Mirassou announces renewal of three-year agreement with the LPGA®, support of 2011 U.S. Women’s Open and partnership with professional golfer Brittany Lincicome
MODESTO, Calif., Aug. 9, 2011 /PRNewswire/—Today, Mirassou Winery announced a number of activities demonstrating the California winery’s continued dedication to women’s golf, including renewal of a three-year contract with the Ladies Professional Golf Association (LPGA), proud support of the 2011 U.S. Women’s Open, as well as a partnership with professional golfer Brittany Lincicome.
“We are thrilled to continue our support of women’s golf,” said David Mirassou, wine expert and sixth-generation Mirassou family member. “We’ve always felt that the lively spirit of our wines is a perfect pairing with the golf community and we look forward to a bright future through these exciting partnerships.”
The official wine of the LPGA since 2008, Mirassou’s contract renewal with the LPGA will continue this designation for another three years.
“We are very proud to have Mirassou continue their strong relationship with the LPGA and we are excited to have the opportunity to continue building upon the partnership in the future,” said Jon Podany, Chief Marketing Officer of the LPGA.
Mirassou is also a proud supporter of the 2011 U.S. Women’s Open, which took place last month in Colorado Springs, Colo., where the world’s top female golfers vied for the coveted National Championship.
As a further commitment to women’s golf, Mirassou has also teamed up with professional golfer Brittany Lincicome, recent winner of the 2011 ShopRite LPGA Classic. Alongside David Mirassou, Lincicome appears in a television ad for the brand, scheduled to air during coverage of select LGPA tournaments throughout the season.
About Mirassou Winery: The Mirassou family has been growing grapes and crafting superior wines in California since 1854, earning them the distinction of being America’s oldest winemaking family. Today, the Mirassou wine style is refreshing and fruit-forward. Mirassou’s premium wines – Pinot Grigio, Sauvignon Blanc, Chardonnay, Riesling, Moscato, Pinot Noir, Merlot and Cabernet Sauvignon – retail for approximately $12 per bottle and are widely available in all 50 states. They can be located through Mirassou.com’s “Where to Buy” section, on the Mirassou Winery Facebook page, or by ordering at http://www.thebarrelroom.com.
SOURCE Mirassou Winery