PUMA GOLF’S NEW SPORTLUX COLLECTION DEBUTS IN RETAIL STORES
CARLSBAD, Calif. (Feb. 11, 2014) – PUMA Golf’s all new SportLux Collection featuring sophisticated apparel, footwear and accessories, will hit retail shelves on Saturday, Feb. 15, providing the style-savvy consumer the chance to sport a more refined, classic look on the course. Combining a more tailored fit with premium quality and PUMA CELL technology, this collection delivers functional, performance-ready apparel with a new level of luxury and sophistication.
The new SportLux line will be spotted on Tour throughout the year with both Will Mackenzie and Jesper Parnevik sporting the collection. MacKenzie, one of COBRA PUMA GOLF’s newest team members, kicked off his 2014 season at the Sony Open, playing in the SportLux apparel, footwear and accessories.
“I’m really excited to wear the SportLux collection throughout the season; it allows me to look and feel great while out on the course,” said MacKenzie. “The line is fun, fresh and super sophisticated while remaining characteristically true to the PUMA brand with maximum comfort and performance.”
The subtle patterns, details and creative accent colors used throughout the line provide a collection that is easily mixed and matched. The Lux Pocket Polo (MSRP $95) creates an intriguing look by updating a traditional solid design with a detailed pocket and sleeve, while the Lux Stripe Polo (MSRP $90) plays with stripes through color blocking for an understated yet enticing design. Both styles feature dryCELL and UV +40 UPF for moisture and sun protection.
Layering pieces like the Lux Sweater (MSRP $130), Lux Wind Jacket (MSRP $150) and Lux Knit Popover (MSRP $130) integrate seamlessly with the collection’s polos, shorts and pants for sophisticated style in any weather. The Lux Seersucker Tech Short (MSRP $85) provides sun protection (UV +50 UPF) and moisture wicking properties in a trendy pattern that exudes style.
For performance and discerning style on the feet, the SportLux Collection offers the NeoLux (MSRP $180), a new footwear style from PUMA Golf. The sleek and striking design is available in two color combinations and comes with four lace options to customize to your footwear style. Full-grain leather with stormCELL provides a premium feel and optimal weather protection, Swing Speed Quill spikes provides the ultimate in traction and a compression molded EVA midsole provides comfort throughout the round.
Rounding out the SportLux collection is the Lux Performance Adjustable Cap and Lux Fitted Belt. Both are available in complimentary colors to the apparel and footwear and feature subtle, eye-catching details to complete the SportLux look. For more information on the entire SportLux collection, please visit http://www.cobragolf.com/pumagolf.