Pro Mental Coach Partners with Golfsmith

Pro Mental Coach Partners with Golfsmith, Providing Nationwide Access to
Tour-Proven Techniques for Playing Smarter and Lowering Scores

Leading Retailers Rapidly Adopting Game’s Only Interactive Mental Coaching Program

(HOLLYWOOD, FL)—Brain Center International (BCI) announces its Pro Mental Coach—golf’s first and only mental coaching software designed to help users master the game, play smarter and lower scores—is now available at Golfsmith in time for the holiday season.

Already the centerpiece of mental training sessions at the world-renowned PGA Center for Golf Learning and Performance, Pro Mental Coach ($139.95) features an assessment test and scientifically-proven exergames. Designed to build the “brain muscle” and help create an “in the zone” state, it improves focus, confidence, motivation, stress management, endurance and recovery from bad shots.
 

“Pro Mental Coach has earned incredible reviews as an essential tool for managing tough times on the course, playing better and enjoying the game more,” says Dr. Stephane Bergeron, Founder of BCI. “Consumer demand has led to the very best retailers adding our just-launched, one-of-a-kind program alongside other must-have gift items.”
 

PC and Mac compatible, Pro Mental Coach is powered by a proprietary Dynamic Intelligence System. This breakthrough neuroscience technology was developed by BCI in collaboration with medical centers. It is used in clinical research funded by National Institutes of Health (NIH).
 

Dramatically different from books and DVDs, Pro Mental Coach continuously interacts with users and adjusts exergame difficulty levels in real time according to performance. This personalizes each training session, creating a fully customized regimen to deliver maximum benefits in the shortest period of time.
 

“We’ve been field testing Pro Mental Coach with players of all abilities and the positive impact it’s having on scores is undeniable,” says Joe Hallett, coach of LPGA Tour star Stacy Lewis and a GOLF Magazine Top 100 Teacher. “Even with only training on the software one hour a week, it’s fine-tuning each golfer’s mental game in ways they didn’t think were possible.”
 

Unique features of Pro Mental Coach include:
 

–      Assessment and full diagnostic of a user’s mental game strengths and weaknesses
–      Customized training program that matches users’ skills
–      Tracking and evaluation of performance from each training session
–      Ability for PGA Professionals to access a student’s mental game profile

For more information: http://www.ProMentalCoach.com; 866.716.3876.
 

About Golfsmith
 

Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a 44-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its customers the convenience of shopping in its 78 stores across the United States, through its web site at golfsmith.com and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs. Visit Golfsmith Golf & Tennis—Best Selection. Best Brands. Best Prices. Guaranteed..
 

About Brain Center International
 

Brain Center International, the worldwide leader in brain fitness programs that work out the “brain muscle,” is a privately owned neuroscience company. Using cutting-edge research and technology, its team of neuropsychologists, MDs, computer specialists and sport experts develop innovative, interactive programs in collaboration with universities and medical centers. These include Pro Mental Coach Golf (http://www.ProMentalCoach.com), the NeuroActive collection for brain fitness—Memory, Complete Brain, Learning (http://www.NeuroActiveProgram.com) and the Brain Bike (http://www.theBrainBike.com)—unique and powerful tools to help improve brain power and the mental game. Brain Center International is a partner with the Canada Media Fund, whose mission is to promote innovative content and digital applications through financial support and industry research.
 

More information: http://www.ProMentalCoach.com, 888.780.2724.

Hawaii’s Mary Bea Porter-King Named 2011 PGA First Lady of Golf

Mary Bea Porter-King of Kapaa, Hawaii, a celebrated four-sport collegiate athlete, LPGA Tour veteran, a pioneer in junior golf within her state, and one of the country’s most respected Rules officials, has been named the recipient of the 2011 PGA First Lady of Golf Award.

Porter-King, 61, will be honored at The PGA of America Awards, Thursday, Jan. 26, 2012, during the 59th PGA Merchandise Show at the Orange County Convention Center’s Chapin Theater in Orlando, Fla.
 

Born in Everett, Wash., and raised in Costa Mesa, Calif., Porter-King began playing golf at age 7, mentored by LPGA co-founder Betty Hicks. Porter-King paved her way in junior golf by conducting a golf clinic at age 8 with Hall of Famer Patty Berg. She went on to become a four-sport star athlete at Arizona State University before devoting her career to golf. She was a co-founder of the Hawaii State Junior Golf Association in 1998; and served from 2001-06 as a member of the USGA Executive Committee and from 2006-09, as an Independent Director on The PGA America Board of Directors. As a member of the PGA Rules Committee, Porter-King has officiated for nearly two decades at golf’s premier events, including all of the game’s men’s and women’s major championships.
 

“Mary Bea Porter-King’s remarkable career of service to our game is on display within her home state in a junior golf program that has produced countless success stories, and is a model for how our industry may improve the future of so many young people,” said PGA of America President Allen Wronowski. “Mary Bea also has served golf at the highest levels, a record that includes an unwavering commitment to the integrity of our sport as a premier Rules official. It is with great honor that we may now refer to her as our next PGA First Lady of Golf.”
 

Porter-King served on the USGA Girls’ Junior Committee from 1994-2000, and since 2001, she has been a member of the U.S. Junior Championship Committee. In 1998, she co-founded the Hawaii State Junior Golf Association, which annually engages more than 500 juniors from elementary to high school age. The program has produced hundreds of collegiate golfers, with several program graduates including current LPGA standouts – Michelle Wie and Kimberly Kim.
 

“I am very humbled by this honor; first to be honored by The PGA of America, an organization I have revered all my life, and secondly, it is so special to have my name listed with all of the previous honorees, women of whom I have so much respect,” said Porter-King. “I love this game and have spoken for many years to encourage all of us, The PGA, LPGA, and USGA, to combine efforts to develop the next core golfers.
 

“All of us, who love the game, need to do everything we can to make sure all future generations who are given the gift of golf understand, play by, and protect the core values of the game while maintaining its integrity. It is so important we all work together to develop the next core golfer to ensure that the future of the game is in good hands. Who will fill the next shoes in our sport? It is up to all of us.”
 

Porter-King was inducted in 2001 into the Arizona State University Sports Hall of Fame in four sports. Competing from 1968-73 in the pre-Title IX era, she excelled in volleyball, softball, golf, and basketball. Before graduating in 1973, Porter-King was a starting second baseman for the 1971 ASU College Softball World Series Championship team, and earned 1972 All-American honors in golf, and was a member of the school’s 1970, ’71 NAIA Women’s Golf Championship teams.
 

Porter-King began her professional golf career in 1973, earning LPGA Tour Qualifying School medalist honors. She captured the Golf Inns of America Classic in 1975. She left the Tour from 1983-85, and returned in 1986 and competed until her retirement in 1998.
 

She is a past president of the Kauai Junior Golf Association, and in 2004 was inducted into the Hawaii Golf Hall of Fame. Traveling more than 100,000 miles a year, Porter-King has officiated at 14 U.S. Women’s Opens, 10 U.S. Men’s Opens, 10 U.S. Senior Opens, five Masters, four PGA Championships, and one Open Championship.
 

Porter-King earned universal praise for a courageous act on March 16, 1988, during a qualifying round for the former LPGA Standard Register Turquoise Classic in Phoenix, Ariz. Having hooked a second shot badly on the 13th hole of Moon Valley Country Club, Porter-King approached the fence to look for her ball and saw a family in peril. Jonathan Smucker, then a 3-year-old from Ronks, Pa., had fallen into a swimming pool and was lying lifeless. Porter-King was helped over the fence by her caddie, administered CPR, awaited arrival of paramedics, resulting in saving the life of the child.
 

For her action, she was later that year the first recipient of the Metropolitan Golf Writers Association Mary Bea Porter Humanitarian Award, honoring a heroic or humanitarian act that enhances human life. The same Association presented Porter-King this year with its MGWA Distinguished Service Award.
 

Porter-King and her husband, Charlie, live in Kapaa, Hawaii. The couple has a son, Joseph, 29, of Santa Barbara, Calif.; and a daughter, Sherry, 39, married to Mike Niethammer, with three sons, Charlie, 7, Will, 4, and Max, 2, of Oahu, Hawaii.
 

The PGA First Lady of Golf Award, inaugurated in 1998, is presented to a woman who has made significant contributions to the promotion of the game of golf.
 

PGA First Lady of Golf Recipients
1998   Barbara Nicklaus
1999   Judy Rankin
2000   No recipient
2001   Judy Bell
2002   Nancy Lopez
2003   Renee Powell
2004   Alice Dye
2005   Carol Semple Thompson
2006   Kathy Whitworth
2007   Peggy Kirk Bell
2008   Carol Mann
2009   Donna Caponi-Byrnes
2010   No recipient
2011   Mary Bea Porter-King
 

About The PGA of America
Celebrating its 95th year, The PGA of America has maintained a twofold mission of its founders: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf. By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, The PGA enables its professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in a multi-billion dollar golf industry.

By creating and delivering dramatic world-class championships and exciting and enjoyable promotions that are viewed as the best of their class in the golf industry, The PGA of America elevates the public’s interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. The PGA of America brand represents the very best in golf.
 

Contact:
Julius Mason
(561) 624-8444
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Tara Pranio Olivo
(732) 469-5700
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CHAMP Cleats Used by Eight of the Top-10 Finishers

CHAMP Cleats Used by Eight of the Top-10 Finishers at
World Golf Championships-HSBC Champions

(MARLBOROUGH, MA) – MacNeill Engineering Worldwide – The World Leader in Sport Cleat Technology® and maker of innovative CHAMP spikes, high-performance golf tees and accessories – confirms eight of the top-10 finishers at the World Golf Championships-HSBC Champions relied on its renowned cleats, according to Darrell Survey.

The #1 Brand on Tour®, CHAMP’s technologically-advanced cleats were used by 62 percent of the field at Shanghai’s Sheshan International Golf Club, with more than 40 percent relying on the acclaimed ScorpionSTINGER™. Several other players turned to the new Zarma® cleat, which features patented cushion technology to provide maximum comfort on any course.

“WGC events feature the world’s greatest players, the vast majority of whom trust our innovative cleats to help them perform their best in all conditions,” says Harris MacNeill, President and CEO of CHAMP/MacNeill Engineering Worldwide. “This latest result continues the trend that’s occurring week after week on all the major professional tours worldwide.”

CHAMP spikes have provided superior traction and stability on the footwear of 27 of golf’s last 33 major tournament winners. Beyond the cleat category, the company recently launched the Zarma FLYtee™. Drawing from MacNeill Engineering’s unrivalled 80-year heritage of industry-changing solutions, the FLYtee has quickly become one of the most-used tees on Tour. Made with durable, environmentally-friendly materials, its six-pronged head and shallow cup reduces friction, increases distance and improves accuracy.
With more than 100 active distributors, CHAMP is the world’s largest manufacturer of replaceable cleats. The company produces more than 140 million spikes annually and is the dominant global brand in football, soccer, golf, baseball, cricket, rugby and other sports.

For more information: http://www.champspikes.com, 1-800-OK-CHAMP.

About MacNeill Engineering Worldwide / CHAMP

Celebrating 80 years of unparalleled engineering innovations, MacNeill Engineering Worldwide has been a pioneer in cleat technology since it introduced the world’s first locking spike, SURE-LOK. The world’s largest manufacturer of replacement cleats specific to various sports, the company has produced several industry-changing systems under the CHAMP brand and become the # 1 choice of Tour golfers. Along with its signature Zarma® and ScorpionSTINGER™ cleats, the high-performance Zarma FLYtee™ was introduced in early 2011. With distribution in more than 100 countries, MacNeill / CHAMP is headquartered in Marlborough, MA, with offices in Europe and Asia.

Nike Golf Introduces the New Functional Nike Performance Cart Bag

Nike Golf Introduces the New Functional Nike Performance Cart Bag

BEAVERTON, Ore (November 8, 2011) – Nike Golf is introducing the new Nike Performance Cart bag, designed for the golfer who chooses to venture out onto the course on wheels.
 

With a new innovative design, the Nike Performance Cart bag offers an abundance of features and benefits.  The Nike Performance Cart bag has a 14-way full-length divider system that provides separation and protection for every iron, wedge and metal wood in the bag.  Nike Golf has created a new integrated external putter well to ensure easy access to the most used club during a round. With the new Flip & Grip system, the Nike Performance Cart attaches securely to both a power cart and trolley for the best fit in the industry.
 

A 9.5-inch oval top allows for the new Nike cart bag to sit properly in a powered golf cart or trolley.  To prevent slippage while the Nike Performance Cart bag is in the cart, a new dual-injected TPR bottom provides greater traction.
 

Additionally, golfers can conveniently organize their items in one of its 13 functional pockets (10 zippered).  With all of the pockets there is plenty of storage for phones, keys, and other personal items.  The Nike Performance Cart bag also has dual-insulated cooler pockets for beverages.  For golfers who frequently use a GPS or range finder during their round, there is a loop in which the range finder can be easily attached for quick access.
 

Availability:  November 1, 2011
MSRP:  $270.00 (Street/MAP: $209.99)
Colors:  Black/Topaz-Silver; Storm Blue/Action Red-Soar; Cool Grey/Safety Orange-Metallic Silver
 

9.5-inch oval top
14-way dual-sided top (both trolley and power cart compatible)
Individual, 14 full-length divider system
Integrated external putter well
13 forward facing functional pockets (10 zippered) – including water resistant organizer pocket, dual insulated cooler pockets, and dual quick access pockets
Nike Flip and Grip water-resistant quick access pocket
Molded tactile cart strap grips
Dual injected TPR bottom for traction
Matching rain hood included
Logo cresting compatible / zip-off ball pocket

____________________
Located at NIKE’s World Headquarters in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great sport by developing ground-breaking innovations that enable and inspire athletes to become better.  For more information on Nike Golf, visit our Web site at http://www.nikegolf.com

.  To follow Nike Golf on Twitter visit http://www.twitter.com/nikegolf   and to become a fan on facebook go to http://www.facebook.com/nikegolf .  To view Nike Golf videos subscribe to our You Tube channel at http://www.youtube.com/nikegolf .  Editors and journalists in the U.S. seeking editorial information and downloadable images, visit http://www.nikegolf.com/presscenter

.  For international journalists, please contact Nike Golf’s public relations representative in respective countries for information.
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Danang GC first Vietnamese club to earn ‘Best New Course in Asia-Pacific’

Danang GC first Vietnamese club to earn ‘Best New Course in Asia-Pacific’

PATTAYA, Thailand (Nov. 8, 2011)—In March 2010, when Greg Norman toured the seaside site of what would become the Dunes Course at Danang Golf Club, the Australian golf legend and course architect laid down the gauntlet to himself: “If you don’t wind up with a pretty good golf course here, you can be pretty sure you screwed up.”

After what happened here last week, it’s safe to say the screw-up was well averted.

The Dunes Course won ‘Best New Course in Asia-Pacific’ at the Asia Pacific Golf Summit, an event capped by the 12th annual Best of Asia Awards, widely regarded as the region’s golfing Oscars and the only course plaudits that take into account all of the courses in Asia-Pacific, from New Zealand to Korea to India.

Vietnamese courses have fared well in the competition in years past, but this is the first time a Vietnamese club was named ‘Best New Course in Asia-Pacific’, a laurel bestowed on a litany of high-profile courses since 1999, including Mission Hills Haiku’s Blackstone Course (China), Kau Sai Chau’s East Course (Hong Kong) and Bangkok’s Amata Spring CC, perennial host of the Royal Trophy international team event.

“This is an historic moment,” said Dr. Nguyen Ngoc Chu, secretary general of the Vietnam Golf Association (VGA). “To have Danang Golf Club standing beside the likes of Amata Spring is a major accomplishment not just for the club, but for Vietnam as a golfing country. It shows that our new courses are as good as anything being built in Asia.”

Danang GC beat out a pair of finalists from China—Leaders Peak at Stone Forest International Country Club and The Dunes at Shenzhou Peninsula—for the distinguished 2011 honor, determined by votes cast at asiangolfmonthly.com over an 8-week period earlier this year, with input from a 24-member panel of industry experts.

The victory comes 11 months after GOLF Magazine U.S. called out Danang GC as one of the top 15 golf venues to open worldwide in 2010. Indeed, Danang GC has only been open for play since May 2010.

“We’ve accumulated some nice hardware since opening our doors,” said Craig Douglas, Danang GC’s acting general manager, “but I think there’s always room for more on that proverbial mantel. We’re certainly motivated by these kinds of accolades.

“In a larger sense, however, we really do feel this award is a tipping point for golf tourism here in Danang, on Vietnam’s beautiful Central Coast. It means a lot that the ‘Best New Course in Asia-Pacific’ is located here. We see it as recognition for a whole region.”

Douglas believes Danang’s maturation as a golf destination is a function of ever-improving quality and convenience. He noted that Golf Digest’s influential Planet Golf panel ranks historic Dalat Palace GC as the country’s top track, while Vietnam Golf magazine and Asian Golf Monthly consider The Montgomerie Links to be No. 1 in Vietnam.

“We naturally think that Danang Golf Club is the best course in the country, but to concentrate on this disagreement is to miss the point,” Douglas said. “What’s important is there are three courses of such clearly high quality that are so convenient to one another. We are located right next door to Montgomerie Links and Dalat Palace is linked to Danang by regular, one-hour flights that cost less than US $75.

“And Nick Faldo’s new design at Laguna Lang Co will open in 2012 just north of us. It’s time golfers around Asia-Pacific take note and begin to think of Vietnam as the first-class golf destination it is.”

The Dunes Course is a collection of 18 rugged, seaside holes that crisscross a stunning sand-based landscape similar to the coastal terrain of Scotland, golf’s birthplace. In addition to November’s ‘Best New Course in Asia-Pacific’ honors, the course served as site of June’s Vietnam Amateur Open—the first time a course other than Dalat Palace GC has hosted the prestigious tournament.

For more information about Danang GC, or to take a video tour of the Dunes Course, visit http://www.dananggolfclub.com.

Dancin’ Dogg Golf Unveils Silver Package for OptiShot Infrared Simulator

Dancin’ Dogg Golf Unveils Silver Package for OptiShot Infrared Simulator

Cost-Effective Package Bundles In-Home Virtual Golf System, Accessories and Courses

(TRAVERSE CITY, MI)—Dancin’ Dogg Golf—maker of the OptiShot Infrared Simulator—announces the availability of the Silver Package that cost-effectively bundles its award-winning in-home virtual golf system with a wide range of accessories and 11 pre-loaded courses.

Available immediately at http://www.OptiShotGolf.com, the Silver Package includes OptiShot, a premium hitting net, stance mat and custom-designed OptiStix Driver. Representing a $200 savings, the package ships for free and is stocked with 10, pre-loaded virtual courses. As an added benefit, customers may also select one course from Dancin’ Dogg’s premium library of world-famous courses and major championship host sites. These include Atlanta Highlands, Capitol Club, Monterey Classic, Old Scot, Ponte Vedra, Royal St. Marks and Whispering Dunes.

“The Silver Package provides all the tools for golfers to create an affordable in-home golfing paradise,” says Brandon Theophilus, CEO of Dancin’ Dogg Golf. “Year-round and with their own clubs, users of all skill levels can utilize OptiShot to practice or challenge themselves on some of the world’s most memorable courses.”

OptiShot (MSRP: $399.95) connects with Windows computers via a plug-and-play interface and requires only 8-½ feet of swing space. With their own clubs, up to four players per round can compete by hitting real balls, foam balls (provided) or no ball at all. Infrared sensors on a durable swing pad precisely record club-head speed, face angle, swing path, distance, tempo, face contact and ball flight. In addition to Core courses that come with the system, OptiShot users can practice and compete on the par-3 option or a realistic driving range.

Dancin’ Dogg Golf was recently ranked one of America’s fast-growing entrepreneurial companies by Inc. Magazine, placing No. 358 on the prestigious Inc. 500 list for 2011. This honor was based on the company’s 951.2% revenue growth from 2007 through 2010. That increase was fueled by exceptional demand for OptiShot, a fun, accurate, affordable and easy-to-use golf simulator that allows players to improve their games.

About Dancin’ Dogg Golf

Based in Traverse City, MI, Dancin’ Dogg Golf was founded in 2005 and specializes in developing innovative technologies. The company was recently named to the prestigious Inc. 500 list as one of America’s fastest-growing entrepreneurial companies. Other distinctions include winning SoreGolf’s 2010 Research & Development Award. Dancin’ Dogg’s product range is highlighted by the OptiShot Infrared Golf Simulator and its expanding library of world class courses that golfers play anytime, anywhere. Durable and built to last, OptiShot comes with a 180-day warranty and has been heralded by leading authorities nationwide, including GOLF Magazine, Golfweek, Sports Illustrated, Wired and Golf Channel.

For more information: http://www.dancindogg.com, http://www.facebook.com/dancindogg, 866.941.3644.

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New Nike Golf Wedge Blends Maximum Flight Control with Shot-to-Shot Consistency

New Nike Golf Wedge Blends Maximum Flight Control with Shot-to-Shot Consistency

-The Nike VR PRO Dual-Sole wedge with Nike’s X3X grooves ensure square contact and pronounced relief in the heel- 

BEAVERTON, Ore. (November 1, 2011)– Nike Golf is capitalizing on the success of its VR Pro forged wedges with the introduction of the highly crafted Nike VR Pro Forged Dual-Sole (DS) wedge.

Available on November 1, 2011, the Nike VR Pro Forged DS wedge is developed with a precise forging process, resulting in a wedge that offers accurate shot-shaping performance and a greater propensity for low scoring. Built for Nike Golf Tour athletes, the VR Pro Forged DS wedge features a Dual-Sole grind, ensuring ideal set-up from sand, fringe, fairway or deep rough.  The Dual-Sole provides two distinct benefits:

·      For normal square addressed shots, the sole has added leading edge bounce, but the trailing edge is relieved. This allows for utilization of the bounce, which helps to eliminate digging but reduces the contact area so the club glides through the turf. The Dual-Sole also prevents bladed shots.

·      For open faced shots, a unique relieved heel design comes into play when the face is in an open position. This allows the leading edge to sit low to the ball, especially on short flop shots.

The VR Pro Forged DS wedge features Nike’s high-frequency X3X grooves with a precision laser crosshatch pattern that is applied to the land area between the grooves.  This pattern adds three times the surface texture versus conventionally finished faces, creating more spin in all conditions.  With Nike’s X3X grooves, there are more grooves (20) that are closer together and deeper on the clubface, which provides more control and consistency in all conditions off of the clubface, while conforming to the USGA and R&A rules.

Availability:  November 1, 2011
Finish Options: Satin Chrome; Oxide (NEW); Platinum (NEW)
Loft/Bounce Options: 56/16 dual; 54/24 dual; 60/13 dual (Available in RH)
MAP: $119.99

____________________
Located at NIKE’s World Headquarters in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great sport by developing ground-breaking innovations that enable and inspire athletes to become better.  For more information on Nike Golf, visit our Web site at http://www.nikegolf.com

.  To follow Nike Golf on Twitter visit http://www.twitter.com/nikegolf   and to become a fan on facebook go to http://www.facebook.com/nikegolf .  To view Nike Golf videos subscribe to our You Tube channel at http://www.youtube.com/nikegolf

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Dancin’ Dogg Golf Launches Instructional Vignette Series on Golf Channel

Dancin’ Dogg Golf Launches Instructional Vignette Series on Golf Channel Featuring
Tour Star / TV Analyst Roger Maltbie and PGA Teacher of the Year Mike Malaska

Segments Showcase Game-Improvement Aspects of Affordable In-Home Golf Simulator

(TRAVERSE CITY, MI)—Dancin’ Dogg Golf—maker of the OptiShot Infrared Simulator, the ultimate in-home virtual golf system—announces it has launched a series of instructional vignettes on Golf Channel featuring Tour star / TV analyst Roger Maltbie and PGA Teacher of the Year Mike Malaska that the network will begin airing this week.

Showcasing tips and drills that are perfect for players of all abilities, the segments address some of the most common areas for game improvement. Lessons include increasing clubhead speed, managing distance on shots, establishing a pre-shot routine, controlling the clubface and preventing a slice.

“Each exercise is drawn directly from Roger and Mike’s decades of experience competing against, commentating on and teaching the game’s best players,” says Brandon Theophilus, CEO of Dancin’ Dogg Golf. “OptiShot is an important, fun vehicle for game improvement with immediate feedback to aid your progress—using your own clubs, from the comfort of home.”

Each one-minute segment highlights OptiShot’s incredibly realistic graphics and enhanced shot feedback that provides clubhead speed, face angle, swing path, distance, tempo, face contact and ball flight. Ideal for use on OptiShot’s driving range or in practice mode on any of its courses, the lessons will also be available at http://www.OptiShotGolf.com.

OptiShot ($399.95) connects with Windows computers via a plug-and-play interface and requires only 8-1/2 feet of swing space. Up to four players per round can compete by hitting real balls, foam balls (provided) or no ball at all. Infrared sensors on a durable swing pad provide precise analysis for each shot and detailed statistics tracking that can be exported to an Excel spreadsheet.

In addition to Core courses that come with the system, OptiShot users can purchase a wide range of premium layouts ($49.95), including replicas of major championship venues and PGA Tour sites such as Atlanta Highlands, Capitol Club, Cogs Corner, Jones Lake, Monterey Classic, Old Scot, Ponte Vedra, Royal St. Marks and Whispering Dunes.

About Dancin’ Dogg Golf

Based in Traverse City, MI, Dancin’ Dogg Golf was founded in 2005 and specializes in developing innovative technologies. The company was recently ranked one of America’s fast-growing entrepreneurial companies by Inc. Magazine, placing No. 358 on the prestigious Inc. 500 list for 2011. That increase was fueled by exceptional demand for OptiShot, a fun, accurate, affordable and easy-to-use golf simulator that allows players to improve their games from the comfort of home. Other distinctions earned by the company include winning SoreGolf’s 2010 Research & Development Award.

Dancin’ Dogg’s product range is highlighted by the OptiShot Infrared Golf Simulator and its expanding library of world class courses that golfers play anytime, anywhere. Durable and built to last, OptiShot comes with a 180-day warranty and has been heralded by leading authorities nationwide, including GOLF Magazine, Golfweek, Sports Illustrated, Wired and Golf Channel.

For more information: http://www.dancindogg.com, http://www.facebook.com/dancindogg, 866.941.3644.

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Pro Mental Coach Partners with Golf Town

Pro Mental Coach Partners with Golf Town to Offer
Tour-Proven Techniques for Playing Smarter and Lowering Scores

Canada’s Largest Golf Retailer Selects the
Game’s Only Interactive Mental Coaching Program

(HOLLYWOOD, FL)—Brain Center International (BCI) announces its Pro Mental Coach—golf’s first and only mental coaching software designed to help players master the game, play smarter and lower scores—is now available at key Golf Town locations throughout Canada and http://www.golftown.com

Designed to build the “brain muscle,” Pro Mental Coach ($139.95) helps create an “in the zone” state through improved focus, confidence, motivation, stress management, endurance and recovery from bad shots. It is already in use at the world-renowned PGA Center for Golf Learning and Performance, where the interactive software’s assessment test and scientifically-proven exergames form the centerpiece of mental training sessions.

“Pro Mental Coach has received a tremendous reception from golfers looking to elevate their games and PGA Professionals seeking to enhance students’ results,” says Dr. Stephane Bergeron, Founder of BCI. “In response, savvy retailers like Golf Town are embracing opportunities to grow their business by introducing our unique, game-enhancing platform to their customers.”

PC and Mac compatible, Pro Mental Coach is powered by a proprietary Dynamic Intelligence System. This breakthrough neuroscience technology was developed by BCI in collaboration with medical centers. It is used in clinical research funded by National Institutes of Health (NIH).

Dramatically different from books and DVDs, Pro Mental Coach continuously interacts with users and adjusts exergame difficulty levels in real time according to performance. This personalizes each training session, creating a fully customized regimen to deliver maximum benefits in the shortest period of time.

“By using Pro Mental Coach just one hour a week, thousands of golfers are discovering a completely new way to play better and enjoy the game more,” says Joe Hallett, coach of LPGA Tour star Stacy Lewis and a GOLF Magazine Top 100 Teacher. “What makes this software so unique is its ability to identify what areas of golfer’s mental game are strong and train those that need improvement.”

Unique features of Pro Mental Coach include:

–      Assessment and full diagnostic of a user’s mental game strengths and weaknesses
–      Customized training program that matches users’ skills
–      Tracking and evaluation of performance from each training session
–      Ability for PGA Professionals to access a student’s mental game profile

For more information: http://www.ProMentalCoach.com; 866.716.3876.

About Golf Town:

Canada’s largest golf retailer, Golf Town was founded in 1999 and has grown from one location in Scarborough, ON, to more than 55 stores coast to coast and 5 locations in the United State. At an average size of nearly 18,000 square feet, these retail centres feature all the top brand name products at the best price, ensuring customers find what they want, when they want it. A centre of the Canadian golf community for individuals and organizations, Golf Town locations serve as sanctuaries where players of all ages and abilities try, buy, learn about and improve their games. The largest employer of CPGA Teaching Professionals, Golf Town offers on-site lessons tailored to an individual’s needs through its In-Store Academy.

Golf Town was acquired by OMERS Private Equity, the entity responsible for private equity investments of the OMERS pension fund, in September 2007. For more information: http://www.omerspe.com.

Already a leader in logo products for golf events and other programs, Golf Town purchased Accolade Reaction Promotion Group, Inc., in May 2008 and has created a one-stop-shop for the promotional needs of businesses, meeting planners, sales and marketing executives, and human resource professionals. Named a 2009 Top 40 Distributor by the Advertising Specialty Institute (ASI), ARPG is the first Canadian corporate merchandise services firm to achieve ASI Top 40 Status. For more information: http://www.arpg.ca.

About Brain Center International

Brain Center International, the worldwide leader in brain fitness programs that work out the “brain muscle,” is a privately owned neuroscience company. Using cutting-edge research and technology, its team of neuropsychologists, MDs, computer specialists and sport experts develop innovative, interactive programs in collaboration with universities and medical centers. These include Pro Mental Coach Golf (http://www.ProMentalCoach.com), the NeuroActive collection for brain fitness – Memory, Complete Brain, Learning (http://www.NeuroActiveProgram.com) and the Brain Bike (http://www.theBrainBike.com)—unique and powerful tools to help improve brain power and the mental game. Brain Center International is a partner with the Canada Media Fund, whose mission is to promote innovative content and digital applications through financial support and industry research.

More information: http://www.ProMentalCoach.com, 888.780.2724.

YAS LINKS ABU DHABI SHORTLISTED FOR ‘BEST COURSE’ IN MIDDLE EAST AWARD

YAS LINKS ABU DHABI SHORTLISTED FOR ‘BEST COURSE’ IN MIDDLE EAST AWARD

(Yas Island, UAE – October 26, 2011) Yas Links Abu Dhabi (http://www.yaslinks.com), the UAE’s newest and award-winning golf course, is on the cusp of further success after being shortlisted in the prestigious Asian Golf Monthly Awards 2011.

The UAE venue, which recently earned a place in the acclaimed Golf World Top 100 Courses in the World rankings for the first time, has been nominated, along with two other venues, in the Best Course in the Middle East category.

The gala awards ceremony will take place at the Pattaya Exhibition & Convention Hall in Thailand on November 2, 2011.

Chris White, General Manager of Aldar Properties (Golf Division), developer of Yas Links, said: “We are enormously proud to be shortlisted for another award, and one as important as Best Course in the Asian Golf Monthly Awards.”

For Yas Links, already the recipient of a string of high-profile accolades despite having only opened last year, its shortlisting for the annual AGM ‘Oscars’ is “further acknowledgement of Yas Links’ growing status within golf in the Middle East,” according to Chris White.

This rise in prominence is highlighted by the various affiliate relationships the Yas Island-based club – whose celebrated championship links course was designed by leading golf course architect Kyle Phillips – has already forged with leading golf organisations and clubs worldwide for the mutual benefit of all parties.

For example, it teamed up with IMG, the global sports, entertainment and media company, earlier this year to support its Prestige service – a reciprocal programme that features a network of more than 30 premier golf properties and partners across the world. The services entitles Yas Links’ full members, along with those at participating clubs, to enjoy ‘preferred access’ status (including special rates, discounts, benefits and privileges) offered by their counterparts and selected IMG Prestige partners.

These golf properties and partners – in established and emerging golf markets such as Australasia, Asia, the Far East and, of course, the Middle East – include Royal Golf Club (Bahrain), La Manga (Spain), Kingsbarns (Scotland), The Lodge at Kauri Cliffs (New Zealand), The Montgomerie Links (Vietnam), Legend Golf & Safari Resort (South Africa) and Lakeview (China).

“Our affiliate reciprocal partnerships forged through the IMG Prestige Service has helped elevate our standing among the world’s finest venues, including those in growing golfing destinations such as the Far East, and serves to help achieve our vision of seeing Yas Links sit shoulder to shoulder with the very best,” said Chris White.

Spencer Robinson, President (Editorial) of Asian Golf Monthly, said Yas Links fully deserved its place on the shortlist for Best Course: “That a course as young as Yas Links has gained so many admirers from all over the world in such a short span of time is a clear testament to the quality of the facility and the vision of the developers.”

He added: “That so many courses in the Middle East received nominations in the 2011 Awards is an indication as to how popular the region is becoming as a golfing destination.”

For more information about Yas Links Golf Club, Abu Dhabi please visit http://www.yaslinks.com

ENDS

Picture caption: Yas Links Abu Dhabi has been shortlisted as Best Course in the Middle East in the Asian Golf Monthly Awards 2011. This is the 13th hole.

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Press release issued on behalf of Yas Links by Landmark Media, http://www.landmark-media.com

For more information, please contact Manuela Whittaker, .(JavaScript must be enabled to view this email address)
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, tel +44 1780 752790.

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Notes for Editors:

Yas Links’ widespread critical acclaim and prestigious accolades include:

‘Best course in the Middle East’ by Golf World contributor and Golf Course Architecture magazine editor, Adam Lawrence

Placed 5th in a Golf Magazine USA ‘Top 10 New International Golf Courses of 2010’ ranking

Ranked 2nd by one of the Middle East’s most prominent newspapers, The National, in its Top 10 ‘professional-level’ Golf Courses of the World – just behind the Old Course, St Andrews, Scotland, the historical home of golf

Yas Links has been referred to as a ‘game-changer’ for golf in the Middle East, as it takes the entire region to a new level with an exceptional experience and superior quality

Ranked at No. 1 in the latest Top 10 Courses of the UAE by the region’s The National newspaper

First ever club, less than a year old, to have been decorated with the coveted Best Golf Course and Best Club accolades by Middle East Golfer awards 2011

Crowned Best Sporting Club in Abu Dhabi at the 2011 Best in Abu Dhabi Awards hosted by Ahlan!, the region’s biggest-selling celebrity weekly

Declared World Top 100 Courses in to the influential Golf World rankings for 2011

About Yas Links
Aldar Properties, the developer of Yas Island presents the first Links Golf Course in the Middle East region designed by Kyle Phillips, one of the world’s leading golf course designers.
This championship course is located on the west shores of Yas Island and includes a 5750 m2 (57000 ft2) luxurious clubhouse and world-class, floodlit practice ranges and academy of golf.
The Links course, which opened in March 2010, is a semi private golf club offering both golf and social membership as well welcoming guest play.

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