AHEAD Unveils New Spring-Summer ’18 Headwear Collections

AHEAD Unveils New Spring-Summer ’18 Headwear Collections

Popular Ornamentation Technique—GrafixWeld—Now Available for Select Styles

NEW BEDFORD, Mass. (July 18, 2017) – AHEAD has announced its 2018 spring-summer collection of headwear that features new performance fabrics and styles, fashion items inspired by hot industry trends, and an array of options with the company’s industry-leading alternative graphics and ornamentation techniques. The new headwear offerings for both the AHEAD and Kate Lord brands will debut at the 2017 PGA Fashion & Demo Experience, Aug. 14-16, in Las Vegas.

Triggered by the past success with its GrafixWeld™ technology on its apparel brands, AHEAD will now offer the smooth, techy ornamentation technique on select headwear. All GrafixWeld logos are made to order, and color coordinated to every item.

“Decoration continues to be first and foremost for us as our creative ornamentation techniques continue to set us apart from our competition,” said Chuck Lord, Chief Creative Officer, AHEAD. “This season is no different as we bring our proprietary GrafixWeld technique to our headwear, and continue to offer selections with unmatched attention to detail.”

A new Space Dye Tech hat that ties back to AHEAD’s apparel for spring and summer will be available for men and women alike. With a space dye front and sphere tech back and visor, the mid-fit hat debuts in three color combinations for men, and four for women.

New for men is a trendy Performance Mesh Back cap, a structured classic fit option that boasts an aegis tech front, and a birdseye mesh back and undervisor. The seven color combinations include brand-new colors on the men’s side—cowboy blue and cobalt. In addition, a winter grey/white camo option is sure to be an instant hit, Lord predicted.

The popular men’s Performance Ballmarker Cap has received a performance update and includes a convenient rubber magnet on the visor’s right side. It will be available in white, red, cowboy blue, and graphite, another new men’s color being introduced for spring-summer ’18.

In addition to the Space Dye Tech hat, Lord said the Kate Lord offerings for Spring-Summer ’18 “are as robust as ever.” He pointed to the new Ladies’ Knit with Pom (three colors: white, heather, charcoal) that capitalizes on the fur pom trend, plus a wide selection of visors that tie in perfectly with the new Kate Lord’s Essentials offerings. Vibrant colors such as dahlia, persimmon, surf and freesia provide a diverse color palate that will appeal to everyone both on course and off.

The company will be exhibiting its new spring-summer ’18 headwear and apparel lines in booth 602 at the PGA Fashion & Demo Experience at Las Vegas’ Venetian Resort.

For more information on AHEAD, visit www.Aheadweb.com.

About AHEAD | www.aheadweb.com

Founded in 1995, AHEAD is a multi-dimensional brand with a proven track record of success distributing headwear, apparel, and accessories to the green grass, resort and corporate markets. Its single focus of providing quality products, with innovative, high-quality design, and merchandising concepts has led to more than 20 years of continued growth and expansion. AHEAD is a leading supplier of headwear to the USGA, PGA of America, Ryder Cup and numerous PGA Tour events in addition to more than 5,000 green grass and resort shops throughout the world. Among active professional golfers who wear AHEAD gear on the course are Jim Furyk and Brittany Lincicome. Golf legends Jack Nicklaus and Annika Sorenstam wear AHEAD exclusively.

 

 

Galvin Green Launches Ventil8 Plus Range for Spring/Summer 2017

Galvin Green Launches Ventil8 Plus Range for Spring/Summer 2017
New Premium Performance Blend Offers Exceptional Moisture Wicking Via Body-Mapping Technology

(Växjö, Sweden) – Galvin Green – the world’s leading maker of functional golf clothing for serious players and the No. 1 global golf partner of GORE-TEX® – announces the introduction of its 2017 Spring/Summer Ventil8 Plus range featuring body-mapping technology.

Designed for ultimate breathability and comfort in excessive heat, Ventil8 Plus fibers feature a revolutionary body-mapping technology to wick moisture twice as fast as a traditional polyester shirt. The ultralight material draws sweat away and diffuses it over a larger area for rapid evaporation alongside ventilation panels for maximum airflow.

“The Ventil8 Plus line brings a level of technical fabrication unlike anything else on the market,” says Andrew Creed, President of Galvin Green USA. “We set out to offer golfers the perfect combination of style and market-leading performance, and Ventil8 Plus over delivers.”

The latest Cool Layer advancement within the brand’s heralded Multi-Layer Concept, Ventil8 Plus is offered across a range of men’s, women’s and junior’s polos, trousers, shorts, and skorts. Boasting a UV protection rating of 20+, all garments are developed with an anti-bacterial effect for odor control and are machine washable for easy care.

Based in Sweden, Galvin Green is a pure golf brand that developed the sport’s first apparel layering system – the Multi-Layer Concept – more than a decade ago. This distinctive approach uses leading-edge fabric technologies to ensure the dry comfort, thermal regulation and outer protection that helps players optimize performance.

Galvin Green is the Official Team Supplier of Outerwear for the 2016 and 2018 European Ryder Cup Teams. Through this partnership, the company will provide its premium waterproof garments to the captains, vice captains, team members and their caddies during the matches at Hazeltine National Golf Club (2016) and Le Golf National (2018).

Learn more at www.GalvinGreen.com; get social at www.Facebook.com/GalvinGreen and @GalvinGreen

About Galvin Green

Galvin Green is a family-owned business founded in 1990. A pure golf brand, its products – including premium outerwear, tops, bottoms and accessories – are available for purchase at better green grass shops and golf-specialty retail locations in more than 20 countries, and trendygolfusa.com.

Crafted by golfers for golfers, every garment and layer has been developed to be compatible – providing exceptional comfort, freedom of movement and protection from the elements. Each detail exists because the game demands it.

BRADLEY ALLAN Launches its Spring Capsule Collection

BRADLEY ALLAN Launches its Spring Capsule Collection

Premium Seasonal Range Blends Modern-Classic Designs, Innovative Fabrications

(Toronto, Canada) – BRADLEY ALLAN – sophisticated, modern golf apparel designed for the golf course and beyond – announces the launch of its spring capsule collection featuring a bold, seasonally-inspired color palette and advanced technical fabrications for a rich hand and exceptional breathability expressed across a range of polos and outerwear.

Drawing inspiration from the start of golf season, the contrast-stripe and color-block designs are crafted from a cotton-polyester-spandex blend for superb breathability and hint of stretch for full range of motion. Polos featuring zipper plackets and snap-top buttons and a full-zip luxurious cotton-modal sweater highlight the collection.

“This is a carefully-curated group of fresh looks to excite stylish players as they gear up for the season,” says Brad Franklin, Founder and Designer of BRADLEY ALLAN. “Our premium materials coupled with cues taken from modern menswear positions us as a go-to for golfers seeking a brand that’s new and different.”

From veteran designer Brad Franklin, BRADLEY ALLAN celebrates classic designs while emphasizing a modern fit, innovative fabric blends and seamless transition to everyday wear. Drawing inspiration from current menswear trends, BRADLEY ALLAN allows golfers to enjoy technical performance without sacrificing their personal style.

For more information visit www.bradley-allan.com.

About BRADLEY ALLAN

Sophisticated modern golf apparel crafted to transcend the game, BRADLEY ALLAN represents a refreshing new direction. Created by true patrons of the sport, the line is rooted in golf’s traditions yet informed by the present.

Utilizing premium technical fabrics, fine details and subtle textures, Founder and Creative Director Brad Franklin works from a design ethos that fuses a refined aesthetic with exceptional functionality.

Franklin’s vision is expressed across a focused range of polos, knits, layering pieces and bottoms. Boasting a rich hand and proper fit, each distinctive garment is crafted to become a staple in a player’s wardrobe, now and for years to come.

Efficiently produced by some of the world’s most skilled boutique manufacturers, BRADLEY ALLAN offers a price-to-quality ratio that is second to none.

Introducing Beltology in Motion: a new golf initiative from the leading stretch woven belt brand

Introducing Beltology in Motion: a new golf initiative from the leading stretch woven belt brand

(New York, NY) March 29, 2017 — Men’s accessories brand Beltology is thrilled to announce Beltology in Motion: a new initiative bringing signature stretch woven belts to golfers across the country.

Beltology is a digitally native belt brand that designs and manufactures modern, expressive belts interwoven with flex, allowing for maximum comfort and flexibility, whether you’re at work or playing golf. Beltology styles are researched and tested; they meld style and science, giving serious players the perfect stretch for the perfect backswing. They also don’t have set holes, allowing adjustability after the 19th hole as well.

In recent years, golfers and non-golfers alike have flocked to Beltology for its versatile styles, all-day comfort and modern materials. We even have some PGA Tour players who wear the belt on and off the golf course.

Each belt features premium (and often unexpected) materials and thoughtful details: a classic woven strap, leather trimming, and a custom buckle — all meticulously hatched with function in mind. The Litmus — a stretch full-leather belt in a range of neutrals — encapsulates Beltology meticulous attention to detail, craftsmanship and premium materials. By melding unmatched performance and unparalleled style, Beltology presents a superior golf belt.

“Golf is a natural fit! Traditional golf belts haven’t seen an upgrade in years. As golf fashion continues to develop and refine, belts have remained an afterthought or a very loud statement. Beltology belts give you the comfort and performance of an athletic belt with the versatility and sophistication of a luxury piece.” — Andrew Heffernan, Founder and CEO of Beltology

The collection is available exclusively at beltology.com and at select pro shops across the country. Prices range from $60 to $85.

About Beltology

Launched in 2014 by Andrew Heffernan and Anna Lundberg, the brand seeks to take belts from being a forgotten accessory to a foundation of individual style. The company is headquartered in New York City’s Lower East Side.

Please visit Beltology at beltology.com | @beltology.

Agentry PR to represent made-in-Italy, luxury resort wear brand SCARCI

Agentry PR is pleased to announce the representation of made-in-Italy, luxury resort wear brand SCARCI.

SCARCI is an Italian resort wear brand inspired by travel, yachting, culture and the arts. The brand offers paramount quality, exclusive fabrics, and creative designs for men and women who demand quality, comfort, style and sophistication SCARCI‘s exclusively designed, ready-to-wear resort collection is conceptualized and developed as unique, fashion forward Italian clothing with a classic feel. SCARCI is dedicated to exceptional detail and luxury craftsmanship that is evident from a single glance across the room.

The brand features shirting, shorts, and skirts for men and women at a luxury price point.

Men’s shirting is offered between $130-$425,   Women’s shirting between $120-$300

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SCARCI is available at www.scarci.com as well as 6 luxury 5-star resort hotels and is expected to open its first retail location in Vegas in 2018.

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AHEAD Renews Agreement as Official PGA of America Merchandise Licensee

AHEAD Renews Agreement as Official PGA of America Merchandise Licensee

NEW BEDFORD, Mass. (Feb. 21, 2017) – One of the country’s top headwear, apparel and accessories brands for the green grass, resort, collegiate, and corporate markets, AHEAD, announced it has extended its agreement with The PGA of America as an official merchandise licensee for its spectator events, including the 2017 PGA Championship to be played at Quail Hollow Club in Charlotte, N.C.

This multi-year agreement will extend the relationship through 2018.

AHEAD values its 17-year relationship with the PGA of America and the opportunity to play a significant role in the annual PGA Championship, Sr. PGA Championship, and the 2016 Ryder Cup.

“Under the leadership of Mike Quirk, the PGA has tried some innovative new concepts that we are proud to be a part of,” said Anne Broholm, CEO of AHEAD.

AHEAD is a leading supplier of headwear to the PGA of America, USGA, Ryder Cup, and numerous PGA Tour events in addition to more than 5,000 green grass and resort shops throughout the world.

“AHEAD has been a long-time partner of the PGA of America and it’s relationships like this that contribute to the success of our annual events,” said Paul Levy, President, PGA of America.  “We appreciate AHEAD’s commitment to the PGA and are excited to extend our agreement.”

AHEAD is best known for its premier headwear collections that feature original approaches to logo embroidery options.  Founded in 1995, AHEAD has been able to capitalize on the golf industry’s desire for high-quality graphics on headwear and an array of men’s and women’s apparel.

For additional information about AHEAD, visit www.aheadweb.com.

About AHEAD | www.aheadweb.com

Founded in 1995, AHEAD is a multi-dimensional brand with a proven track record of success distributing headwear, apparel, and accessories to the green grass, resort and corporate markets. Its single focus of providing quality products, with innovative, high-quality design, and merchandising concepts has led to 19 years of continued growth and expansion. Among active professional golfers who wear AHEAD gear on the course are Jim Furyk, Sean O’Hair and Brittany Lincicome. Golf legends Jack Nicklaus and ANNIKA wear AHEAD exclusively.

Piercy and Limngmerth Become Izod Ambassadors

THREE-TIME PGA TOUR WINNER SCOTT PIERCY AND 2015 PGA TOUR CHAMPION DAVID LINGMERTH TO BECOME IZOD GOLF AMBASSADORS IN MULTI-YEAR MARKETING PARTNERSHIPS

Thursday, January 12, 2017 [New York, NY] – PVH Corp. [NYSE: PVH] announced today agreements in principle for multi-year marketing partnerships for its IZOD Golf brand with three-time PGA Tour winner Scott Piercy and 2015 PGA Tour champion David Lingmerth. As brand ambassadors, both Piercy and Lingmerth will wear IZOD Golf apparel on-course, making their first appearance of 2017 during this week’s Sony Open in Hawaii. Off-course, the players will contribute to future product design and development. This marks the second time IZOD has partnered with Piercy.

“We’re extremely excited to renew our partnership with Scott and develop our relationship with David,” said Mike Kelly, Executive Vice President of Marketing for PVH. “They both embody the spirit of the IZOD brand – as seasoned winners with a competitive spirit, and as energetic players who are poised for continued success. We look forward to working with both champions as they continue their careers and build upon their legacies.”

Piercy and Lingmerth will wear the complete IZOD Golf line consisting of shirts, pants, belts and socks. They will also be featured across IZOD’s website and social media channels. All IZOD Golf apparel seen on tour will be available for consumer purchase at participating national retailers in the U.S.

“It’s a pleasure to reunite with an iconic American golf brand like IZOD,” said Piercy. “I have the best team on the tour and IZOD is such an important part of it.”

“It is a tremendous honor and big step in my career to partner with a brand that I have long recognized and admired,” said Lingmerth. “I’m looking forward to working with Team IZOD and honored to join Scott on the pro roster.”

Piercy was a runner-up in the 2016 U.S. Open Championship and most recently won the 2015 PGA Tour Barbasol Championship. Lingmerth broke into the top 50 in the world rankings in 2016 and most recently won the 2015 PGA Tour Memorial Tournament.

BRADLEY ALLAN Quarter-Zip Sweaters Now Available

BRADLEY ALLAN Quarter-Zip Sweaters Now Available

Premium Layering Pieces Feature Rich Merino Wool, Tailored Look

(Toronto, Canada) – BRADLEY ALLAN – sophisticated, modern golf apparel designed for the golf course and beyond – announces its premium merino wool quarter-zip sweaters are now available at www.bradley-allan.com.

A fresh take on a cool-weather golf staple, the BRADLEY ALLAN quarter zip is crafted from lightweight, 100-percent superfine merino wool in a silhouette that promotes a trim look when layering. Available in graphite and black colorways, the sweaters retail for $109.

“Like all BRADLEY ALLAN garments, this is an update to the traditional quarter zip with a fabrication and design that works as well off the course as on it,” says Brad Franklin, Founder and Creative Director of BRADLEY ALLAN. “The lightweight merino is incredibly soft, yet durable to resist pilling when carrying a golf bag and the clean fit lessens bulk to compliment all body types.”

Additional BRADLEY ALLAN offerings include the brand’s signature range of polos ($79-$89) that blend soft Pima cotton and technical fabrics, and shorts ($79) and pants ($94) crafted from a lightweight cotton-polyester blend with a hint of stretch for enhanced cooling and comfort.

From veteran designer Brad Franklin, BRADLEY ALLAN celebrates classic designs while emphasizing a modern fit, innovative fabric blends and seamless transition to everyday wear. Drawing inspiration from current menswear trends, BRADLEY ALLAN allows golfers to enjoy technical performance without sacrificing their personal style.

For more information visit www.bradley-allan.com

About BRADLEY ALLAN

Sophisticated modern golf apparel crafted to transcend the game, BRADLEY ALLAN represents a refreshing new direction. Created by true patrons of the sport, the line is rooted in golf’s traditions yet informed by the present.

Utilizing premium technical fabrics, fine details and subtle textures, Founder and Creative Director Brad Franklin works from a design ethos that fuses a refined aesthetic with exceptional functionality.
Franklin’s vision is expressed across a focused range of polos, knits, layering pieces and bottoms. Boasting a rich hand and proper fit, each distinctive garment is crafted to become a staple in a player’s wardrobe, now and for years to come.

Efficiently produced by some of the world’s most skilled boutique manufacturers, BRADLEY ALLAN offers a price-to-quality ratio that is second to none.

Affliction Clothing Keeps the Drive Alive

Affliction Clothing Keeps the Drive Alive

(SEAL BEACH, CA) –Can a brand of clothing have the power to change someone’s life?

For retired United States Marine Jose Luiz Sanchez Affliction Clothing did. Jose reached out to executives at Affliction recently to share his incredible story and his life-saving connection with the brand.

Critically wounded by hostile fire while on patrol in Afghanistan, Jose lost his leg and returned home a cripple. He fell into despair, drowning in anger, loss and fear, his will to live diminishing with each day. Recognizing his downward spiral, Jose reached within, harnessing his strength and turned his anguish into power at the gym. Geared up in Affliction clothing he began training so rigorously he continually snapped his prosthetic leg. But he refused to give up. “I used the pain to fuel the fire within. I could not let selfishness consume my life. I made it my mission to become a better me than I was before and found new purpose motivating others to become a better version of themselves. Giving back to the world is my passion now.”

“When I saw the brand Affliction I instantly connected with it,” explains Sanchez. “I didn’t want people to feel sorry for me, I didn’t want anyone to focus on my injury or my weakness and my fear. I wanted them to see my strength and my drive. Wearing Affliction helped me be more comfortable with who I was. It made a statement when I had no words. It fought for me when I couldn’t fight for myself.

My Affliction has been with me day in and day out since I got injured. There isn’t a day that goes by that I don’t live with that pain and that suffering. But that Affliction keeps my drive alive,” says Sanchez.

After hearing his incredible story, Affliction has named Sanchez an Affliction Sport brand ambassador. “He exemplifies what the brand stands for,” says Eric Foss, co-owner of Affliction Clothing. “We celebrate his attitude, his fighting spirit and his ability to overcome adversity and turn his pain into the power to achieve.”

A popular men’s lifestyle brand for over a decade, Affliction has multitudes of die-hard fans who live the brand’s “Live Fast” mantra. The drive to push limits in the pursuit of excellence creates a brotherhood for extreme athletes, musicians, artists and those who live with heart and passion.

In March, Affliction will introduce its newest line, Affliction Sport. Blurring lines between fashion and fitness, Affliction Sport, is engineered to turn up the volume on training. Created at the request of a rich stable of professional athletes who support the brand, Affliction listened to their demands and designed a casual athletic line that allows athletes to maximize performance and train in style. In and out of the gym, Affliction Sport provides a clean and polished look.

The line utilizes a specialty knit fabric developed by Affliction called Tetris Mock Twist. This performance based jersey fabric is knit using multi-colored yarns, which give it a digital Tetris look and a very soft and comfortable hand feel. The Cotton/Poly blended Tetris Mock Twist fabric wicks moisture away from the skin and has a cooling effect, for extreme comfort at peak performance levels.

The new collection features streamlined art subtly distressed for a vintage yet modern look which is new to the Affliction brand.  The designs focus on Affliction’s iconic logo in bright pops of color printed using waterbase inks mixed with high-density inks for subtle 3D effects. The line also utilizes reflective ink that produces a strobe-like affect when lit. This reflective technology makes the wearer visible at night, bridging the gap between safety and style.

Affliction Sport, for those who are willing to endure pain and suffering to push the limits of what is possible. Keep the drive alive!

Hear Jose Luiz Sanchez’s incredible story.

 

AFFLICTION: The passion that drives us to reach for greatness. We are inspired by those who live fast and are willing to endure pain and suffering to push the limits of what is possible. You embrace the ideology of never say I can’t, but I am the first who ever has. your affliction makes you build when others buy. You believe in craftsmanship over commodity. Your affliction makes you lead when others choose to follow. You create when others consume. You hear music when others hear noise. Your affliction lets you see beyond the chaos as art emerges from within. You will rise, you will fall, but you will greet the challenge. You, innovators, are the fuel. Our affliction is a never-ending passion to design and create clothing that speaks to you. We share your insanity and will not be ignored. You inspire us. It is our affliction that binds us. Together we will change things. Every man dies, not every man truly lives! What is your affliction?

OGIO’s 2016 Golf Apparel and Accessories Collections Unveiled at 2016 PGA Merchandise Show

OGIO’s 2016 Golf Apparel and Accessories Collections Unveiled at 2016 PGA Merchandise Show


Aaron Baddeley

SALT LAKE CITY – (Jan. 26, 2016) – OGIO knows golf, and with their continued evolution of creativity and functionality, the company is now launching its new line of golf bags, apparel and accessories at the PGA Merchandise Show. The shoes, bags and apparel blend personal style with quality and functionality to create the best golf accessories.

OGIO Shoes
OGIO’s 2016 golf footwear collection continues its legacy of being at the leading edge of fashion and innovative design in the golf industry. Each style receives inspiration from the company’s expansive heritage in adrenaline sports and men’s lifestyle fashions. The 2016 shoe collection is not only styled to look better, but they are designed to help golfers play better by stabilizing their swing platform, improving balance and enhancing their game.
Comfort and performance play a huge role in OGIO’s shoe design. They extensively test shoe designs with their mission to achieve the most comfortable “out of the box” golf experience possible in mind. This, along with carefully selected high-quality materials, ensure that OGIO’s golf shoes will not only look and feel amazing, but can withstand the toughest conditions in all types of climates, round after round.


OGIO Bags
When it comes to golf bags, OGIO recognizes that needs and styles differ. The 2016 line of OGIO golf bags features four different collections with varying types of bags and accessories in each. Ranging from cart bags to stand bags with silencer club protection systems, OGIO meets all tournament needs with every bit of flexibility and durability.

OGIO Apparel
OGIO’s 2016 Fall Apparel consists of everything necessary to create the ideal golfer’s closet, in both form and fashion. Focusing on bottoms, performance polos, outerwear and accessories, without letting an array of patterns and prints fall to the wayside, OGIO continuously makes a name for themselves in fashion-forward golf apparel.
OGIO’s newest collection of products will be exhibited at the PGA Merchandise Show, which will be held January 27-29 at the Orange County Convention Center in Orlando, booth #3462.
For the latest updates and news about OGIO, follow them on Facebook and Twitter.
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About OGIO:
OGIO International, Inc. carved a reputation as a designer of adrenaline-driven styled Golf bags and apparel born from our sports and lifestyle heritage. We built this reputation by crafting our collections from high-performance materials surrounding innovative design features that provide the ultimate combination of protection, comfort and organization. OGIO’s Golf collections have changed the style of golf and are designed to raise adrenaline levels at first glance.