LĂNG CÔ, Vietnam, 16 November 2011 — The developers of Laguna Lăng Cô have followed on the Angsana Properties Lăng Cô Sales Launch in late September with notice of the first property purchases, and a timeline for resort and golf course openings in 2012.

Developed and managed by the Banyan Tree Group, Laguna Lăng Cô will, upon completion, be the first fully and legitimately integrated destination resort in Vietnam. It will also be the largest, with more than 2,000 hotel keys under the management of eight international branded hotel and resort operators, award-winning spas, an 18-hole championship golf course designed by Sir Nick Faldo, resort residences, convention and recreational facilities.

Banyan Tree Group marked an important milestone in the success of this project when, on 23 September, the first investor purchased a Pool Deluxe apartment at Angsana Properties Lăng Cô. Mr. Michael Ayling, Managing Director of Laguna Resorts & Hotels PLC, indicated this first sale and others are consistent with Banyan Tree Group’s expectation that 70 percent of Phase I buyers would be Vietnamese nationals.

“The level of customer interest prior to and throughout the late-September launch was very high indeed, so it was gratifying to confirm this first sale and reserve several more,” said Ayling, who spoke on site in Lăng Cô, along with the golf course designer Nick Faldo, to a gathering of around 40 domestic and international media.

“We fully expect the participation of international buyers at Laguna Lăng Cô, especially in later phases,” Ayling continued. “However, we’re convinced this first phase will appeal especially to the Vietnamese, who know a sound investment when they see one and already recognize Lăng Cô to be an especially beautiful and convenient perch on the Central Coast.”

Phase I of Laguna Lăng Cô is comprised of three key components:

• Angsana Properties Lăng Cô is the initial Phase I product to be launched. It is a condominium-style resort with a total of 197 units, to be open in mid 2012.

• The Nick Faldo 18-hole Championship golf course will come second. It too, is slated for a grand opening in the second quarter of next year.

• Banyan Tree Lăng Cô, a sophisticated portfolio of 129 high-quality villas designed in harmony with the surrounding landscape, will launch sales in early 2012.

It’s worth noting, Ayling explained, that sales at Angsana Properties Lăng Cô were initiated only when construction of the apartments were all but complete; only the furnishing aspect remains. Unlike many resort ventures, in Vietnam and elsewhere, construction progress at Angsana Lăng Cô is funded through an internal development fund in excess of US$200 million, meaning the realization of the property component, the resort and golf course are not dependent on property sales.

According to Ayling, this first apartment owner at Angsana Properties Lăng Cô, and all those to follow, are all entitled to membership in the Angsana Properties Owners Club, wherein members can book complimentary stays at other Banyan Tree and Angsana resorts around the world.

More relevant to their investment, owners are guaranteed a 6% fixed return for 6-years, and 60 days of complementary use every year. When owners are offsite, Ayling explained, purchased properties are included in the hotel inventory, where Angsana management looks after the investment.

“This is the formula that has proved so successful at our flagship development, Laguna Phuket,” Ayling said. “We at Banyan Tree didn’t invent the dynamic, but I daresay that no one in Asia has deployed it more effectively on behalf of real estate investors. The Banyan Tree brand is well-known for its prestige all over the world— it signals luxury and signature Asian heritage to resort guests, whose attraction to the resort in turn complements and enhances the investment in villa ownership.”

The long-standing nature of Banyan Tree’s involvement is another key differentiator, Ayling continued. “Many hotel and resort operators lend their names to resort property ventures, where units are included as part of hotel inventory,” he said. “But the length of a typical hotel or resort operations contract is only 8-10 years. What happens when those recognizable brand names disassociate from the resort? Where does the new hotel brand leave the real estate investor? Laguna Phuket, for example, was founded in 1987, and the Banyan Tree brand has never left its management to anyone else. That is the long-term brand commitment we offer here at Laguna Lăng Cô.”

Returning to Lăng Cô for the second time in 12 months, Faldo was able to inspect the rough shaping work now complete on 14 of the 18 holes. “This golf course is shaping up nicely and already has some wonderful movement,” said the 6-time major champion, following his September site visit. “The diverse character of the terrain allowed us to incorporate some very interesting and unusual features.

“In addition to several views of the ocean, golfers will experience the course’s amphitheatre-like mountain backdrop and the rich variety of woodland, scrub and rocky outcrops that feature throughout the round,” Faldo added.

More information on Angsana Properties Lăng Cô may be found online at Sales enquiries may be directed to Hanoi hotline at +84 90 665 9988, and Ho Chi Minh Hotline at +84 90 685 9988.


About Banyan Tree Holdings Limited

Banyan Tree Holdings Limited (“Banyan Tree” or the “Group”) is a leading manager and developer of premium resorts, hotels and spas in the Asia Pacific, with close to 30 resorts and hotels, 65 spas, over 80 galleries and 3 golf courses. The Group manages and/or has ownership interests in niche resorts and hotels. The resorts each typically has between 50 and 100 rooms and commands room rates at the high end of each property’s particular market.

The Group’s primary business is the management, development and ownership of resorts and hotels. This is centred around two award-winning brands: Banyan Tree and Angsana. Banyan Tree also operates the leading integrated resort in Thailand – Laguna Phuket, through the Group’s subsidiary, Laguna Resorts & Hotels Public Company Limited.

Angsana Properties

Angsana Properties is a property brand that caters to the modern traveller seeking style and authenticity. Comprising contemporary and chic retreats, Angsana Properties are designed to create and deliver vibrant enlivening experiences for guests at work and at play. Each Angsana hotel, resort, spa and retail gallery exudes the spirit and experiences of its environment, while offering a strong sense of individuality infused with our Asian heritage. Facilities and services at all Angsana Properties are focused on enabling guests to draw the most of every moment.

Managed by the Banyan Tree Group, Angsana Properties Lăng Cô is the first launch of the Angsana Properties brand worldwide, to be followed by Angsana Properties Phuket and Angsana Properties Bintan at the end of 2011.

Media Contact

Tran Thu Hien (Ms)

PR Executive

M: +84 98 222 7387

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