LEXI THOMPSON CRUISES TO A CONVINCING WIN AT THE CME GROUP TOUR CHAMPIONSHIP WITH A NEW KING F9 SPEEDBACK DRIVER IN THE BAG

LEXI THOMPSON CRUISES TO A CONVINCING WIN AT THE CME GROUP TOUR CHAMPIONSHIP WITH A NEW KING F9 SPEEDBACK DRIVER IN THE BAG

CARLSBAD, CA (November 18, 2018) –  COBRA PUMA GOLF Athlete Lexi Thompson ended the 2018 season on a high note, atop the leaderboard of the CME Group Tour Championship, capturing her 10th career victory. With this win, Thompson is projected to move to number two in the world.

Thompson shot a 68 on Saturday, heading into the final round with a three-shot lead. She continued her magnificent play with a 70 on Sunday, to win the tournament by 4 shots with a bag of COBRA clubs including a brand new,KING F9 SPEEDBACK driver.  Dressed head-to-toe in PUMA Golf apparel, accessories and footwear from the brand’s Autumn/Winter 2018 collection Thompson looked great while playing great.

Thompson debuted the new KING F9 SPEEDBACK driver in the bag at the TOTO Japan Classic a few weeks ago. The F9 driver features COBRA’s breakthrough SPEEDBACK Technology, which, for the first time in golf, successfully combines a highly aerodynamic clubhead shape with low CG. SPEEDBACK is a game-changing advancement in the way a driver is engineered. The combination of an efficient aerodynamic shape and an engineered weight structure on the sole, improves club speed while maintaining a low, deep CG to create the most efficient transfer of energy to the ball. Utilizing a CNC Precision Milled Face, created using industry-leading face manufacturing technology, allows for a thinner and hotter face design that has shown ball speed increases up to 1.5 mph when tested against a traditional, hand-polished face.  These technologies fuse to deliver the ultimate formula for speed and extreme distance.

Details of the COBRA Golf Clubs in Thompson’s bag:

  • Driver: KING F9 SPEEDBACK 9° | Yellow | Mitsubishi Diamana 50x
  • 3 Wood: KING LTD 3wd 13.5° Lexi Blue | Graphite Design GP 6s
  • Hybrid: FLY-Z 2/3 in Black 18° | Aldila Green NV 85 Stiff
  • Irons: Cobra S2 Forged irons 3, 6-PW | Rifle Project X 5.0 shafts
  • Wedges: KING V Grind | Dynamic Gold S200| 48°, 52°, 56°, 60°

For additional details visit:  www.cobragolf.com.

Thompson’s win with the new KING F9 SPEEDBACK driver is the second victory with the driver in its first three weeks of being out on Tour, joining fellow COBRA PUMA athlete Bryson DeChambeau who won with the driver in Las Vegas.

PUMA Golf’s Autumn, Winter 2018 collection showcases new, sophisticated graphics, an evolved color palate and elevated technical elements, that are designed to enhance on-course performance and be worn on and off course. Click the link for more of Lexi’s looks this week: https://www.cobragolf.com/pumagolf/women/clothing.

Cobra Golf’s King F9 Speedback Metalwoods Uncover Formula For Speed

 

COBRA GOLF’S KING F9 SPEEDBACKTM METALWOODS UNCOVER THE ULTIMATE FORMULA FOR SPEED –  A REVOLUTIONARY ADVANCEMENT IN AERODYNAMICS & LOW CG

Carlsbad, Calif. (October 30, 2018) Cobra Golf®, a leader in golf club innovation, today introduced the 2019 KING F9 SPEEDBACK™ Drivers & Fairways.  For the first time in the metal woods category, the SPEEDBACK™ family of metal woods achieves true optimization of aerodynamics and a low center-of-gravity (CG), delivering the longest and fastest COBRA driver and fairways.

The KING F9 driver, features breakthrough SPEEDBACK Technology, which, for the first time in golf, successfully combines a highly aerodynamic clubhead shape with low CG. SPEEDBACK is a game-changing advancement in the way a driver is engineered. The combination of an efficient aerodynamic shape and an engineered weight structure on the sole, improves club speed while maintaining a low, deep CG to create the most efficient transfer of energy to the ball. Utilizing a CNC Precision Milled Face, created using industry-leading face manufacturing technology, allows for a thinner and hotter face design that has shown ball speed increases up to 1.5 mph when tested against a traditional, hand-polished face.  These technologies fuse to deliver the ultimate formula for speed and extreme distance.

To create this more aerodynamic SPEEDBACK Shape, COBRA® engineers raised the perimeter skirt, aft (tail) and crown, and rounded the leading edges to reduce drag and improve speed and stability. These performance technologies and design innovations delivers a truly “AEROFICIENT” driver.  

“This year, COBRA engineers have taken aerodynamic performance to the next level. We believe we’ve found the ultimate formula for speed as true aerodynamic innovation and low CG has never been combined this successfully,” said Tom Olsavsky, Vice President of R&D, COBRA Golf. “Our SPEEDBACK Technology blends a more efficient aerodynamic shape with a lower, deeper CG, and our thinnest, hottest CNC Milled Face design to deliver unparalleled speed, distance and precision in our F9 Metalwoods.”

Continually pushing the boundaries of innovation, COBRA® engineers have developed golf’s first ultralight carbon wrap crown design that wraps around the body, delivering a 12% larger carbon fiber area, saving 10 grams of weight compared to a titanium crown driver. 360 Aero™ Technology utilizes lightweight polymer crown trips and titanium sole trips positioned relative to the direction of airflow around the clubhead, further helping to reduce drag.  Strategically placed PWR Ridges™ are designed to enhance aerodynamics and add rigidity to the carbon crown structure creating more energy return and more power to the ball to maximize speed and distance.

COBRA® continues to utilize its proprietary, CNC Precision Milled driver face, which utilizes a precise CNC milling process, to deliver its thinnest, hottest face repeatedly on every driver manufactured.  CNC precision milling allows COBRA® engineers to achieve more precise face thickness and tighter tolerances compared to the manual hand polishing method used on traditional drivers, resulting in improved bulge-and-roll curvatures and a face that is 3% thinner and 10% lighter.  For the first time, with the precision of CNC milling, all new E9 Speed Tuned Technology™ optimizes the bottom roll curvatures on the face of each driver to tune launch & spin for different swing speeds and attack angles.

The KING F9 SPEEDBACK™ driver (MAP $449) is constructed using a lightweight 8-1-1 Titanium body and face that spares weight, allowing engineers to position the CG low and deep. COBRA’s patented E9™ Technology features a variable thickness face designed with an elliptical pattern Sweet Zone™, creating more hot spots farther away from the center to maximize distance on miss-hits.  Dual Roll Technology™ optimizes top and bottom face curvatures, which are CNC precision milled to exact specs on every driver, to minimize gear effect that negatively impacts launch and spin on misses. Additionally, three horizontal bulge curvatures are designed to optimize the face angle on the toe and heel to minimize slicing and hooking of the ball due to off-center impacts. Combining weight saving technologies into the design allows for an adjustable weight system (with interchangeable 14g & 2g weights) that can be used to move the CG in the front or back position to help golfers customize launch and spin characteristics to improve their distance. MyFly8® with Smart Pad® technology affords golfers the choice of 8 loft settings (and 3 draw) to fine-tune trajectory and launch conditions while Smart Pad® ensures a square clubhead at address.

 

Below are the KING F9 SPEEDBACK™ Driver Specifications:

ModelLaunch/SpinMyFly8® Loft Settings
12 o DriverHigh Launch/Mid Spin10.5, 11.0, 11.0D, 12.0, 12.0D, 12.0, 13.0D, 13.5
10.5° Driver **Mid Launch/Mid Spin9.0, 9.5, 9.5D, 10.5, 10.5D, 11.5, 11.5D, 12.0
9 o DriverLow Launch/Low Spin7.5, 8.0, 8.0D, 9.0, 9.0D, 10, 10.0D, 10.5
12.5° Women’sHigh Launch/Mid Spin11.0, 11.5, 11.5D, 12.5, 12.5D, 13.5, 13.5D, 14
12.5° JuniorsHigh Launch/Mid Spin11.0, 11.5, 11.5D, 12.5, 12.5D, 13.5, 13.5D, 14

 

**The 10.5° driver is available in a Tour Length offering, featuring a shorter shaft length (44.50”) and two 14g weights in the front and back to dial in swing weight. Inspired by Rickie Fowler’s 43.50” driver, the Tour Length model is designed to deliver maximum accuracy and precision without sacrificing distance.  

Each driver comes equipped with a new Lamkin Crossline (58+) Connect – Black grip and premium aftermarket shaft options: a high-launch/mid-spin Helium 50 (5F3 – in Reg or 4F2 – Lite); a mid-launch/mid spin Fujikura Atmos Tour Spec Blue 6 (X-Stiff, Stiff, Regular); a mid-launch/low spin Project X HZRDUS Smoke 60 (6.5 – X-Stiff; 6.0 – Stiff); or the Fujikura Atmos Tour Spec Black 7 (X-Stiff, Stiff).

The 2019 KING F9 SPEEDBACK™ Drivers & Fairways (along with the full KING F9 family of products including irons & hybrids) will continue to employ COBRA CONNECT™ Powered by Arccos, the award-winning connected golf system that helps players of all skill levels make smarter, data-driven decisions. Electronically embedded sensors in the grip automatically record the distance and accuracy of every shot so golfers can track their improvements round-to-round.  

The KING F9 SPEEDBACK™ Fairway (MAP $269) is the first of its kind to feature a CNC Precision Milled Face, which, according to test results, delivers up to 2.5mph in increased ball speed, compared to traditional hand polished fairway faces.  

SPEEDBACK™ Technology in the fairway utilizes a low, back tungsten weight and re-engineered Baffler® rails that move the CG low and deep, and improve turf interaction, to deliver more club and ball speed at impact. A fixed, 15g tungsten weight positioned low and back, promotes high, towering ball flights and maximum forgiveness.  Progressive Baffler® Rail Heights are designed shallower in the lower lofted fairways and steeper in the higher lofted fairways to account for varying attack angles. 360 Aero™ polymer crown and titanium sole trips positioned relative to the direction of airflow around the clubhead, further help to reduce drag and increase club speed. An ultralight carbon fiber crown saves discretionary weight up high, to move the CG lower and deeper for higher launch with increased forgiveness.  PWR Ridge™ crown designs add rigidity to the lightweight carbon crown structure to promote more energy return to the ball to maximize ball speed.  

Rounding out the high-performance design, MyFly8® with SmartRail™ technology affords golfers their choice of 8 loft settings (and 3 draw) to help manage trajectory and customize launch conditions while Smart Rail™ keeps the face square regardless of the loft setting.

Men’s KING F9 SPEEDBACK™ Fairway:

3-4 Fwy 13 o, 13.5 o, 13.5 o Draw, 14.5 o, 14.5 o Draw, 15.5 o, 15.5 o Draw, 16 o
5-6 Fwy 17 o, 17.5 o, 17.5 o Draw, 18.5 o, 18.5 o Draw, 19.5 o, 19.5 o Draw, 20 o
7-8 Fwy21 o, 21.5 o, 21.5 o Draw, 22.5 o, 22.5 o Draw, 23.5 o, 23.5 o Draw, 24 o

 

  • Colors: Black/Yellow or Satin Black/Avalanche
  • Grip: Lamkin Crossline (58+) Connect – Black
  • Shaft Options: High launch/mid spin Helium 60 (4F2-LITE) or mid launch/mid spin Fujikura ATMOS Blue 7 (Stiff & Regular)
  • Available in RH (LH available in custom)

 

Women’s KING F9 SPEEDBACK™ Fairway:

3-4 Fwy 17 o, 17.5 o, 17.5 o Draw, 18.5 o, 18.5 o Draw, 19.5 o, 19.5 o Draw, 20 o                                                                           
5-6 Fwy 21 o, 21.5 o, 21.5 o Draw, 22.5 o, 22.5 o Draw, 23.5 o, 23.5 o Draw, 24 o
7-9 Fwy24 o, 24.5 o, 24.5 o Draw, 25.5 o, 25.5 o Draw, 26.5 o, 26.5 o Draw, 27 o

 

  • Colors: Black/Rose Gold or White/Rose Gold
  • Grip: Lamkin Crossline Connect – Black
  • Shaft Options: Fujikura ATMOS 55 (Women’s flex)
  • Available in RH (LH available in custom)

 

The KING F9 SPEEDBACK™ Tour Fairway utilizes all the game-changing technologies in the regular SPEEDBACK™ Fairway, but in a more compact, shape preferred by better players. Furthermore, the Tour model features a forward CG position leading to a more penetrating ball flight with reduced spin for more control or workability.

 

KING F9 SPEEDBACK™ Tour Fairway:

3-4 Fwy12 o, 12.5 o, 12.5 o Draw, 13.5 o, 13.5 o Draw, 14.5 o, 14.5 o Draw, 15 o
4-5 Fwy16 o, 16.5 o, 16.5 o Draw, 17.5 o, 17.5 o Draw, 18.5 o, 18.5 o Draw, 19 o

 

  • Colors: Satin Black
  • Grip: Lamkin Crossline (58+) Connect – Black
  • Shaft: Mid launch/low spin Project X HZRDUS Smoke 70 (X-Stiff & Stiff)
  • 3-4w available in RH (LH available in custom); 4-5w available in RH only.

 

All F9 products are available at retail at online, January 18, 2019. For more information on the full KING F9 family visit, www.cobragolf.com.

 

Cobra Golf Introduces F9 Speedback Irons and Hybrids

 

COBRA® GOLF INTRODUCES KING F9 SPEEDBACK™ IRONS & HYBRIDS FEATURING REVOLUTIONARY SPEEDBACKTM TECHNOLOGY FOR A NEW STANDARD IN SPEED & FORGIVENESS

KING F9 SPEEDBACK Irons and Hybrids Are Available in Variable Length and ONE Length Configurations Delivering Maximum Power, Stability and Accuracy to a Wide Range of Golfers

Carlsbad, Calif. (October 30, 2018) – COBRA® Golf, a leader in golf club innovation, unveiled today its new KING F9 SPEEDBACKTM irons and hybrids, the company’s most powerful and stable irons and utility clubs ever. The new SPEEDBACK™ irons and hybrids utilize COBRA’s breakthrough SPEEDBACKTM technology, that for the first time successfully combines a low center-of-gravity (CG) and high moment of inertia (MOI) to deliver the perfect blend of ball speed and forgiveness, for the first time, in one iron.

Available in a traditional, variable length set make-up and a forward-thinking, ONE Length™ configuration, the KING F9 SPEEDBACKTM irons are packed with an impressive array of cutting-edge technologies designed to deliver unrivaled performance. Traditionally, in game improvement irons, golfers had to choose between distance or forgiveness. In the new F9 irons, COBRA engineers were able to deliver the ultimate combination of both through SPEEDBACK™ Technology, a design concept that utilizes innovative shaping elements different from a traditional game-improvement iron. Through SPEEDBACK shaping, engineers were able to optimize low CG and high MOI to create the company’s longest, fastest, and most forgiving iron.  

“It cannot be overstated just how technologically-advanced the KING F9 SPEEDBACKTM Irons are,” said Tom Olsavsky, Vice President of R&D for COBRA Golf.  “Golfers have been forced to choose between  distance or forgiveness in their game improvement irons. If you wanted more distance, then you sacrificed forgivness, and vice versa. With the new SPEEDBACK irons golfers can have their cake and eat it too.  Never has a game improvement iron set had the perfect blend of distance and forgiveness, until now.”

Key elements of SPEEDBACK™ Technology include:

  • Low CG SPEEDBACKTM Sole – Mass is added low and back using a belt of steel that wraps around the back of the iron, creating a lower and deeper CG that maximizes ball speed, launch and carry distance. SPEEDBACK shaping strategically positions the weight belt just above the contact area on the sole to maintain the sole width of a conventional game-improvement iron.  
  • High MOI Design – To maximize performance, SPEEDBACK shaping allowed more mass to be added low and wide (out to the heel and toe) compared to a traditional iron.  Also, up to a combined 33 grams of Tungsten were added to the heel and toe in the 4-7 iron, a material used in premium priced irons. These shaping improvements increase MOI by up to 10% in the long irons, creating more stability through higher inertia that results in substantial improvements in ball speed, distance, forgiveness, and even accuracy.

Other technologies featured in the irons include:

    • Forged E9™ PWRSHELL™ Face – An improved E9TM (variable thickness) face is 3 grams lighter and features thin, 1.8 mm pockets in the upper heel and toe that expand the SWEET ZONE™ area on the face.  The forged PWRSHELLTM insert features a deep undercut sole design and an all new 1.2 mm internal Speed Channel that absorbs and returns more energy to the ball for faster ball speeds and increased launch angle.  
    • Co-Molded Medallion – a 3-piece multi-material medallion combines Aluminum, a soft Thermoplastic Polyurethane (TPU) and Acrylic foam that improves sound and feel by damping vibrations at impact.
    • CNC Milled Face and Grooves – CNC precision milling delivers more accurate lofts and allows for tighter tolerances on face roughness and groove shaping to optimize spin and trajectory control.  Unlike cast grooves, which can vary in shape, CNC milling reduces the variability in the groove shapes to ensure that the performance is consistent in every iron.
    • Progressive Spin Technology™ – The long irons, mid irons and wedges are each designed with different groove shapes to deliver specific performance characteristics.  CNC milled V-grooves in the 4-7 irons improve distance by reducing spin for increased distance and flight time, while U-grooves in the 8-PW optimize spin for improved control and accuracy.  Tighter-spaced wedge grooves in the GW and SW maximize spin and improve trajectory control for enhanced greenside precision.
    • Progressive Hosel Lengths – Shorter hosel lengths in the long irons position the CG lower to promote higher launch, while progressively taller hosel lengths in the short irons and wedges raise the CG progressively to promote a lower, more controlled ball flight.

 

  • COBRA CONNECT – The COBRA CONNECT, Powered By Arccos™ system features electronically enabled grips that work in conjunction with the Arccos Caddie app to give users the ability to track their stats and improve their game. **Consumers who purchase a COBRA 6-piece (or greater) iron or combo set will receive complimentary screw in sensors, or smart, COBRA CONNECT grips, to utilize on the rest of the clubs in their bag, including one putter sensor (valued at $350).

 

The KING F9 SPEEDBACKTM irons in variable length, (MAP: $799 Steel/$899 Graphite) come standard with regular or stiff KBS Tour 90 shafts and black Lamkin Crossline COBRA CONNECT grips.  The stock steel set make-up is 5-GW with optional 4-iron and SW complements available through custom. The KING F9 SPEEDBACK irons are also available in a Graphite Combo Set ($999) utilizing Fujikura ATMOS 60-gram shafts in S, R or LITE flexes.  The set makeup includes a 5H and 6-PW, GW. A Steel Combo Set in the same make up is available in Custom. Both set makeups (iron set and combo set) are available in right-hand and left-hand configurations.   

KING F9 Women’s SPEEDBACKTM Irons ($899 Graphite Combo Set) utilize the same cutting-edge technologies as the men’s set, with a design engineered specifically for the needs of female golfers. The stock women’s SPEEDBACK irons come in a Graphite Combo Set makeup featuring a 5H, 6H and 7-PW, SW.  The KING F9 women’s SPEEDBACK irons come standard with Fujikura ATMOS 55-gram shafts in ladies flex and black & rose gold Lamkin Crossline COBRA CONNECT (standard men’s size) grips.

COBRA® Delivers Revolutionary SPEEDBACK Technology in ONE Length Design

In addition, COBRA® Golf is introducing an updated option for players who opt for the consistency and simplicity of a ONE Length set configuration.  The KING F9 SPEEDBACKTM ONE Length Irons offer all the same ground-breaking technologies as the variable set, with some additional improvements geared towards optimizing the performance of ONE Length irons including:

  • ONE Length Configuration – Engineered using matching 7-iron length and head weights, a ONE Length set simplifies the game by promoting a single, repeatable setup and swing motion through the set, leading to more confidence and consistency.
  • Wider Long Iron Soles – Wider soles in 4-6 irons deliver lower, deeper CG for higher, towering ball flights.
  • Progressive Shaft Weighting – 3 different KBS shaft weights – a lightweight, Tour 80 in the 4-6 iron promotes high launch, a mid-weight Tour 90 in the 7-9 iron delivers control and accuracy, and a heavy-weight Tour Wedge in the PW-SW improves feel and precision on specialty shots around the greens.
  • Updated Lie Angles – more upright long iron lie angles are used to create more towering trajectories while slightly flatter lie angles in the wedges create straighter, more penetrating trajectory.

The KING F9 SPEEDBACKTM ONE Length irons (MAP: $799 Steel/$899 Graphite) come standard with blue Lamkin Crossline COBRA CONNECT grips. The stock steel set make-up is 5-PW, GW with optional 4-iron and SW complements available through custom.  The ONE Length irons are also available in a Graphite Combo Set utilizing Fujikura ATMOS ONE Length 60-gram shafts in S, R or LITE flexes. The set makeup includes a 5H and 6-PW, GW. A Steel Combo Set in the same make up is available through custom.  ONE Length irons are available in RH, and LH is available through custom.

Providing the perfect complement to the SPEEDBACK Irons, COBRA is also unveiling its new KING F9 SPEEDBACKTM Hybrids, available in variable length or ONE Length designs.  COBRA has integrated its breakthrough SPEEDBACK technology with its popular Baffler® rails to produce the highest performing Hybrid in its history.  This Hybrid’s performance can be attributed to the following key technologies:

  • SPEEDBACKTM w BAFFLER® Technology – This year, COBRA has improved upon its BAFFLER® Rails by adding SPEEDBACK™, a low, back weight structure that sits in-between the two rails, which are strategically centered around the clubs’ center of gravity.  These technologies fuse to deliver the best combination of low CG and improved turf interaction, increasing ball and club speed to maximize distance from any lie.  
  • Forged 455 High-Strength Stainless Steel Face – maximizes the amount of flex at impact for increased ball speeds and distance across the entire face.  
  • High MOI Design – Shaping improvements include a 10% larger clubhead compared to KING F8, creating a higher MOI for increased forgiveness.  Additionally, the hybrid features a straighter leading edge that allows golfers to align the club to the target similar to how they would with an iron for improved accuracy.
  • Back CG Position – A fixed, external 15-gram tungsten weight is positioned low & back, creating a low/deep CG that produces more speed and high, towering ball flights. The 15-gram weight is interchangeable, allowing golfers to golfers to customise their swing weight.

The KING F9 SPEEDBACKTM men’s Hybrids (MAP $219) are available in 17-degrees, 19-degrees, 21-degrees and 24-degrees of loft and come standard with a Fujikura ATMOS 70-gram shaft in R, S or LITE Flex and black Lamkin Crossline COBRA CONNECT grips.  The KING F9 SPEEDBACKTM Women’s Hybrids are available in 22-degrees, 25-degrees, 28-degrees and 31-degrees of loft and come stock with Fujikura ATMOS 60-gram shafts in ladies’ flex and Lamkin Crossline (Standard Men’s Size) COBRA CONNECT grips.    

The KING F9 SPEEDBACK TM ONE Length Hybrids (MAP $219) offer the same performance boosting features that the traditional length hybrid options do, with the infusion of COBRA’s patented ONE Length configuration.  Engineered using matching 7-irons length and lie angle, the SPEEDBACK ONE Length hybrid simplifies a players’ game by allowing them to use one repeatable set-up and swing for their irons and hybrids.  These hybrids are available in 19-degree, 21-degrees and 24-degrees of loft and come standard with ATMOS ONE Length 70-gram shafts in S, R or LITE flexes with blue Lamkin Crossline COBRA CONNECT grips.  

“We have seen some golfers put this consistent, easy-to-hit ONE Length Hybrid in their bag, replacing their more difficult to hit long irons, or even a variable length hybrid. It’s really a great club that golfers can hit consistently, with confidence,” said Jose Miraflor, VP of Marketing COBRA Golf.  

All of the KING F9 SPEEDBACK IRONS and KING F9 SPEEDBACK Hybrids will be available at retail and at www.cobragolf.com beginning January 18, 2019.  

 

About COBRA PUMA GOLF

COBRA PUMA GOLF is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. COBRA PUMA GOLF is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brands full-range portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids and irons, as well as PUMA Golf’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.

CLEVELAND GOLF INTRODUCES THE NEW HUNTINGTON BEACH SOFT PUTTERS

 

CLEVELAND GOLF INTRODUCES THE NEW HUNTINGTON BEACH SOFT PUTTERS

HUNTINGTON BEACH, CA – Nov. 2, 2018 – Cleveland Golf® is proud to announce the new Huntington Beach SOFT putters, where science and artistry come together for your best putting performance. Get the distance control, soft feel and confidence to sink more putts with the new Huntington Beach SOFT, which officially launches on Friday, Nov. 16, 2018.

“Cleveland Golf putters have always been a great value, but the Huntington Beach SOFT Putter, featuring a speed optimized face and premium finish, takes it to a new level,” said Jeff Brunski, Vice President of Research and Development.

The hallmark of the new Huntington Beach SOFT putters is Cleveland Golf’s proprietary Speed Optimized Face Technology (SOFT). SOFT helps normalize ball speed across the face of the putter, meaning, no matter where you strike your putt, you get consistent speed and consistent distance.

A unique aspect of these Huntington Beach SOFT putters is a custom face-milling pattern for every head shape. Rather than relying on the same face pattern on every putter shape, Huntington Beach SOFT utilizes a gradual face-milling pattern on higher MOI models, while using a more rapid milling variation on lower MOI models.

“The Huntington Beach SOFT putter’s speed optimized face is one of the most advanced technologies available to improve putting performance,” Brunski said. “You’ll make more putts – plain and simple. The fact we’re delivering it at such an aggressive price point makes this one of the best values in the market.”

Cleveland Golf’s Huntington Beach SOFT putters feature a coarse, diamond-shaped milling pattern to soften the feel at impact while increasing friction for a more consistent roll. Each one is crafted from soft 304 Stainless Steel, delivering a better feel and more confidence on the green.

Key Innovations Inside Huntington Beach SOFT:

  • Speed Optimized Face Technology: Provides consistent distance and speed control on every putt, even mishits.
  • Diamond CNC Milling Pattern: Deep grooves provide soft feel with a true roll that starts on-line.
  • Optimized Center of Gravity Location: Strategic weight redistribution provides solid feel and stability for straighter putts.
  • Tour-Proven Shapes: Six tour-proven models will suit any golfer’s stroke and style.

 

 Featuring classic designs and highly advanced shapes, the new Huntington Beach SOFT putters deliver score-dropping technology in a finely crafted package to help golfers of all skill levels improve their performance on the greens.

Huntington Beach SOFT putters are available for $129.99 MAP with 16 unique color selections and four different color fill areas, providing plenty of personalization options to meet your needs. Color personalization is available on each model for an additional $10.

For more detailed information on the new Huntington Beach SOFT putters, please visit: clevelandgolf.com

DeChambeau and Bridgestone Come Up Aces in Vegas!

DeChambeau and Bridgestone Come Up Aces in Vegas!

 “The Golf Scientist” Relies on Bridgestone TOUR B X Ball in Dazzling Victory at

Shriners Hospitals for Children Open

(COVINGTON, GA) – Bridgestone Golf Tour star Bryson DeChambeau opened his new season in much the same fashion he closed out the last, with a scintillating one-shot victory at the Shriners Hospitals for Children Open in Las Vegas.  The win in the desert gives DeChambeau his fifth for his career (all with Bridgestone balls), and an astonishing three wins in his last five PGA TOUR starts.

Relying on Bridgestone Golf’s TOUR B X ball, the young star exhibited pinpoint iron play and impressive driving performance in his march to victory. In fact, DeChambeau ranked among the top 10 in driving accuracy, greens-in-regulation, birdies, eagles and strokes gained: total. The win moved him to No.5 in the Official World Golf Rankings propelling him to the highest ranking of his career to date.

In a city infamous for the ups-and-downs of its visitors, DeChambeau bucked that trend, proving to be a model of consistency in firing rounds of 66-65-66-66 for a tournament total 21-under par.   Not that his performance wasn’t without gambles, including a tournament-clinching 58-foot eagle on the 16th hole of Sunday’s final round to give him the lead for good.

“After the way I finished the 2018 season, I couldn’t wait to get back out here and continue the momentum I had,” said DeChambeau. “The TOUR B X continues to be a golf ball I can count on in the biggest of moments. I can’t overstate how important it is for my confidence down-the-stretch to have a ball in play that I have previously relied on in the heat of the battle.”

DeChambeau switched to the TOUR B X in late 2017 after extensive experimentation revealed a significant impact on his driving, iron play, short game and putting.  He also wears Bridgestone’s new TOUR B FIT Glove featuring high-end Cabretta leather with FIT technology to ensure a soft feel, consistent grip and excellent durability.

“Bryson continues to wow golf fans worldwide with his intelligent and exciting play,” said Dan Murphy, President and CEO of Bridgestone Golf. “He is primed for a great year ahead and we are proud to be the ball brand he is trusting in his quest to take his game to the next level of excellence.”

The TOUR B Series golf balls represent Bridgestone’s most technologically advanced models to date. During development, company engineers used data from nearly 350,000 in-person ball fittings, combined with insights from leading third-party industry sources, to identify needs of specific player types. They then drew on more than 800 golf ball patents to determine which proprietary technologies would most benefit each type of swing characteristics identified.

For more information on Bridgestone Golf’s award-winning Tour B family of golf balls and the entire Tour team that relies upon them, visitwww.bridgestonegolf.com.

About Bridgestone Golf

Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over 2.1 million fittings via a combination of live-fitting, online selection and its B-FIT App.  The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Brandt Snedeker, Bryson DeChambeau and Lexi Thompson.  Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information:  bridgestonegolf.com.

Bridgestone Golf Unveils TOUR B JGR Clubs 

Bridgestone Golf Unveils TOUR B JGR Clubs

Drivers, Fairway Woods, Hybrids and Irons Available October 8


(COVINGTON, GA) 
– Bridgestone Golf – innovator and manufacturer of premium golf balls, clubs and accessories – unveils the next generation of its popular JGR club lines, which will be available at select retailers, club fitters and online beginning October 8.

Designed to provide maximum performance for a variety of golfers, the TOUR B JGR collection consists of new models in the driver, fairway wood, hybrid and iron categories. The lines are already garnering attention from PGA TOUR superstars, as Bridgestone Golf staff players Matt Kuchar and Brandt Snedeker replaced their former drivers with the TOUR B JGR model earlier this summer.

“After my switch to the new TOUR B JGR, I’ve seen an increase in distance and a more consistent ball flight,” says Kuchar. “The change was a no brainer.”

“I didn’t expect to make the switch so easily but when I compared the data on trackman, I was seeing three mph more ball speed and an extra six yards,” adds Snedeker.

Beyond ringing endorsements from TOUR players, the JGR lines are equally capable of helping mid-to-high handicappers find their edge thanks to a plethora of innovative features. The driver, fairway wood and hybrid models were engineered with Bridgestone’s Power Mill Face Design, producing low spin and stabilizing the ball at impact to increase quality compression time. Additionally, Boost Wave Crown technology creates internal and external channels that allow the crown to flex at impact for a higher initial launch and ball speed.

Two new JGR iron sets are also packed with innovation. The HF2 line is a forged, game improvement cavity back set designed for mid handicappers. Constructed with an ultrathin face that promotes exceptional distance, the heads include a rubber polymer insert to enhance feel, reduce vibration, and ensure crisp sound at impact. For higher handicap players, Bridgestone offers HF1 irons, featuring a thick, hollow cavity design that provides easy launching distance in an extremely low COG forged head. Variable face thickness provides responsive feedback on hits across the face.

“Our JGR lines have built up a loyal following since the original launch in 2015. The new TOUR B JGR builds on that success by providing golfers with the combination of style and forgiveness.” says Zack Kupperbusch, Golf Club Marketing. “While our brand is commonly associated with the best golf balls in the world, JGR is an excellent example of how we’re bringing innovation to all corners of the industry.”

Additional details on the new clubs include:

Driver (MAP $399):

  • Draw Biased Weighting: 8g external weight and 25g internal weight promotes draw bias
  • Power Rib Sole: Keeps the sole of the driver rigid at impact for increased ball velocity
  • Lofts: 9.5, 10.5 and 11.5
  • Stock shaft: UST Mamiya Recoil 460 ES
  • Grip: Custom Yellow Golf Pride

Fairway Woods (MAP $229):

  • Variable Face Thickness: Provides greater distance on off-center strikes
  • Options: 3-wood (15 degree), 5-wood (18 degree)
  • Stock shaft: UST Mamiya Recoil 460 ES FWY
  • Grip: Custom Yellow Golf Pride

Hybrids (MAP $219):

  • Lofts: 19, 22, 25
  • Stock shaft: UST Mamiya Recoil 780 ES Hybrid
  • Grip: Custom Yellow Golf Pride

HF2 Irons (MAP $899)

  • 1025 Forged Construction
  • Shafts: True Temper XP 95
  • Set make-up 5-AW, 4-iron offered separately

HF1 Irons (MAP $849)

  • 1030 Forged Construction
  • Shafts: UST Mamiya Recoil
  • Set make-up: 6-PW, 5-iron and AW offered separately

Left Hand Availability:

  • Driver: 9.5, 10.5
  • Fairway Woods: 3-wood (15 degree)
  • HF2 Irons: 5-AW

Bridgestone Golf offers a variety of clubs, golf balls and accessories to meet the needs of all players. More information: bridgestonegolf.com.

Beyond Kuchar and Snedeker, Bridgestone Golf’s professional staff includes 14-time major championship winner Tiger Woods, Masters winner Fred Couples, young phenoms Bryson DeChambeau, Lexi Thompson and more.

About Bridgestone Golf

Bridgestone Golf USA is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands.  The company started making golf balls in 1935 and, as the world’s largest tire manufacturer, leverages its 900-plus rubber polymer science engineers worldwide to produce high-performing products.  Customer swing and related data, captured through its popular, nationwide ball-fitting program, advises continuous advancement of ball technology.  Trusted by amateur golfers and professionals like Tiger Woods, Fred Couples, Matt Kuchar, Brandt Snedeker, Bryson DeChambeau and Lexi Thompson, Bridgestone equipment helps improve shots and scores.  Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.

More information:  bridgestonegolf.com.

Cobra Offers Clubs For Moderate Swing Speed Players

COBRA GOLF’S NEW, F-MAX SUPERLITE IRONS OFFER MODERATE SWING SPEED PLAYERS MORE POWER AND BETTER LAUNCH

  F-MAX Superlite Irons & Hybrids are COBRA’s Lightest, Easiest-to-Hit Ever

 Carlsbad, Calif. (September 13, 2018) – COBRA Golf, a leader in golf club innovation and design, introduced today the lightest, easiest-to-hit irons and hybrids in company history.  Building off the success of the original F-MAX irons which debuted in 2017, the 2018 F-MAX men’s and women’s Superlite irons and combo sets feature incredibly light-weight technologies and designs that provide more club speed, distance and easier launch than ever before.

The COBRA Golf F-MAX Superlite Irons take ultralight technology to the next level.  The re-engineered clubhead is 4-grams lighter, and maintains the same high MOI, delivering optimized forgiveness and stability.  A 5-gram lighter shaft and a 7-gram lighter grip design, results in 16 grams in weight-savings ensuring the fastest club and ball speed possible for golfers with moderate swing speeds. Continuing the weight minimization theme, COBRA’s new Superlite shafts offer for the perfect blend of speed, distance and launch. The F-MAX Superlite Irons also feature an extremely comfortable, Midsize LAMKIN REL 360 grip (the women’s irons feature a standard men’s size grip) that is engineered using a softer, 7 grams lighter, rubber compound, delivering a lighter swing weight and improved comfort on longer approach shots. Complementing its lightest shaft and grip offering ever, COBRA Golf has designed F-MAX Superlite Irons with the following industry-leading super game improvement technologies:

  • Optimized Center of Gravity – Progressive hosel lengths strategically position the CG (Center of Gravity) in each iron to produce the desired launch and trajectory. Shorter hosels in the long irons lower the CG to promote higher launch and distance, while taller hosels in the short iron wedges raise the CG to promote lower, controlled trajectories.
  • Progressive Offset Design – gradually increases from minimal offset in the wedges and short irons that require more precision to maximum offset in the long irons where  increased launch & right to left draw bias.
  • Low CG/High MOI Design – Weight is positioned in the low heel and low toe areas to increase forgiveness and stability on off-center hits for straighter, more accurate approach shots.
  • Low Profile with Deep Undercut Design – A low profile shape paired with a deep undercut cavity design work in unison to get the ball airborne quicker, increase ball speeds and create easy launch to optimize carry and overall distance.
  • Greater Lofts – Greater iron lofts maximize flight trajectory, resulting in increased carry distances, and improved stopping power into greens.
  • Premium Chrome Finish – a nickel, two-tone chrome plating provides beautiful aesthetics and increased durability for great looking, longer lasting irons.
  • Specialty Wedge Design – A specialty wedge design in the GW and SW provides added versatility and shot control around the greens.

“Building off of the success of our original F-MAX lightweight design, we’ve reengineered Superlite to be our lightest, fastest and most forgiving game improvement clubs ever.  Any player with a moderate swing speed will benefit from the design innovations in this product line,” said Tom Olsavsky, Vice President of R&D for COBRA Golf.

The COBRA GOLF F-MAX Superlite Irons are available in a variety of set options.  See below for each option and pricing.

  • Men’s Steel Irons ($599) – 7-piece, stock 5-PW, GW set features a KBS Superlite steel shaft in stiff and regular flex; a graphite offering is available through custom, utilizing a COBRA Superlite 55 gram shaft in stiff and regular and a 50 gram shaft in lite flex; both available in right-hand and left-hand versions. Available in sleek black/red colorway.
  • Men’s Graphite Combo Set ($699) – Two stock 7-piece combo set offerings feature 4H, 5H, 6-PW in regular flex and 5H, 6H, 7-PW, GW in lite flex; both sets come with a COBRA Superlite shaft (55g in regular flex and 50g in lite); available in both right-hand and left-hand versions. Available in sleek black/red colorway.
  • Women’s Graphite Combo Set ($699) – A 7-piece set features a COBRA Superlite 50 gram shaft and includes two hybrids and five irons (5H, 6H, 7-PW, SW); available in both right-hand and left-hand versions in ladies flex.  Available in striking black/Lexi blue colorway.

The aforementioned men’s and women’s F-MAX Superlite Hybrids featured in the combo sets are also available to purchase as stand-alone options as well.  The F-MAX Superlite Hybrids utilize COBRA’s lightest clubhead, grip and shaft designs in addition to the following game-enhancing technologies:

  • Forged 455 High-Strength Stainless Steel Insert – enhances launch and ball speed across the face.
  • Back/Heel CG Weighting – An internal weight pad strategically positions weight low, back and heelward delivering straighter trajectories.
  • Crown Alignment Feature – A subtle crown alignment design assists players with a square set up at address without being visually distracting.
  • Offset Hosel Design – An offset hosel design helps deliver a square face at impact to maximize launch and distance and correct rightward shot tenedencies.

The men’s F-MAX Superlite Hybrids are available in 3H (19-degrees), 4H (22-degrees), 5H (25-degrees), 6H (28-degrees) and 7H (31-degrees) of loft and feature a street price of $179 per club.  Thewomen’s F-MAX Superlite Hybrids are available in 4H (23.5o), 5H (26.5 o), 6H (29.5 o) and 7H (32.5 o) in RH/LH in ladies flex. The F-MAX Superlite Irons and Hybrids are available beginning October 5, 2018 in store and at https://www.cobragolf.com/fmax-superlite.

 

About COBRA PUMA GOLF

COBRA PUMA GOLF is a corporate division of PUMA SE and combines two strong brands that provide a full range of offerings to the golf industry. COBRA PUMA GOLF is an inclusive company for golfers of all abilities, attitudesand styles who enjoy the game. The portfolio includes COBRA Golf’s high performance drivers, fairways, hybrids and irons, as well as PUMA Golf’s SportLifestyle including footwear, apparel and accessories to help golfers Look Better. Feel Better. Play Better. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA PUMA GOLF is a part of PUMA SE, one of the world’s leading lifestyle companies that designs and develops footwear, apparel and accessories.  For more information, visit cobragolf.com and cobragolf.com/pumagolf.

LA GOLF SHAFTS ANNOUNCES COLLABORATIVE PARTNERSHIP WITH GOLF STAR BRYSON DECHAMBEAU

LA GOLF SHAFTS ANNOUNCES COLLABORATIVE PARTNERSHIP WITH GOLF STAR BRYSON DECHAMBEAU

 DeChambeau Collaborates on Signature Line of Custom Shafts, Including Putter Shaft Used in Victory at The Northern Trust

Los Angeles, Calif. – August 28, 2018 – LA Golf Shafts, founded by LA Golf Partners, announced their first player partnership with Tour Pro Bryson DeChambeau to develop a line of signature golf shafts for the rising Tour star. Utilizing LA Golf Shafts product in his putter this weekend, DeChambeau won The Northern Trust with a blistering -18 giving him a four-shot victory at the first leg of the FedEx Cup Playoffs and vaulting him to the top of the standings.

LA Golf Shafts was established to create a golf equipment company unlike any other in golf, in which the owners group includes professional athletes on the world’s tours. LA Golf Shafts is committed to producing authentic tour level products, designed and made in the USA with American sourced materials. Through strategic partnerships with touring professionals like DeChambeau, the players have an equity stake in the company and have direct involvement in their product development rather than the added frustration of picking product through trial and error. The company’s mission is to bring the same signature series products to golfers at every level.

“Bryson’s analytical approach to the game, emphasis on data driven improvements in his equipment, and his ability to communicate meaningful input into designs make him an ideal partner for LA Golf Shafts,” said Reed Dickens, founder of LA Golf Partners. “I can’t think of a more appropriate strategic partner for our mission to bring the technically advanced shafts used by the pros directly to golfers.”

DeChambeau and LA Golf Shaft’s John Oldenburg, former lead shaft designer at Aldila, developed a performance-driven and technologically advanced putter shaft, which was put in his bag for the first time this past weekend and utilized in victory at The Northern Trust. They have plans to develop custom shafts for additional clubs in the three-time Tour winner’s bag in the months to come.

“I love the science behind the game, so the concept of actively participating in the development of my own shafts is very appealing,” said DeChambeau. “I’m excited to partner with a design innovator such as John Oldenburg, to not only improve my game, but bring those same solutions to recreational golfers everywhere.”

With over 20 years of experience in designing shafts for golf’s best players, including 25 Major Champions and hundreds of winners worldwide, Oldenburg had taken a break from shaft design prior to joining LA Golf Shafts. It was LA Golf Shafts unique business model, and the chance to work collaboratively with top tour professionals, that motivated the innovative shaft designer’s return.

“It’s extremely liberating to take the shackles off and be in a situation with significantly more design freedom than I have ever had in terms of profiles and cost constraints,” said Oldenburg. “The opportunity to develop signature lines directly with the players and provide every golfer the access to those shafts and creating advanced designs in the main line is incredibly motivating for me.”

The partnership with DeChambeau is the first in LA Golf Shafts ongoing effort to forge collaborative partnerships with a wide variety of Tour professionals. LA Golf Shafts will be launching new product lines this year, while also continuing to produce the OZIK line, currently used by many top-ranked players on the tour. For more information and to learn more about LA Golf Shafts, please visit www.LAGolfShafts.com and follow us @LAGolfShafts.

About LA Golf Shafts 

LA Golf Shafts designs, develops, and manufactures performance-driven and technologically advanced shafts in partnership with some of the top players in the game. LA Golf Shafts leverages the development process for the world’s best players to create high quality products that support our aftermarket partners’ custom club making process to grow the game at all levels.

 

About LA Golf Partners

LA Golf Partners was created to partner with the world’s best golfers to grow the world’s greatest game. Growing the game requires investing in innovative technology, media, and products. Partnering with players requires supporting their charitable endeavors that make golf more fun and accessible to all. LA Golf Partners is actively exploring control and passive investments across the golf industry. 

LAGP was founded by Reed Dickens, who previously co-founded Marucci Sports and is now using a similar strategy of partnering with players to develop and promote professional quality products. 

 

Srixon Introduces the New 2018 Z Series, Woods and Irons Crafted for Tour Performance

HUNTINGTON BEACH, Calif. — Aug. 27, 2018 — Srixon®, a global leader in golf equipment and innovation, announces the launch of the new Z Series, tour-proven woods and irons crafted for the best players in the world. Srixon’s 2018 Z Series officially launches in North America on September 14, 2018.

 Z Series Woods

 The new Z Series Woods present a revolution in woods performance, delivering the most powerful suite of offerings from Srixon. The full line of Z Series Woods feature advanced materials to help amplify your long game.

 “The new Z Series Woods are pretty easy to explain: they’re long,” said Marketing Director Brian Schielke. “Longer than our past woods, and longer than the competition. Our stronger, faster titanium, combined with cup face construction is totally unique, totally different from everything out there, and it really shows up both on a launch monitor and on the course.”

 The Z Series Drivers will boost your speed and distance off the tee with the Ti51AF Cup Face. This cup face is the thinnest, lightest, strongest, and hottest driver face Srixon has ever produced.

 “This driver’s faster. This driver’s longer. This driver’s better,” said Keegan Bradley. “It’s really coming off hot and straight. It’s very forgiving and the sweet spot is really big.”

 Featuring a lightweight carbon crown, Z Series Woods shift the weight to the perimeter, offering more forgiveness and less offline dispersion.

 The Z 785 Driver promotes a low-spin, penetrating trajectory in a tour preferred look and profile; meanwhile, the Z 585 Driver promotes higher, straighter drives with additional forgiveness on off-center strikes.

 The same powerful technologies that deliver more speed, distance and forgiveness are present in the Z F85 Fairway Woods and Z H85 Hybrids.

 Key Innovations Inside Z Series Woods:

·         Ti51AF Cup Face – Stronger, lighter and faster. The new Ti51AF Cup Face produces exceptional ball speed for greater distance.

·         Lightweight Carbon Crown – The lightweight carbon crown moves mass to the perimeter for more forgiving and accurate drives.

·         Quick Tune System – Effortlessly adjust swing weights in both drivers, while the Z 785 Driver allows for additional adjustments to loft, lie and face angle with the Quick Tune System.

·         Premium Shafts – The Handcrafted Project X HZRDUS shaft is a top-performing tour shaft and is the stock offering in the Z 785 Driver.

“A big key for me is accuracy,” said Graeme McDowell. “I love the bulge and roll look to this head, and I really feel like I can hit a lot of fairways with it. It’s just a beautiful looking driver that’s got a nice high launch and looks like the ball wants to topple over and get max distance.”

 The Z Series Woods officially launch in North America on September 14, 2018, at a MAP of $499.99 for the Z 785 Driver, $399.99 for the Z 585 Driver, $249.99 for the Z F85 Fairway Woods and $229.99 for the Z H85 Hybrids.

 Z Series Irons

 Building upon the success of our previous generation, the new Z Series Irons offer tour-validated designs with a soft forged feel. Cutting-edge technologies that help enhance distance, workability and feel, the new Z Series Irons are built to perform.

 “The Z 785 and Z 585 Irons are yet another step forward for Srixon as we continue to produce some of the highest-performing irons designed for better players,” said Jeff Brunski, Vice President of Research and Development.

 The Z 785 Irons feature a tour cavity, providing additional mass behind the impact location for increased shot-shaping ability and versatility. The Z 585 Irons feature an added speed groove, which allows for more face-flex, enhancing ball speed and distance.

 Both irons offer an updated Tour V.T. Sole for smoother turf interaction and more consistent ball striking, while the forged construction from the soft 1020 carbon steel provides a better feel through impact.

 “The forged carbon steel Z 785 muscle-backs are the best feeling irons we’ve ever made, featuring best-in-class turf interaction from the Tour V.T. Sole, and enhanced control from deeper, sharper grooves,” said Brunski.

 “Meanwhile, the Z 585s are similarly forged; though feature a high-strength steel face for more ball speed – now with an added speed groove for even more consistent distance control. Outstanding feel, control and distance from two lines which can be seamlessly blended together into a mixed set.”

 Building on the most recent success of the Z U65 Utility Iron, the new Z U85 Utility Iron features a hollow, forged construction for a high-launch trajectory, soft feel, and unmatched distance. The utility irons offer an iron-like address profile making them perfect to create the ideal combo set with the Z 785 or Z 585 Irons depending on player preference.

 “We already know that Srixon has one of the best forged irons on the market,” McDowell said. “The stats say that. Tour players choose it, even when they don’t have to. It sits great behind the ball and has that nice, soft buttery feel off the face.”

 Key Innovations Inside Z Series Irons:

·         Forged Construction – Forged from soft 1020 carbon steel, Srixon’s Z Series Irons offer a better feel and less vibration through impact.

·         Tour V.T. Sole  Provides more consistent ball striking with smoother turf interaction.

·         Speed Groove – A new internal channel on the SUP10 face insert within the Z 585 Irons allows for more face-flex, enhancing ball speed and distance.

·         Tour Cavity – Available solely in the Z 785 Irons, extra mass behind your impact location allows for powerful shot shaping with increased versatility.

“When I’m putting the club behind the ball I have to be full of confidence and this club looks unbelievable,” said Russell Knox. “The new Srixon Z 785 Iron is exactly how I want an iron to look. It’s very easy to hit, and I know I’m going to hit a very good shot even before I hit it. The sweet spot’s massive.”

 The Srixon Z Series Irons officially launch in North America on September 14, 2018, at a MAP of $999.99 for 7-piece steel ($1,199.99 for 7-piece graphite) for the Z 585 and Z 785 Irons, while the U85 Utility Iron MAP at a price of $199.99.

BIG MAX LAUNCHES AWARD WINNING GOLF BAG LINE IN U.S.

 

BIG MAX LAUNCHES AWARD WINNING GOLF BAG LINE IN U.S.

#1 European golf bag brand, BIG MAX, launches AQUA and DRI LITE technology in U.S. market.

BIG MAX, Europe’s most owned Push Cart brand and #1 European Golf Bag brand, is launching its award winning technology to the U.S. market.  With five great looking designs across two award winning technologies – AQUA and DRI LITE – BIG MAX golf bags are set to make a huge impact when they arrive at retail this June.

The technology underpinning the AQUA line is the new DROP STOP system that guarantees the bags are 100% waterproof. Using waterproof fabric with unprecedented waterproof rating of over 10.000mm*, sealed seams and specially designed Japanese waterproof zippers, the AQUA range delivers an unrivalled level of design and waterproofing using ultra-lightweight, tear resistant and washable materials.

DRI LITE technology delivers a washable, water resistant golf bag that is the equal of what most brands in the market call ‘Waterproof’. Most other brands would call DRI LITE waterproof, but with the time and expertise taken to ensure the AQUA range is 100% waterproof, BIG MAX are happy to call DRI LITE water resistant, knowing it will keep all but the wettest, winter days at bay.

With two award winning technologies at the heart of the construction, each bag in the series is strong, stylish, waterproof and washable. And with a range of excellent features combined with a unique, cool Euro look and feel the new BIG MAX line is the complete package.

The AQUA Sport 2 is the second generation of BIG MAX’s most successful cart bag. With a 14-way, 9.5-inch organizer top, full length dividers, 7 spacious pockets, oversize putter well for large grips and weighing in at just over 5 lbs, the Sport 2 is a leader in the field of practicality. To further enhance its waterproof capability the Sport 2 also has a clear rain hood with dual zips giving easy access from either side. A host of neat features like dual strap and umbrella positions, holders and accessory storage options finish off the practical features on this stylish new addition to the BIG MAX AQUA line.

The AQUA Wave is a stylish, lightweight, and 100% waterproof stand bag. The Wave’s 8 ½” top extends into 4 full length dividers, while its 6 waterproof pockets, air channel straps and ultra-light weight of just over 4lbs make the bag a hugely practical and colorful addition to any golfer’s gear.

The AQUA Ocean is a 100% waterproof, compact stand bag that has space to spare and weighs just 3 ¾ lbs. With an oversize top the Ocean is designed for ease of use and with 5 waterproof pockets has plenty of storage options. Practical features such as glove, towel and umbrella holder, combined with space for a full set of clubs mean this stylish bag allows golfers to travel and play without compromise.

DRI LITE Active offers practical solutions to all a golfers storage needs in a stylish, water resistant package. A  9 ½“, 14 way top and an oversize putter well to fit the largest grips will keep all a golfers clubs in order, while 9 pockets, including fully waterproof valuables pocket, glove, dual umbrella positions and towel holder will pack away even the most well equipped golfers’ gear with ease. Ultra-lightweight at well under 5 lbs and available in a range of stylish colour combinations, the DRI LITE Active looks great and delivers on the course.

DRI LITE G is a full-size stand bag that belies its capacity with a weight of less than 4 ½ lbs. A 14-way divider separates the 9” top giving plenty of room for a full set of clubs. An air channel strap for breathability across the back enhances comfort for the carrier while leg lock enables the ‘G’ to be perfectly stable on a cart. 7 pockets along with DRI LITE technology finish off the practical features and a fantastic price make it a great buy for those carrying with a full set of gear.

 

*Hydrostatic testing of waterproof fabric gives a mm per 24 hours rating. This refers to the amount of rainfall a fabric can withstand in a single day. Thus, a 10,000mm waterproof rating means the garment can withstand 10,000mm of rainfall in a single day without letting moisture in.

AQUA Sport 2 – $299.99, available in Black/silver, Charcoal/Black/Red, Silver/Black/Cobalt, Red/Black/Silver, Navy/Black/Silver

AQUA Wave – $249.99 available in Black, Red, Yellow, White/Orange, Petrol

AQUA Ocean – $179.99, available in Black/Red, Red/Black

DRI LITE Active – $229.99, available in White/Red, Charcoal/Fuchsia, Navy/Black/Silver, Black/Red

DRI LITE G – $199.99, available in White/Orange, Navy/Silver, Silver/Black/lime, Charcoal/Black/Orange, Black/Red

For more information on the BIG MAX bag line visit www.us.bigmaxgolf.com or follow socially:

facebook.com/bigmaxgolf

Twitter: @BIGMAXGOLF

Insta@ @BIGMAX.GOLF

Media Enquiries: david@medi8ltd.co.uk +44 (0)7740 684568

 

About BIG MAX

BIG MAX has been Europe’s #1 push cart brand for over 15 years following the unprecedented success of the world’s first 3 wheel push cart the Ti1000. Available in virtually every country that plays golf, BIG MAX is a name that has become associated with quality and innovation. It’s most recent advancement, Fold Flat technology, has seen BIG MAX pioneer push carts that fold down completely flat, in some cases to less than 5” deep. BIG MAX has furthered its reputation for innovation with its AQUA and DRI LITE technology that in the last quarter of 2017 matched BIG MAX push carts by becoming #1 waterproof golf bag brand in continental Europe.