* and 18* lofts and the XD-H hybrids are available in 18*, 21* and 24* options.

Adding to Bridgestone Golf’s celebrated line of forged irons for low handicappers is the cavity-backed X-CB and traditional X-Blade. Both feature high-quality 1020 forging, 15 premium shaft options and minimal offset for a clean address and excellent workability. Additionally, the two have a forged mass strategically placed behind the impact zone for incredibly solid feel and response. The X-CB is engineered with a wider sole to prevent digging and encourage smooth turf interaction, while the X-Blade has a narrow sole, preferred by many Tour players, to help shape shots of all varieties.

Drivers will be priced at $699, while fairway woods and hybrids are listed at $399 and $249, respectively. Both the X-CB and X-Blade will be $1200 (4-PW).

Bridgestone’s professional staff features 14-time major championship winner Tiger Woods, FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price, Bryson DeChambeau, Hudson Swafford and LPGA Tour star Karrie Webb.

About Bridgestone Golf

Headquartered in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands. The company started making golf balls in 1935 and, as the world’s largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. The pioneer of ball fitting since 2007, Bridgestone has conducted more than 300,000 in-person sessions using launch monitors and one million-plus online. The data informs continuous innovation and advancement of ball technology. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.

More information:  www.bridgestonegolf.com.