Bridgestone Golf Unveils TOUR B JGR Clubs 

Bridgestone Golf Unveils TOUR B JGR Clubs

Drivers, Fairway Woods, Hybrids and Irons Available October 8


(COVINGTON, GA) 
– Bridgestone Golf – innovator and manufacturer of premium golf balls, clubs and accessories – unveils the next generation of its popular JGR club lines, which will be available at select retailers, club fitters and online beginning October 8.

Designed to provide maximum performance for a variety of golfers, the TOUR B JGR collection consists of new models in the driver, fairway wood, hybrid and iron categories. The lines are already garnering attention from PGA TOUR superstars, as Bridgestone Golf staff players Matt Kuchar and Brandt Snedeker replaced their former drivers with the TOUR B JGR model earlier this summer.

“After my switch to the new TOUR B JGR, I’ve seen an increase in distance and a more consistent ball flight,” says Kuchar. “The change was a no brainer.”

“I didn’t expect to make the switch so easily but when I compared the data on trackman, I was seeing three mph more ball speed and an extra six yards,” adds Snedeker.

Beyond ringing endorsements from TOUR players, the JGR lines are equally capable of helping mid-to-high handicappers find their edge thanks to a plethora of innovative features. The driver, fairway wood and hybrid models were engineered with Bridgestone’s Power Mill Face Design, producing low spin and stabilizing the ball at impact to increase quality compression time. Additionally, Boost Wave Crown technology creates internal and external channels that allow the crown to flex at impact for a higher initial launch and ball speed.

Two new JGR iron sets are also packed with innovation. The HF2 line is a forged, game improvement cavity back set designed for mid handicappers. Constructed with an ultrathin face that promotes exceptional distance, the heads include a rubber polymer insert to enhance feel, reduce vibration, and ensure crisp sound at impact. For higher handicap players, Bridgestone offers HF1 irons, featuring a thick, hollow cavity design that provides easy launching distance in an extremely low COG forged head. Variable face thickness provides responsive feedback on hits across the face.

“Our JGR lines have built up a loyal following since the original launch in 2015. The new TOUR B JGR builds on that success by providing golfers with the combination of style and forgiveness.” says Zack Kupperbusch, Golf Club Marketing. “While our brand is commonly associated with the best golf balls in the world, JGR is an excellent example of how we’re bringing innovation to all corners of the industry.”

Additional details on the new clubs include:

Driver (MAP $399):

  • Draw Biased Weighting: 8g external weight and 25g internal weight promotes draw bias
  • Power Rib Sole: Keeps the sole of the driver rigid at impact for increased ball velocity
  • Lofts: 9.5, 10.5 and 11.5
  • Stock shaft: UST Mamiya Recoil 460 ES
  • Grip: Custom Yellow Golf Pride

Fairway Woods (MAP $229):

  • Variable Face Thickness: Provides greater distance on off-center strikes
  • Options: 3-wood (15 degree), 5-wood (18 degree)
  • Stock shaft: UST Mamiya Recoil 460 ES FWY
  • Grip: Custom Yellow Golf Pride

Hybrids (MAP $219):

  • Lofts: 19, 22, 25
  • Stock shaft: UST Mamiya Recoil 780 ES Hybrid
  • Grip: Custom Yellow Golf Pride

HF2 Irons (MAP $899)

  • 1025 Forged Construction
  • Shafts: True Temper XP 95
  • Set make-up 5-AW, 4-iron offered separately

HF1 Irons (MAP $849)

  • 1030 Forged Construction
  • Shafts: UST Mamiya Recoil
  • Set make-up: 6-PW, 5-iron and AW offered separately

Left Hand Availability:

  • Driver: 9.5, 10.5
  • Fairway Woods: 3-wood (15 degree)
  • HF2 Irons: 5-AW

Bridgestone Golf offers a variety of clubs, golf balls and accessories to meet the needs of all players. More information: bridgestonegolf.com.

Beyond Kuchar and Snedeker, Bridgestone Golf’s professional staff includes 14-time major championship winner Tiger Woods, Masters winner Fred Couples, young phenoms Bryson DeChambeau, Lexi Thompson and more.

About Bridgestone Golf

Bridgestone Golf USA is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands.  The company started making golf balls in 1935 and, as the world’s largest tire manufacturer, leverages its 900-plus rubber polymer science engineers worldwide to produce high-performing products.  Customer swing and related data, captured through its popular, nationwide ball-fitting program, advises continuous advancement of ball technology.  Trusted by amateur golfers and professionals like Tiger Woods, Fred Couples, Matt Kuchar, Brandt Snedeker, Bryson DeChambeau and Lexi Thompson, Bridgestone equipment helps improve shots and scores.  Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.

More information:  bridgestonegolf.com.

Cobra Offers Clubs For Moderate Swing Speed Players

COBRA GOLF’S NEW, F-MAX SUPERLITE IRONS OFFER MODERATE SWING SPEED PLAYERS MORE POWER AND BETTER LAUNCH

  F-MAX Superlite Irons & Hybrids are COBRA’s Lightest, Easiest-to-Hit Ever

 Carlsbad, Calif. (September 13, 2018) – COBRA Golf, a leader in golf club innovation and design, introduced today the lightest, easiest-to-hit irons and hybrids in company history.  Building off the success of the original F-MAX irons which debuted in 2017, the 2018 F-MAX men’s and women’s Superlite irons and combo sets feature incredibly light-weight technologies and designs that provide more club speed, distance and easier launch than ever before.

The COBRA Golf F-MAX Superlite Irons take ultralight technology to the next level.  The re-engineered clubhead is 4-grams lighter, and maintains the same high MOI, delivering optimized forgiveness and stability.  A 5-gram lighter shaft and a 7-gram lighter grip design, results in 16 grams in weight-savings ensuring the fastest club and ball speed possible for golfers with moderate swing speeds. Continuing the weight minimization theme, COBRA’s new Superlite shafts offer for the perfect blend of speed, distance and launch. The F-MAX Superlite Irons also feature an extremely comfortable, Midsize LAMKIN REL 360 grip (the women’s irons feature a standard men’s size grip) that is engineered using a softer, 7 grams lighter, rubber compound, delivering a lighter swing weight and improved comfort on longer approach shots. Complementing its lightest shaft and grip offering ever, COBRA Golf has designed F-MAX Superlite Irons with the following industry-leading super game improvement technologies:

  • Optimized Center of Gravity – Progressive hosel lengths strategically position the CG (Center of Gravity) in each iron to produce the desired launch and trajectory. Shorter hosels in the long irons lower the CG to promote higher launch and distance, while taller hosels in the short iron wedges raise the CG to promote lower, controlled trajectories.
  • Progressive Offset Design – gradually increases from minimal offset in the wedges and short irons that require more precision to maximum offset in the long irons where  increased launch & right to left draw bias.
  • Low CG/High MOI Design – Weight is positioned in the low heel and low toe areas to increase forgiveness and stability on off-center hits for straighter, more accurate approach shots.
  • Low Profile with Deep Undercut Design – A low profile shape paired with a deep undercut cavity design work in unison to get the ball airborne quicker, increase ball speeds and create easy launch to optimize carry and overall distance.
  • Greater Lofts – Greater iron lofts maximize flight trajectory, resulting in increased carry distances, and improved stopping power into greens.
  • Premium Chrome Finish – a nickel, two-tone chrome plating provides beautiful aesthetics and increased durability for great looking, longer lasting irons.
  • Specialty Wedge Design – A specialty wedge design in the GW and SW provides added versatility and shot control around the greens.

“Building off of the success of our original F-MAX lightweight design, we’ve reengineered Superlite to be our lightest, fastest and most forgiving game improvement clubs ever.  Any player with a moderate swing speed will benefit from the design innovations in this product line,” said Tom Olsavsky, Vice President of R&D for COBRA Golf.

The COBRA GOLF F-MAX Superlite Irons are available in a variety of set options.  See below for each option and pricing.

  • Men’s Steel Irons ($599) – 7-piece, stock 5-PW, GW set features a KBS Superlite steel shaft in stiff and regular flex; a graphite offering is available through custom, utilizing a COBRA Superlite 55 gram shaft in stiff and regular and a 50 gram shaft in lite flex; both available in right-hand and left-hand versions. Available in sleek black/red colorway.
  • Men’s Graphite Combo Set ($699) – Two stock 7-piece combo set offerings feature 4H, 5H, 6-PW in regular flex and 5H, 6H, 7-PW, GW in lite flex; both sets come with a COBRA Superlite shaft (55g in regular flex and 50g in lite); available in both right-hand and left-hand versions. Available in sleek black/red colorway.
  • Women’s Graphite Combo Set ($699) – A 7-piece set features a COBRA Superlite 50 gram shaft and includes two hybrids and five irons (5H, 6H, 7-PW, SW); available in both right-hand and left-hand versions in ladies flex.  Available in striking black/Lexi blue colorway.

The aforementioned men’s and women’s F-MAX Superlite Hybrids featured in the combo sets are also available to purchase as stand-alone options as well.  The F-MAX Superlite Hybrids utilize COBRA’s lightest clubhead, grip and shaft designs in addition to the following game-enhancing technologies:

  • Forged 455 High-Strength Stainless Steel Insert – enhances launch and ball speed across the face.
  • Back/Heel CG Weighting – An internal weight pad strategically positions weight low, back and heelward delivering straighter trajectories.
  • Crown Alignment Feature – A subtle crown alignment design assists players with a square set up at address without being visually distracting.
  • Offset Hosel Design – An offset hosel design helps deliver a square face at impact to maximize launch and distance and correct rightward shot tenedencies.

The men’s F-MAX Superlite Hybrids are available in 3H (19-degrees), 4H (22-degrees), 5H (25-degrees), 6H (28-degrees) and 7H (31-degrees) of loft and feature a street price of $179 per club.  Thewomen’s F-MAX Superlite Hybrids are available in 4H (23.5o), 5H (26.5 o), 6H (29.5 o) and 7H (32.5 o) in RH/LH in ladies flex. The F-MAX Superlite Irons and Hybrids are available beginning October 5, 2018 in store and at https://www.cobragolf.com/fmax-superlite.

 

About COBRA PUMA GOLF

COBRA PUMA GOLF is a corporate division of PUMA SE and combines two strong brands that provide a full range of offerings to the golf industry. COBRA PUMA GOLF is an inclusive company for golfers of all abilities, attitudesand styles who enjoy the game. The portfolio includes COBRA Golf’s high performance drivers, fairways, hybrids and irons, as well as PUMA Golf’s SportLifestyle including footwear, apparel and accessories to help golfers Look Better. Feel Better. Play Better. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA PUMA GOLF is a part of PUMA SE, one of the world’s leading lifestyle companies that designs and develops footwear, apparel and accessories.  For more information, visit cobragolf.com and cobragolf.com/pumagolf.

LA GOLF SHAFTS ANNOUNCES COLLABORATIVE PARTNERSHIP WITH GOLF STAR BRYSON DECHAMBEAU

LA GOLF SHAFTS ANNOUNCES COLLABORATIVE PARTNERSHIP WITH GOLF STAR BRYSON DECHAMBEAU

 DeChambeau Collaborates on Signature Line of Custom Shafts, Including Putter Shaft Used in Victory at The Northern Trust

Los Angeles, Calif. – August 28, 2018 – LA Golf Shafts, founded by LA Golf Partners, announced their first player partnership with Tour Pro Bryson DeChambeau to develop a line of signature golf shafts for the rising Tour star. Utilizing LA Golf Shafts product in his putter this weekend, DeChambeau won The Northern Trust with a blistering -18 giving him a four-shot victory at the first leg of the FedEx Cup Playoffs and vaulting him to the top of the standings.

LA Golf Shafts was established to create a golf equipment company unlike any other in golf, in which the owners group includes professional athletes on the world’s tours. LA Golf Shafts is committed to producing authentic tour level products, designed and made in the USA with American sourced materials. Through strategic partnerships with touring professionals like DeChambeau, the players have an equity stake in the company and have direct involvement in their product development rather than the added frustration of picking product through trial and error. The company’s mission is to bring the same signature series products to golfers at every level.

“Bryson’s analytical approach to the game, emphasis on data driven improvements in his equipment, and his ability to communicate meaningful input into designs make him an ideal partner for LA Golf Shafts,” said Reed Dickens, founder of LA Golf Partners. “I can’t think of a more appropriate strategic partner for our mission to bring the technically advanced shafts used by the pros directly to golfers.”

DeChambeau and LA Golf Shaft’s John Oldenburg, former lead shaft designer at Aldila, developed a performance-driven and technologically advanced putter shaft, which was put in his bag for the first time this past weekend and utilized in victory at The Northern Trust. They have plans to develop custom shafts for additional clubs in the three-time Tour winner’s bag in the months to come.

“I love the science behind the game, so the concept of actively participating in the development of my own shafts is very appealing,” said DeChambeau. “I’m excited to partner with a design innovator such as John Oldenburg, to not only improve my game, but bring those same solutions to recreational golfers everywhere.”

With over 20 years of experience in designing shafts for golf’s best players, including 25 Major Champions and hundreds of winners worldwide, Oldenburg had taken a break from shaft design prior to joining LA Golf Shafts. It was LA Golf Shafts unique business model, and the chance to work collaboratively with top tour professionals, that motivated the innovative shaft designer’s return.

“It’s extremely liberating to take the shackles off and be in a situation with significantly more design freedom than I have ever had in terms of profiles and cost constraints,” said Oldenburg. “The opportunity to develop signature lines directly with the players and provide every golfer the access to those shafts and creating advanced designs in the main line is incredibly motivating for me.”

The partnership with DeChambeau is the first in LA Golf Shafts ongoing effort to forge collaborative partnerships with a wide variety of Tour professionals. LA Golf Shafts will be launching new product lines this year, while also continuing to produce the OZIK line, currently used by many top-ranked players on the tour. For more information and to learn more about LA Golf Shafts, please visit www.LAGolfShafts.com and follow us @LAGolfShafts.

About LA Golf Shafts 

LA Golf Shafts designs, develops, and manufactures performance-driven and technologically advanced shafts in partnership with some of the top players in the game. LA Golf Shafts leverages the development process for the world’s best players to create high quality products that support our aftermarket partners’ custom club making process to grow the game at all levels.

 

About LA Golf Partners

LA Golf Partners was created to partner with the world’s best golfers to grow the world’s greatest game. Growing the game requires investing in innovative technology, media, and products. Partnering with players requires supporting their charitable endeavors that make golf more fun and accessible to all. LA Golf Partners is actively exploring control and passive investments across the golf industry. 

LAGP was founded by Reed Dickens, who previously co-founded Marucci Sports and is now using a similar strategy of partnering with players to develop and promote professional quality products. 

 

Srixon Introduces the New 2018 Z Series, Woods and Irons Crafted for Tour Performance

HUNTINGTON BEACH, Calif. — Aug. 27, 2018 — Srixon®, a global leader in golf equipment and innovation, announces the launch of the new Z Series, tour-proven woods and irons crafted for the best players in the world. Srixon’s 2018 Z Series officially launches in North America on September 14, 2018.

 Z Series Woods

 The new Z Series Woods present a revolution in woods performance, delivering the most powerful suite of offerings from Srixon. The full line of Z Series Woods feature advanced materials to help amplify your long game.

 “The new Z Series Woods are pretty easy to explain: they’re long,” said Marketing Director Brian Schielke. “Longer than our past woods, and longer than the competition. Our stronger, faster titanium, combined with cup face construction is totally unique, totally different from everything out there, and it really shows up both on a launch monitor and on the course.”

 The Z Series Drivers will boost your speed and distance off the tee with the Ti51AF Cup Face. This cup face is the thinnest, lightest, strongest, and hottest driver face Srixon has ever produced.

 “This driver’s faster. This driver’s longer. This driver’s better,” said Keegan Bradley. “It’s really coming off hot and straight. It’s very forgiving and the sweet spot is really big.”

 Featuring a lightweight carbon crown, Z Series Woods shift the weight to the perimeter, offering more forgiveness and less offline dispersion.

 The Z 785 Driver promotes a low-spin, penetrating trajectory in a tour preferred look and profile; meanwhile, the Z 585 Driver promotes higher, straighter drives with additional forgiveness on off-center strikes.

 The same powerful technologies that deliver more speed, distance and forgiveness are present in the Z F85 Fairway Woods and Z H85 Hybrids.

 Key Innovations Inside Z Series Woods:

·         Ti51AF Cup Face – Stronger, lighter and faster. The new Ti51AF Cup Face produces exceptional ball speed for greater distance.

·         Lightweight Carbon Crown – The lightweight carbon crown moves mass to the perimeter for more forgiving and accurate drives.

·         Quick Tune System – Effortlessly adjust swing weights in both drivers, while the Z 785 Driver allows for additional adjustments to loft, lie and face angle with the Quick Tune System.

·         Premium Shafts – The Handcrafted Project X HZRDUS shaft is a top-performing tour shaft and is the stock offering in the Z 785 Driver.

“A big key for me is accuracy,” said Graeme McDowell. “I love the bulge and roll look to this head, and I really feel like I can hit a lot of fairways with it. It’s just a beautiful looking driver that’s got a nice high launch and looks like the ball wants to topple over and get max distance.”

 The Z Series Woods officially launch in North America on September 14, 2018, at a MAP of $499.99 for the Z 785 Driver, $399.99 for the Z 585 Driver, $249.99 for the Z F85 Fairway Woods and $229.99 for the Z H85 Hybrids.

 Z Series Irons

 Building upon the success of our previous generation, the new Z Series Irons offer tour-validated designs with a soft forged feel. Cutting-edge technologies that help enhance distance, workability and feel, the new Z Series Irons are built to perform.

 “The Z 785 and Z 585 Irons are yet another step forward for Srixon as we continue to produce some of the highest-performing irons designed for better players,” said Jeff Brunski, Vice President of Research and Development.

 The Z 785 Irons feature a tour cavity, providing additional mass behind the impact location for increased shot-shaping ability and versatility. The Z 585 Irons feature an added speed groove, which allows for more face-flex, enhancing ball speed and distance.

 Both irons offer an updated Tour V.T. Sole for smoother turf interaction and more consistent ball striking, while the forged construction from the soft 1020 carbon steel provides a better feel through impact.

 “The forged carbon steel Z 785 muscle-backs are the best feeling irons we’ve ever made, featuring best-in-class turf interaction from the Tour V.T. Sole, and enhanced control from deeper, sharper grooves,” said Brunski.

 “Meanwhile, the Z 585s are similarly forged; though feature a high-strength steel face for more ball speed – now with an added speed groove for even more consistent distance control. Outstanding feel, control and distance from two lines which can be seamlessly blended together into a mixed set.”

 Building on the most recent success of the Z U65 Utility Iron, the new Z U85 Utility Iron features a hollow, forged construction for a high-launch trajectory, soft feel, and unmatched distance. The utility irons offer an iron-like address profile making them perfect to create the ideal combo set with the Z 785 or Z 585 Irons depending on player preference.

 “We already know that Srixon has one of the best forged irons on the market,” McDowell said. “The stats say that. Tour players choose it, even when they don’t have to. It sits great behind the ball and has that nice, soft buttery feel off the face.”

 Key Innovations Inside Z Series Irons:

·         Forged Construction – Forged from soft 1020 carbon steel, Srixon’s Z Series Irons offer a better feel and less vibration through impact.

·         Tour V.T. Sole  Provides more consistent ball striking with smoother turf interaction.

·         Speed Groove – A new internal channel on the SUP10 face insert within the Z 585 Irons allows for more face-flex, enhancing ball speed and distance.

·         Tour Cavity – Available solely in the Z 785 Irons, extra mass behind your impact location allows for powerful shot shaping with increased versatility.

“When I’m putting the club behind the ball I have to be full of confidence and this club looks unbelievable,” said Russell Knox. “The new Srixon Z 785 Iron is exactly how I want an iron to look. It’s very easy to hit, and I know I’m going to hit a very good shot even before I hit it. The sweet spot’s massive.”

 The Srixon Z Series Irons officially launch in North America on September 14, 2018, at a MAP of $999.99 for 7-piece steel ($1,199.99 for 7-piece graphite) for the Z 585 and Z 785 Irons, while the U85 Utility Iron MAP at a price of $199.99.

BIG MAX LAUNCHES AWARD WINNING GOLF BAG LINE IN U.S.

 

BIG MAX LAUNCHES AWARD WINNING GOLF BAG LINE IN U.S.

#1 European golf bag brand, BIG MAX, launches AQUA and DRI LITE technology in U.S. market.

BIG MAX, Europe’s most owned Push Cart brand and #1 European Golf Bag brand, is launching its award winning technology to the U.S. market.  With five great looking designs across two award winning technologies – AQUA and DRI LITE – BIG MAX golf bags are set to make a huge impact when they arrive at retail this June.

The technology underpinning the AQUA line is the new DROP STOP system that guarantees the bags are 100% waterproof. Using waterproof fabric with unprecedented waterproof rating of over 10.000mm*, sealed seams and specially designed Japanese waterproof zippers, the AQUA range delivers an unrivalled level of design and waterproofing using ultra-lightweight, tear resistant and washable materials.

DRI LITE technology delivers a washable, water resistant golf bag that is the equal of what most brands in the market call ‘Waterproof’. Most other brands would call DRI LITE waterproof, but with the time and expertise taken to ensure the AQUA range is 100% waterproof, BIG MAX are happy to call DRI LITE water resistant, knowing it will keep all but the wettest, winter days at bay.

With two award winning technologies at the heart of the construction, each bag in the series is strong, stylish, waterproof and washable. And with a range of excellent features combined with a unique, cool Euro look and feel the new BIG MAX line is the complete package.

The AQUA Sport 2 is the second generation of BIG MAX’s most successful cart bag. With a 14-way, 9.5-inch organizer top, full length dividers, 7 spacious pockets, oversize putter well for large grips and weighing in at just over 5 lbs, the Sport 2 is a leader in the field of practicality. To further enhance its waterproof capability the Sport 2 also has a clear rain hood with dual zips giving easy access from either side. A host of neat features like dual strap and umbrella positions, holders and accessory storage options finish off the practical features on this stylish new addition to the BIG MAX AQUA line.

The AQUA Wave is a stylish, lightweight, and 100% waterproof stand bag. The Wave’s 8 ½” top extends into 4 full length dividers, while its 6 waterproof pockets, air channel straps and ultra-light weight of just over 4lbs make the bag a hugely practical and colorful addition to any golfer’s gear.

The AQUA Ocean is a 100% waterproof, compact stand bag that has space to spare and weighs just 3 ¾ lbs. With an oversize top the Ocean is designed for ease of use and with 5 waterproof pockets has plenty of storage options. Practical features such as glove, towel and umbrella holder, combined with space for a full set of clubs mean this stylish bag allows golfers to travel and play without compromise.

DRI LITE Active offers practical solutions to all a golfers storage needs in a stylish, water resistant package. A  9 ½“, 14 way top and an oversize putter well to fit the largest grips will keep all a golfers clubs in order, while 9 pockets, including fully waterproof valuables pocket, glove, dual umbrella positions and towel holder will pack away even the most well equipped golfers’ gear with ease. Ultra-lightweight at well under 5 lbs and available in a range of stylish colour combinations, the DRI LITE Active looks great and delivers on the course.

DRI LITE G is a full-size stand bag that belies its capacity with a weight of less than 4 ½ lbs. A 14-way divider separates the 9” top giving plenty of room for a full set of clubs. An air channel strap for breathability across the back enhances comfort for the carrier while leg lock enables the ‘G’ to be perfectly stable on a cart. 7 pockets along with DRI LITE technology finish off the practical features and a fantastic price make it a great buy for those carrying with a full set of gear.

 

*Hydrostatic testing of waterproof fabric gives a mm per 24 hours rating. This refers to the amount of rainfall a fabric can withstand in a single day. Thus, a 10,000mm waterproof rating means the garment can withstand 10,000mm of rainfall in a single day without letting moisture in.

AQUA Sport 2 – $299.99, available in Black/silver, Charcoal/Black/Red, Silver/Black/Cobalt, Red/Black/Silver, Navy/Black/Silver

AQUA Wave – $249.99 available in Black, Red, Yellow, White/Orange, Petrol

AQUA Ocean – $179.99, available in Black/Red, Red/Black

DRI LITE Active – $229.99, available in White/Red, Charcoal/Fuchsia, Navy/Black/Silver, Black/Red

DRI LITE G – $199.99, available in White/Orange, Navy/Silver, Silver/Black/lime, Charcoal/Black/Orange, Black/Red

For more information on the BIG MAX bag line visit www.us.bigmaxgolf.com or follow socially:

facebook.com/bigmaxgolf

Twitter: @BIGMAXGOLF

Insta@ @BIGMAX.GOLF

Media Enquiries: david@medi8ltd.co.uk +44 (0)7740 684568

 

About BIG MAX

BIG MAX has been Europe’s #1 push cart brand for over 15 years following the unprecedented success of the world’s first 3 wheel push cart the Ti1000. Available in virtually every country that plays golf, BIG MAX is a name that has become associated with quality and innovation. It’s most recent advancement, Fold Flat technology, has seen BIG MAX pioneer push carts that fold down completely flat, in some cases to less than 5” deep. BIG MAX has furthered its reputation for innovation with its AQUA and DRI LITE technology that in the last quarter of 2017 matched BIG MAX push carts by becoming #1 waterproof golf bag brand in continental Europe.  

 

Arccos Golf Launches Next-Generation Artificial Intelligence Platform

 

Arccos Golf Launches Next-Generation Artificial Intelligence Platform, Arccos Caddie 2.0, Powered by Microsoft Azure

Golf’s Smartest Caddie Now Provides Real-Time Guidance on Every Shot,
Helping Users Play Smarter to Shoot Lower Scores

 

STAMFORD, Conn., May 24, 2018 – Arccos Golf today announced the release of its next-generation artificial intelligence platform, Arccos Caddie 2.0, which now provides players with real-time strategies for every shot on any hole in the world. Powered by Microsoft Azure, Arccos Caddie has also been made a free feature for all users of the Arccos 360 system.

Recently honored among the “World’s Most Innovative Companies 2018” by Fast Company, ranking #3 in the Sports category, Arccos boasts the golf industry’s richest data set. This includes over 100 million shots hit during 1 million rounds played by the Arccos community, and 418 million GPS mapping data points on 40,000+ courses worldwide. Through a series of hackfests and other collaborations, these resources were harnessed by Arccos engineers and Microsoft’s world class A.I. scientists. The result is a significant expansion of Arccos Caddie’s capabilities.

“The entire sports landscape is being revolutionized by advanced analytics, and golf is the most ideal sport for the application of these concepts,” said Sal Syed, Arccos CEO and Co-Founder. “Working with Microsoft, we’re plugging into a very traditional framework – the caddie/player relationship – and taking it to the next level through the power of A.I. Considering only 3% of golfers today have access to advice from a human caddie, we’re also helping democratize the caddie experience by making it available to anyone.”

Arccos Caddie 2.0 uses a wide variety of inputs to provide a golfer with real-time insights into their optimal and alternative strategies, as well as outcome predictions, for every shot they play. Factors considered include but are not limited to:

  • A user’s shot history
  • The historical performance of other Arccos users
  • Wind speed/direction and other weather conditions
  • Elevation changes
  • Hole geometry
  • Hazard locations

“The PGA TOUR has done a great job of using advanced analytics to help its players practice and perform their best,” said Mike Downey, Director, Principal Evangelist – Sports at Microsoft. “At other levels of the game, capturing the necessary on-course data has been a real challenge. Arccos has cracked that code and built a robust data set which they’re deploying via the Microsoft Azure cloud to the benefit of golfers worldwide.”

Winner of the Golf Digest Editor’s Choice Award for “Best Game Analyzer” three years running, the Arccos platform helps golfers of all skill levels play smarter to shoot lower scores. In 2017, Arccos users improved their handicap by an average of 3.55 strokes – a rate that’s 46.7x faster than the average player with a USGA handicap.

“Arccos Caddie demonstrates A.I. complementing human capability,” added Steve Guggenheimer, Corporate Vice President – A.I. Business at Microsoft. “Through the power of Microsoft Azure, amateur golfers have information at their fingertips that was not easily available before. A.I. will have a huge effect on the golf industry, and it is an exciting time to be in this space as we help Arccos lead the charge.”

In addition to Microsoft, Arccos is an official partner with Cobra Puma Golf, which recently launched golf’s first smart set, Cobra Connect Powered by Arccos. As part of this ongoing collaboration, every club in the Cobra KING F8 line features an Arccos sensor embedded in the grip. This helps players improve faster by automatically tracking and receiving actionable insights for every aspect of their game.

For more information, please visit: www.arccosgolf.com.

Additional Resources:

About Arccos Golf, LLC
Arccos Golf, LLC develops game-changing connected golf products. The company is revolutionizing the golfing experience by integrating automatic shot tracking with Artificial Intelligence to deliver unparalleled insights that help players maximize their potential.

 

Arccos Golf Extends Patent Portfolio to Include Smart Grips

Arccos Golf Extends Patent Portfolio to Include Smart Grips

STAMFORD, Conn., April 25, 2018 – Arccos Golf today announced the expansion of its capabilities to further grow the connected golf space through an agreement to license Cobra Golf patents related to the incorporation of data tracking sensors into a golf club grip.

Recently named one of the “World’s Most Innovative Companies 2018” by Fast Company, Arccos’ latest move follows the Q1 2018 launch of golf’s first smart set, the Cobra KING F8 line with Cobra Connect Powered byArccos, which boasts an Arccos sensor embedded in the grip of every club.

“We’ve further solidified the exclusive nature of Arccos’ position in the connected golf space, which facilitates our pending introduction of Arccos Smart Grips, and sets the stage for other major announcements that we’ll be making,” says Sal Syed, Arccos CEO and Co-Founder. “Now, more than ever, there’s an immense opportunity for Arccos to leverage the power of big data and artificial intelligence to benefit every aspect of the golf industry worldwide.”

Available for iOS and Android, the Arccos platform combines automatic data capture and advanced analytics to help golfers of all skill levels make smarter decisions and shoot lower scores. In 2017, Arccos users lowered their handicap by an average of 3.55 strokes – a rate that’s 46.7x faster than the average player with a USGA handicap.

Facilitating that dramatic user improvement was last year’s introduction of golf’s first artificial intelligence platform, Arccos Caddie. Developed in partnership with Microsoft, Arccos Caddie shows a player their optimal strategy on any hole in the world. Its AI engine is fueled by golf’s richest data set, which includes over 100 million shots hit during 750,000+ rounds played by the Arccos community, and 418 million GPS mapping data points on 40,000+ courses worldwide. Arccos Caddie also considers a player’s personal shot history, course elevation, weather conditions and other factors. It was recently declared Permitted Under the Rules of Golf, according to USGA decision #2017-0754.

Arccos is invested in building and refining the sensor technology, advanced analytics and artificial intelligence platforms that we’ve brought to consumers through Cobra Connect technology in the grip of our Cobra KING products. We believe the insights players gain about their games through this technology will make them smarter, better golfers,” said Mike Yagley, Sr. Director of Innovation / AI at Cobra Golf.

About Arccos Golf, LLC
Arccos Golf, LLC develops game-changing connected golf products. The company is revolutionizing the golfing experience by integrating automatic shot tracking with Artificial Intelligence to deliver unparalleled insights that help players maximize their potential.
For more information, please visit: www.arccosgolf.com.

Bridgestone Golf Launches e6 SOFT Lady Edition

Bridgestone Golf Launches e6 SOFT Lady Edition

Available Nationwide in time for Mother’s Day

(COVINGTON, GA) – Bridgestone Golf – innovator of premium golf balls, clubs and accessories – unveils the e6 SOFT Lady Edition, featuring a pearl white finish and pink Bridgestone marking, side stamp and packaging. The new model is available now at www.bridgestonegolf.com and select retailers nationwide.

The e6 SOFT is among the most popular models in the company’s extensive catalog. It is designed as a high-performance ball with soft feel that produces incredibly straight distance by lowering side spin in drivers and long irons. Control and touch around the green are excellent thanks to advanced mantle and cover properties, while distance and accuracy are further enhanced because Delta Dimple Technology minimizes air resistance.

“Female buying power has increased almost three-fold since we launched the e6 Series and we wanted to make sure we are providing options that meet the preferences of a wide variety of golfers,” says Elliot Mellow, Golf Ball Marketing. “Unlike competitors, we don’t advocate that most recreational golfers play a Tour level ball, rather we engineered the e6 series to benefit players looking to hit more fairways thanks to a more forgiving golf ball.”

The e6 series, consisting of the e6 SOFT and e6 SPEED, is designed to help players find the fairway more frequently in order to set up scoring opportunities. They are ideal for mid-level golfers seeking outstanding performance in a variety of areas. While both are engineered to provide accuracy by reducing side spin, the e6 SOFT caters to players seeking a specific feel, while the e6 SPEED is built for distance.

Beyond the e6, Bridgestone Golf designs a diverse portfolio of golf balls to meet the needs of all players, including the TOUR B X, TOUR B XS, TOUR B RX, TOUR B RXS, Extra Soft and Lady. More information on the company’s ball, club and accessories offerings are available at www.bridgestonegolf.com.

In order to help customers find the perfect ball for their games, Bridgestone offers two quick, easy and comprehensive fitting options:

  • BFIT Golf Ball Fitting App – Free to download, the app turns the iPhone into a mobile launch monitor by utilizing the camera to analyze the user’s swing and recommend the best Bridgestone ball for his or her game.
  • New Online Fitting Tool – Available at www.bridgestonegolf.com, it accommodates the full spectrum of players. The “Quick Fit” option easily determines the best ball for novices while the in-depth “I Know My Game” presents detailed questions to assist experienced golfers to find the perfect fit. The “I’ve Been Measured” path allows users to input launch monitor data, ensuring the most accurate recommendation possible.

Bridgestone Golf’s professional staff includes 14-time Major Championship winner Tiger Woods, FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, rising stars Bryson DeChambeau and LPGA stars Lexi Thompson and Cheyenne Woods.

About Bridgestone Golf

Bridgestone Golf, Inc. is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands. The company started making golf balls in 1935 and, as the world’s largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. Customer swing and related data, captured through its popular, nationwide ball-fitting program, advises continuous advancement of ball technology. Bridgestone Golf, Inc. is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.

More information: bridgestonegolf.com.

Big Max Wins Third Straight Golf Digest Editors Choice Awards

 

BIG MAX WINS THIRD STRAIGHT GOLF DIGEST EDITORS CHOICE AWARDS WITH NEW BLADE IP

With the latest generation of its ‘Game Changing’ Fold Flat technology, BIG MAX has secured a Three-Peat of Golf Digest Editor’s Choice Awards for Best Push Cart

BIG MAX, Europe’s No.1 push cart brand is celebrating a Three-Peat of accolades in the Golf Digest Editor’s Choice Award for ‘Best Club Transport – Push Cart,’ with the new BLADE IP push cart taking the 2018 title.

Following the success of the AUTOFOLD FF in 2016 and BLADE Quattro in 2017, the BLADE IP had a lot to live up to. But with an advancement in BIG MAX Fold Flat technology and addition of innovative new features, the BLADE IP impressed the Golf Digest editors and delivered the recognition that had been earned by its game changing predecessors.

Upon learning of the award, Thomas Reiter, owner of BIG MAX commented, “From our previous success with the AUTOFOLD FF and BLADE Quattro we know that U.S. golfers and the U.S. media love our Fold Flat technology. So when we designed the BLADE IP with an improved mechanism and the flattest fold yet, we were very excited to show it to the world. We knew that the team had developed something very special, so to have Golf Digest recognize the developments is incredibly satisfying for me and a real reward for the hard work that the whole team has put in.”

The success of all three of BIG MAX’s award winning carts is based around the folded size. And with the BLADE IP coming in at a just 34 ½” x 24 ½“ and an incredible depth of less than 5” it is the Flattest of the BIG MAX carts and hands down, the most easily stored and transported push cart on the market.

The BLADE IP is as practical on the fairways as it is for transport and storage. Multiple features such as double foot brake, integrated drink holder and storage compartment in the handle, along with ball, tee and double scorecard holder, keep all a golfers’ necessities close to hand. Multiple Quick Lok and Quick Fix bases finish the package, ready to take any BIG MAX accessory such as umbrella holder, GPS holder, or sand bottle holder.

When the BLADE IP hits the stores in May, it will be the latest in the line of Game Changing Carts from BIG MAX and following this endorsement from Golf Digest is set to get more U.S. golfers walking the course than ever before.

Available in Black, Black/Lime, White, White/Lime, Phantom/Red, the BLADE IP retails at $349.99 and will be in stores from May 2018. For more information please visit www.us.bigmaxgolf.com

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Media Enquiries: david@medi8ltd.co.uk +44 (0)7740 684568

 

About BIG MAX

BIG MAX has been Europe’s #1 push cart brand for over 15 years following the unprecedented success of the world’s first 3 wheel push cart the Ti1000. Available in virtually every country that plays golf, BIG MAX is a name that has become associated with quality and innovation. It’s most recent advancement, Fold Flat technology, has seen BIG MAX pioneer push carts that fold down completely flat, in some cases to less than 5” deep. BIG MAX has furthered its reputation for innovation with its AQUA and DRI LITE technology that in the last quarter of 2017 matched BIG MAX push carts by becoming #1 golf bag and travel cover brand in Germany, a traditional marker for # 1 in in continental Europe.

PITCHFIX FUSION 2.5 NAMED “BEST DIVOT REPAIR TOOL” BY GOLF DIGEST

PITCHFIX FUSION 2.5 NAMED “BEST DIVOT REPAIR TOOL” BY GOLF DIGEST

NEW YORK (April 4, 2018) – Pitchfix, the global market leader in switchblade divot tools, announced its Fusion 2.5 was named “Best Divot Repair Tool” by Golf Digest in its 2018 Editors’ Choice Awards for the second consecutive year.

The Fusion 2.5 makes ball mark repairs easier for golfers and continues to help reduce pitch mark repair damage to greens. Pitchfix’s patented technology featuring a pronged metal retractable system out performs all other divot repair tools.

“The fusion 2.5 is without a doubt the best ball mark fixer I’ve ever used,” said former PGA Tour and Champions Tour member, Chip Beck, a three-time U.S. Ryder Cup Team member and current Pitchfix Ambassador. “I like to repair my ball mark and several others each time I walk on a green and the Pitchfix Fusion 2.5 enables me to do it quickly and efficiently.”

Like all other Pitchfix products, the Fusion 2.5 is highly customizable for promotional gifts and corporate branding. Currently, Pitchfix products are available at many top U.S. retail outlets such as PGA Tour Superstores and green grass pro shops. For more information please visit www.pitchfixusa.com.

“We are honored that Golf Digest has again named the Fusion 2.5 the best divot repair tool available for a second consecutive year,” said Bart Fokke, CEO of Pitchfix. “We’ve worked hard to make the Fusion 2.5 a great tool for golfers throughout the United States and around the world. “

Among the features offered in the Fusion 2.5 are ABS rubberized handle for soft touch and grip, removable one inch ball marker, built in pencil sharpener, specifically designed for those small diameter golf pencils and broken tees, and 14 color options.

About Pitchfix

Founded in 2005, Pitchfix is the market leader for switchblade divot tools and other golf related products in Europe and Asia. It is renowned for its high standards in design and product quality. It aims to be the market leader in divot tools and other golf related products in the United States by designing, manufacturing and distributing an ever-growing line of high quality and innovative European designed products through selected U.S. distribution partners.

Pitchfix currently offers an array of diverse and innovative products for golfers worldwide: Fusion 2.5 Divot Tool; Fusion Single Pin Divot Tool; Original Divot Tool; Twister 2.0 Divot Tool; Classic Divot Tool; Hybrid Divot Tool; XL 2.0 Divot Tool; Alignmee Marker Alignment Tool and Hatclip Ball Marker.

Pitchfix currently has operational and manufacturing facilities in Hong Kong, China, the Netherlands and the U.S. In the U.S. the company recently opened three fulfillment centers with five customer facing/support employees to facilitate custom order processing and fulfillment. Custom orders are fulfilled within two to eight days of receipt. For further information go to www.pitchfixusa.com.