Radical Golf Carts Celebrates August as U.S. National Golf Month

If you haven’t gone golfing yet this year, don’t miss out on another opportunity because this month is U.S. National Golf Month. If you haven’t had the time or you just haven’t hit the links as much as you would’ve liked, you have no excuse not to head out to the golf course for at least a quick round.

National Golf Month started as National Golf Day back in 1952 and was later extended through August beginning in 1993. In 1994, it expanded into an industry-wide campaign designed to draw attention to family participation in golf throughout August.

It’s not certain why August is the chosen month to ordain as U.S. National Golf Month, many believe that it’s one of the best times of the year to tee off because the temperatures are near perfect, at least in most places of the world.

While U.S. National Golf Month is not recognized worldwide, it is celebrated by many, which results in great deals for golfers everywhere. Plenty of golf courses take part in the observance by providing discounts and you can often find sporting goods retailers also offering discounts on golf clothing and accessories.

Radical Golf Carts hopes you tune up your golf cart, head out to the greens and take part in observance of U.S. National Golf Month with your friends and family. It’s the perfect excuse to get some more playing time in!

Radical Golf Carts, owned and operated by Scott Jezowski and Eric Shark, is a golf cart parts and accessories company based in Linwood, Michigan. They sell parts in their store and nationally online via their website at RadicalGolfCarts.com.

Scott Jezowski
Radical Golf Carts
(989) 697-3085

Bergman Group Details How to Negotiate a Professional Golfer Sponsorship that Works

Bergman Group Details How to Negotiate a Professional Golfer Sponsorship that Works

Free Whitepaper Details How to Best Leverage Assets at http://www.bergmangroup.com (under Featured Work, Golf Sponsorships)

RICHMOND, Va.—(BUSINESS WIRE)—Many companies are interested in reaching their clients through sports sponsorships but aren’t quite sure where to start. It goes without saying that few companies can afford Super Bowl sponsorships, naming rights or luxury hospitality boxes at major tournaments and sports arenas. Only a handful can arrange for Tiger Woods or LeBron James to meet their customers and not many have the budget to sponsor such superstars to wear their clothing or endorse their products. However, viable promotional options are available for clients who do have a restricted budget and the services of an appropriate PGA Tour golfer are not only possible but can also be remarkably cost-effective.

“When an inexperienced company attempts to negotiate sports sponsorships without proper representation, the economic impact can be huge. They could leave millions sitting on the table and never even know it”
“There are multiple benefits to a PGA Tour golfer sponsorship and the most obvious is probably media exposure. Every week for almost the entire year, PGA Tour events are televised nationally and internationally. Were a company to attempt to advertise through traditional paid media channels for all those events, the cost would exponentially exceed the cost of the sponsorship itself,” says Annalee Morris, account manager and sports marketing consultant for the Bergman Group. In addition, Morris explains additional advantages of a golf sponsorship.

Second, a sponsor gets the rights to use their golfer’s likeness in any advertising and marketing materials. This provides new creative avenues to market your brand, product or service.

Third, a PGA Tour golfer sponsorship offers a wide range of event-based marketing opportunities. The Tour moves into a new market every week, which is ideal for having your sponsored golfer appear and promote your company at full-day golf outings with clients and prospects. This type of event can also be used as a promotional contest among internal staff or as a lead-generation tool to the greater public. Many companies see a large increase in employee morale when the employees have a professional athlete to represent the place where they work.

However, when identifying whether a PGA Tour golfer sponsorship is right for a company and exactly how the deal should be structured many companies are in unknown territory and find themselves lacking in the experience needed to build a good program. “When an inexperienced company attempts to negotiate sports sponsorships without proper representation, the economic impact can be huge. They could leave millions sitting on the table and never even know it,” says Andrew Smith, account director at the Bergman Group, an agency that represents business-to-business organizations in sports sponsorships. “That’s why companies need to have an experienced agency that can work on their behalf, to figure out what the right deal is for them and help them to identify and leverage the opportunities that might not be immediately obvious. Finally experienced agents can assist the client to coordinate and implement an internal and external communication plan.”

When embarking on a PGA Tour golfer sponsorship it is important to get the help of an agency who can act as an advocate on your behalf. They should be able to look at the sponsorship from a high level in terms of marketing objectives, financial constraints and legal requirements, and should operate with a company’s broader communication’s objectives in mind. They need to understand how the dollars can be leveraged in order to achieve impact, marketing, sales, advertising, brand exposure or a combination of all of those things.

The key to success is to identify the underlying objectives of any sponsorship deal and consider the best manner of reaching your target audience. Sponsoring a golfer is a great opportunity to increase sales and to communicate a brand image to a national audience, and it is especially effective for business-to-business entities and professional service providers. The nature of a sponsorship deal entails that it can fulfill several purposes, including marketing, advertising, business development and sales, and it allows companies to simultaneously explore several promotional avenues while maintaining an efficient budget.

Golf sponsorships can really work. Third-party research suggests that utilizing the image of a famous golfer helps companies to build a recognizable brand image that people can identify with. As such, the value of air time and media time for the player pays for itself 10 to 1. The companies that Bergman has represented, for example, have seen a measurable increase in sales numbers, a spike in company morale, advertising results that have really translated to the bottom line and have even seen new business acquisition and development as a result of the sponsorship of players at major events.

The Bergman Group is a full-service marketing and advertising agency that specializes in developing successful sports marketing programs that complement a company’s greater strategic and growth plans; from assessing audience alignment and negotiation of contracts to launching a comprehensive communications programs to support the sponsorship through integrated advertising, marketing and sales support including print and electronic advertisements, videos, collateral, social media promotions and websites. The Bergman Group also handles all aspects of both corporate and charitable event planning and management featuring PGA Tour golfers at the local, regional and national levels. To learn more about the Bergman Group visit http://www.bergmangroup.com.

Contacts

Bergman Group
Melissa Watkins, Public Relations, 804-402-5316
.(JavaScript must be enabled to view this email address)
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HSS TO SPONSOR LET’S MOVE ON COURSE! PROGRAM

HSS TO SPONSOR LET’S MOVE ON COURSE! PROGRAM

PALM BEACH GARDENS, Fla., Aug. 10, 2011 /PRNewswire/—The PGA of America announced today that Hospital for Special Surgery (HSS), a world leader in orthopedics and rheumatology, has been named the Official Hospital of The PGA of America. HSS will partner with The PGA on future health and wellness initiatives, including sponsorship of the Let’s Move On Course! program at the upcoming 93rd PGA Championship at Atlanta Athletic Club in Johns Creek, Ga.

With this partnership, HSS will become the Official Hospital for The PGA’s marquee events, including the PGA Championship, 2012 Ryder Cup, Senior PGA Championship and co-presenting sponsor of the PGA Winter Championships. HSS is the medical center of choice for many of New York’s professional sports teams.

As sponsor of the Let’s Move On Course! program, HSS will partner with The PGA of America to distribute 25,000 branded pedometers to spectators on-site, Aug. 8-14, at the 93rd PGA Championship. Let’s Move On Course! encourages golf fans to walk the course, enjoy the health benefits it provides and keep track of their steps. Fitness experts advocate a daily regimen of 10,000 steps – equivalent to five miles or walking 18 holes of golf – to improve one’s overall fitness and help control weight.

“The PGA of America and its member professionals could not be in better hands than with Hospital for Special Surgery,” said PGA of America Chief Executive Officer Joe Steranka. “There is a reason HSS has upheld a lofty perch among the nation’s top medical institutions. It comes from a commitment to excellence in sports medicine and healthcare. We are fortunate to have HSS as a partner to support our industry’s efforts to proclaim the health and wellness benefits of exercise through golf.”

“We are extremely excited about our relationship with The PGA of America,” said Louis A. Shapiro, President and Chief Executive Officer, Hospital for Special Surgery. “This sponsorship, including the Let’s Move On Course! program and initiatives with PGA of America members, allows us to highlight the shared commitment between our hospital and the PGA to advance the benefits of staying active through a healthy lifestyle.”
About Hospital for Special Surgery

Founded in 1863, Hospital for Special Surgery (HSS) is a world leader in orthopedics, rheumatology and rehabilitation. HSS is nationally ranked No. 1 in orthopedics, No. 2 in rheumatology, No. 19 in neurology, and No. 16 in geriatrics by U.S. News & World Report (2011-12), and has received Magnet Recognition for Excellence in Nursing Service from the American Nurses Credentialing Center, and has one of the lowest infection rates in the country. From 2007 to 2011, HSS has been a recipient of the HealthGrades Joint Replacement Excellence Award. HSS is a member of the New York-Presbyterian Healthcare System and an affiliate of Weill Cornell Medical College and as such all Hospital for Special Surgery medical staff are faculty of the Medical College. The hospital’s research division is internationally recognized as a leader in the investigation of musculoskeletal and autoimmune diseases. Hospital for Special Surgery is located in New York City and online at http://www.hss.edu.

About Let’s Move On Course!

“Let’s Move on Course!” reflects The PGA of America’s continual support of First Lady Michelle Obama’s “Let’s Move!” campaign, which attempts to combat childhood obesity by encouraging healthier food alternatives for children, as well as aiming to increase children’s opportunities for physical activity. The Let’s Move On Course! initiative began in 2010 at the PGA Championship, with the distribution of thousands of pedometers to juniors along with golfers of all ages to track their steps at the Season’s Final Major.

About The PGA of America

Celebrating its 95th year, The PGA of America has maintained a twofold mission of its founders: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf. By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, The PGA enables its professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in a multi-billion dollar golf industry. By creating and delivering dramatic world-class championships and exciting and enjoyable promotions that are viewed as the best of their class in the golf industry, The PGA of America elevates the public’s interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. The PGA of America brand represents the very best in golf.

SOURCE The PGA of America

American Express Announces Enhanced Experiences at 93rd PGA Championship

ATLANTA, Aug 08, 2011 (BUSINESS WIRE)—Continuing its long partnership with The PGA of America, American Express is providing both Cardmembers and golf fans at the 93rd PGA Championship at Atlanta Athletic Club with an enhanced on-site experience with greater access to course and tournament information, instruction from PGA and LPGA professionals and premium on-site hospitality access.

PGA Learning Center presented by American Express

American Express will be presenting the PGA Learning Center, an onsite interactive facility located near the main spectator entrance that will provide attendees with exclusive access to all things golf, including six lesson areas, golf simulators, putting instruction and more. This year, attendees can expect to find numerous ways to get involved in the action, including:

—Cardmember Swing Analysis: American Express(R) Cardmembers have exclusive access to advanced swing analysis, a unique technology that uses cameras and advanced motion technology to analyze the player’s form. Cardmembers can receive additional guidance on their technique from online lessons via email that are delivered after the championship.

—Complimentary Golf Lessons and PGA Clinics: PGA and LPGA Professionals will be accessible onsite to offer all golf fans tips on how to sharpen their game. Personalized 10-minute lessons will be available by appointment in the hitting bays, as well as daily group clinics to provide further instruction to improve player skills and techniques. In addition, American Express(R) Cardmembers will be offered enhanced lessons utilizing dynamic swing analysis technology and video capture and will also receive post event web lessons as a special benefit. PGA Professionals will also be available for instruction at putting lines.

—“Closest to the Pin” Contest: Golf fans wanting to test their skills can participate in a “Closet to the Pin” daily contest on virtual simulators. Winners will receive certificates for 25,000 Delta SkyMiles—enough to cover a roundtrip domestic ticket—courtesy of the Delta SkyMiles(R) Credit Card from American Express and a PGA Championship commemorative golf bag. There will be two winners per day, beginning Monday, Aug. 8 through Sunday, Aug. 14. (see Abbreviated Rules below)

Cardmember Benefits at PGA Championship

American Express continues to deliver unique access to the action and key players, providing Cardmembers with a passion for golf with the best experiences:

—American Express CourseCast Radio: Bringing back a Cardmember favorite, American Express will once again provide complimentary CourseCast Radio devices which provide listeners with the opportunity to listen to play-by-play commentary and live updates on Sirius XM as they watch play from the course.

—American Express Cardmember Club: An air-conditioned facility located adjacent to the 11th hole, the American Express Cardmember Club will serve as a relaxing getaway with premium seating and TVs for watching event coverage away from the heat. Special benefits courtesy of the Delta SkyMiles(R) Credit Card from American Express will be available to all American Express Cardmembers.

—Premium Access Packages: American Express continues to offer its Cardmembers access to the best that the PGA Championship has to offer. Cardmembers were able to purchase tickets to the American Express Chalet located on the 18th hole, special seating at the practice range, tours of the Bobby Jones Memorabilia Room at the Atlanta Athletic Clubhouse and access to the media center for post-round player interviews.

To learn more about American Express’ special access to premiere sporting events across the country and other entertainment offers visit americanexpress.com/entertainment.

Abbreviated Rules

Participants in the PGA Learning Center Event (the “Event”) agree to release and hold harmless American Express Travel Related Services Company, Inc. (“Sponsor”), Delta Air Lines, Inc. and The PGA of America, and their respective affiliates, subsidiaries, advertising and promotion agencies and, each of their respective directors, officers, employees, representatives and agents, from and against any and all liability for any injuries, losses, or damages, of any kind, to persons, including death and property claims, actions, proceedings, or judgments, arising in whole or in part, directly or indirectly, from participation in the Event held at the Atlanta Athletic Club from August 8-14, 2011.

1. Contest open to legal residents of the United States and the District of Columbia who are 18 years of age or older on the date of participation. Additionally, to be eligible, any potential participant, under the age of eighteen (18) on the date of participation, must provide a completed liability waiver signed by the potential participant’s parent or guardian. Contest valid from August 8 – August 14, 2011. One winner closest to the hole will be selected at 7:00 PM each day of the 2011 PGA Championship from those participating in the contest that day. Winner need not be present at time of award to win. Winners will be notified by e-mail provided on entry form.

2. One (1) Certificate redeemable for 25,000 miles through the Delta SkyMiles(R) program. Winners who are not already a member of the Delta SkyMiles(R) program can join for free at http://www.delta.com/skymiles . Use of miles is subject to the terms and conditions of the Delta SkyMiles(R) program which are subject to change without notice and can be found at http://www.delta.com/skymiles . Certain restrictions may apply, which are subject to change at the sole discretion of Sponsor.

SOURCE: American Express

     
      PMK-BNC
      Peter Martin, 212-373-6111
      .(JavaScript must be enabled to view this email address)
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      or
      American Express
      Caitlin Lowie, 212-640-2921
      .(JavaScript must be enabled to view this email address)
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Mirassou® Winery Continues Dedication to Women’s Golf

Mirassou announces renewal of three-year agreement with the LPGA®, support of 2011 U.S. Women’s Open and partnership with professional golfer Brittany Lincicome

MODESTO, Calif., Aug. 9, 2011 /PRNewswire/—Today, Mirassou Winery announced a number of activities demonstrating the California winery’s continued dedication to women’s golf, including renewal of a three-year contract with the Ladies Professional Golf Association (LPGA), proud support of the 2011 U.S. Women’s Open, as well as a partnership with professional golfer Brittany Lincicome.
(Photo:  http://photos.prnewswire.com/prnh/20110809/CG47759)

“We are thrilled to continue our support of women’s golf,” said David Mirassou, wine expert and sixth-generation Mirassou family member. “We’ve always felt that the lively spirit of our wines is a perfect pairing with the golf community and we look forward to a bright future through these exciting partnerships.”

The official wine of the LPGA since 2008, Mirassou’s contract renewal with the LPGA will continue this designation for another three years.

“We are very proud to have Mirassou continue their strong relationship with the LPGA and we are excited to have the opportunity to continue building upon the partnership in the future,” said Jon Podany, Chief Marketing Officer of the LPGA.

Mirassou is also a proud supporter of the 2011 U.S. Women’s Open, which took place last month in Colorado Springs, Colo., where the world’s top female golfers vied for the coveted National Championship.

As a further commitment to women’s golf, Mirassou has also teamed up with professional golfer Brittany Lincicome, recent winner of the 2011 ShopRite LPGA Classic. Alongside David Mirassou, Lincicome appears in a television ad for the brand, scheduled to air during coverage of select LGPA tournaments throughout the season.

For delicious recipe and wine pairings inspired by the golf lifestyle and for more information, visit http://www.mirassou.com or http://www.facebook.com/MirassouWinery.

About Mirassou Winery:  The Mirassou family has been growing grapes and crafting superior wines in California since 1854, earning them the distinction of being America’s oldest winemaking family. Today, the Mirassou wine style is refreshing and fruit-forward. Mirassou’s premium wines – Pinot Grigio, Sauvignon Blanc, Chardonnay, Riesling, Moscato, Pinot Noir, Merlot and Cabernet Sauvignon – retail for approximately $12 per bottle and are widely available in all 50 states. They can be located through Mirassou.com’s “Where to Buy” section, on the Mirassou Winery Facebook page, or by ordering at http://www.thebarrelroom.com.
SOURCE Mirassou Winery

PGA TOUR Superstore Continues to Expand

Delray Beach Store Set to Open this Fall

ROSWELL, Ga., Aug. 9, 2011 /PRNewswire/—On the heels of opening its Denver store in May, PGA TOUR Superstore today announced it is bringing the ultimate golf and tennis shopping experience to Palm Beach County, FL, with the opening of a 50,000 square-foot superstore in Delray Beach.  The store will be located in the Delray Crossing Shopping Center at 1060 Linton Boulevard, and is anticipated to open in November 2011. 

“We’re looking forward to bringing our stores’ products, services and expertise to golfers in the Delray Beach area,” PGA TOUR Superstore President & CEO Dick Sullivan said.  “Our new customers will quickly see that we are equipped to serve a broad range of golfers, with an emphasis on offering golf’s best brands, fitting products to each customer’s unique needs, and providing the broadest array of golf services.  In a nutshell, we make it easy to get in, and stay in, the game.”

The Delray Beach store is PGA TOUR Superstore’s 12th location.  The company currently has three stores in metro Atlanta; two each in Dallas, Myrtle Beach and Phoenix; one in Naples; and recently opened a store in Denver.  The stores are owned and operated by Golf & Tennis Pro Shop, Inc., whose controlling owner and chairman is Arthur M. Blank, retired Home Depot co-founder and owner of the Atlanta Falcons.
“We’re looking forward to serving new customers in the Delray Beach area,” Blank noted.  “Our products, services and knowledgeable associates are the best in the industry, and we promise our new customers a great experience in an inviting environment.”

Inside PGA TOUR Superstore, Delray Beach customers will find the best golf brands in the industry, including Titleist, TaylorMade, Callaway, PING, Nike, Cobra, adidas, Cleveland, Srixon, Adams, Mizuno, FootJoy and Bridgestone.  In addition, the store will carry a broad array of men’s and women’s golf apparel; a large selection of junior golf products; and a compelling assortment of tennis and fitness apparel, as well as tennis equipment and shoes, featuring Wilson, Prince, Nike, Babolat, adidas, Under Armour and more.

The store will also provide a number of high-quality in-store services, including personalized golf lessons and group clinics by golf professionals; club and ball fittings; and club regripping and reshafting.  The store experience includes performance practice bays, hi-tech fitting and lesson simulators and a 2,000 square-foot putting green, as well as an on-site tennis demo area and racquet restringing.

About PGA TOUR Superstore:

PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., headquartered in Roswell, GA and a wholly-owned subsidiary of AMB Group, LLC.

As the PGA TOUR’s exclusive off-course/off-airport retail partner, PGA TOUR Superstore provides customers with access to the same technology and expertise that card-carrying TOUR Pros use each week in the TOUR Vans that accompany them. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, a putting green, and a chipping area. There is also an in-house club making and repair facility. Many stores are equipped with a full-size tennis court and a tennis professional on staff for lessons and clinics.

Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men’s, women’s and juniors’ apparel and footwear for golf, tennis and fitness.
For more information, visit http://www.pgatoursuperstore.com.

About the PGA TOUR:

The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 100 tournaments on the PGA TOUR, Champions Tour and Nationwide Tour.
The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in communities in which it plays, and provide financial opportunities for TOUR players.

In 2011, the three Tours collectively have tournaments in 29 states and in 12 countries and territories outside of the United States. PGA TOUR tournaments are broadcast to nearly 600 million households in 225 countries and territories in 30 languages.

Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2010, tournaments on the three Tours generated $120 million for local charitable organizations, bringing the TOUR’s all-time total of charitable contributions to more than $1.6 billion.

The PGA TOUR’s web site is http://www.PGATOUR.com, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.

PGA TOUR Superstore Contact: Brittany Rowe, 678.987.7982 or .(JavaScript must be enabled to view this email address)
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PGA TOUR Contact: Chris Smith, 904.273.3379 or .(JavaScript must be enabled to view this email address)
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SOURCE PGA TOUR Superstore