Pro Mental Coach Partners with Golf Town

Pro Mental Coach Partners with Golf Town to Offer
Tour-Proven Techniques for Playing Smarter and Lowering Scores

Canada’s Largest Golf Retailer Selects the
Game’s Only Interactive Mental Coaching Program

(HOLLYWOOD, FL)—Brain Center International (BCI) announces its Pro Mental Coach—golf’s first and only mental coaching software designed to help players master the game, play smarter and lower scores—is now available at key Golf Town locations throughout Canada and

Designed to build the “brain muscle,” Pro Mental Coach ($139.95) helps create an “in the zone” state through improved focus, confidence, motivation, stress management, endurance and recovery from bad shots. It is already in use at the world-renowned PGA Center for Golf Learning and Performance, where the interactive software’s assessment test and scientifically-proven exergames form the centerpiece of mental training sessions.

“Pro Mental Coach has received a tremendous reception from golfers looking to elevate their games and PGA Professionals seeking to enhance students’ results,” says Dr. Stephane Bergeron, Founder of BCI. “In response, savvy retailers like Golf Town are embracing opportunities to grow their business by introducing our unique, game-enhancing platform to their customers.”

PC and Mac compatible, Pro Mental Coach is powered by a proprietary Dynamic Intelligence System. This breakthrough neuroscience technology was developed by BCI in collaboration with medical centers. It is used in clinical research funded by National Institutes of Health (NIH).

Dramatically different from books and DVDs, Pro Mental Coach continuously interacts with users and adjusts exergame difficulty levels in real time according to performance. This personalizes each training session, creating a fully customized regimen to deliver maximum benefits in the shortest period of time.

“By using Pro Mental Coach just one hour a week, thousands of golfers are discovering a completely new way to play better and enjoy the game more,” says Joe Hallett, coach of LPGA Tour star Stacy Lewis and a GOLF Magazine Top 100 Teacher. “What makes this software so unique is its ability to identify what areas of golfer’s mental game are strong and train those that need improvement.”

Unique features of Pro Mental Coach include:

–      Assessment and full diagnostic of a user’s mental game strengths and weaknesses
–      Customized training program that matches users’ skills
–      Tracking and evaluation of performance from each training session
–      Ability for PGA Professionals to access a student’s mental game profile

For more information:; 866.716.3876.

About Golf Town:

Canada’s largest golf retailer, Golf Town was founded in 1999 and has grown from one location in Scarborough, ON, to more than 55 stores coast to coast and 5 locations in the United State. At an average size of nearly 18,000 square feet, these retail centres feature all the top brand name products at the best price, ensuring customers find what they want, when they want it. A centre of the Canadian golf community for individuals and organizations, Golf Town locations serve as sanctuaries where players of all ages and abilities try, buy, learn about and improve their games. The largest employer of CPGA Teaching Professionals, Golf Town offers on-site lessons tailored to an individual’s needs through its In-Store Academy.

Golf Town was acquired by OMERS Private Equity, the entity responsible for private equity investments of the OMERS pension fund, in September 2007. For more information:

Already a leader in logo products for golf events and other programs, Golf Town purchased Accolade Reaction Promotion Group, Inc., in May 2008 and has created a one-stop-shop for the promotional needs of businesses, meeting planners, sales and marketing executives, and human resource professionals. Named a 2009 Top 40 Distributor by the Advertising Specialty Institute (ASI), ARPG is the first Canadian corporate merchandise services firm to achieve ASI Top 40 Status. For more information:

About Brain Center International

Brain Center International, the worldwide leader in brain fitness programs that work out the “brain muscle,” is a privately owned neuroscience company. Using cutting-edge research and technology, its team of neuropsychologists, MDs, computer specialists and sport experts develop innovative, interactive programs in collaboration with universities and medical centers. These include Pro Mental Coach Golf (, the NeuroActive collection for brain fitness – Memory, Complete Brain, Learning ( and the Brain Bike (—unique and powerful tools to help improve brain power and the mental game. Brain Center International is a partner with the Canada Media Fund, whose mission is to promote innovative content and digital applications through financial support and industry research.

More information:, 888.780.2724.

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