PGA Value Guide Debuts New Leaderboard Trade-In Program

PGA Value Guide Debuts New Leaderboard Trade-In Program at 2019 PGA Merchandise Show

(RALEIGH, NC) – PGA Value Guide – the national standard for golf club values –  introduces a new Leaderboard Trade-In Program for PGA Professionals designed to provide additional incentives for trading in used and un-hit clubs, at booth #1385 at the 2019 PGA Merchandise Show in Orlando, Florida, January 23 – 25, 2019.

The PGA Value Guide helps golfers get the best value for their trade-ins through fair club assessments and additional trade-in incentives. The new program will provide further benefits to PGA Professionals to ensure they are receiving the highest values when trading in their used and un-hit clubs.

Benefits of the Leaderboard Trade-In Program for PGA Professionals include:

  • 2% year-end bonus check for facilities who trade-in $5,000 of equipment in a calendar year
  • Trade-in day event marketing support, including facility signage
  • Concierge service to assist in the trade-in process    
  • Price matching and exclusive promotional codes for in-line products
  • $25 bonus per every $500 of trades
  • Free shipping on all trades greater than $100

“The PGA Value Guide is already trusted by over 7,000 PGA Professionals to find the fairest price for their used equipment,” says Ed Byman, CEO. “This new program offers additional incentives to ensure our users are receiving maximum value from their trade-ins so they can continue to stock and sell the latest equipment on the market.”

When utilizing the PGA Value Guide Trade-In Network, PGA Professionals also receive a 30% bonus on Un-Hit Clubs, an annual marketing kit, subscription to a digital newsletter and the option to be featured on the PGA Value Guide Facility Locator Map, providing free exposure for their businesses.

Millions of golfers turn to the PGA Value Guide during their search for new and pre-owned golf clubs to ensure they receive the highest overall trade-in value. Users are also able to research and find current promotions, pricing on new and pre-owned equipment, product specifications and reviews, as well as online and offline retailers staffed by PGA members.

Higher introductory price points and longer product lifecycles have resulted in unprecedented trade-in value. In fact, the PGA Value Guide impacted more than $1 billion in golf equipment sales since the inaugural edition in 2004.  

For More Information on the PGA Value Guide: https://valueguide.pga.com/

About Global Value Commerce

GVC is the trusted destination for buying and selling previously played golf equipment at GlobalGolf.com3balls.com and TaylorMadeGolfPreOwned.com.  Its PGA Value Guide catalogs vast product information, sets industry standards on pricing and is used by millions of golfers to calculate credit or cash for their trade-ins.  The value guide’s complementary trade-in network boasts more than 7,000 PGA Professionals who monetize golf club inventory, notably exchanges, demos and un-hit overstock.  The company’s websites, including the company’s latest acquisition, upscale apparel retailer FairwayStyles.com, also sell new golf gear. With its global headquarters in Raleigh, NC, GVC employs 130 people, including PGA members and other golf-equipment experts who develop extensive content about product attributes and advise customers about how different types of equipment make them better players.  Distribution centers in North Carolina, Utah and the new facility in Mississauga, Ontario total 100,000 square feet and house more than 400,000 units at any given time.

More information:  globalvaluecommerce.com, 866.843.0262

Srixon Introduces the All-New Z-STAR Series: Built for Distance

Srixon Introduces the All-New Z-STAR Series: Built for Distance

HUNTINGTON BEACH, Calif. — Jan. 14, 2019 — SRIXON®, a global leader in golf ball technology and innovation, announces the launch of the sixth generation Z-STAR Series golf ball. The Srixon Z-STAR XV and Z-STAR are available in Pure White™ and Tour Yellow™ and officially launch in North America on February 1, 2019.

“Distance is one of the major strengths of my game, and I trust the performance of the Z-STAR XV like nothing else on Tour,” said professional Cameron Champ, who currently leads the Tour in driving distance. “The exceptional ball speed and distance that I’m able to generate with the Z-STAR Series gives me the unique opportunity to compete at an elite level week-in-and-week-out.”

The sixth generation Z-STAR Series features the all-new FastLayer Core, a revolutionary way to make a golf ball core. It starts soft in the center and gradually becomes firmer around its edge. This greatly enhances ball speed for maximum distance performance, while maintaining exceptional feel at impact.

“The new Z-STAR Series golf balls are built on top of the heritage of one of the most successful, trusted Tour golf balls in the market,” said Jeff Brunski, Vice President of Research and Development. “The exceptional ball speed and distance of both Z-STAR offerings are driven by the new FastLayer Core technology, producing both outstanding ball speed and launch conditions tuned for the high swing-speed, better player.”

The new Z-STAR Series golf balls feature new Spin Skin technology with Slide-Ring Material (SeRM), a urethane compound that coats the cover of every Z-STAR Series golf ball. By taking unprecedented levels of shearing force without breaking its molecular bonds, Spin Skin with SeRM is able to dig deep into your wedge and iron grooves, dramatically increasing friction and maximizing spin for more control and more stopping power on every shot.

The all-new Z-STAR Series golf balls are the first and only in the world to use Slide-Ring Material, providing a competitive advantage that cannot be matched.

“Engineered for more spin and control, the Z-STAR Series features a Spin Skin coating enhanced with SeRM, an extremely flexible material,” Brunski said. “Never before has Srixon combined so many technologies in one golf ball, to produce more friction for more spin around the green.”

The 338 Speed Dimple Pattern on each Z-STAR Series golf ball improves overall aerodynamics for better flight performance, even in the toughest wind conditions, with drivers, woods and irons.

The sixth generation Z-STAR XV features a softer urethane cover and Spin Skin with SeRM, which significantly increases greenside spin for more short game control. It features a four-piece construction with a smaller inner core and larger outer core for more distance off the tee.

“The new Z-STAR XV is hotter off the driver,” said four-time Tour winner Keegan Bradley. “It’s definitely longer with my irons as well. So, it’s a ball that’s going to help you throughout the entire bag.”

Similarly, the new Z-STAR golf ball features Spin Skin with SeRM, which increases greenside spin and short game control, while maintaining that soft feel. In addition, the 2019 Z-STAR employs a three-piece construction and slightly increased compression with a harder mantle layer for more ball speed, reduced spin and more distance.

Key Technologies:

·         New FastLayer Core: The FastLayer Core starts soft in the center and gradually becomes firm around its edge, giving high-speed players exceptional feel and enhanced ball speed for maximum distance.

·         4TH Generation Spin Skin with SeRM: A new coating with flexible molecular bonds digs deep into wedge and iron grooves, maximizing spin for more control and more stopping power.

·         338 Speed Dimple Pattern: The 338 Speed Dimple Pattern offers less drag and more lift to boost overall distance, while flying straight even in the toughest wind conditions.

Click here for photos, test results from the Z-STAR Series Product Manual, and to learn more about the latest offerings from Srixon.

The Srixon Z-STAR Series golf balls officially launch in North America on February 1, 2019, at a MAP of $39.99 per dozen….

WILSON GOLF ANNOUNCES NEW REDEFINED STAFF MODEL IRONS

WILSON GOLF ANNOUNCES NEW REDEFINED STAFF MODEL IRONS

Wilson Advisory Staff Member Brendan Steele Collaborates with Wilson LABS on
Next Generation of Staff Model Blades


CHICAGO, January 23, 2019 –  Wilson has officially announced the modernization of a timeless classic with the release of the all-new Wilson Staff Model irons. The company has a rich history of forged “blade” irons, many of which have been played by game’s greats. The new generation of Staff Model irons are an appropriate continuation of the brand’s most cherished product lines.

The Staff Model irons utilize a shape similar to that of FG Tour 100, while retaining Fluid Feel Hosel construction, which helps to move weight and enhance feel. This new Blade also features a milled diamond pattern which frames the score lines. Additionally, a milled face provides players with improved control and feel. The forged 8620 carbon steel is combined with a high polish mirror finish to give the blades a premium finish. For optimum feel, the irons also feature a bore through fluid feel design.  

After racking up two PGA Tour victories with the FG Tour 100 irons, Brendan Steele went back to the drawing board and collaborated with the Wilson LABS team to assist in the development of the new Staff Model irons. Brendan challenged the team at Wilson to create a more modern aesthetic, without sacrificing performance. Steele felt it was crucial to keep the execution consistent and was eager to incorporate his feedback on design, specifically maintaining a thinner top line at address. After two years of development, the new Staff Model blades were finally brought to life.

Steele’s hands on relationship with the brand has been critical to the development of new Wilson golf products. The two sides have worked very well together over the past few years, which made it a no brainer for Steele to officially extend his longstanding relationship with the brand for three more years, through 2021.  

“To be able to genuinely provide my insight on the next generation on FG Tour 100 irons was an experience I’ll never forget,” said Steele. “By design, we crafted the new Staff Model irons to have a similar look as the FG Tour 100, which was critical as I continue to evaluate changes to my equipment.”

The performance of the new irons speaks for itself. Gary Woodland was the first to debut the prototype irons and has seen early success. In his first event at the QBE Shootout in the Bahamas, Woodland made a hole-in-one on a 202 yard Par 3. Just three weeks later, at the Sentry Tournament of Champions in Maui, Woodland led the field in Greens in Regulation, with an impressive 87.5% for the week using the Staff Model irons.

“Through precise performance and visually pleasing aesthetics, the Staff Model irons combine the look and feel demanded by today’s players,” said Jon Pergande, Global Innovation Manager at Wilson Golf. “Brendan’s influence on these irons was impactful and with the phenomenal expertise of the Wilson LABS team, we knew these irons were going to be an extremely polished product.”

XXIO Reveals the All-New XXIO Prime: Indulge in Distance

XXIO Reveals the All-New XXIO Prime: Indulge in Distance

HUNTINGTON BEACH, Calif. — Jan. 18, 2019 — XXIO®, a global leader in premium lightweight golf equipment, introduces the all-new XXIO Prime, easy distance and easy accuracy for moderate swing speed golfers. The new XXIO Prime officially launches in North America on March 1, 2019.

“XXIO Prime is, quite frankly, the most unique and beneficial product ever available to moderate swing speed players. Period,” said Chuck Thiry, Vice President of XXIO USA. “People might think that is marketing hype, but they simply haven’t hit Prime yet.”

XXIO Prime Woods

The new XXIO Prime Woods feature a redesigned hosel structure and reduced stiffness at the tip of the driver shaft, making it easier for moderate swing speed players to shut the face at impact for longer, straighter drives.

Also, the new XXIO Prime Woods are lighter, making them faster while still remaining extremely easy to swing. A new forged cup face, made from Super-TIX® PLUS Titanium, is thinner, lighter and stronger for maximum COR across the entire face for more ball speed and enhanced distance.

“The speed increases, higher launch angles, and draw bias of the new Prime will show immediate results from swing one,” Thiry said. “It’s legit lightweight power for the players that absolutely need it the most.”

Key Technologies:

·         Super-Tix Plus Forged Titanium Cup Face: Forged from Super-TIX® PLUS Titanium, a lightweight yet high-strength alloy, the new Cup Face greatly increases distance performance thanks to a hotter sweet spot that’s noticeably larger than the previous model’s.

·         Unprecedented Lightweight Construction: The SP-1000 Shaft, with TORAYCA® T1100G carbon fiber and NANOALLOY resin, is strong yet extremely lightweight. That, along with weight savings in the grip and club head, produces woods that are remarkably fast and remarkably easy to swing.

·         Groundbreaking Forgiveness Features: With an expanded toe and narrowed heel, a tungsten-nickel inner weight that is low and deep, a lighter hosel repositioned closer to the center of the face, and finally, reduced stiffness at the tip of the shaft, this is our most forgiving suite of XXIO Prime Woods.

XXIO Prime Hybrids and Irons

Reach more greens in fewer shots with new XXIO Prime Hybrids. With an expanded COR across the face, a lower center of gravity, and a straighter ball flight, Prime Hybrids greatly enhance distance and ball speed from anywhere on the course.

Meanwhile, stick it close with new XXIO Prime Irons, providing more distance, more stopping power and a higher launch. Featuring a forged Super-TIX® PLUS Titanium face and CNC milled Speed Grove, new Prime Irons increase ball speed across the face for easier distance and easier accuracy.

Key Technologies:

·         Forged Maraging Steel Cup Face: Forged from Maraging Steel – a lightweight yet high-strength allow – the new Cup Face in the Prime Hybrids greatly increases distance performance thanks to a hotter sweet spot that is noticeably larger than the previous model’s.

·         Super-Tix Plus Titanium Face with Speed Groove: Made from Super-TIX® PLUS Titanium – a lightweight yet high-strength alloy – the new iron faces also feature a CNC milled speed grove that greatly increases COR for a larger, hotter sweet spot that improves ball speed for enhanced distance.

·         Unprecedented Lightweight Construction: The SP-1000 Shaft, with TORAYCA® T1100G carbon fiber and NANOALLOY resin, is strong yet extremely lightweight. That, along with weight savings in the grip and club head, produces hybrids and irons that are remarkably fast and remarkably easy to swing.

·         Groundbreaking Forgiveness Features: With an expanded toe and narrowed heel, plus a crown step that moves weight low and deep, this is our most forgiving suite of Prime Hybrids. Similarly, with two high-density tungsten nickel sole weights and an overall profile that is 3mm shorter than the previous model, this is our most forgiving suite of Prime Irons.

“The XXIO brand continues to grow and continues to impress the moderate swing speed men and women that we believe are the lifeblood of the sport,” Thiry said. “Those players seem to be responding to our focus, and moving forward, we’ll keep the focus on those core players and we’ll remain bullish on our prospects for continued success.” 

XXIO Prime officially launches in North America on March 1, 2019, at a MAP of $259.99 for a single graphite iron, $379.99 for the Prime Hybrids, $579.99 for the Prime Fairway Woods and $849.99 for the new Prime Driver.

For more detailed information on all of XXIO’s offerings click here.

Srixon Unveils Z-FORGED: Next Generation Tour Performance

Srixon Unveils Z-FORGED: Next Generation Tour Performance

HUNTINGTON BEACH, Calif. — Jan. 21, 2019 — SRIXON®, a global leader in golf equipment and innovation, introduces Z-FORGED, a muscle back blade iron crafted for the best players in the world. Srixon’s Z-FORGED officially launches in North America on February 1, 2019.

Z-FORGED begins with two sharp lines at the back, one from the toe and one from the heel, which form its signature double curve design. Z-FORGED elevates iron performance with its forged construction delivering an unrivaled soft feel in a crisp, explosive profile. Designed for the ultimate ball-strikers yet engineered to perform, Z-FORGED is the ultimate blade iron, realized.

“The new Z-FORGED irons are the most compact, most workable irons in our line,” said Dustin Brekke, Engineering Manager. “They were created to give professionals and advanced amateur golfers confidence to hit every shot, while featuring a sole that glides through the turf for better contact and stable spin under any condition.”

Key Technologies:

  • Muscle Back Blade: Classic blade shaping optimized for maximum workability and unmatched feel.
  • Updated Tour V.T. Sole: A newly redesigned Tour V.T. Sole provides more consistent ball striking while maintaining enough versatility to execute any shot.
  • Forged Construction: Forged from a single billet of soft 1020 carbon steel for exceptional feel.

The Srixon Z-FORGED officially launch in North America on February 1, 2019, at a MAP of $142.85 for a single iron, $999.99 for a seven-piece set, and $1,142.84 for an eight-piece set.

ABOUT Srixon®:

Based in Huntington Beach, CA, Srixon®, is part of the Sumitomo Rubber Industries, Ltd. family and enjoys a strong presence on competitive tours worldwide. The professional staff includes players such as Hideki Matsuyama, Graeme McDowell, Keegan Bradley, Inbee Park, as well as many others. Srixon®, with more than 80 years of golf ball manufacturing experience, is committed to providing “Tour-proven, premium golf equipment to passionate golfers seeking to improve their performance while enhancing their experience playing the game of golf.”

Bridgestone Golf Uses Ball Fitting Data To Design New Balls

Bridgestone Golf Utilizes 12-years Of Ball-Fitting Data To Build Balls With Unparalleled Distance and Forgiveness– e12 SOFT and e12 SPEED

COVINGTON, Ga. – (January 22, 2019) – Bridgestone Golf, the #1 Ball-Fitter in Golf, unveiled today its innovative e12 family of golf balls, using 12 years of proprietary ball-fitting data to take distance and accuracy performance to a new level.  The e12 family of balls builds upon the 3-piece, surlyn construction, spin-reducing forgiveness of Bridgestone’s popular e-series, now with more power than ever before.

The e12 family includes two models – e12 SOFT and e12 SPEED – delivering increased firepower off the tee and reduced sidespin for players who need it most.  Both of the e12 balls feature Bridgestone’s proprietary new Active Acceleration Mantle layer as a key component of their 3-piece construction.  The Active Acceleration Mantle is comprised of a new High Performance Polymer material that provides increased thrust and higher initial velocity at impact, while allowing Bridgestone to soften the core for greater forgiveness and enhanced feel.  In addition, each of the balls utilizes Bridgestone’s Delta Wing Dimple pattern for less drag and optimized aerodynamics. The e12 SOFT is designed specifically for players with less than 105 mph swing speeds who fight sidespin challenges, while the e12 SPEED is intended for higher swing speed players (greater than 105 mph) who struggle with accuracy off the tee.

“With the benefit of 12 years of ball-fitting data, we have amassed an incredible body of data that has allowed our R&D engineers to pinpoint specifically what causes players to lose distance and accuracy in golf ball construction,” said Elliot Mellow, Golf Ball Marketing Manager, Bridgestone Golf.  “Contrary to the traditional school of thought in golf ball design, where power comes solely from the core, our new Active Acceleration Mantle actually allows us to derive additional power from the mantle layer to boost distance. We’ve created the ‘holy grail’ of distance performance golf balls – a 3-piece surlyn construction that minimizes sidespin to provide ultimate forgiveness, while delivering velocity needed to ensure maximum distance.”

The Bridgestone e12 SOFT and e12 SPEED balls will hit retail on February 15th, 2019 and feature a street price of $29.99 per dozen.  In addition to the classic white version, the e12 SOFT will also be available in bright Matte Green, Matte Red and Matte Yellow colors.

In addition to the new e12 SOFT and e12 SPEED, Bridgestone Golf has a diverse portfolio of golf balls, designed based on information gleaned through ball-fitting, to meet the needs of a wide range of player performance characteristics, including the popular TOUR B series. For more information on the company’s entire offering of golf balls and for help selecting the right ball for you, visit bridgestonegolf.com.

About Bridgestone Golf

Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over 2.1 million fittings via a combination of live-fitting, online selection and its B-FIT App.  The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Bryson DeChambeau and Lexi Thompson.  Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information:  bridgestonegolf.com.

WILSON GOLF INTRODUCES SUPERLIGHT D7 DRIVER AND WOOD LINE

WILSON GOLF INTRODUCES SUPERLIGHT D7 DRIVER AND WOOD LINE

The new D7 line with RE-AKT Technology delivers faster club head speed for longer distances.

CHICAGO, January 14, 2019 – Today, Wilson Golf officially launched the new D7 driver along with the line of D7 woods and hybrids for the 2019 season. Highlighted by its superlight design, the D7 driver, woods and hybrids provides golfers with greater ball speeds for longer distances, and ultimate playability when attacking the green.

With a club head weight of just 192 grams, the Wilson Staff D7 driver features RE-AKT Technology plus a combination of superlight design and reactive face technology to deliver faster club head speeds and ball speeds for longer distances off the tee.

Engineered with the [K]omposite Crown Design, the D7 crown features a layer of Dupont Kevlar® between carbon fiber to neutralize vibration and produce a sharp, crisp sound and ultimate feel.

“The process of creating the D7 driver started with designing the head shape and then stripping out nearly 25 grams of excessive weight,” said Jon Pergande, Global Innovation Manager at Wilson Golf.  “This weight was strategically returned to the head with the goal of improving the sound of the driver and optimizing ball flight with Dynamic Launch Control.”

Dynamic Launch Control strategically positions internal weights in each head to aid different swing speeds. The 9.0o degree for players with a fast swing speed with weighting forward in the head for lower launch and spin; the 10.5o for those with a moderate-to-fast swing speed with weighting in the middle of the head for a higher launch and spin, and the 13.0o is perfect for a slow-to-moderate swing speed with weighting further back and towards the heel for the highest launch and spin rate with a draw bias.

The D7 driver is available with the new UST-Mamiya Helium Series shaft that’s played on Tour. Lightweight with extreme stability, the shafts options are available in A-flex (45 grams), R-flex (46 grams) and S-flex (57 grams). The new Wilson Staff MicroLite Lamkin grip maintains a traditional feel in a super lightweight construction.

Fairway Woods and Hybrid

Wilson Staff D7 fairway woods and hybrid offer a dramatic change to previous distance versions, starting with a head shape inspired by input from Wilson Tour players.

The new lightweight crown construction features thin-cast pockets which reduces five grams of weight and promotes the superlight design.

“By removing excessive weight and changing the structure of the clubs, we see that the D7 woods and hybrids make a significant gain in performance,” said Jon. “As with the D7 driver, the D7 fairways and hybrid can be swung faster with the same effort to give golfers the desired distance.”

A Carpenter Custom 455 Stainless Steel face insert provides a thin, hot face, increasing both feel and distance.

The D7 fairway wood is available in three loft options – 15˚ (3-wood); 18˚ (5-wood); and 21˚ (7-wood) – with the same UST-Mamiya Helium Series shaft and Wilson Staff MicroLite Lamkin grip as used on the driver. Left hand models are available in 15° and 18° loft options.

The D7 hybrid is available in four loft options (19˚, 22˚, 25˚ and 28˚) with the UST-Mamiya Recoil shaft in A-, R- and S- flexes at 65 grams. The grip is the Wilson Staff classic Lamkin Crossline pattern grip. Left handed versions are available in 19°, 22˚ and 25° loft options.

The D7 driver, woods and hybrid will be available for purchase on Wilson.com and at golf retailers on Monday, Jan. 21st.

Price Information

Driver – $299.99

Fairway Wood – $199.99

Hybrid – $179.99

About Wilson Golf

For 100 years, Wilson Golf has designed, manufactured and distributed premium and recreational golf equipment throughout the world.  Since 1914, Wilson Staff irons have won 61 major championships, more than any other iron manufacturer in history.  The winning tradition continues today by delivering the highest quality equipment to all golfers to enhance performance on the course and overall enjoyment of the game.

About Wilson

Chicago-based Wilson Sporting Goods Co., a division of Amer Sports, is the world’s leading manufacturer of sports equipment, apparel and accessories.  Through its dedication to creating products that enable athletes at every level to perform at their best, Wilson has earned its place as a leader in sporting goods for over a century.

LEXI THOMPSON CRUISES TO A CONVINCING WIN AT THE CME GROUP TOUR CHAMPIONSHIP WITH A NEW KING F9 SPEEDBACK DRIVER IN THE BAG

LEXI THOMPSON CRUISES TO A CONVINCING WIN AT THE CME GROUP TOUR CHAMPIONSHIP WITH A NEW KING F9 SPEEDBACK DRIVER IN THE BAG

CARLSBAD, CA (November 18, 2018) –  COBRA PUMA GOLF Athlete Lexi Thompson ended the 2018 season on a high note, atop the leaderboard of the CME Group Tour Championship, capturing her 10th career victory. With this win, Thompson is projected to move to number two in the world.

Thompson shot a 68 on Saturday, heading into the final round with a three-shot lead. She continued her magnificent play with a 70 on Sunday, to win the tournament by 4 shots with a bag of COBRA clubs including a brand new,KING F9 SPEEDBACK driver.  Dressed head-to-toe in PUMA Golf apparel, accessories and footwear from the brand’s Autumn/Winter 2018 collection Thompson looked great while playing great.

Thompson debuted the new KING F9 SPEEDBACK driver in the bag at the TOTO Japan Classic a few weeks ago. The F9 driver features COBRA’s breakthrough SPEEDBACK Technology, which, for the first time in golf, successfully combines a highly aerodynamic clubhead shape with low CG. SPEEDBACK is a game-changing advancement in the way a driver is engineered. The combination of an efficient aerodynamic shape and an engineered weight structure on the sole, improves club speed while maintaining a low, deep CG to create the most efficient transfer of energy to the ball. Utilizing a CNC Precision Milled Face, created using industry-leading face manufacturing technology, allows for a thinner and hotter face design that has shown ball speed increases up to 1.5 mph when tested against a traditional, hand-polished face.  These technologies fuse to deliver the ultimate formula for speed and extreme distance.

Details of the COBRA Golf Clubs in Thompson’s bag:

  • Driver: KING F9 SPEEDBACK 9° | Yellow | Mitsubishi Diamana 50x
  • 3 Wood: KING LTD 3wd 13.5° Lexi Blue | Graphite Design GP 6s
  • Hybrid: FLY-Z 2/3 in Black 18° | Aldila Green NV 85 Stiff
  • Irons: Cobra S2 Forged irons 3, 6-PW | Rifle Project X 5.0 shafts
  • Wedges: KING V Grind | Dynamic Gold S200| 48°, 52°, 56°, 60°

For additional details visit:  www.cobragolf.com.

Thompson’s win with the new KING F9 SPEEDBACK driver is the second victory with the driver in its first three weeks of being out on Tour, joining fellow COBRA PUMA athlete Bryson DeChambeau who won with the driver in Las Vegas.

PUMA Golf’s Autumn, Winter 2018 collection showcases new, sophisticated graphics, an evolved color palate and elevated technical elements, that are designed to enhance on-course performance and be worn on and off course. Click the link for more of Lexi’s looks this week: https://www.cobragolf.com/pumagolf/women/clothing.

Cobra Golf’s King F9 Speedback Metalwoods Uncover Formula For Speed

 

COBRA GOLF’S KING F9 SPEEDBACKTM METALWOODS UNCOVER THE ULTIMATE FORMULA FOR SPEED –  A REVOLUTIONARY ADVANCEMENT IN AERODYNAMICS & LOW CG

Carlsbad, Calif. (October 30, 2018) Cobra Golf®, a leader in golf club innovation, today introduced the 2019 KING F9 SPEEDBACK™ Drivers & Fairways.  For the first time in the metal woods category, the SPEEDBACK™ family of metal woods achieves true optimization of aerodynamics and a low center-of-gravity (CG), delivering the longest and fastest COBRA driver and fairways.

The KING F9 driver, features breakthrough SPEEDBACK Technology, which, for the first time in golf, successfully combines a highly aerodynamic clubhead shape with low CG. SPEEDBACK is a game-changing advancement in the way a driver is engineered. The combination of an efficient aerodynamic shape and an engineered weight structure on the sole, improves club speed while maintaining a low, deep CG to create the most efficient transfer of energy to the ball. Utilizing a CNC Precision Milled Face, created using industry-leading face manufacturing technology, allows for a thinner and hotter face design that has shown ball speed increases up to 1.5 mph when tested against a traditional, hand-polished face.  These technologies fuse to deliver the ultimate formula for speed and extreme distance.

To create this more aerodynamic SPEEDBACK Shape, COBRA® engineers raised the perimeter skirt, aft (tail) and crown, and rounded the leading edges to reduce drag and improve speed and stability. These performance technologies and design innovations delivers a truly “AEROFICIENT” driver.  

“This year, COBRA engineers have taken aerodynamic performance to the next level. We believe we’ve found the ultimate formula for speed as true aerodynamic innovation and low CG has never been combined this successfully,” said Tom Olsavsky, Vice President of R&D, COBRA Golf. “Our SPEEDBACK Technology blends a more efficient aerodynamic shape with a lower, deeper CG, and our thinnest, hottest CNC Milled Face design to deliver unparalleled speed, distance and precision in our F9 Metalwoods.”

Continually pushing the boundaries of innovation, COBRA® engineers have developed golf’s first ultralight carbon wrap crown design that wraps around the body, delivering a 12% larger carbon fiber area, saving 10 grams of weight compared to a titanium crown driver. 360 Aero™ Technology utilizes lightweight polymer crown trips and titanium sole trips positioned relative to the direction of airflow around the clubhead, further helping to reduce drag.  Strategically placed PWR Ridges™ are designed to enhance aerodynamics and add rigidity to the carbon crown structure creating more energy return and more power to the ball to maximize speed and distance.

COBRA® continues to utilize its proprietary, CNC Precision Milled driver face, which utilizes a precise CNC milling process, to deliver its thinnest, hottest face repeatedly on every driver manufactured.  CNC precision milling allows COBRA® engineers to achieve more precise face thickness and tighter tolerances compared to the manual hand polishing method used on traditional drivers, resulting in improved bulge-and-roll curvatures and a face that is 3% thinner and 10% lighter.  For the first time, with the precision of CNC milling, all new E9 Speed Tuned Technology™ optimizes the bottom roll curvatures on the face of each driver to tune launch & spin for different swing speeds and attack angles.

The KING F9 SPEEDBACK™ driver (MAP $449) is constructed using a lightweight 8-1-1 Titanium body and face that spares weight, allowing engineers to position the CG low and deep. COBRA’s patented E9™ Technology features a variable thickness face designed with an elliptical pattern Sweet Zone™, creating more hot spots farther away from the center to maximize distance on miss-hits.  Dual Roll Technology™ optimizes top and bottom face curvatures, which are CNC precision milled to exact specs on every driver, to minimize gear effect that negatively impacts launch and spin on misses. Additionally, three horizontal bulge curvatures are designed to optimize the face angle on the toe and heel to minimize slicing and hooking of the ball due to off-center impacts. Combining weight saving technologies into the design allows for an adjustable weight system (with interchangeable 14g & 2g weights) that can be used to move the CG in the front or back position to help golfers customize launch and spin characteristics to improve their distance. MyFly8® with Smart Pad® technology affords golfers the choice of 8 loft settings (and 3 draw) to fine-tune trajectory and launch conditions while Smart Pad® ensures a square clubhead at address.

 

Below are the KING F9 SPEEDBACK™ Driver Specifications:

ModelLaunch/SpinMyFly8® Loft Settings
12 o DriverHigh Launch/Mid Spin10.5, 11.0, 11.0D, 12.0, 12.0D, 12.0, 13.0D, 13.5
10.5° Driver **Mid Launch/Mid Spin9.0, 9.5, 9.5D, 10.5, 10.5D, 11.5, 11.5D, 12.0
9 o DriverLow Launch/Low Spin7.5, 8.0, 8.0D, 9.0, 9.0D, 10, 10.0D, 10.5
12.5° Women’sHigh Launch/Mid Spin11.0, 11.5, 11.5D, 12.5, 12.5D, 13.5, 13.5D, 14
12.5° JuniorsHigh Launch/Mid Spin11.0, 11.5, 11.5D, 12.5, 12.5D, 13.5, 13.5D, 14

 

**The 10.5° driver is available in a Tour Length offering, featuring a shorter shaft length (44.50”) and two 14g weights in the front and back to dial in swing weight. Inspired by Rickie Fowler’s 43.50” driver, the Tour Length model is designed to deliver maximum accuracy and precision without sacrificing distance.  

Each driver comes equipped with a new Lamkin Crossline (58+) Connect – Black grip and premium aftermarket shaft options: a high-launch/mid-spin Helium 50 (5F3 – in Reg or 4F2 – Lite); a mid-launch/mid spin Fujikura Atmos Tour Spec Blue 6 (X-Stiff, Stiff, Regular); a mid-launch/low spin Project X HZRDUS Smoke 60 (6.5 – X-Stiff; 6.0 – Stiff); or the Fujikura Atmos Tour Spec Black 7 (X-Stiff, Stiff).

The 2019 KING F9 SPEEDBACK™ Drivers & Fairways (along with the full KING F9 family of products including irons & hybrids) will continue to employ COBRA CONNECT™ Powered by Arccos, the award-winning connected golf system that helps players of all skill levels make smarter, data-driven decisions. Electronically embedded sensors in the grip automatically record the distance and accuracy of every shot so golfers can track their improvements round-to-round.  

The KING F9 SPEEDBACK™ Fairway (MAP $269) is the first of its kind to feature a CNC Precision Milled Face, which, according to test results, delivers up to 2.5mph in increased ball speed, compared to traditional hand polished fairway faces.  

SPEEDBACK™ Technology in the fairway utilizes a low, back tungsten weight and re-engineered Baffler® rails that move the CG low and deep, and improve turf interaction, to deliver more club and ball speed at impact. A fixed, 15g tungsten weight positioned low and back, promotes high, towering ball flights and maximum forgiveness.  Progressive Baffler® Rail Heights are designed shallower in the lower lofted fairways and steeper in the higher lofted fairways to account for varying attack angles. 360 Aero™ polymer crown and titanium sole trips positioned relative to the direction of airflow around the clubhead, further help to reduce drag and increase club speed. An ultralight carbon fiber crown saves discretionary weight up high, to move the CG lower and deeper for higher launch with increased forgiveness.  PWR Ridge™ crown designs add rigidity to the lightweight carbon crown structure to promote more energy return to the ball to maximize ball speed.  

Rounding out the high-performance design, MyFly8® with SmartRail™ technology affords golfers their choice of 8 loft settings (and 3 draw) to help manage trajectory and customize launch conditions while Smart Rail™ keeps the face square regardless of the loft setting.

Men’s KING F9 SPEEDBACK™ Fairway:

3-4 Fwy 13 o, 13.5 o, 13.5 o Draw, 14.5 o, 14.5 o Draw, 15.5 o, 15.5 o Draw, 16 o
5-6 Fwy 17 o, 17.5 o, 17.5 o Draw, 18.5 o, 18.5 o Draw, 19.5 o, 19.5 o Draw, 20 o
7-8 Fwy21 o, 21.5 o, 21.5 o Draw, 22.5 o, 22.5 o Draw, 23.5 o, 23.5 o Draw, 24 o

 

  • Colors: Black/Yellow or Satin Black/Avalanche
  • Grip: Lamkin Crossline (58+) Connect – Black
  • Shaft Options: High launch/mid spin Helium 60 (4F2-LITE) or mid launch/mid spin Fujikura ATMOS Blue 7 (Stiff & Regular)
  • Available in RH (LH available in custom)

 

Women’s KING F9 SPEEDBACK™ Fairway:

3-4 Fwy 17 o, 17.5 o, 17.5 o Draw, 18.5 o, 18.5 o Draw, 19.5 o, 19.5 o Draw, 20 o                                                                           
5-6 Fwy 21 o, 21.5 o, 21.5 o Draw, 22.5 o, 22.5 o Draw, 23.5 o, 23.5 o Draw, 24 o
7-9 Fwy24 o, 24.5 o, 24.5 o Draw, 25.5 o, 25.5 o Draw, 26.5 o, 26.5 o Draw, 27 o

 

  • Colors: Black/Rose Gold or White/Rose Gold
  • Grip: Lamkin Crossline Connect – Black
  • Shaft Options: Fujikura ATMOS 55 (Women’s flex)
  • Available in RH (LH available in custom)

 

The KING F9 SPEEDBACK™ Tour Fairway utilizes all the game-changing technologies in the regular SPEEDBACK™ Fairway, but in a more compact, shape preferred by better players. Furthermore, the Tour model features a forward CG position leading to a more penetrating ball flight with reduced spin for more control or workability.

 

KING F9 SPEEDBACK™ Tour Fairway:

3-4 Fwy12 o, 12.5 o, 12.5 o Draw, 13.5 o, 13.5 o Draw, 14.5 o, 14.5 o Draw, 15 o
4-5 Fwy16 o, 16.5 o, 16.5 o Draw, 17.5 o, 17.5 o Draw, 18.5 o, 18.5 o Draw, 19 o

 

  • Colors: Satin Black
  • Grip: Lamkin Crossline (58+) Connect – Black
  • Shaft: Mid launch/low spin Project X HZRDUS Smoke 70 (X-Stiff & Stiff)
  • 3-4w available in RH (LH available in custom); 4-5w available in RH only.

 

All F9 products are available at retail at online, January 18, 2019. For more information on the full KING F9 family visit, www.cobragolf.com.

 

Cobra Golf Introduces F9 Speedback Irons and Hybrids

 

COBRA® GOLF INTRODUCES KING F9 SPEEDBACK™ IRONS & HYBRIDS FEATURING REVOLUTIONARY SPEEDBACKTM TECHNOLOGY FOR A NEW STANDARD IN SPEED & FORGIVENESS

KING F9 SPEEDBACK Irons and Hybrids Are Available in Variable Length and ONE Length Configurations Delivering Maximum Power, Stability and Accuracy to a Wide Range of Golfers

Carlsbad, Calif. (October 30, 2018) – COBRA® Golf, a leader in golf club innovation, unveiled today its new KING F9 SPEEDBACKTM irons and hybrids, the company’s most powerful and stable irons and utility clubs ever. The new SPEEDBACK™ irons and hybrids utilize COBRA’s breakthrough SPEEDBACKTM technology, that for the first time successfully combines a low center-of-gravity (CG) and high moment of inertia (MOI) to deliver the perfect blend of ball speed and forgiveness, for the first time, in one iron.

Available in a traditional, variable length set make-up and a forward-thinking, ONE Length™ configuration, the KING F9 SPEEDBACKTM irons are packed with an impressive array of cutting-edge technologies designed to deliver unrivaled performance. Traditionally, in game improvement irons, golfers had to choose between distance or forgiveness. In the new F9 irons, COBRA engineers were able to deliver the ultimate combination of both through SPEEDBACK™ Technology, a design concept that utilizes innovative shaping elements different from a traditional game-improvement iron. Through SPEEDBACK shaping, engineers were able to optimize low CG and high MOI to create the company’s longest, fastest, and most forgiving iron.  

“It cannot be overstated just how technologically-advanced the KING F9 SPEEDBACKTM Irons are,” said Tom Olsavsky, Vice President of R&D for COBRA Golf.  “Golfers have been forced to choose between  distance or forgiveness in their game improvement irons. If you wanted more distance, then you sacrificed forgivness, and vice versa. With the new SPEEDBACK irons golfers can have their cake and eat it too.  Never has a game improvement iron set had the perfect blend of distance and forgiveness, until now.”

Key elements of SPEEDBACK™ Technology include:

  • Low CG SPEEDBACKTM Sole – Mass is added low and back using a belt of steel that wraps around the back of the iron, creating a lower and deeper CG that maximizes ball speed, launch and carry distance. SPEEDBACK shaping strategically positions the weight belt just above the contact area on the sole to maintain the sole width of a conventional game-improvement iron.  
  • High MOI Design – To maximize performance, SPEEDBACK shaping allowed more mass to be added low and wide (out to the heel and toe) compared to a traditional iron.  Also, up to a combined 33 grams of Tungsten were added to the heel and toe in the 4-7 iron, a material used in premium priced irons. These shaping improvements increase MOI by up to 10% in the long irons, creating more stability through higher inertia that results in substantial improvements in ball speed, distance, forgiveness, and even accuracy.

Other technologies featured in the irons include:

    • Forged E9™ PWRSHELL™ Face – An improved E9TM (variable thickness) face is 3 grams lighter and features thin, 1.8 mm pockets in the upper heel and toe that expand the SWEET ZONE™ area on the face.  The forged PWRSHELLTM insert features a deep undercut sole design and an all new 1.2 mm internal Speed Channel that absorbs and returns more energy to the ball for faster ball speeds and increased launch angle.  
    • Co-Molded Medallion – a 3-piece multi-material medallion combines Aluminum, a soft Thermoplastic Polyurethane (TPU) and Acrylic foam that improves sound and feel by damping vibrations at impact.
    • CNC Milled Face and Grooves – CNC precision milling delivers more accurate lofts and allows for tighter tolerances on face roughness and groove shaping to optimize spin and trajectory control.  Unlike cast grooves, which can vary in shape, CNC milling reduces the variability in the groove shapes to ensure that the performance is consistent in every iron.
    • Progressive Spin Technology™ – The long irons, mid irons and wedges are each designed with different groove shapes to deliver specific performance characteristics.  CNC milled V-grooves in the 4-7 irons improve distance by reducing spin for increased distance and flight time, while U-grooves in the 8-PW optimize spin for improved control and accuracy.  Tighter-spaced wedge grooves in the GW and SW maximize spin and improve trajectory control for enhanced greenside precision.
    • Progressive Hosel Lengths – Shorter hosel lengths in the long irons position the CG lower to promote higher launch, while progressively taller hosel lengths in the short irons and wedges raise the CG progressively to promote a lower, more controlled ball flight.

 

  • COBRA CONNECT – The COBRA CONNECT, Powered By Arccos™ system features electronically enabled grips that work in conjunction with the Arccos Caddie app to give users the ability to track their stats and improve their game. **Consumers who purchase a COBRA 6-piece (or greater) iron or combo set will receive complimentary screw in sensors, or smart, COBRA CONNECT grips, to utilize on the rest of the clubs in their bag, including one putter sensor (valued at $350).

 

The KING F9 SPEEDBACKTM irons in variable length, (MAP: $799 Steel/$899 Graphite) come standard with regular or stiff KBS Tour 90 shafts and black Lamkin Crossline COBRA CONNECT grips.  The stock steel set make-up is 5-GW with optional 4-iron and SW complements available through custom. The KING F9 SPEEDBACK irons are also available in a Graphite Combo Set ($999) utilizing Fujikura ATMOS 60-gram shafts in S, R or LITE flexes.  The set makeup includes a 5H and 6-PW, GW. A Steel Combo Set in the same make up is available in Custom. Both set makeups (iron set and combo set) are available in right-hand and left-hand configurations.   

KING F9 Women’s SPEEDBACKTM Irons ($899 Graphite Combo Set) utilize the same cutting-edge technologies as the men’s set, with a design engineered specifically for the needs of female golfers. The stock women’s SPEEDBACK irons come in a Graphite Combo Set makeup featuring a 5H, 6H and 7-PW, SW.  The KING F9 women’s SPEEDBACK irons come standard with Fujikura ATMOS 55-gram shafts in ladies flex and black & rose gold Lamkin Crossline COBRA CONNECT (standard men’s size) grips.

COBRA® Delivers Revolutionary SPEEDBACK Technology in ONE Length Design

In addition, COBRA® Golf is introducing an updated option for players who opt for the consistency and simplicity of a ONE Length set configuration.  The KING F9 SPEEDBACKTM ONE Length Irons offer all the same ground-breaking technologies as the variable set, with some additional improvements geared towards optimizing the performance of ONE Length irons including:

  • ONE Length Configuration – Engineered using matching 7-iron length and head weights, a ONE Length set simplifies the game by promoting a single, repeatable setup and swing motion through the set, leading to more confidence and consistency.
  • Wider Long Iron Soles – Wider soles in 4-6 irons deliver lower, deeper CG for higher, towering ball flights.
  • Progressive Shaft Weighting – 3 different KBS shaft weights – a lightweight, Tour 80 in the 4-6 iron promotes high launch, a mid-weight Tour 90 in the 7-9 iron delivers control and accuracy, and a heavy-weight Tour Wedge in the PW-SW improves feel and precision on specialty shots around the greens.
  • Updated Lie Angles – more upright long iron lie angles are used to create more towering trajectories while slightly flatter lie angles in the wedges create straighter, more penetrating trajectory.

The KING F9 SPEEDBACKTM ONE Length irons (MAP: $799 Steel/$899 Graphite) come standard with blue Lamkin Crossline COBRA CONNECT grips. The stock steel set make-up is 5-PW, GW with optional 4-iron and SW complements available through custom.  The ONE Length irons are also available in a Graphite Combo Set utilizing Fujikura ATMOS ONE Length 60-gram shafts in S, R or LITE flexes. The set makeup includes a 5H and 6-PW, GW. A Steel Combo Set in the same make up is available through custom.  ONE Length irons are available in RH, and LH is available through custom.

Providing the perfect complement to the SPEEDBACK Irons, COBRA is also unveiling its new KING F9 SPEEDBACKTM Hybrids, available in variable length or ONE Length designs.  COBRA has integrated its breakthrough SPEEDBACK technology with its popular Baffler® rails to produce the highest performing Hybrid in its history.  This Hybrid’s performance can be attributed to the following key technologies:

  • SPEEDBACKTM w BAFFLER® Technology – This year, COBRA has improved upon its BAFFLER® Rails by adding SPEEDBACK™, a low, back weight structure that sits in-between the two rails, which are strategically centered around the clubs’ center of gravity.  These technologies fuse to deliver the best combination of low CG and improved turf interaction, increasing ball and club speed to maximize distance from any lie.  
  • Forged 455 High-Strength Stainless Steel Face – maximizes the amount of flex at impact for increased ball speeds and distance across the entire face.  
  • High MOI Design – Shaping improvements include a 10% larger clubhead compared to KING F8, creating a higher MOI for increased forgiveness.  Additionally, the hybrid features a straighter leading edge that allows golfers to align the club to the target similar to how they would with an iron for improved accuracy.
  • Back CG Position – A fixed, external 15-gram tungsten weight is positioned low & back, creating a low/deep CG that produces more speed and high, towering ball flights. The 15-gram weight is interchangeable, allowing golfers to golfers to customise their swing weight.

The KING F9 SPEEDBACKTM men’s Hybrids (MAP $219) are available in 17-degrees, 19-degrees, 21-degrees and 24-degrees of loft and come standard with a Fujikura ATMOS 70-gram shaft in R, S or LITE Flex and black Lamkin Crossline COBRA CONNECT grips.  The KING F9 SPEEDBACKTM Women’s Hybrids are available in 22-degrees, 25-degrees, 28-degrees and 31-degrees of loft and come stock with Fujikura ATMOS 60-gram shafts in ladies’ flex and Lamkin Crossline (Standard Men’s Size) COBRA CONNECT grips.    

The KING F9 SPEEDBACK TM ONE Length Hybrids (MAP $219) offer the same performance boosting features that the traditional length hybrid options do, with the infusion of COBRA’s patented ONE Length configuration.  Engineered using matching 7-irons length and lie angle, the SPEEDBACK ONE Length hybrid simplifies a players’ game by allowing them to use one repeatable set-up and swing for their irons and hybrids.  These hybrids are available in 19-degree, 21-degrees and 24-degrees of loft and come standard with ATMOS ONE Length 70-gram shafts in S, R or LITE flexes with blue Lamkin Crossline COBRA CONNECT grips.  

“We have seen some golfers put this consistent, easy-to-hit ONE Length Hybrid in their bag, replacing their more difficult to hit long irons, or even a variable length hybrid. It’s really a great club that golfers can hit consistently, with confidence,” said Jose Miraflor, VP of Marketing COBRA Golf.  

All of the KING F9 SPEEDBACK IRONS and KING F9 SPEEDBACK Hybrids will be available at retail and at www.cobragolf.com beginning January 18, 2019.  

 

About COBRA PUMA GOLF

COBRA PUMA GOLF is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. COBRA PUMA GOLF is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brands full-range portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids and irons, as well as PUMA Golf’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.