TecTecTec Rangefinders Now Available through DICK’S Sporting Goods

TecTecTec Rangefinders Now Available through DICK’S Sporting Goods
and Golf Galaxy Online Retail Stores

Special Father’s Day Flash Sale on June 12

Read The GolfBlogger’s TecTecTec ULT-X Review

(Vannes, France) – TecTecTec – maker of technologically-advanced yet affordable laser rangefinders for golf – announces its most popular models, including the VPRO500, VPRO500S and ULT-X, are now available through the DICK’S Sporting Goods and Golf Galaxy websites.

On June 12, all TecTecTec rangefinders sold through these channels will be included in a special Father’s Day Flash Sale at the reduced rate of $20 off. Details on participating models include:

  • VPRO500 (S) — The best-selling, water resistant VPRO500 is accurate within one yard, features 6x magnification, and can lock onto a flag up to 540 yards away. The “S” variant includes an optional slope function to calculate elevation-adjusted distances.
  • ULT-X — The company’s most advanced model features Target Lock Technology (TLT), which vibrates when a target is identified, as well as optional slope function. Advanced optics and state-of-the-art components provide exceptional clarity and the most precise distance readings of any rangefinder on the market – accurate plus or minus 0.3 yards up to 300 yards.

“DICK’s Sporting Goods and Golf Galaxy are among the most trusted names in athletic equipment and the perfect retail partners for our unique brand of premium, yet affordable rangefinders,” says Renan Lore, Director and Founder of TecTecTec. “With advancements in technology and manufacturing techniques it is no longer the case that golfers need to be spending $500 on a high-quality rangefinder, as our products outperform other leading brands and often cost half the price.”

TecTecTec was established to provide products of exceptional quality at consumer-friendly rates. The highly talented team of industrial engineers helps customers save money while providing access to some of the most tech-forward products in golf.

Like all TecTecTec models, the aforementioned options were engineered with an ultra-clear, multilayered optical lens and multiple scanning modes to help golfers in any situation. These include: Pinsensor measures overlapping targets including flagsticks and wooded areas, Target Priority displays distance of the closest subject, and Scan Mode helps read distances to hazards. Additionally, all TecTecTec rangefinders are equipped with a CR2 battery, wrist strap, microfiber cleaning cloth and quick-start guide for easy setup.

About TecTecTec

Founded in 2014, TecTecTec is headquartered in France with representation in Houston and Bali, Indonesia. Progressive thinking, innovative research and development, manufacturing with the tightest quality controls and unwavering customer support led to TecTecTec rangefinders becoming annual bestsellers on Amazon. Beyond golf and hunting products, TecTecTec manufactures cameras, drones, projectors, security systems and speakers.

More information: www.us.tectectec.com. Get social at www.Facebook.com/TecTecTecUSA and follow @TecTecTecUSA on Instagram.

LAMKIN RELEASES INNOVATIVE ADDITIONS TO THE POPULAR SONAR GRIP LINE

LAMKIN RELEASES INNOVATIVE ADDITIONS TO THE POPULAR SONAR GRIP LINE

SAN DIEGO, 4/30/2019 – Lamkin Grips , the innovation leader in golf grip manufacturing, has announced the introduction of two new models in its hugely popular SONAR line. The new SONAR TOUR and SONAR WRAP
grips add distinctive options to the unmistakable feel and all-weather performance of the SONAR grip family that was a runaway success for Lamkin in 2018.

Both additions to the SONAR line benefit from Lamkin’s proprietary FINGERPRINT Technology and GENISIS material. Lamkin’s proprietary FINGERPRINT technology distributes intricate and densely spaced patterns
throughout the grip’s surface. These micro-textures deliver a smooth, comfortable surface feel along with a high level of grip traction for enhanced comfort, confidence and all-weather control. Lamkin’s patent-
pending GENESIS material provides unrivalled grip comfort by combining a slightly softer feel than traditional rubber with durability that exceeds all comparable grip materials.

Designed in collaboration with Lamkin’s Tour ambassador Justin Rose, SONAR TOUR features the omni- directional grip traction provided by FINGERPRINT Technology combined with a firmer durometer Lamkin
GENESIS material for enhanced torsion control under the pressure of higher swing speeds. A unique finishing process preserves SONAR TOUR’s super-tacky surface feel, ensuring the Tour inspired design retains the
line’s comfortable quality. A traditional taper shape delivers a conventional feel and in a final nod to its Tour inspiration the grip is fitted with a logo down design, often preferred by the best players in the world.

SONAR WRAP provides the super tacky feel and all-weather performance of SONAR in a new wrap style model. The SONAR WRAP grip benefits from Lamkin’s proprietary FINGERPRINT Technology and patent- pending GENESIS material to deliver a grip that has unprecedented levels of comfort and traction. To further enhance the simulated wrap feel, SONAR WRAP includes an ergonomic ‘Progressive Skive’, with fluctuating spiral dimensions based on grip size and is available in both Standard+ and Mid Size+ variations.

Lamkin CEO and President Bob Lamkin is thrilled with the response to the SONAR and excited to show off the line extension. He said, “The combination of GENESIS material and FINGERPRINT Technology in the SONAR grip delivers an ideal feel for such a wide audience of players. The two additions to the line add variations for golfers who have specific preferences in their grip style. I’m very excited about the success of the SONAR line and look forward to sharing the incredible feel of the new grips with golfers worldwide.”

SONAR TOUR available in Standard size
SONAR WRAP available in Standard+ and Mid Size+

Both lines are available at select golf retailers and at www.Lamkingrips.com .

More information: www.Lamkingrips.com
Get social: @LamkinGrips

ABOUT LAMKIN GRIPS
Lamkin Grips’ golf heritage dates back to 1925 when founder Elver B. Lamkin began manufacturing golf’s first leather grips. Today, the family-owned business delivers the industry’s widest assortment of performance-
enhancing golf grips that continue to earn loyal customers worldwide. Through their ongoing dedication to unequaled product quality and service support, Lamkin Grips is passionately committed to connecting golfers to a more confident, consistent and enjoyable game.

COBRA GOLF’ CELEBRATES THE YEAR’S FIRST MAJOR WITH LAUNCH OF NEW CAMO, SPECIAL-EDITION KING F9 SPEEDBACKTM DRIVER

COBRA GOLF’ CELEBRATES THE YEAR’S FIRST MAJOR WITH LAUNCH OF NEW CAMO, SPECIAL-EDITION KING F9 SPEEDBACKTM DRIVER

Cobra Golf today unveiled a new, special edition design of its esteemed KING F9 SPEEDBACK™ Driver designed to help golfers celebrate the first Major of the year.  The KING F9 SPEEDBACK Special Edition Camo Driver features a one-of-of-kind custom camo aesthetic that matches the apparel script and custom COBRA x Vessel bag COBRA PUMA GOLF athlete Rickie Fowler will don in Augusta.  This custom camo pattern blends the outlines of the United States and state of Georgia in a layered design for a sophisticated, fresh look on the course. Packed full of technology, the KING F9 SPEEDBACK Camo driver delivers the perfect combination of performance, sound and feel with a cool, camo look.

The KING F9 SPEEDBACK Special Edition Camo Driver, which comes with a sleek COBRA Camo headcover, is equipped with a Project X Even Flow Blue 65g shaft in a one-of-a-kind military green colorway to match the driver (available in extra-stiff & stiff flex in the 9° loft, and in stiff & regular flex in the 10.5° loft).  To round out the look, the driver features a Lamkin Crossline CONNECT black grip with military green accents. The new camo driver will be available beginning today and features a MSRP of $499.

5 Bridgestone Golf Balls Earn Gold Medals in 2019 Golf Digest Hot List

5 Bridgestone Golf Balls Earn Gold Medals in 2019 Golf Digest Hot List

COVINGTON, Ga. – (April 2, 2019) – Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today that 5 of its 2019 premium golf ball models received gold medal designation in the 2019 Golf Digest Golf Ball Hot List, including its ground-breaking, newly launched e12 SOFT golf balls. 

In the Over $35 category, Bridgestone’s award-winning TOUR B series (which includes four primary models – TOUR B XTOUR B XS, TOUR B RX and TOUR B RXS) added to its trophy case with all 4 balls yielding Hot List gold.  The TOUR B family, which replaced the company’s popular B330 line, provides golfers with exceptional feel, accuracy and distance. Bridgestone utilized the data from measuring more than 2.5 million swings in the R&D process to determine how specific design characteristics benefit different types of players.  The fruits of this labor showed as Bridgestone’s TOUR B was the only golf ball family to earn 5-star ratings (the highest a product can get) in both the innovation and performance categories. 

In the $26-35 price point category, Bridgestone’s newly launched e12 SOFT took home gold as well.  In fact, the e12 SOFT was 1 of only 2 surlyn covered balls to earn gold in the category.  The new e12 SOFT builds off of the innovative 3-piece, surlyn construction of the popular e6 golf ball with an added dimension of power coming from the new active acceleration mantle layer.  The e12 SOFT was unveiled at the 2019 PGA Merchandise Show to tremendous fanfare, which showed, as the ball earned the 2nd highest demand score in the mid-tier category. 

“At Bridgestone Golf we have a larger body of data on consumer golf swings than any of our competitors by a wide-margin, thanks to our pioneering Ball Fitting program that was launched 12 years ago,” said Elliot Mellow, Golf Ball Marketing Manager – Bridgestone Golf.  “We use that data to design a wide array of golf balls to fit golfers of all stripes from Tour stars like Tiger Woods to weekend recreational players trying to break 90.  The fact that Golf Digest has recognized us for driving innovation in the golf ball category in 2019, awarding 5 of our balls with gold medals, is additional validation of our approach.”    

For more information on the company’s entire offering of golf balls and for help selecting the right ball for you, visit bridgestonegolf.com.

About Bridgestone Golf

Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over 2.1 million fittings via a combination of live-fitting, online selection and its B-FIT App.  The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Bryson DeChambeau and Lexi Thompson.  Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information:  bridgestonegolf.com.

PGA Value Guide Debuts New Leaderboard Trade-In Program

PGA Value Guide Debuts New Leaderboard Trade-In Program at 2019 PGA Merchandise Show

(RALEIGH, NC) – PGA Value Guide – the national standard for golf club values –  introduces a new Leaderboard Trade-In Program for PGA Professionals designed to provide additional incentives for trading in used and un-hit clubs, at booth #1385 at the 2019 PGA Merchandise Show in Orlando, Florida, January 23 – 25, 2019.

The PGA Value Guide helps golfers get the best value for their trade-ins through fair club assessments and additional trade-in incentives. The new program will provide further benefits to PGA Professionals to ensure they are receiving the highest values when trading in their used and un-hit clubs.

Benefits of the Leaderboard Trade-In Program for PGA Professionals include:

  • 2% year-end bonus check for facilities who trade-in $5,000 of equipment in a calendar year
  • Trade-in day event marketing support, including facility signage
  • Concierge service to assist in the trade-in process    
  • Price matching and exclusive promotional codes for in-line products
  • $25 bonus per every $500 of trades
  • Free shipping on all trades greater than $100

“The PGA Value Guide is already trusted by over 7,000 PGA Professionals to find the fairest price for their used equipment,” says Ed Byman, CEO. “This new program offers additional incentives to ensure our users are receiving maximum value from their trade-ins so they can continue to stock and sell the latest equipment on the market.”

When utilizing the PGA Value Guide Trade-In Network, PGA Professionals also receive a 30% bonus on Un-Hit Clubs, an annual marketing kit, subscription to a digital newsletter and the option to be featured on the PGA Value Guide Facility Locator Map, providing free exposure for their businesses.

Millions of golfers turn to the PGA Value Guide during their search for new and pre-owned golf clubs to ensure they receive the highest overall trade-in value. Users are also able to research and find current promotions, pricing on new and pre-owned equipment, product specifications and reviews, as well as online and offline retailers staffed by PGA members.

Higher introductory price points and longer product lifecycles have resulted in unprecedented trade-in value. In fact, the PGA Value Guide impacted more than $1 billion in golf equipment sales since the inaugural edition in 2004.  

For More Information on the PGA Value Guide: https://valueguide.pga.com/

About Global Value Commerce

GVC is the trusted destination for buying and selling previously played golf equipment at GlobalGolf.com3balls.com and TaylorMadeGolfPreOwned.com.  Its PGA Value Guide catalogs vast product information, sets industry standards on pricing and is used by millions of golfers to calculate credit or cash for their trade-ins.  The value guide’s complementary trade-in network boasts more than 7,000 PGA Professionals who monetize golf club inventory, notably exchanges, demos and un-hit overstock.  The company’s websites, including the company’s latest acquisition, upscale apparel retailer FairwayStyles.com, also sell new golf gear. With its global headquarters in Raleigh, NC, GVC employs 130 people, including PGA members and other golf-equipment experts who develop extensive content about product attributes and advise customers about how different types of equipment make them better players.  Distribution centers in North Carolina, Utah and the new facility in Mississauga, Ontario total 100,000 square feet and house more than 400,000 units at any given time.

More information:  globalvaluecommerce.com, 866.843.0262

Srixon Introduces the All-New Z-STAR Series: Built for Distance

Srixon Introduces the All-New Z-STAR Series: Built for Distance

HUNTINGTON BEACH, Calif. — Jan. 14, 2019 — SRIXON®, a global leader in golf ball technology and innovation, announces the launch of the sixth generation Z-STAR Series golf ball. The Srixon Z-STAR XV and Z-STAR are available in Pure White™ and Tour Yellow™ and officially launch in North America on February 1, 2019.

“Distance is one of the major strengths of my game, and I trust the performance of the Z-STAR XV like nothing else on Tour,” said professional Cameron Champ, who currently leads the Tour in driving distance. “The exceptional ball speed and distance that I’m able to generate with the Z-STAR Series gives me the unique opportunity to compete at an elite level week-in-and-week-out.”

The sixth generation Z-STAR Series features the all-new FastLayer Core, a revolutionary way to make a golf ball core. It starts soft in the center and gradually becomes firmer around its edge. This greatly enhances ball speed for maximum distance performance, while maintaining exceptional feel at impact.

“The new Z-STAR Series golf balls are built on top of the heritage of one of the most successful, trusted Tour golf balls in the market,” said Jeff Brunski, Vice President of Research and Development. “The exceptional ball speed and distance of both Z-STAR offerings are driven by the new FastLayer Core technology, producing both outstanding ball speed and launch conditions tuned for the high swing-speed, better player.”

The new Z-STAR Series golf balls feature new Spin Skin technology with Slide-Ring Material (SeRM), a urethane compound that coats the cover of every Z-STAR Series golf ball. By taking unprecedented levels of shearing force without breaking its molecular bonds, Spin Skin with SeRM is able to dig deep into your wedge and iron grooves, dramatically increasing friction and maximizing spin for more control and more stopping power on every shot.

The all-new Z-STAR Series golf balls are the first and only in the world to use Slide-Ring Material, providing a competitive advantage that cannot be matched.

“Engineered for more spin and control, the Z-STAR Series features a Spin Skin coating enhanced with SeRM, an extremely flexible material,” Brunski said. “Never before has Srixon combined so many technologies in one golf ball, to produce more friction for more spin around the green.”

The 338 Speed Dimple Pattern on each Z-STAR Series golf ball improves overall aerodynamics for better flight performance, even in the toughest wind conditions, with drivers, woods and irons.

The sixth generation Z-STAR XV features a softer urethane cover and Spin Skin with SeRM, which significantly increases greenside spin for more short game control. It features a four-piece construction with a smaller inner core and larger outer core for more distance off the tee.

“The new Z-STAR XV is hotter off the driver,” said four-time Tour winner Keegan Bradley. “It’s definitely longer with my irons as well. So, it’s a ball that’s going to help you throughout the entire bag.”

Similarly, the new Z-STAR golf ball features Spin Skin with SeRM, which increases greenside spin and short game control, while maintaining that soft feel. In addition, the 2019 Z-STAR employs a three-piece construction and slightly increased compression with a harder mantle layer for more ball speed, reduced spin and more distance.

Key Technologies:

·         New FastLayer Core: The FastLayer Core starts soft in the center and gradually becomes firm around its edge, giving high-speed players exceptional feel and enhanced ball speed for maximum distance.

·         4TH Generation Spin Skin with SeRM: A new coating with flexible molecular bonds digs deep into wedge and iron grooves, maximizing spin for more control and more stopping power.

·         338 Speed Dimple Pattern: The 338 Speed Dimple Pattern offers less drag and more lift to boost overall distance, while flying straight even in the toughest wind conditions.

Click here for photos, test results from the Z-STAR Series Product Manual, and to learn more about the latest offerings from Srixon.

The Srixon Z-STAR Series golf balls officially launch in North America on February 1, 2019, at a MAP of $39.99 per dozen….

WILSON GOLF ANNOUNCES NEW REDEFINED STAFF MODEL IRONS

WILSON GOLF ANNOUNCES NEW REDEFINED STAFF MODEL IRONS

Wilson Advisory Staff Member Brendan Steele Collaborates with Wilson LABS on
Next Generation of Staff Model Blades


CHICAGO, January 23, 2019 –  Wilson has officially announced the modernization of a timeless classic with the release of the all-new Wilson Staff Model irons. The company has a rich history of forged “blade” irons, many of which have been played by game’s greats. The new generation of Staff Model irons are an appropriate continuation of the brand’s most cherished product lines.

The Staff Model irons utilize a shape similar to that of FG Tour 100, while retaining Fluid Feel Hosel construction, which helps to move weight and enhance feel. This new Blade also features a milled diamond pattern which frames the score lines. Additionally, a milled face provides players with improved control and feel. The forged 8620 carbon steel is combined with a high polish mirror finish to give the blades a premium finish. For optimum feel, the irons also feature a bore through fluid feel design.  

After racking up two PGA Tour victories with the FG Tour 100 irons, Brendan Steele went back to the drawing board and collaborated with the Wilson LABS team to assist in the development of the new Staff Model irons. Brendan challenged the team at Wilson to create a more modern aesthetic, without sacrificing performance. Steele felt it was crucial to keep the execution consistent and was eager to incorporate his feedback on design, specifically maintaining a thinner top line at address. After two years of development, the new Staff Model blades were finally brought to life.

Steele’s hands on relationship with the brand has been critical to the development of new Wilson golf products. The two sides have worked very well together over the past few years, which made it a no brainer for Steele to officially extend his longstanding relationship with the brand for three more years, through 2021.  

“To be able to genuinely provide my insight on the next generation on FG Tour 100 irons was an experience I’ll never forget,” said Steele. “By design, we crafted the new Staff Model irons to have a similar look as the FG Tour 100, which was critical as I continue to evaluate changes to my equipment.”

The performance of the new irons speaks for itself. Gary Woodland was the first to debut the prototype irons and has seen early success. In his first event at the QBE Shootout in the Bahamas, Woodland made a hole-in-one on a 202 yard Par 3. Just three weeks later, at the Sentry Tournament of Champions in Maui, Woodland led the field in Greens in Regulation, with an impressive 87.5% for the week using the Staff Model irons.

“Through precise performance and visually pleasing aesthetics, the Staff Model irons combine the look and feel demanded by today’s players,” said Jon Pergande, Global Innovation Manager at Wilson Golf. “Brendan’s influence on these irons was impactful and with the phenomenal expertise of the Wilson LABS team, we knew these irons were going to be an extremely polished product.”

XXIO Reveals the All-New XXIO Prime: Indulge in Distance

XXIO Reveals the All-New XXIO Prime: Indulge in Distance

HUNTINGTON BEACH, Calif. — Jan. 18, 2019 — XXIO®, a global leader in premium lightweight golf equipment, introduces the all-new XXIO Prime, easy distance and easy accuracy for moderate swing speed golfers. The new XXIO Prime officially launches in North America on March 1, 2019.

“XXIO Prime is, quite frankly, the most unique and beneficial product ever available to moderate swing speed players. Period,” said Chuck Thiry, Vice President of XXIO USA. “People might think that is marketing hype, but they simply haven’t hit Prime yet.”

XXIO Prime Woods

The new XXIO Prime Woods feature a redesigned hosel structure and reduced stiffness at the tip of the driver shaft, making it easier for moderate swing speed players to shut the face at impact for longer, straighter drives.

Also, the new XXIO Prime Woods are lighter, making them faster while still remaining extremely easy to swing. A new forged cup face, made from Super-TIX® PLUS Titanium, is thinner, lighter and stronger for maximum COR across the entire face for more ball speed and enhanced distance.

“The speed increases, higher launch angles, and draw bias of the new Prime will show immediate results from swing one,” Thiry said. “It’s legit lightweight power for the players that absolutely need it the most.”

Key Technologies:

·         Super-Tix Plus Forged Titanium Cup Face: Forged from Super-TIX® PLUS Titanium, a lightweight yet high-strength alloy, the new Cup Face greatly increases distance performance thanks to a hotter sweet spot that’s noticeably larger than the previous model’s.

·         Unprecedented Lightweight Construction: The SP-1000 Shaft, with TORAYCA® T1100G carbon fiber and NANOALLOY resin, is strong yet extremely lightweight. That, along with weight savings in the grip and club head, produces woods that are remarkably fast and remarkably easy to swing.

·         Groundbreaking Forgiveness Features: With an expanded toe and narrowed heel, a tungsten-nickel inner weight that is low and deep, a lighter hosel repositioned closer to the center of the face, and finally, reduced stiffness at the tip of the shaft, this is our most forgiving suite of XXIO Prime Woods.

XXIO Prime Hybrids and Irons

Reach more greens in fewer shots with new XXIO Prime Hybrids. With an expanded COR across the face, a lower center of gravity, and a straighter ball flight, Prime Hybrids greatly enhance distance and ball speed from anywhere on the course.

Meanwhile, stick it close with new XXIO Prime Irons, providing more distance, more stopping power and a higher launch. Featuring a forged Super-TIX® PLUS Titanium face and CNC milled Speed Grove, new Prime Irons increase ball speed across the face for easier distance and easier accuracy.

Key Technologies:

·         Forged Maraging Steel Cup Face: Forged from Maraging Steel – a lightweight yet high-strength allow – the new Cup Face in the Prime Hybrids greatly increases distance performance thanks to a hotter sweet spot that is noticeably larger than the previous model’s.

·         Super-Tix Plus Titanium Face with Speed Groove: Made from Super-TIX® PLUS Titanium – a lightweight yet high-strength alloy – the new iron faces also feature a CNC milled speed grove that greatly increases COR for a larger, hotter sweet spot that improves ball speed for enhanced distance.

·         Unprecedented Lightweight Construction: The SP-1000 Shaft, with TORAYCA® T1100G carbon fiber and NANOALLOY resin, is strong yet extremely lightweight. That, along with weight savings in the grip and club head, produces hybrids and irons that are remarkably fast and remarkably easy to swing.

·         Groundbreaking Forgiveness Features: With an expanded toe and narrowed heel, plus a crown step that moves weight low and deep, this is our most forgiving suite of Prime Hybrids. Similarly, with two high-density tungsten nickel sole weights and an overall profile that is 3mm shorter than the previous model, this is our most forgiving suite of Prime Irons.

“The XXIO brand continues to grow and continues to impress the moderate swing speed men and women that we believe are the lifeblood of the sport,” Thiry said. “Those players seem to be responding to our focus, and moving forward, we’ll keep the focus on those core players and we’ll remain bullish on our prospects for continued success.” 

XXIO Prime officially launches in North America on March 1, 2019, at a MAP of $259.99 for a single graphite iron, $379.99 for the Prime Hybrids, $579.99 for the Prime Fairway Woods and $849.99 for the new Prime Driver.

For more detailed information on all of XXIO’s offerings click here.

Srixon Unveils Z-FORGED: Next Generation Tour Performance

Srixon Unveils Z-FORGED: Next Generation Tour Performance

HUNTINGTON BEACH, Calif. — Jan. 21, 2019 — SRIXON®, a global leader in golf equipment and innovation, introduces Z-FORGED, a muscle back blade iron crafted for the best players in the world. Srixon’s Z-FORGED officially launches in North America on February 1, 2019.

Z-FORGED begins with two sharp lines at the back, one from the toe and one from the heel, which form its signature double curve design. Z-FORGED elevates iron performance with its forged construction delivering an unrivaled soft feel in a crisp, explosive profile. Designed for the ultimate ball-strikers yet engineered to perform, Z-FORGED is the ultimate blade iron, realized.

“The new Z-FORGED irons are the most compact, most workable irons in our line,” said Dustin Brekke, Engineering Manager. “They were created to give professionals and advanced amateur golfers confidence to hit every shot, while featuring a sole that glides through the turf for better contact and stable spin under any condition.”

Key Technologies:

  • Muscle Back Blade: Classic blade shaping optimized for maximum workability and unmatched feel.
  • Updated Tour V.T. Sole: A newly redesigned Tour V.T. Sole provides more consistent ball striking while maintaining enough versatility to execute any shot.
  • Forged Construction: Forged from a single billet of soft 1020 carbon steel for exceptional feel.

The Srixon Z-FORGED officially launch in North America on February 1, 2019, at a MAP of $142.85 for a single iron, $999.99 for a seven-piece set, and $1,142.84 for an eight-piece set.

ABOUT Srixon®:

Based in Huntington Beach, CA, Srixon®, is part of the Sumitomo Rubber Industries, Ltd. family and enjoys a strong presence on competitive tours worldwide. The professional staff includes players such as Hideki Matsuyama, Graeme McDowell, Keegan Bradley, Inbee Park, as well as many others. Srixon®, with more than 80 years of golf ball manufacturing experience, is committed to providing “Tour-proven, premium golf equipment to passionate golfers seeking to improve their performance while enhancing their experience playing the game of golf.”

Bridgestone Golf Uses Ball Fitting Data To Design New Balls

Bridgestone Golf Utilizes 12-years Of Ball-Fitting Data To Build Balls With Unparalleled Distance and Forgiveness– e12 SOFT and e12 SPEED

COVINGTON, Ga. – (January 22, 2019) – Bridgestone Golf, the #1 Ball-Fitter in Golf, unveiled today its innovative e12 family of golf balls, using 12 years of proprietary ball-fitting data to take distance and accuracy performance to a new level.  The e12 family of balls builds upon the 3-piece, surlyn construction, spin-reducing forgiveness of Bridgestone’s popular e-series, now with more power than ever before.

The e12 family includes two models – e12 SOFT and e12 SPEED – delivering increased firepower off the tee and reduced sidespin for players who need it most.  Both of the e12 balls feature Bridgestone’s proprietary new Active Acceleration Mantle layer as a key component of their 3-piece construction.  The Active Acceleration Mantle is comprised of a new High Performance Polymer material that provides increased thrust and higher initial velocity at impact, while allowing Bridgestone to soften the core for greater forgiveness and enhanced feel.  In addition, each of the balls utilizes Bridgestone’s Delta Wing Dimple pattern for less drag and optimized aerodynamics. The e12 SOFT is designed specifically for players with less than 105 mph swing speeds who fight sidespin challenges, while the e12 SPEED is intended for higher swing speed players (greater than 105 mph) who struggle with accuracy off the tee.

“With the benefit of 12 years of ball-fitting data, we have amassed an incredible body of data that has allowed our R&D engineers to pinpoint specifically what causes players to lose distance and accuracy in golf ball construction,” said Elliot Mellow, Golf Ball Marketing Manager, Bridgestone Golf.  “Contrary to the traditional school of thought in golf ball design, where power comes solely from the core, our new Active Acceleration Mantle actually allows us to derive additional power from the mantle layer to boost distance. We’ve created the ‘holy grail’ of distance performance golf balls – a 3-piece surlyn construction that minimizes sidespin to provide ultimate forgiveness, while delivering velocity needed to ensure maximum distance.”

The Bridgestone e12 SOFT and e12 SPEED balls will hit retail on February 15th, 2019 and feature a street price of $29.99 per dozen.  In addition to the classic white version, the e12 SOFT will also be available in bright Matte Green, Matte Red and Matte Yellow colors.

In addition to the new e12 SOFT and e12 SPEED, Bridgestone Golf has a diverse portfolio of golf balls, designed based on information gleaned through ball-fitting, to meet the needs of a wide range of player performance characteristics, including the popular TOUR B series. For more information on the company’s entire offering of golf balls and for help selecting the right ball for you, visit bridgestonegolf.com.

About Bridgestone Golf

Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over 2.1 million fittings via a combination of live-fitting, online selection and its B-FIT App.  The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Bryson DeChambeau and Lexi Thompson.  Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information:  bridgestonegolf.com.