BIG MAX LAUNCHES AWARD WINNING GOLF BAG LINE IN U.S.


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BIG MAX LAUNCHES AWARD WINNING GOLF BAG LINE IN U.S.

#1 European golf bag brand, BIG MAX, launches AQUA and DRI LITE technology in U.S. market.

BIG MAX, Europe’s most owned Push Cart brand and #1 European Golf Bag brand, is launching its award winning technology to the U.S. market.  With five great looking designs across two award winning technologies – AQUA and DRI LITE – BIG MAX golf bags are set to make a huge impact when they arrive at retail this June.

The technology underpinning the AQUA line is the new DROP STOP system that guarantees the bags are 100% waterproof. Using waterproof fabric with unprecedented waterproof rating of over 10.000mm*, sealed seams and specially designed Japanese waterproof zippers, the AQUA range delivers an unrivalled level of design and waterproofing using ultra-lightweight, tear resistant and washable materials.

DRI LITE technology delivers a washable, water resistant golf bag that is the equal of what most brands in the market call ‘Waterproof’. Most other brands would call DRI LITE waterproof, but with the time and expertise taken to ensure the AQUA range is 100% waterproof, BIG MAX are happy to call DRI LITE water resistant, knowing it will keep all but the wettest, winter days at bay.

With two award winning technologies at the heart of the construction, each bag in the series is strong, stylish, waterproof and washable. And with a range of excellent features combined with a unique, cool Euro look and feel the new BIG MAX line is the complete package.

The AQUA Sport 2 is the second generation of BIG MAX’s most successful cart bag. With a 14-way, 9.5-inch organizer top, full length dividers, 7 spacious pockets, oversize putter well for large grips and weighing in at just over 5 lbs, the Sport 2 is a leader in the field of practicality. To further enhance its waterproof capability the Sport 2 also has a clear rain hood with dual zips giving easy access from either side. A host of neat features like dual strap and umbrella positions, holders and accessory storage options finish off the practical features on this stylish new addition to the BIG MAX AQUA line.

The AQUA Wave is a stylish, lightweight, and 100% waterproof stand bag. The Wave’s 8 ½” top extends into 4 full length dividers, while its 6 waterproof pockets, air channel straps and ultra-light weight of just over 4lbs make the bag a hugely practical and colorful addition to any golfer’s gear.

The AQUA Ocean is a 100% waterproof, compact stand bag that has space to spare and weighs just 3 ¾ lbs. With an oversize top the Ocean is designed for ease of use and with 5 waterproof pockets has plenty of storage options. Practical features such as glove, towel and umbrella holder, combined with space for a full set of clubs mean this stylish bag allows golfers to travel and play without compromise.

DRI LITE Active offers practical solutions to all a golfers storage needs in a stylish, water resistant package. A  9 ½“, 14 way top and an oversize putter well to fit the largest grips will keep all a golfers clubs in order, while 9 pockets, including fully waterproof valuables pocket, glove, dual umbrella positions and towel holder will pack away even the most well equipped golfers’ gear with ease. Ultra-lightweight at well under 5 lbs and available in a range of stylish colour combinations, the DRI LITE Active looks great and delivers on the course.

DRI LITE G is a full-size stand bag that belies its capacity with a weight of less than 4 ½ lbs. A 14-way divider separates the 9” top giving plenty of room for a full set of clubs. An air channel strap for breathability across the back enhances comfort for the carrier while leg lock enables the ‘G’ to be perfectly stable on a cart. 7 pockets along with DRI LITE technology finish off the practical features and a fantastic price make it a great buy for those carrying with a full set of gear.

 

*Hydrostatic testing of waterproof fabric gives a mm per 24 hours rating. This refers to the amount of rainfall a fabric can withstand in a single day. Thus, a 10,000mm waterproof rating means the garment can withstand 10,000mm of rainfall in a single day without letting moisture in.

AQUA Sport 2 – $299.99, available in Black/silver, Charcoal/Black/Red, Silver/Black/Cobalt, Red/Black/Silver, Navy/Black/Silver

AQUA Wave – $249.99 available in Black, Red, Yellow, White/Orange, Petrol

AQUA Ocean – $179.99, available in Black/Red, Red/Black

DRI LITE Active – $229.99, available in White/Red, Charcoal/Fuchsia, Navy/Black/Silver, Black/Red

DRI LITE G – $199.99, available in White/Orange, Navy/Silver, Silver/Black/lime, Charcoal/Black/Orange, Black/Red

For more information on the BIG MAX bag line visit www.us.bigmaxgolf.com or follow socially:

facebook.com/bigmaxgolf

Twitter: @BIGMAXGOLF

Insta@ @BIGMAX.GOLF

Media Enquiries: david@medi8ltd.co.uk +44 (0)7740 684568

 

About BIG MAX

BIG MAX has been Europe’s #1 push cart brand for over 15 years following the unprecedented success of the world’s first 3 wheel push cart the Ti1000. Available in virtually every country that plays golf, BIG MAX is a name that has become associated with quality and innovation. It’s most recent advancement, Fold Flat technology, has seen BIG MAX pioneer push carts that fold down completely flat, in some cases to less than 5” deep. BIG MAX has furthered its reputation for innovation with its AQUA and DRI LITE technology that in the last quarter of 2017 matched BIG MAX push carts by becoming #1 waterproof golf bag brand in continental Europe.  

 

Arccos Golf Launches Next-Generation Artificial Intelligence Platform

 

Arccos Golf Launches Next-Generation Artificial Intelligence Platform, Arccos Caddie 2.0, Powered by Microsoft Azure

Golf’s Smartest Caddie Now Provides Real-Time Guidance on Every Shot,
Helping Users Play Smarter to Shoot Lower Scores

 

STAMFORD, Conn., May 24, 2018 – Arccos Golf today announced the release of its next-generation artificial intelligence platform, Arccos Caddie 2.0, which now provides players with real-time strategies for every shot on any hole in the world. Powered by Microsoft Azure, Arccos Caddie has also been made a free feature for all users of the Arccos 360 system.

Recently honored among the “World’s Most Innovative Companies 2018” by Fast Company, ranking #3 in the Sports category, Arccos boasts the golf industry’s richest data set. This includes over 100 million shots hit during 1 million rounds played by the Arccos community, and 418 million GPS mapping data points on 40,000+ courses worldwide. Through a series of hackfests and other collaborations, these resources were harnessed by Arccos engineers and Microsoft’s world class A.I. scientists. The result is a significant expansion of Arccos Caddie’s capabilities.

“The entire sports landscape is being revolutionized by advanced analytics, and golf is the most ideal sport for the application of these concepts,” said Sal Syed, Arccos CEO and Co-Founder. “Working with Microsoft, we’re plugging into a very traditional framework – the caddie/player relationship – and taking it to the next level through the power of A.I. Considering only 3% of golfers today have access to advice from a human caddie, we’re also helping democratize the caddie experience by making it available to anyone.”

Arccos Caddie 2.0 uses a wide variety of inputs to provide a golfer with real-time insights into their optimal and alternative strategies, as well as outcome predictions, for every shot they play. Factors considered include but are not limited to:

  • A user’s shot history
  • The historical performance of other Arccos users
  • Wind speed/direction and other weather conditions
  • Elevation changes
  • Hole geometry
  • Hazard locations

“The PGA TOUR has done a great job of using advanced analytics to help its players practice and perform their best,” said Mike Downey, Director, Principal Evangelist – Sports at Microsoft. “At other levels of the game, capturing the necessary on-course data has been a real challenge. Arccos has cracked that code and built a robust data set which they’re deploying via the Microsoft Azure cloud to the benefit of golfers worldwide.”

Winner of the Golf Digest Editor’s Choice Award for “Best Game Analyzer” three years running, the Arccos platform helps golfers of all skill levels play smarter to shoot lower scores. In 2017, Arccos users improved their handicap by an average of 3.55 strokes – a rate that’s 46.7x faster than the average player with a USGA handicap.

“Arccos Caddie demonstrates A.I. complementing human capability,” added Steve Guggenheimer, Corporate Vice President – A.I. Business at Microsoft. “Through the power of Microsoft Azure, amateur golfers have information at their fingertips that was not easily available before. A.I. will have a huge effect on the golf industry, and it is an exciting time to be in this space as we help Arccos lead the charge.”

In addition to Microsoft, Arccos is an official partner with Cobra Puma Golf, which recently launched golf’s first smart set, Cobra Connect Powered by Arccos. As part of this ongoing collaboration, every club in the Cobra KING F8 line features an Arccos sensor embedded in the grip. This helps players improve faster by automatically tracking and receiving actionable insights for every aspect of their game.

For more information, please visit: www.arccosgolf.com.

Additional Resources:

About Arccos Golf, LLC
Arccos Golf, LLC develops game-changing connected golf products. The company is revolutionizing the golfing experience by integrating automatic shot tracking with Artificial Intelligence to deliver unparalleled insights that help players maximize their potential.

 

Arccos Golf Extends Patent Portfolio to Include Smart Grips

Arccos Golf Extends Patent Portfolio to Include Smart Grips

STAMFORD, Conn., April 25, 2018 – Arccos Golf today announced the expansion of its capabilities to further grow the connected golf space through an agreement to license Cobra Golf patents related to the incorporation of data tracking sensors into a golf club grip.

Recently named one of the “World’s Most Innovative Companies 2018” by Fast Company, Arccos’ latest move follows the Q1 2018 launch of golf’s first smart set, the Cobra KING F8 line with Cobra Connect Powered byArccos, which boasts an Arccos sensor embedded in the grip of every club.

“We’ve further solidified the exclusive nature of Arccos’ position in the connected golf space, which facilitates our pending introduction of Arccos Smart Grips, and sets the stage for other major announcements that we’ll be making,” says Sal Syed, Arccos CEO and Co-Founder. “Now, more than ever, there’s an immense opportunity for Arccos to leverage the power of big data and artificial intelligence to benefit every aspect of the golf industry worldwide.”

Available for iOS and Android, the Arccos platform combines automatic data capture and advanced analytics to help golfers of all skill levels make smarter decisions and shoot lower scores. In 2017, Arccos users lowered their handicap by an average of 3.55 strokes – a rate that’s 46.7x faster than the average player with a USGA handicap.

Facilitating that dramatic user improvement was last year’s introduction of golf’s first artificial intelligence platform, Arccos Caddie. Developed in partnership with Microsoft, Arccos Caddie shows a player their optimal strategy on any hole in the world. Its AI engine is fueled by golf’s richest data set, which includes over 100 million shots hit during 750,000+ rounds played by the Arccos community, and 418 million GPS mapping data points on 40,000+ courses worldwide. Arccos Caddie also considers a player’s personal shot history, course elevation, weather conditions and other factors. It was recently declared Permitted Under the Rules of Golf, according to USGA decision #2017-0754.

Arccos is invested in building and refining the sensor technology, advanced analytics and artificial intelligence platforms that we’ve brought to consumers through Cobra Connect technology in the grip of our Cobra KING products. We believe the insights players gain about their games through this technology will make them smarter, better golfers,” said Mike Yagley, Sr. Director of Innovation / AI at Cobra Golf.

About Arccos Golf, LLC
Arccos Golf, LLC develops game-changing connected golf products. The company is revolutionizing the golfing experience by integrating automatic shot tracking with Artificial Intelligence to deliver unparalleled insights that help players maximize their potential.
For more information, please visit: www.arccosgolf.com.

Bridgestone Golf Launches e6 SOFT Lady Edition

Bridgestone Golf Launches e6 SOFT Lady Edition

Available Nationwide in time for Mother’s Day

(COVINGTON, GA) – Bridgestone Golf – innovator of premium golf balls, clubs and accessories – unveils the e6 SOFT Lady Edition, featuring a pearl white finish and pink Bridgestone marking, side stamp and packaging. The new model is available now at www.bridgestonegolf.com and select retailers nationwide.

The e6 SOFT is among the most popular models in the company’s extensive catalog. It is designed as a high-performance ball with soft feel that produces incredibly straight distance by lowering side spin in drivers and long irons. Control and touch around the green are excellent thanks to advanced mantle and cover properties, while distance and accuracy are further enhanced because Delta Dimple Technology minimizes air resistance.

“Female buying power has increased almost three-fold since we launched the e6 Series and we wanted to make sure we are providing options that meet the preferences of a wide variety of golfers,” says Elliot Mellow, Golf Ball Marketing. “Unlike competitors, we don’t advocate that most recreational golfers play a Tour level ball, rather we engineered the e6 series to benefit players looking to hit more fairways thanks to a more forgiving golf ball.”

The e6 series, consisting of the e6 SOFT and e6 SPEED, is designed to help players find the fairway more frequently in order to set up scoring opportunities. They are ideal for mid-level golfers seeking outstanding performance in a variety of areas. While both are engineered to provide accuracy by reducing side spin, the e6 SOFT caters to players seeking a specific feel, while the e6 SPEED is built for distance.

Beyond the e6, Bridgestone Golf designs a diverse portfolio of golf balls to meet the needs of all players, including the TOUR B X, TOUR B XS, TOUR B RX, TOUR B RXS, Extra Soft and Lady. More information on the company’s ball, club and accessories offerings are available at www.bridgestonegolf.com.

In order to help customers find the perfect ball for their games, Bridgestone offers two quick, easy and comprehensive fitting options:

  • BFIT Golf Ball Fitting App – Free to download, the app turns the iPhone into a mobile launch monitor by utilizing the camera to analyze the user’s swing and recommend the best Bridgestone ball for his or her game.
  • New Online Fitting Tool – Available at www.bridgestonegolf.com, it accommodates the full spectrum of players. The “Quick Fit” option easily determines the best ball for novices while the in-depth “I Know My Game” presents detailed questions to assist experienced golfers to find the perfect fit. The “I’ve Been Measured” path allows users to input launch monitor data, ensuring the most accurate recommendation possible.

Bridgestone Golf’s professional staff includes 14-time Major Championship winner Tiger Woods, FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, rising stars Bryson DeChambeau and LPGA stars Lexi Thompson and Cheyenne Woods.

About Bridgestone Golf

Bridgestone Golf, Inc. is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands. The company started making golf balls in 1935 and, as the world’s largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. Customer swing and related data, captured through its popular, nationwide ball-fitting program, advises continuous advancement of ball technology. Bridgestone Golf, Inc. is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.

More information: bridgestonegolf.com.

Big Max Wins Third Straight Golf Digest Editors Choice Awards


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BIG MAX WINS THIRD STRAIGHT GOLF DIGEST EDITORS CHOICE AWARDS WITH NEW BLADE IP

With the latest generation of its ‘Game Changing’ Fold Flat technology, BIG MAX has secured a Three-Peat of Golf Digest Editor’s Choice Awards for Best Push Cart

BIG MAX, Europe’s No.1 push cart brand is celebrating a Three-Peat of accolades in the Golf Digest Editor’s Choice Award for ‘Best Club Transport – Push Cart,’ with the new BLADE IP push cart taking the 2018 title.

Following the success of the AUTOFOLD FF in 2016 and BLADE Quattro in 2017, the BLADE IP had a lot to live up to. But with an advancement in BIG MAX Fold Flat technology and addition of innovative new features, the BLADE IP impressed the Golf Digest editors and delivered the recognition that had been earned by its game changing predecessors.

Upon learning of the award, Thomas Reiter, owner of BIG MAX commented, “From our previous success with the AUTOFOLD FF and BLADE Quattro we know that U.S. golfers and the U.S. media love our Fold Flat technology. So when we designed the BLADE IP with an improved mechanism and the flattest fold yet, we were very excited to show it to the world. We knew that the team had developed something very special, so to have Golf Digest recognize the developments is incredibly satisfying for me and a real reward for the hard work that the whole team has put in.”

The success of all three of BIG MAX’s award winning carts is based around the folded size. And with the BLADE IP coming in at a just 34 ½” x 24 ½“ and an incredible depth of less than 5” it is the Flattest of the BIG MAX carts and hands down, the most easily stored and transported push cart on the market.

The BLADE IP is as practical on the fairways as it is for transport and storage. Multiple features such as double foot brake, integrated drink holder and storage compartment in the handle, along with ball, tee and double scorecard holder, keep all a golfers’ necessities close to hand. Multiple Quick Lok and Quick Fix bases finish the package, ready to take any BIG MAX accessory such as umbrella holder, GPS holder, or sand bottle holder.

When the BLADE IP hits the stores in May, it will be the latest in the line of Game Changing Carts from BIG MAX and following this endorsement from Golf Digest is set to get more U.S. golfers walking the course than ever before.

Available in Black, Black/Lime, White, White/Lime, Phantom/Red, the BLADE IP retails at $349.99 and will be in stores from May 2018. For more information please visit www.us.bigmaxgolf.com

F: facebook.com/bigmaxgolf

T: @BIGMAXGOLF

Insta: @BIGMAX.GOLF

Media Enquiries: david@medi8ltd.co.uk +44 (0)7740 684568

 

About BIG MAX

BIG MAX has been Europe’s #1 push cart brand for over 15 years following the unprecedented success of the world’s first 3 wheel push cart the Ti1000. Available in virtually every country that plays golf, BIG MAX is a name that has become associated with quality and innovation. It’s most recent advancement, Fold Flat technology, has seen BIG MAX pioneer push carts that fold down completely flat, in some cases to less than 5” deep. BIG MAX has furthered its reputation for innovation with its AQUA and DRI LITE technology that in the last quarter of 2017 matched BIG MAX push carts by becoming #1 golf bag and travel cover brand in Germany, a traditional marker for # 1 in in continental Europe.

PITCHFIX FUSION 2.5 NAMED “BEST DIVOT REPAIR TOOL” BY GOLF DIGEST

PITCHFIX FUSION 2.5 NAMED “BEST DIVOT REPAIR TOOL” BY GOLF DIGEST

NEW YORK (April 4, 2018) – Pitchfix, the global market leader in switchblade divot tools, announced its Fusion 2.5 was named “Best Divot Repair Tool” by Golf Digest in its 2018 Editors’ Choice Awards for the second consecutive year.

The Fusion 2.5 makes ball mark repairs easier for golfers and continues to help reduce pitch mark repair damage to greens. Pitchfix’s patented technology featuring a pronged metal retractable system out performs all other divot repair tools.

“The fusion 2.5 is without a doubt the best ball mark fixer I’ve ever used,” said former PGA Tour and Champions Tour member, Chip Beck, a three-time U.S. Ryder Cup Team member and current Pitchfix Ambassador. “I like to repair my ball mark and several others each time I walk on a green and the Pitchfix Fusion 2.5 enables me to do it quickly and efficiently.”

Like all other Pitchfix products, the Fusion 2.5 is highly customizable for promotional gifts and corporate branding. Currently, Pitchfix products are available at many top U.S. retail outlets such as PGA Tour Superstores and green grass pro shops. For more information please visit www.pitchfixusa.com.

“We are honored that Golf Digest has again named the Fusion 2.5 the best divot repair tool available for a second consecutive year,” said Bart Fokke, CEO of Pitchfix. “We’ve worked hard to make the Fusion 2.5 a great tool for golfers throughout the United States and around the world. “

Among the features offered in the Fusion 2.5 are ABS rubberized handle for soft touch and grip, removable one inch ball marker, built in pencil sharpener, specifically designed for those small diameter golf pencils and broken tees, and 14 color options.

About Pitchfix

Founded in 2005, Pitchfix is the market leader for switchblade divot tools and other golf related products in Europe and Asia. It is renowned for its high standards in design and product quality. It aims to be the market leader in divot tools and other golf related products in the United States by designing, manufacturing and distributing an ever-growing line of high quality and innovative European designed products through selected U.S. distribution partners.

Pitchfix currently offers an array of diverse and innovative products for golfers worldwide: Fusion 2.5 Divot Tool; Fusion Single Pin Divot Tool; Original Divot Tool; Twister 2.0 Divot Tool; Classic Divot Tool; Hybrid Divot Tool; XL 2.0 Divot Tool; Alignmee Marker Alignment Tool and Hatclip Ball Marker.

Pitchfix currently has operational and manufacturing facilities in Hong Kong, China, the Netherlands and the U.S. In the U.S. the company recently opened three fulfillment centers with five customer facing/support employees to facilitate custom order processing and fulfillment. Custom orders are fulfilled within two to eight days of receipt. For further information go to www.pitchfixusa.com.

Golf Gear Trusted by the Pros, Used at LPGA Kia Classic

The top female golfers are back in Carlsbad this week for the Kia Classic Golf Tournament, competing for $1.8 million in prize money.  All golfers know that gear is essential to stay focused on the game. That’s why more than 100 pro-golfers, including LPGA pros such as Cristie Kerr, Michelle Wie, Na Yeon Choi, Brooke Pancake, Gaby Lopez and more, trust Vessel golf bags to protect their gear. 
Each bag is handcrafted with superior quality and unparalleled performance. Plus, with thousands of variations between their seven golf bag styles, eight materials and 23 colorways you can create a unique bag highlighting your style, brand or sponsorship. You can turn to Vessel for all your golf accessories too, including head covers, shoe bags, stylish belts and more to fit your game.
Some of the unique features found in Vessel golf bags include:
  • Range Finder Pocket – Quick and easy range finder pocket with velour lined
  • Patented Rotator Stand – For maximum stability
  • Premium Microfiber Leather – Lightweight and smooth, scratch-resistant leather for easy to clean for maximum durability while in use
  • Attention to detail and craftsmanship – Each Vessel product is made with the same attention to quality and detail regardless of the player
Each Vessel product is made with the same attention to quality and detail regardless of the player. 
Vessel’s flagship store at Westfield UTC in La Jolla, California is now open where you can touch and select your bag in person. See for yourself how each bag is handcrafted to perfection.

 ABOUT VESSEL

Building a better world through everyday elegance, Vessel’s Buy a Bag, Give a Bag program is the perfect combination of style and cause. With every bag purchased, Vessel gives a school backpack to a child in need. Since this purposeful program was implemented, Vessel customers have helped provide over 26,000 school backpacks! A company that believes life is an adventure filled with purpose, Vessel allows you to carry a customized design to inspire the world with your vision, creativity, and chic style.

Dick’s Sporting Goods Relaunches Iconic Tommy Armour Golf Brand

PITTSBURGH (March 15, 2018) – DICK’S Sporting Goods (NYSE: DKS), the largest U.S.-based, full-line omni-channel sporting goods retailer, announced today the relaunch of the iconic Tommy Armour golf brand, with a renewed focus on innovative golf club technology that promotes both forgiveness and distance. Men’s, women’s and senior drivers, fairway woods, hybrids, irons, wedges and putters are all included in the new offering. Tommy Armour will be available online and in-stores exclusively at DICK’S and Golf Galaxy starting March 18.

DICK’S partnered with Designworks, a subsidiary of BMW Group, to develop a premium set of game improvement woods and irons for mid-to-high-handicap golfers that are offered at a lower price point than comparable products. One standout innovation is the TA1 Driver, featuring a DAT 55G titanium face, which is a high tensile strength material that provides longer distance and more forgiveness and is not widely available in the US market.

“We set out to honor the history of the Tommy Armour brand and build a product that golfers at any level would want to use,” said Scott Hudler, Senior Vice President & Chief Marketing Officer, DICK’S Sporting Goods. “From the early feedback we’ve received, these clubs are ones that you’re just going to have to try to really experience the difference they deliver in both distance and feel. We think this brand will be a game-changer for any player looking to improve their game.”

Named after World Hall of Fame golfer and instructor, Thomas Dickenson Armour, the return of the brand is nostalgic for players of any generation. First launched in the 1970s, Tommy Armour achieved significant recognition in the 1980s with the introduction of its 845s line of irons – selling more than 600,000 sets.

“Participating in the re-launch of an iconic brand is an exciting and inspiring opportunity” said Laura Robins, Director at Designworks LA Studio. “Drawing on our experience working across a number of industries on a wide range of performance-based products enabled us to deliver unique design and technology insights for the new Tommy Armour clubs, resulting in a product which provides golfers with a truly premium experience.”

TA1 Driver

The TA1 is a premium quality driver that achieves both distance and forgiveness through its multi-material construction:

  • Distance: DAT 55G Ti cup face provides longer distance across the entire face
  • Accuracy: High MOI design provides forgiveness on off-center hits.
  • Speed: Aerodynamic design reduces drag for maximum club head speed
  • Technology: DAT 55G Titanium face material provides premium performance but is not widely used in the USA due to its high cost.
  • Price Point: [$299], $100-$200 less than other comparable drivers
  • Available Options:
    • TA1 Driver – 9D, 10.5D: Men’s Right Hand; 10.5D: Men’s Left Hand; 10.5D: Senior Right Hand
    • TA1 Fairway Wood – 3W, 5W: Men’s Right Hand; 3W: Men’s Left Hand; 3W: Senior Right Hand

TA1 Hybrid – 3h, 4h, 5h: Men’s Right Hand; 3h: Men’s Left Hand; 4h, 5h: Senior Right Hand

 

TA1 Irons

The TA1 iron sets are a combination of hollow body long irons and undercut cavity short irons that provide distance, forgiveness and feel:

  • Distance: Maraging steel cup face provides longer distance across the entire face
  • Accuracy: Tungsten toe weighting and progressive set design provides low CG for more forgiveness
  • Feel: Multi-material construction and vibration dampening insert produce an exceptional feel
  • Technology: Each iron in the set features five types of materials all designed to provide the best combination of distance, accuracy and feel.
  • Price Point: [$599], $100-200 less than other comparable sets of irons
  • Available Options:
    • TA1 Iron Set – 4-GW; Men’s Right Hand and Men’s Left Hand
    • TA1 Hybrid Combo Set ($699)– 3h, 4h, 5-PW; Men’s Right Hand and Senior Right Hand
    • TA1 Hybrid Combo Set-All Graphite ($799) – 4h, 5h, 6-GW; Men’s Right Hand, Senior Right Hand

GTX Wedges

The GXT wedges are designed for golfers of all skill levels with technology to enhance control and feel:

Offered in three versatile designs:

  • Blade: All-purpose grind offering maximum playability throughout the course
  • Cavity Black (game improvement): Designed with perimeter weighting and slightly wider sole to improve forgiveness across the face
  • Over N’ Out (super game improvement): Ultra wide sole, ensuring consistent contact and ultimate forgiveness
  • Control: Proprietary 21 groove design and precision milling across the face enhances spin and control around the greens. Equipped with a dynamic gold shaft to enhance trajectory control.
  • Feel: 304 stainless steel construction offers premium feel on every shot. Premium Lamkin UTX grip provides solid feel throughout the swing
  • Price Point: $79.99
  • Available Options:
    • GXT Blade – Men’s Right Hand (48, 52, 56, & 60 degree), Men’s Left Hand (52, 56, & 60 degree)
    • GXT Cavity Back – Men’s Right Hand (48, 52, 56, & 60 degree) – graphite and steel shaft, Women’s Right Hand (52, 56, & 60 degree)
    • GXT Over N’ Out – Men’s Right Hand (S & L) – graphite and steel shaft, Women’s Right Hand (S)

Impact Putters

Impact putters are designed with a multi-material insert and precision milled face to produce consistent roll and feel:

  • Offered in three different head shapes:
    • Blade: Traditional head shape with a plumber neck hosel. Toe-balanced, better fit for players with an arc putting stroke
    • Mid Mallet: Smaller head shape for more control and slightly higher MOI with S bend shaft. Face-balanced, better fit for players with a straight-back-straight through putting stroke
    • Fang: Higher MOI design with perimeter weighting and S bend shaft. Face-balanced better fit for players with a straight-back-straight through putting stroke
  • Technology: Multi-material insert combines a soft elastomer backing with a precision milled aluminum face for optimal feel without sacrificing speed
  • Price Point: $99.99
  • Available Options
    • Men’s: Blade, Mid-mallet, & Fang (34” & 35” length), Fang CB (35” & 38” length)
    • Women’s: Blade & Mid-mallet (33” length)

For more information on Tommy Armour, please visit DICKS.com or GolfGalaxy.com starting March 18.

Bridgestone Golf’s TOUR B X and XS Golf Balls Now Available in Yellow

 

Bridgestone Golf’s TOUR B X and XS Golf Balls Now Available in Yellow

New Models Meet Growing Demand Among Low-Handicap Players Seeking Colored Options

(COVINGTON, GA) – Bridgestone Golf – innovator of premium golf balls, clubs and accessories – announces its popular TOUR B X and XS golf balls are now available in yellow and can be purchased exclusively through www.bridgestonegolf.com.

The original white versions were at center stage during the thrilling conclusion of yesterday’s Valspar Championship at Innisbrook Resort and Golf Club, as Bridgestone Golf staff players and TOUR B users Tiger Woods (XS) and Brandt Snedeker (X) vied for the title. In only his fifth official PGA TOUR start since switching to Bridgestone golf balls, the 42-year-old Woods recorded a runner-up finish, his best showing since 2013.

This limited rollout is part of a trial program for the U.S. market that follows growing consumer demand. Sharing identical performance characteristics with the white versions, the yellow X and XS golf ball are designed to meet the performance needs of low-handicap players. Both provide excellent spin and greenside control due to a soft urethane cover formulation, while increased distance comes from enhanced aerodynamics and an improved 330 Dual Dimple design.

Among Bridgestone Golf’s best-selling models, the TOUR B X appeals to players seeking reduced driver spin for increased accuracy off the tee and the XS provides added friction for enhanced feel and control thanks to a softer cover and lower compression.

“Our market research indicates colored golf ball sales in the U.S. now represent over 20% of total ball sales,” says Elliot Mellow, Marketing Manager at Bridgestone Golf. “However, there is a void of colored options for low handicap golfers. Our TOUR B models outperform anything on the market and we want to ensure that avid players who have specific aesthetic and optical preferences can experience the superior performance of Bridgestone golf balls.”

Beyond the TOUR B X and XS models, Bridgestone currently offers colored variants in its TOUR B RX, e6 SPEED & SOFT, Extra Soft, and Lady golf balls.

The TOUR B Series represents Bridgestone’s most technologically advanced golf balls to date. During development, company engineers used data from more than 3 million in-person and online ball fittings, combined with insights from leading third-party industry sources, to identify the needs of specific player types. They then drew on more than 800 golf ball patents to determine which proprietary technologies would most benefit each of the golfer personas identified.

Four models make up the TOUR B line – X, XS, RX and RXS (each $44.99) – which provide unmatched feel, accuracy and distance. In order to help customers find the perfect ball for their games, Bridgestone offers two quick, easy and comprehensive fitting options:

  • BFIT Golf Ball Fitting App – Free to download, the app turns iPhones into a mobile launch monitor by utilizing the camera to analyze the user’s swing and recommend the best Bridgestone ball for their game.
  • New Online Fitting Tool – Available at www.bridgestonegolf.com, it accommodates the full spectrum of players. The “Quick Fit” option easily determines the best ball for novices, while the in-depth “I Know My Game” offers detailed set of questions to aid experienced golfers in finding the perfect fit. Finally, the “I’ve Been Measured” path allows users to input launch monitor data, ensuring the most accurate recommendation possible.

Each TOUR B Series golf ball features the proven characteristics that have made Bridgestone Golf among the most respected names in the industry. The benefits of these features include:

  • Accuracy – Gradational core provides optimal energy transfer to create low side-spin and high ball velocity for incredible distance and accuracy gains
  • Consistency – Seamless cover design utilizes injection molding technology to stabilize ball flight on all shots
  • Distance – Aerodynamically superior dimple profiles provide different player types with vastly enhanced length and control
  • Feel – SlipRes cover technology increases friction by creating more stability between the ball and club for enhanced control with irons and wedges
  • Bridgestone Golf’s professional staff includes 14-time major championship winner Tiger Woods, FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, rising stars Bryson DeChambeau, Lexi Thompson and more.

About Bridgestone Golf

Bridgestone Golf, Inc. is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands. The company started making golf balls in 1935 and, as the world’s largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. Customer swing and related data, captured through its popular, nationwide ball-fitting program, advises continuous advancement of ball technology. Bridgestone Golf, Inc. is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.

More information: bridgestonegolf.com.

PXG Announces New Iron Technology Three Years in the Making

PXG Announces New Iron Technology Three Years in the Making

New PXG 0311 GEN2 Irons – Not Just Better, Better in Every Way
PXG Announces New Iron Technology Three Years in the Making

Scottsdale, AZ (March 16, 2018) – PXG, the luxury performance golf equipment company that disrupted industry norms with its bold approach to product development and distribution, has announced it will release a new generation of iron technology. Three years in the making, PXG 0311 GEN2 Irons improve on PXG’s already outstanding clubs in every measurable way.

In 2015, PXG introduced its groundbreaking original 0311 iron technology. The company had 12 employees and a singular vision – develop the world’s finest golf equipment. Today, PXG has more than 170 employees and a global footprint, but its vision has not shifted.

With performance as PXG’s only measure for success, the company took its time and left nothing on the table in the development of its GEN2 Irons. Through innovations in materials, technology and customization, PXG 0311 GEN2 Irons deliver better turf interaction, greater distance, faster ball speeds, higher launch and improved accuracy.

“It’s a tall task creating a club that is better than the best, but that’s our commitment,” said PXG founder and CEO Bob Parsons. “PXG will never release a new club that is not notably better than what we currently offer. And we believe, PXG GEN2 Irons set a new standard for the world’s finest.”

Forged from 8620 soft carbon steel, for enhanced aesthetics and durability over time, PXG 0311 GEN2 Irons have the sleek look of a blade and a buttery-soft feel.

“The difference is noticeable,” FedEx Cup champion Billy Horschel stated. “The new irons setup beautifully, with a little less offset and a thinner top line. They feel amazing and are incredibly consistent.”

Each club also features a hidden cavity injection molded with new COR2 Technology, a proprietary vibration dampening material with explosive C.O.R. (coefficient of restitution) properties. Combined with PXG’s new internal face perimeter cut-out design, which dramatically increases the functional face area, COR2 Technology helps deliver higher ball speeds, a more consistent response, improved accuracy, and an exceptional feel at impact.

To maximize performance and deliver extreme forgiveness, PXG 0311 GEN2 Irons present the world’s thinnest club face and PXG’s signature perimeter weighting technology.

Two-time major champion Lydia Ko shared, “I absolutely love the feel through the ball with the new irons, and my ball flight is consistently higher. The clubs are so forgiving on mishits that my distance isn’t really affected.”

“GEN2 irons have somehow improved on an iron that I thought would be nearly impossible to improve. And, PXG improved them in every way,” five-time PGA TOUR winner Ryan Moore added. “The clubs went in my bag immediately!”

Designed to meet the needs of golfers at every level, PXG 0311 GEN2 Irons will be available in four collections – Tour (T), Players (P), Xtreme Forgiveness (XF), and Super Game Improvement (SGI).

PXG 0311 GEN2 Irons are $400 a stick for Chrome and $500 for Xtreme Dark, a black diamond-like carbon coating. Purchased through PXG, price includes a custom fitting with a PXG Master Fitter, access to an extensive matrix of premium shafts and array of grip options.

PXG 0311 GEN2 Irons will be available April 19, 2018. To learn more or to pre-schedule a fitting, visit www.PXG.com.

ABOUT PXG
Parsons Xtreme Golf (PXG) was founded by American entrepreneur and philanthropist Bob Parsons in 2014. Leveraging breakthrough technology and sophisticated manufacturing processes that integrate high-performance alloys, PXG produces the finest golf clubs in the world. The company has more than 170 global patents issued for its proprietary designs.

PXG’s professional staff includes PGA TOUR champions Zach Johnson, Pat Perez, Billy Horschel, Ryan Moore, James Hahn, Charles Howell III, and Charl Schwartzel, as well as Web.com tour rookie and college golf sensation Wyndham Clark. The roster also includes two-time major champions Lydia Ko and Anna Nordqvist, U.S. Women’s Open champion Brittany Lang, and LPGA Tour players Katherine Kirk, Austin Ernst, Christina Kim, Alison Lee, Ryann O’Toole, and Gerina Piller.

PXG offers a full lineup of right and left-handed clubs, including drivers, fairway woods, hybrids, irons, wedges and putters. For more information, visit www.PXG.com.