XXIO Reveals the All-New XXIO Prime: Indulge in Distance

XXIO Reveals the All-New XXIO Prime: Indulge in Distance

HUNTINGTON BEACH, Calif. — Jan. 18, 2019 — XXIO®, a global leader in premium lightweight golf equipment, introduces the all-new XXIO Prime, easy distance and easy accuracy for moderate swing speed golfers. The new XXIO Prime officially launches in North America on March 1, 2019.

“XXIO Prime is, quite frankly, the most unique and beneficial product ever available to moderate swing speed players. Period,” said Chuck Thiry, Vice President of XXIO USA. “People might think that is marketing hype, but they simply haven’t hit Prime yet.”

XXIO Prime Woods

The new XXIO Prime Woods feature a redesigned hosel structure and reduced stiffness at the tip of the driver shaft, making it easier for moderate swing speed players to shut the face at impact for longer, straighter drives.

Also, the new XXIO Prime Woods are lighter, making them faster while still remaining extremely easy to swing. A new forged cup face, made from Super-TIX® PLUS Titanium, is thinner, lighter and stronger for maximum COR across the entire face for more ball speed and enhanced distance.

“The speed increases, higher launch angles, and draw bias of the new Prime will show immediate results from swing one,” Thiry said. “It’s legit lightweight power for the players that absolutely need it the most.”

Key Technologies:

·         Super-Tix Plus Forged Titanium Cup Face: Forged from Super-TIX® PLUS Titanium, a lightweight yet high-strength alloy, the new Cup Face greatly increases distance performance thanks to a hotter sweet spot that’s noticeably larger than the previous model’s.

·         Unprecedented Lightweight Construction: The SP-1000 Shaft, with TORAYCA® T1100G carbon fiber and NANOALLOY resin, is strong yet extremely lightweight. That, along with weight savings in the grip and club head, produces woods that are remarkably fast and remarkably easy to swing.

·         Groundbreaking Forgiveness Features: With an expanded toe and narrowed heel, a tungsten-nickel inner weight that is low and deep, a lighter hosel repositioned closer to the center of the face, and finally, reduced stiffness at the tip of the shaft, this is our most forgiving suite of XXIO Prime Woods.

XXIO Prime Hybrids and Irons

Reach more greens in fewer shots with new XXIO Prime Hybrids. With an expanded COR across the face, a lower center of gravity, and a straighter ball flight, Prime Hybrids greatly enhance distance and ball speed from anywhere on the course.

Meanwhile, stick it close with new XXIO Prime Irons, providing more distance, more stopping power and a higher launch. Featuring a forged Super-TIX® PLUS Titanium face and CNC milled Speed Grove, new Prime Irons increase ball speed across the face for easier distance and easier accuracy.

Key Technologies:

·         Forged Maraging Steel Cup Face: Forged from Maraging Steel – a lightweight yet high-strength allow – the new Cup Face in the Prime Hybrids greatly increases distance performance thanks to a hotter sweet spot that is noticeably larger than the previous model’s.

·         Super-Tix Plus Titanium Face with Speed Groove: Made from Super-TIX® PLUS Titanium – a lightweight yet high-strength alloy – the new iron faces also feature a CNC milled speed grove that greatly increases COR for a larger, hotter sweet spot that improves ball speed for enhanced distance.

·         Unprecedented Lightweight Construction: The SP-1000 Shaft, with TORAYCA® T1100G carbon fiber and NANOALLOY resin, is strong yet extremely lightweight. That, along with weight savings in the grip and club head, produces hybrids and irons that are remarkably fast and remarkably easy to swing.

·         Groundbreaking Forgiveness Features: With an expanded toe and narrowed heel, plus a crown step that moves weight low and deep, this is our most forgiving suite of Prime Hybrids. Similarly, with two high-density tungsten nickel sole weights and an overall profile that is 3mm shorter than the previous model, this is our most forgiving suite of Prime Irons.

“The XXIO brand continues to grow and continues to impress the moderate swing speed men and women that we believe are the lifeblood of the sport,” Thiry said. “Those players seem to be responding to our focus, and moving forward, we’ll keep the focus on those core players and we’ll remain bullish on our prospects for continued success.” 

XXIO Prime officially launches in North America on March 1, 2019, at a MAP of $259.99 for a single graphite iron, $379.99 for the Prime Hybrids, $579.99 for the Prime Fairway Woods and $849.99 for the new Prime Driver.

For more detailed information on all of XXIO’s offerings click here.

Billy Casper Golf Earns Unanimous Vote to Continue Managing Currie Golf Courses (Midland, MI)

Billy Casper Golf Earns Unanimous Vote to

Continue Managing Currie Golf Courses (Midland, MI)

(RESTON, VA) – Billy Casper Golf (BCG) – the innovative manager of golf courses, country clubs and resorts – was unanimously approved to continue operating Currie Golf Courses in Midland, Mich.

The Midland City Council voted on BCG’s extension for its three distinct layouts – Currie West (18 holes), Currie East (nine holes) and a par 3 course.  BCG oversees clubhouse operations, property maintenance, marketing and sales, staffing and training, food-and-beverage, financial management and other functions.

Over the past five years, BCG has significantly reduced Currie’s operating deficit, enhanced course conditions and grown junior programming.  Next year, it is expected to become a regional First Tee host location.

Currie has also solidified its status as a venerable tournament venue. In 2015, it unveiled a new driving range that will be put to good use next summer when Currie will serve as the host practice facility for the LPGA’s Dow Great Lakes Bay Invitational. This past July, Currie West hosted a U.S. Amateur Qualifier.

“Billy Casper Golf has been an excellent business partner over the past five years,” says David Keenan, Assistant City Manager, City of Midland. “The vast experience and positive track record they bring to the relationship has enabled the City to achieve many of its financial and operational goals.”

“We’re proud of the way the Billy Casper Golf team has improved course conditions and service standards at Currie,” says Nick Bednar, Vice President of Operations at BCG. “This has anchored our ability to raise Currie’s profile in mid-Michigan and attract new players in droves.”

More information: www.curriegolf.com, 989.839.9600

About Billy Casper Golf

Billy Casper Golf is one of the largest privately owned golf course management companies in the U.S., with nearly 150 properties in 29 states.  Headquartered in Reston, Va. – with regional offices across America – BCG has nearly 30 years of results-driven expertise.  The company specializes in full-service course management as well as assistance in specific segments of the golf business, including course and property maintenance, staffing and training, career growth, clubhouse operations, food and beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.

BCG continues to evolve the golf experience through customized solutions and innovative programs like the annual World’s Largest Golf Outing – a national golf fundraiser conceived by BCG Chairman and CEO Peter Hill.  The company recently launched its newest management solution, Billy Casper Signature, as a boutique division focused on country club, resort and private club management.

Other BCG-managed courses in Michigan include Fellows Creek Golf Club (Canton), Hilltop Golf Course (Plymouth), Sanctuary Lake Golf Club (Troy) and Sylvan Glen Golf Course (Troy).

More information:  www.billycaspergolf.com, 703.761.1444

About Currie Golf Courses

Located along the banks of the Tittabawassee River, the complex features a 6,493-yard, par 72, 18-hole course (Currie West), nine-hole layout (Currie East) and par 3 course (practice facility); Currie has something for players of all abilities. Designed by Michigan golf course architect Jerry Matthews, Currie West features five tee boxes to suit new and experienced players. Currie East – the original 18-hole layout – was designed and constructed by namesake Gilbert Currie and was shortened to nine holes in 2015 to accommodate the new driving range. The practice facility also features the par 3 course, putting green and short-game area. The clubhouse houses a fully-stocked golf shop and Gil’s Grill with adjacent pavilion. Other highlights include The Currie Golf Academy, junior golf programming and FootGolf, Currie’s newest offering.

More information: www.curriegolf.com, 989.839.9600

Led by Tidewater Golf Club, Spring Elite Package is One of Myrtle Beach’s Best Offers

Led by Tidewater Golf Club, Spring Elite Package is One of Myrtle Beach’s Best Offers
Leading Golf Package Allows Group Leaders to Choose Among Five Courses

CHERRY GROVE, S.C. — As golfers begin making preparations for their next trip to Myrtle Beach, group leaders are increasingly turning to the Spring Elite package, a deal anchored by Tidewater Golf Club, one of the area’s premier layouts.

The rising popularity of the Spring Elite package is based on the strength of its golf course offerings. In addition to Tidewater, the Spring Elite features Arrowhead Country Club, Prestwick Country Club, Arcadian Shores and the Jones Course at Sea Trail.

Groups have the opportunity to experience the Spring Elite as a three to five-night trip, based upon their needs, and can stay in accommodations ranging from oceanfront to golf course condos

With eight holes playing along either Cherry Grove Inlet or the Intracoastal Waterway, Tidewater is the Grand Strand’s most scenic layout. The stunning visuals are highlighted by the third and 12th holes, a pair of stunning par 3s that play along the inlet, and No. 13, a par 5 that offers a distant view of the Atlantic Ocean.

The layout has been ranked among America’s 100 Greatest Public Courses, and Tidewater is a bucket list course in Myrtle Beach and all of South Carolina.

While a round at Tidewater may highlight the trip, it’s complemented by a quartet of quality layouts. Prestwick Country Club is among the area’s most underrated courses. The P.B. Dye track provides a stern challenge that leaves players talking long after they return home.

Arrowhead Country Club, a 27-hole facility, is home to multiple holes that play along the Intracoastal Waterway, but the Raymond Floyd course is most known for its superior conditioning. Arrowhead overseeds wall-to-wall during the winter months, ensuring lush, green grass throughout the year.

Arcadian Shores is the area’s fastest rising course. Rees Jones’ first design, Arcadian underwent a 2017 renovation that included the installation of new greens, cart paths and the construction of a new clubhouse, among other enhancements.

The Jones Course is the premier layout at Sea Trail Golf Resort, a 54-hole facility just across the state line in Brunswick County, N.C.

For more information on the Spring Elite package, go to www.TidewaterGolf.com.

Hootie & The Blowfish Monday After the Masters Celebrity Pro-Am Tickets Go On Sale Monday, February 19

Hootie & The Blowfish Monday After the Masters Celebrity Pro-Am Tickets Go On Sale Monday, February 19

ESPN Radio Host Mike Golic, NFL, NHL and NBA Hall of Famers Are Among the Early Commitments to 24th Annual Event

MYRTLE BEACH, SC — Tickets for the 24th annual Hootie & The Blowfish Monday After the Masters Celebrity Pro-Am golf tournament go on sale Monday, February 19 at 10 a.m. at the House of Blues, the Barefoot Resort & Golf pro shops and all Ticketmaster outlets.

The Monday After the Masters will be played at Barefoot Resort’s Dye Club on April 9. This will mark the 16th consecutive year the event is played at the Dye Course and festivities will begin with entertainment on the 1st Tee at 9 a.m. The tournament will tee off at 10 a.m.

Tickets are $20 and children 12 and under are admitted free when accompanied by a paying adult. Monday After the Masters has sold out 11 consecutive years, annually attracting a crowd in excess of 6,000 people.

Headlining the early celebrity commitments for this year’s event are ESPN Radio host Mike Golic, basketball hall of famer Rick Barry, and hockey legend Grant Fuhr. Former PGA Tour champions Woody Austin and Chris DiMarco and aspiring LPGA player and media personality Paige Spiranac are among the professional golfers who have committed to play.

All ticket proceeds benefit the Hootie & the Blowfish Foundation, which supports the educational needs of children in South Carolina and the South Carolina Junior Golf Foundation through a fully funded endowment.

Monday After the Masters has hosted celebrity actors, sports figures, musicians and more. Guests have included PGA Tour stars Tiger Woods, Dustin Johnson, Jim Furyk, Tom Watson, John Daly and Arnold Palmer, along with LPGA Tour stars Annika Sorenstam, Nancy Lopez and Kristy McPherson from Conway. Sports and entertainment stars Bill Murray, Samuel L. Jackson, John Elway, Johnny Damon, Dan Marino, Joey Fatone and Josh Kelley, among many others, have also participated in the event.

For more information about the Hootie & The Blowfish Monday After The Masters Celebrity Pro-Am, visit HootieGolf.com.

Tour Operators From Costa Rica to Australia Enjoy Their Introduction to Daytona Beach Golf

LPGA Hills
LPGA Hills


Tour Operators From Costa Rica to Australia Enjoy Their Introduction to Daytona Beach Golf

Diverse Group Visited Daytona Beach as Part of IAGTO’s North American Tourism Convention

Daytona Beach, Fla. — The International Association of Golf Tour Operators (IAGTO) held its annual North American Golf Tourism Convention in Florida, and as part of the event, several tour operators enjoyed the Daytona Beach golf experience and came away raving about one of the game’s rising destinations.

Tour operators from Costa Rica to Australia visited Daytona Beach, enjoying golf at the acclaimed Hills Course at LPGA International and the Conservatory Course at Hammock Beach Resort, two of the premier layouts along the Central Florida coast.

Like so many golf groups that visit Daytona Beach, the tour operators had almost as much fun off the course, driving laps around Daytona International Speedway as part of the Richard Petty Driving Experience and enjoying dinner at 31 Supper Club.

“The courses were some of the best I have played in a very long time,” said Aaron Boyd of Tourico Holidays. “[They were] very beautiful courses with unique designs. I couldn’t have asked for a better golfing trip and I will be out soon to play again.”

“I have come to really appreciate the Daytona Beach area,” said Landy Blank, of Costa Rica Travel, who will be leading a trip Daytona Beach in February that centers around golf and Speedweeks.

“What an awesome trip,” said Joe Shelter, also of Turico Holidays. “The NASCAR ride was a once in a lifetime opportunity. I learned so much about the destination that I never knew before.”

“Working with IAGTO to bring 13 international tour operators in to experience golf in the Daytona Beach area for the first time was a great opportunity,” said Linda McMahon, director of group sales with the Daytona Beach Area Convention and Visitors Bureau. “Many of the operators we met with are now planning to combine golf activities for their international groups surrounding some of our signature events such as NASCAR races and motorcycle rallies.”

Home to more than 20 courses, golfers across the country are having their eyes opened to the virtues of a Daytona Beach golf trip. The destination, which enjoys nonstop flight service and a host of off-course activities, has everything group leaders are looking for, including tremendous value.

Daytona Beach offers a variety of stay-and-play golf package specials, giving groups the opportunity to customize their itinerary.

For more information, go to DaytonaBeach.Golf.

KOHLER Golf Season Set to Open This Weekend at Whistling Straits & Blackwolf Run

KOHLER Golf Season Set to Open This Weekend at Whistling Straits & Blackwolf Run

Golf Digest Magazine Editors’ Choice Awards Includes The American Club and Kohler Golf Academy

KOHLER, Wis. – April 13, 2017 – The 2017 KOHLER Golf season begins Saturday, April 15, at both award-winning golf venues with the opening of the Irish course at Whistling Straits and the celebrated Original Championship Course at Blackwolf Run. The restaurants and golf shops at both Whistling Straits and Blackwolf Run will be open seven days a week. The Straits course at Whistling Straits and the River course and Meadow Valleys routings at Blackwolf Run are slated to open later this month.

Released in timing with the start of the KOHLER Golf season, is Golf Digest magazine’s May edition that features the second annual Editors’ Choice Awards highlighting the “best in golf” in travel destinations, gear and gadgets, style and fitness products. For the second straight year, The American Club resort hotel at Destination Kohler was featured in the Americas Resorts – Midwest category. The Kohler Golf Academy is also included in the Golf Academies – Midwest category. Another Kohler Co. property, The Old Course Hotel, was featured in International Resorts – Great Britain and Ireland category.


To view the official Kohler Golf Rates & Policies for the 2017 season, visit the following website: http://www.americanclubresort. com/golf/golf-rates

For reservations, please call 800-344-2838 or visit DestinationKohler.com for more information. Stay up to date on resort news and happenings on Facebook, Twitter and Instagram.

About Whistling Straits
Whistling Straits is made up of two links-style courses – The Irish, offering an intriguing mix of links-style dunes and The Straits, offering a rugged lakeside experience. The Straits hosted the 2004, 2010 and 2015 PGA Championship – which was the most profitable Championship in combined ticket and hospitality sales – and will welcome the Ryder Cup in 2020.

About Blackwolf Run
Kohler is also the home of the highly praised Blackwolf Run, which is made up of two distinct courses – The River and The Meadow Valleys – that are separated by the Sheboygan River. Blackwolf Run was named by Golf Digest as “The Best New Public Course” in 1988 and has hosted Majors such as the 1998 and 2012 U.S. Women’s Open Championships.

About Kohler Co. Hospitality & Real Estate Group
The Kohler Co. Hospitality & Real Estate profile includes The American Club, boasting the first and only Forbes Five-Star hotel property in Wisconsin, and world-renowned championship golf courses Whistling Straits and Blackwolf Run. Acquired in 2004, its sister property, The Old Course Hotel, Golf Resort & Spa in the birthplace of golf, St Andrews, Scotland, is a AA Five Red Star property and recognized as one of the most luxurious resorts in the world.

About Destination Kohler
Herb Kohler created Kohler Co.’s Hospitality & Real Estate Group with the reclamation of The American Club, the first and only Forbes Five-Star hotel in Wisconsin, and then built world-renowned championship golf courses, The Straits at Whistling Straits and The River at Blackwolf Run. The resort is named one of the top three golf resorts in North America, by Golf Digest Magazine. Kohler Waters Spa is the only Forbes Five-Star spa in Wisconsin and one of 56 in the world. The resort features 12 dining establishments from the Four-Star Immigrant to traditional pub fare at Horse & Plow and rustic country gourmet at River Wildlife. The resort is located in the Village of Kohler, Wisconsin, one hour north of Milwaukee and two and a half hours north of Chicago.

Forbes and AAA Honor The Sanctuary At Kiawah Island Golf Resort

Forbes Travel Guide and AAA honor The Sanctuary at Kiawah Island Golf Resort with coveted Five Star and Five Diamond Awards South Carolina oceanfront hotel’s spa also gains top rating while The Ocean Room restaurant obtains Forbes Four star and AAA Four Diamonds

KIAWAH ISLAND, SC – For the ninth year in a row, the Forbes Travel Guide has awarded The Sanctuary at Kiawah Island Golf Resort with their highest awards — Five Stars. No other hotel in South Carolina earned a Forbes Five Star award in 2017. AAA awarded The Sanctuary Five Diamonds for the 11th year in a row.

Additionally, the Forbes Travel Guide recognized The Spa at The Sanctuary at Kiawah Island Golf Resort with Five Stars for the ninth year in a row. The Ocean Room at The Sanctuary at Kiawah Island Golf Resort, the resort’s high-end steakhouse, earned both Forbes Four Star and AAA Four Diamond awards. It is one of only six steakhouses nationally to earn both Forbes Four Stars and AAA Four Diamonds. There are no Five Star or Five Diamond steakhouses.

“It is an honor to receive these distinguished and coveted awards,” said Bill Lacey, General Manager of The Sanctuary at Kiawah Island Golf Resort. “To win them year after year is a tremendous credit to our staff who has continued to maintain the highest standards of service making The Sanctuary one of the finest destinations in the world.”

The Sanctuary, which opened in August 2004, features 255 rooms and suites, also joins its sister property, The Jefferson Hotel in Richmond, VA, in achieving the coveted Forbes Five Star and AAA Five Diamond awards. The Sanctuary’s other sister property, The Inn at Harbour Town on Hilton Head Island in South Carolina, earned Forbes Travel Guide Four Star award.

The Sanctuary at Kiawah Island Golf Resort is an oceanfront hotel and spa and is part of Kiawah Island Golf Resort, which features five championship golf courses, two tennis centers, 18 dining establishments and a variety of recreation and nature programs. It is a member of Preferred Hotels and Resorts Worldwide.

Forbes Travel Guide’s 2017 Five and Four Star awards feature properties in destinations throughout North America, as well as our newest international ratings. The North American winners include 81 Five Star hotels, 39 Five-Star restaurants and 30 Five Star spas.

For more information about The Sanctuary at Kiawah Island Golf Resort, visit www.kiawahresort.com
For more information about Forbes Travel Awards, visit www.forbestravelguide.com

FAU Study Shows Golf Courses Boost Home Prices and Provide a Positive Draw for Potential Property Buyers

FAU Study Shows Golf Courses Boost Home Prices and Provide a Positive Draw for Potential Property Buyers


            BOCA RATON, Fla. (Jan. 25, 2017) – While golf courses around the country face an uncertain economic future, homes adjacent to them continue to command higher prices from prospective buyers, according to a new study of real estate transactions in South Florida by faculty at Florida Atlantic University.

            Looking at more than 10,000 transactions from properties in Palm Beach, Broward and Miami-Dade counties that sold and closed in 2015, the researchers at FAU conclude that having a property adjacent to a golf course adds between 8 percent and 12 percent to property value on average. 

            “Preliminary results from statistical pricing models suggest that properties receive a pricing boost,” said Ken Johnson, Ph.D., a real estate economist and an associate dean of graduate programs and professor in FAU’s College of Business. “Thus, there is strong evidence to concluded that golf courses remain a positive draw to potential property owners.”

            With more than 800 golf courses closing in the United States in the last decade, residents, developers and municipal officials around the country are facing decisions on whether to convert underperforming golf properties to housing developments or keep them as golfing communities. 

            “The strong statistical evidence supporting a pricing boost for being adjacent to a golf course should help property owners, developers and city officials make quicker and more financial fair decisions,” said Ksenija Bogosavljevic, a graduate student who’s working with Johnson on the study as part of ongoing research on the viability of golf course communities.

            In South Florida, Johnson acknowledged that there are many golf courses trying to decide whether or not to continue in the face of failing financial performance. Many golf properties are declining into a state of repair that could negatively impact adjacent property values. On the other hand, the remaining demand for golf and being adjacent to courses could create a market scenario whereby being adjacent to a course could actually add a premium to property value, on average, he added.   

            “Uncertainty over value destroys deals, and these findings reduce that uncertainty and should result in quicker resolutions one way or another,” said Johnson, coauthor of the Beracha, Hardin & Johnson Buy vs. Rent (BH&J) Index. “In the end, no one wants a vacant course.”

– FAU –

About Florida Atlantic University
Florida Atlantic University, established in 1961, officially opened its doors in 1964 as the fifth public university in Florida. Today, the University, with an annual economic impact of $6.3 billion, serves more than 30,000 undergraduate and graduate students at sites throughout its six-county service region in southeast Florida. FAU’s world-class teaching and research faculty serves students through 10 colleges: the Dorothy F. Schmidt College of Arts and Letters, the College of Business, the College for Design and Social Inquiry, the College of Education, the College of Engineering and Computer Science, the Graduate College, the Harriet L. Wilkes Honors College, the Charles E. Schmidt College of Medicine, the Christine E. Lynn College of Nursing and the Charles E. Schmidt College of Science. FAU is ranked as a High Research Activity institution by the Carnegie Foundation for the Advancement of Teaching. The University is placing special focus on the rapid development of critical areas that form the basis of its strategic plan: Healthy aging, biotech, coastal and marine issues, neuroscience, regenerative medicine, informatics, lifespan and the environment. These areas provide opportunities for faculty and students to build upon FAU’s existing strengths in research and scholarship. For more information, visit www.fau.edu.

Arccos Driver Named ‘Accessory of the Year’ by SCOREGolf

Arccos Driver Named ‘Accessory of the Year’ by SCOREGolf
(STAMFORD, CT) – Arccos Golf – maker of Golf’s #1 Performance Tracker – confirms its Arccos Driver performance tracking and live competition system was named SCOREGolf’s 2016 “Accessory of the Year” in the organization’s annual Younger Awards, recognizing outstanding achievement in the golf industry’s equipment and business categories.Presented by SCOREGolf’s Rick Young, the honor concluded a banner year for Arccos, which has seen its products widely heralded as among the game’s most innovative and beneficial technologies by leading media outlets and other influential voices.Providing golfers with an entirely new opportunity to battle their friends and take on the world, Arccos Driver is a single-sensor system that automatically detects each drive. It then uses technology found in all major smartphones to record second-shot position without the need for tagging or other annoying disruptions.

“Arccos data tracking and GPS technology is a game changer and ranks right up there with golf’s best technology-forward products,” says Young. “Arccos Driver is effectively a sample size, offering users full shot tracking for tee shots while providing dependable GPS functionality.”

Endorsed by two-time World Long Drive Champion Jamie Sadlowski, Arccos Driver (MSRP: $49.99) delivers real-time data for tee shot distances, fairways hit and more. Additional features include:

  • Distance & Accuracy Stats for every drive and round
  • Advanced GPS for 35,000+ courses worldwide
  • Personalized Challenges based on performance history
  • Live Leaderboards for daily, weekly, monthly and customized competitions
  • Social Bragging via one-touch posting to Facebook, Twitter and Instagram
  • Precise Shot Detection that distinguishes between real and practice shots
  • King of the Hole game turns any par 4 or par 5 into a virtual long drive competition

“SCOREGolf sets the standard for golf magazine journalism in Canada and the staff is renowned for its objectivity,” says Arccos CEO Sal Syed. “Arccos Driver adds a heavy dose of fun and social competition to the statistical analysis that has made our premium, 14-sensor system a global sensation.”

To start playing with the system, users simply attach the ultralight (less than 12g) sensor to the grip end of any driving club and pair it just once to a smartphone using the free Arccos Driver app for iOS or Android. The Arccos Driver sensor uses a standard watch battery (CR2032). This lasts up to 50 rounds, with charge level monitored via a battery indicator within the Arccos app.

Arccos Driver is part of the company’s expanding catalog of offerings and is joined by two 14-sensor platforms, the original flagship Arccos Golf and the new Arccos 360.

Boasting low-profile sensors that are more than 50% smaller and lighter than the original Arccos system, Arccos 360 ($249.99) showcases a powerful new shot detection algorithm that increases accuracy and virtually eliminates the need for editing. It delivers data on distances hit, club averages, driving accuracy, greens in regulation, sand saves, putts and more.

By accessing the Tour Analytics web dashboard, Arccos users and their instructors can gain valuable insights via deep dives into stats, playing patterns and rich data comparison for every club, shot, hole and round.

Developed in conjunction with golf’s most renowned statistician, Peter Sanders, Tour Analytics draws from his work with PGA Tour star Zach Johnson and many others. It breaks down a player’s handicap into five key components – driving, approach, chipping, sand game and putting – helping golfers:

  • Understand exactly how each part of their game contributes to scoring
  • Compare data in each of the five components with golfers of similar handicaps
  • Evaluate patterns across their entire golf history, supporting refinement of on-course tactics 

For more information: arccosgolf.com.

Get social: @arccosgolf, Facebook

About Arccos Golf, LLC

Arccos Golf, LLC provides game-changing connected technology products for golfers. The company aims to revolutionize the golfing experience by integrating GPS shot tracking with a sophisticated platform that generates comparative data which helps golfers truly evaluate their game. Arccos is based in Stamford, CT, and its venture capital funding is provided by LaunchCapital.

Henrik Stenson launches performance eyewear collection for golf at the 2017 PGA Merchandise Show

Henrik Stenson Sunglasses

Henrik Stenson launches performance eyewear collection for golf at the 2017 PGA Merchandise Show
(Norrköping, Sweden) – Displaying further evidence of his commitment to golf and golfers, Henrik Stenson today announced the launch of his own eyewear brand, featuring a fantastic new collection of sunglasses developed specifically for golfers. Henrik Stenson Eyewear will showcase in Booth #3177 at the 2017 PGA Merchandise Show held January 25 – 27th at the Orange County Convention Center in Orlando, FL.

Golf fans around the world are well aware that sunglasses have been crucial to Henrik’s success on the golf course. Suffering allergies and sensitivity to sunlight, Henrik wears a wrap-around design that, combined with lens technology, is optimized for golf performance. Thanks to his special requirements and experience, Henrik has gathered a huge amount of knowledge in the field of eyewear technology, and he is now ready to share this in the form of his own brand of sunglasses: Henrik Stenson Eyewear.

“I know how important it is to protect your eyes by wearing sunglasses that are suited to the task. Playing golf means exposure to hazardous sunlight and reflections for hours at a time so eye protection is essential, especially for children. With this in mind, we are also developing a special performance collection designed specifically for junior players,” said Stenson.

“For your protection and performance” is the motto that will drive the development of Henrik Stenson Eyewear products. Stenson is personally involved in product development, and this has produced direct results in “PowereyeTM” – a special lens technology for performance eyewear. The PowereyeTM lens provides complete protection from the harmful rays of the sun, both Blue light and UV radiation. It effectively cuts glare as well as other visual and optical interference, thus helping to prevent eye fatigue. Moreover, the PowereyeTM lens enhances contrast so that fairways and greens appear more distinctively, while simultaneously maintaining natural color balance.

In addition to HS Performance for golfers, the eyewear brand will feature a Street collection of sunglasses for off-course use, as well as a special Optical range of frames for graded lenses. Retail sales will commence from selected outlets in early 2017.

For additional information about Henrik Stenson Eyewear and press materials visit their website at www.henrikstensoneyewear.com and you are invited to our Booth #3177.

The Duran Group’s distributor division, Tight Brands, has been selected as the exclusive distributor for Henrik Stenson Eyewear in North America and Canada. “Henrik has achieved his goal of creating the highest performing lens for golf”, stated Tony Duran President/Founder of The Duran Group. “Take the Iceman Challenge and experience the best.”