Henrik Stenson launches performance eyewear collection for golf at the 2017 PGA Merchandise Show

Henrik Stenson Sunglasses

Henrik Stenson launches performance eyewear collection for golf at the 2017 PGA Merchandise Show
(Norrköping, Sweden) – Displaying further evidence of his commitment to golf and golfers, Henrik Stenson today announced the launch of his own eyewear brand, featuring a fantastic new collection of sunglasses developed specifically for golfers. Henrik Stenson Eyewear will showcase in Booth #3177 at the 2017 PGA Merchandise Show held January 25 – 27th at the Orange County Convention Center in Orlando, FL.

Golf fans around the world are well aware that sunglasses have been crucial to Henrik’s success on the golf course. Suffering allergies and sensitivity to sunlight, Henrik wears a wrap-around design that, combined with lens technology, is optimized for golf performance. Thanks to his special requirements and experience, Henrik has gathered a huge amount of knowledge in the field of eyewear technology, and he is now ready to share this in the form of his own brand of sunglasses: Henrik Stenson Eyewear.

“I know how important it is to protect your eyes by wearing sunglasses that are suited to the task. Playing golf means exposure to hazardous sunlight and reflections for hours at a time so eye protection is essential, especially for children. With this in mind, we are also developing a special performance collection designed specifically for junior players,” said Stenson.

“For your protection and performance” is the motto that will drive the development of Henrik Stenson Eyewear products. Stenson is personally involved in product development, and this has produced direct results in “PowereyeTM” – a special lens technology for performance eyewear. The PowereyeTM lens provides complete protection from the harmful rays of the sun, both Blue light and UV radiation. It effectively cuts glare as well as other visual and optical interference, thus helping to prevent eye fatigue. Moreover, the PowereyeTM lens enhances contrast so that fairways and greens appear more distinctively, while simultaneously maintaining natural color balance.

In addition to HS Performance for golfers, the eyewear brand will feature a Street collection of sunglasses for off-course use, as well as a special Optical range of frames for graded lenses. Retail sales will commence from selected outlets in early 2017.

For additional information about Henrik Stenson Eyewear and press materials visit their website at www.henrikstensoneyewear.com and you are invited to our Booth #3177.

The Duran Group’s distributor division, Tight Brands, has been selected as the exclusive distributor for Henrik Stenson Eyewear in North America and Canada. “Henrik has achieved his goal of creating the highest performing lens for golf”, stated Tony Duran President/Founder of The Duran Group. “Take the Iceman Challenge and experience the best.”

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