Nicklaus Course at Bay Point Golf Club Set to Re-Open Following Hurricane Michael Cleanup

Nicklaus Course at Bay Point Golf Club Set to Re-Open Following Hurricane Michael Cleanup

Premier Destination Golf Course Features New Greens and Bunkers

Panama City Beach, Fla. (Jan. 23, 2019)Bay Point Golf Club at Sheraton Bay Point Resort and KemperSports announce The Nicklaus Course at Bay Point will re-open for public play on March 1, 2019, following extensive cleanup and repairs from Hurricane Michael.  As the only Nicklaus Design in Northwest Florida and one of the premier destination golf experiences in the Florida Panhandle, the course presents newly renovated greens and bunkers.

“I couldn’t be prouder of the work our team has put in at Bay Point to get The Nicklaus Course back into playing shape,” said golf general manager, Ryan Mulvey.  “It has been a very difficult time for our community since the storm hit in October, but this golf course has been a real rallying point for our team and the work we’ve done has helped provide a sense of normalcy for all of us.”

Hurricane Michael hit Panama City and the eastern tip of Panama City Beach where Bay Point is located as a Category 4 storm. Cleanup of the Nicklaus Course included the removal of trees, extensive debris removal and repairs to the clubhouse and cart storage facility.  Clean-up and debris removal continue at the almost 50-year-old Meadows Course.

Prior to the storm, the overhaul of The Nicklaus Course, which began June 25, 2018, included the conversion of all 18 greens from Tif-Dwarf Bermuda grass to Ultra-Dwarf Tif-Eagle Bermuda, creating more consistent putting surfaces with a better tolerance for lower mowing heights and faster green speeds year-round. Twenty-three renovated green-side bunkers complement the greens and include sand and drainage throughout, promoting a better playing experience from around the greens

Originally designed by Bruce Devlin in 1986 (as Lagoon Legends) and renovated by Nicklaus Design in 2005, Bay Point Golf Club is the only Nicklaus Design golf course in Northwest Florida. The par-72 Nicklaus Design championship layout stretches over 7,100 yards from the back tees with a challenging course rating of 74.3 and slope of 143. The course has hosted numerous regional and local events, including the USGA U.S. Open Qualifier in 2016. Bay Point Golf Club is also a home course of the Florida State University Women’s Golf Team.

Bay Point Golf Club is owned by Torchlight Investments, LLC and managed by Northbrook, Ill.-based KemperSports.

For more information about Bay Point Golf Club or Sheraton Bay Point Resort, visit www.baypointgolfclub.com or www.sheratonbaypoint.com and connect with the Bay Point Golf Club socially on Facebook and Instagram.

About KemperSports
Northbrook, Ill.-based KemperSports operates golf facilities as well as athletic clubs, lodging venues and major sporting events, including nationally ranked courses and tournament venues such as Bandon Dunes Golf Resort,  Sand Valley Golf Resort, Streamsong Resort, Desert Willow Golf Resort and Chambers Bay, host of the 2010 U.S. Amateur and the 2015 U.S. Open. For more information about KemperSports, visit http://www.kempersports.com.

About Sheraton Bay Point Resort

As a quintessential Florida vacation destination, Sheraton Bay Point Resort, is nestled along the historic St. Andrews Bay, creating a distinct coastal experience as the only AAA Four Diamond rated hotel in Panama City Beach. Speckled by palm trees, pines and moss-draped oaks, the 320-room resort features a modern design, five dining options, 60,000 sq. ft. of event and meeting space, a private bay beach, two pools as well as a full service spa, tennis courts, watersports, boating to Shell Island and the only Nicklaus Design course in Northwest Florida. Following Hurricane Michael, the property is currently closed and making preparations to welcome guests back to the celebrated resort. For more information, please visit www.SheratonBayPoint.com or connect with Sheraton Bay Point Resort on FacebookInstagram or LinkedIn.

Sheraton Bay Point Resort is managed by Crescent Hotels and Resorts and is the only full-service Marriott International property in the region. 

PGA Value Guide Debuts New Leaderboard Trade-In Program

PGA Value Guide Debuts New Leaderboard Trade-In Program at 2019 PGA Merchandise Show

(RALEIGH, NC) – PGA Value Guide – the national standard for golf club values –  introduces a new Leaderboard Trade-In Program for PGA Professionals designed to provide additional incentives for trading in used and un-hit clubs, at booth #1385 at the 2019 PGA Merchandise Show in Orlando, Florida, January 23 – 25, 2019.

The PGA Value Guide helps golfers get the best value for their trade-ins through fair club assessments and additional trade-in incentives. The new program will provide further benefits to PGA Professionals to ensure they are receiving the highest values when trading in their used and un-hit clubs.

Benefits of the Leaderboard Trade-In Program for PGA Professionals include:

  • 2% year-end bonus check for facilities who trade-in $5,000 of equipment in a calendar year
  • Trade-in day event marketing support, including facility signage
  • Concierge service to assist in the trade-in process    
  • Price matching and exclusive promotional codes for in-line products
  • $25 bonus per every $500 of trades
  • Free shipping on all trades greater than $100

“The PGA Value Guide is already trusted by over 7,000 PGA Professionals to find the fairest price for their used equipment,” says Ed Byman, CEO. “This new program offers additional incentives to ensure our users are receiving maximum value from their trade-ins so they can continue to stock and sell the latest equipment on the market.”

When utilizing the PGA Value Guide Trade-In Network, PGA Professionals also receive a 30% bonus on Un-Hit Clubs, an annual marketing kit, subscription to a digital newsletter and the option to be featured on the PGA Value Guide Facility Locator Map, providing free exposure for their businesses.

Millions of golfers turn to the PGA Value Guide during their search for new and pre-owned golf clubs to ensure they receive the highest overall trade-in value. Users are also able to research and find current promotions, pricing on new and pre-owned equipment, product specifications and reviews, as well as online and offline retailers staffed by PGA members.

Higher introductory price points and longer product lifecycles have resulted in unprecedented trade-in value. In fact, the PGA Value Guide impacted more than $1 billion in golf equipment sales since the inaugural edition in 2004.  

For More Information on the PGA Value Guide: https://valueguide.pga.com/

About Global Value Commerce

GVC is the trusted destination for buying and selling previously played golf equipment at GlobalGolf.com3balls.com and TaylorMadeGolfPreOwned.com.  Its PGA Value Guide catalogs vast product information, sets industry standards on pricing and is used by millions of golfers to calculate credit or cash for their trade-ins.  The value guide’s complementary trade-in network boasts more than 7,000 PGA Professionals who monetize golf club inventory, notably exchanges, demos and un-hit overstock.  The company’s websites, including the company’s latest acquisition, upscale apparel retailer FairwayStyles.com, also sell new golf gear. With its global headquarters in Raleigh, NC, GVC employs 130 people, including PGA members and other golf-equipment experts who develop extensive content about product attributes and advise customers about how different types of equipment make them better players.  Distribution centers in North Carolina, Utah and the new facility in Mississauga, Ontario total 100,000 square feet and house more than 400,000 units at any given time.

More information:  globalvaluecommerce.com, 866.843.0262

Cordillera Ranch Set to Open State-of-the-Art Golf Performance Center at Cordillera Ranch

Cordillera Ranch Set to Open State-of-the-Art Golf Performance Center at Cordillera Ranch

Facility to Feature Hitting Bays with Flightscope Launch Monitors, Swing Catalyst 3D Motion Plate

(BOERNE, Texas) – Cordillera Ranch – the Hill Country’s premier luxury golf community – is nearing completion of its Golf Performance Center at Cordillera Ranch and poised to become one of the top instruction facilities in the state.

Designed by renowned architect Jim Terrian, the Golf Performance Center at Cordillera Ranch will feature two bays on the west end of the club’s Practice Park. Each bay – sophisticatedly constructed by industry leader Tim Cutshall – will have a Flightscope Launch Monitor, which provides an innovative combination of 3D Doppler Tracking and image processing. Cutshall, who was recently featured in LINKS Magazine, installed the radar so that it integrates with camera and video data, and provides instructors and students launch characteristics of each shot.

Each bay will also have a three-camera system integrated with the Flightscope Launch Monitor to provide instant feedback on every shot and help instructors develop a custom plan for improvement. Flightscope technology will also improve the Cordillera Ranch instruction staff’s club fitting capabilities.

The Golf Performance Center at Cordillera Ranch is scheduled to open later this spring.

In addition, the Golf Performance Center at Cordillera Ranch will be one of the few facilities in Texas to offer the Swing Catalyst 3D Motion Plate. The flagship swing analysis system provides a unique combination of the state-of-the-art pressure plate technology (Balance Plate) and a highly-advanced force plate. This enables instructors to study detailed foot pressure data and center of pressure patterns. The 3D Motion Plate also provides horizontal and vertical force measurements of the amount of torque and ground reaction forces generated during each swing. This data is invaluable information for analysis throughout the golf swing as the ground is the source of power and energy in the swing. The 3D data is perfectly synchronized with high-speed video images and Flightscope Launch Monitor technology.

“We’re adding the finishing touches to the Golf Performance Center at Cordillera Ranch and eagerly awaiting its unveiling to our members,” says Director of Instruction Bryan Gathright. “All of this incredible technology, combined with our instructors’ passion for making our members better players, certainly makes the future of golf instruction at Cordillera Ranch exciting.”

Set on pristine land in the Texas Hill Country, Cordillera Ranch boasts a Jack Nicklaus Signature Golf Course that meanders through valleys and oak-covered terrain. Many holes offer views of the Guadalupe River Valley and feature strategic bunkering, craggy limestone canyons and thought-provoking risk-reward shots. The Dallas Morning News ranked the Cordillera Ranch golf course fourth in its Texas Golf 2018 ranking of the state’s best layouts, and listed the par-3 16th hole among the state’s “Best” and “Most Beautiful” golf holes.

Situated 30 minutes northwest of San Antonio, Cordillera Ranch boasts 0.25-acre villas, one- to 10-plus acre estates, including valley-view, golf course and Guadalupe River frontage, as well as hilltop home sites. Cordillera Ranch’s seven on-site, resort-style amenity clubs – Golf, Tennis and Swim, Spa and Athletic, Social, Rod and Gun, Equestrian and River – are all available under one membership. This trailblazing model continues to attract a wide array of buyers from throughout Texas and the United States.

The Cordillera Ranch clubhouse was recently named the Most Beautiful Clubhouse in Texas by Architectural Digest. Community honors continue to roll in as well, as Where to Retire Magazine named Cordillera Ranch one of the “50 Best Master-Planned Communities in the U.S.,” and San Antonio Magazine tabbed it one of the best neighborhoods in the area. 

Considered one of the top addresses in the San Antonio area, Cordillera Ranch continues to grow at an impressive pace – with nearly 800 homes completed (and more than 1,200 lot sales) in the community. At final build-out, Cordillera Ranch will total approximately 2,500 homes and preserve 80% of the land in its natural state.

The year 2018 was an exciting and successful one for Cordillera Ranch. The Vista Office and Visitor Center, housing the offices of Cordillera Ranch Realty, DH Investment Company, Pasadera Builders and the Cordillera Ranch POA administration, recently opened. Additionally, the community is constructing the Lodges at Cordillera Ranch, boutique onsite accommodations for property owners and club members’ guests. The first phase of Lodges will include two units with a total of 10 available rooms and are scheduled for completion by Q2 2019.

For more information: www.cordilleraranch.com, 888.66.RANCH.

About Cordillera Ranch

Cordillera Ranch is an 8,700-acre master-planned residential community located north of San Antonio in the Texas Hill Country. It offers residents on-site recreational activities and boasts 0.25-acre villas, one- to 10-plus acre estates, including valley view, golf course, Guadalupe River frontage and hilltop home sites.

Residents of the gated community can join The Clubs of Cordillera Ranch, featuring seven resort-style clubs in one location – The Golf Club, The Social Club, The Tennis and Swim Club, The Equestrian Club, The Rod and Gun Club, The Spa and Athletic Club and The River Club. Cordillera Ranch is undertaken by Cordillera Ranch Development Corp., a subsidiary of Texas-based DH Investment Company.

For families with school-aged kids, the community is situated in the prestigious Boerne Independent School District. Newsweek recently ranked both Boerne ISD high schools among the top 3 percent in the country. Also, an education analysis group listed five Boerne ISD elementary schools among the eight best in the San Antonio area, including the top four spots.

And then there’s San Antonio – recently ranked 10th in the Milken Institute’s “Best Performing Cities” list, which evaluates small and large cities by tracking job growth, wage and salary growth, and the size and concentration of high tech industry. Also, the U.S. Census Bureau recently tabbed Boerne as one of the fastest-growing areas in the country.

Inaugural Kissimmee Family Golf Classic June 20 – 23

From the Nicklaus Course At Reunion

Inaugural Kissimmee Family Golf Classic to be Played on Three of Central Florida’s Premier Courses June 20-23

First-Ever Event Will Celebrate Familial Bonds Golf Helps Create

Kissimmee, Fla. — With a star-studded golf course lineup and an idyllic host destination, the first annual Kissimmee Family Golf Classic will be played June 20-23, 2019. The 54-hole, team scramble event is open to any combination of family members and will be a celebration of the bonds the game helps create.

Cost of entry is $799 for a team of four. Tournament rounds will be played at the Nicklaus and Watson courses at Reunion Resort, one of Florida’s premier golf facilities, and Celebration Golf Club, an unforgettable co-design of industry legends, Robert Trent Jones Jr. and Sr.

Entry also includes a VIP welcome gift package, breakfast and lunch each day at the tournament, and on-course contests.

“Kissimmee has so much to offer as both a golf and family vacation destination, the decision to launch this tournament was a natural one,” said John Poole, Executive Director, Experience Kissimmee. “Golf and family are inextricably linked for so many players. It’s a multi-generational game, allowing for special time spent with parents, grandparents, and children in a fun, stress-free environment.”

The schedule of events for the Kissimmee Family Golf Classic:

June 20: Welcome Reception

June 21: Nicklaus Course at Reunion Resort, 8:30 a.m.

June 22: Watson Course at Reunion Resort, 8:30 a.m.

June 23: Celebration Golf Club, 8:30 a.m.
       Closing Ceremonies/Farewell Awards Reception, 1:30 p.m.

Reunion Resort features three award-winning golf courses and the brand-new Nicklaus Clubhouse. It is the only place in the world where players can test their skills on signature-designed courses by Arnold Palmer, Jack Nicklaus, and Tom Watson. The Nicklaus and Watson layouts will be hosting the Kissimmee Family Golf Classic, allowing tournament participants to enjoy nationally-acclaimed courses.

The Nicklaus Course, featuring a new state-of-the-art clubhouse, is a Parkland-style layout that is smooth and flowing with long horizon lines and elevated tee boxes and greens. It can be as deceptive as it is beautiful. An eight-time major champion, Tom Watson’s layout at Reunion is one of his finest architectural works. The layout, a Top 100 Resort Course, showcases wide fairways and large undulating greens, placing a premium on creativity.

“This is the first year of this event, and we believe it will grow quickly,” said Kevin Baker, General Manager of Reunion Resort. “The quality of golf, value, and beautiful weather will make the Kissimmee Family Golf Classic a favorite destination event.”

Celebration Golf Club has been ranked among the top 25 family golf courses in the U.S. and has drawn rave reviews for both the quality of its design and its commitment to customer service. Among the six sets of tees at Celebration are four between the 5,958 and 6,817 yards, helping ensure an enjoyable challenge for players of all skill levels.
 
“Families from around the world visit Kissimmee to enjoy its close proximity to legendary attractions. Plus, the value they receive at our area resorts, hotels, and restaurants is unmatched,” said John Bixler, General Manager of Celebration Golf Club. “The Kissimmee Family Golf Classic will combine all those elements in a tournament that will place equal emphasis on fun and competition.”

Kissimmee is a one-of-a-kind sunny golf and vacation destination, providing easy-access to world-famous theme parks, incredible outdoor adventures, and renowned cuisine. With an average high temperature of 73 degrees, January is an idyllic time for a golf getaway.

More information about the Kissimmee Family Golf Classic is available at www.kissimmeefamilygolfclassic.com.

Twitter: @FGClassic – Facebook/Instagram: @FamilyGolfClassic

About Experience Kissimmee:
Almost 50 years of vacation-making experience. More than 8,000,000 overnight visitors. And closer than a wave-of-a-wand away from world-famous theme parks and attractions, the Headwaters of the Everglades, extraordinary natural wonders, and plates for every palate. We’re Experience Kissimmee, the official tourism authority for Osceola County, Florida. (That means we oversee sales and marketing for the destination.) We’re also the Vacation Home Capital of the World®, with more than 45,000 accommodation options, including luxury resorts, family-friendly hotels, and over 22,000 vacation homes. Tap into the magic. Get inspired at EXPERIENCEKISSIMMEE.COM.

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Srixon Introduces the All-New Z-STAR Series: Built for Distance

Srixon Introduces the All-New Z-STAR Series: Built for Distance

HUNTINGTON BEACH, Calif. — Jan. 14, 2019 — SRIXON®, a global leader in golf ball technology and innovation, announces the launch of the sixth generation Z-STAR Series golf ball. The Srixon Z-STAR XV and Z-STAR are available in Pure White™ and Tour Yellow™ and officially launch in North America on February 1, 2019.

“Distance is one of the major strengths of my game, and I trust the performance of the Z-STAR XV like nothing else on Tour,” said professional Cameron Champ, who currently leads the Tour in driving distance. “The exceptional ball speed and distance that I’m able to generate with the Z-STAR Series gives me the unique opportunity to compete at an elite level week-in-and-week-out.”

The sixth generation Z-STAR Series features the all-new FastLayer Core, a revolutionary way to make a golf ball core. It starts soft in the center and gradually becomes firmer around its edge. This greatly enhances ball speed for maximum distance performance, while maintaining exceptional feel at impact.

“The new Z-STAR Series golf balls are built on top of the heritage of one of the most successful, trusted Tour golf balls in the market,” said Jeff Brunski, Vice President of Research and Development. “The exceptional ball speed and distance of both Z-STAR offerings are driven by the new FastLayer Core technology, producing both outstanding ball speed and launch conditions tuned for the high swing-speed, better player.”

The new Z-STAR Series golf balls feature new Spin Skin technology with Slide-Ring Material (SeRM), a urethane compound that coats the cover of every Z-STAR Series golf ball. By taking unprecedented levels of shearing force without breaking its molecular bonds, Spin Skin with SeRM is able to dig deep into your wedge and iron grooves, dramatically increasing friction and maximizing spin for more control and more stopping power on every shot.

The all-new Z-STAR Series golf balls are the first and only in the world to use Slide-Ring Material, providing a competitive advantage that cannot be matched.

“Engineered for more spin and control, the Z-STAR Series features a Spin Skin coating enhanced with SeRM, an extremely flexible material,” Brunski said. “Never before has Srixon combined so many technologies in one golf ball, to produce more friction for more spin around the green.”

The 338 Speed Dimple Pattern on each Z-STAR Series golf ball improves overall aerodynamics for better flight performance, even in the toughest wind conditions, with drivers, woods and irons.

The sixth generation Z-STAR XV features a softer urethane cover and Spin Skin with SeRM, which significantly increases greenside spin for more short game control. It features a four-piece construction with a smaller inner core and larger outer core for more distance off the tee.

“The new Z-STAR XV is hotter off the driver,” said four-time Tour winner Keegan Bradley. “It’s definitely longer with my irons as well. So, it’s a ball that’s going to help you throughout the entire bag.”

Similarly, the new Z-STAR golf ball features Spin Skin with SeRM, which increases greenside spin and short game control, while maintaining that soft feel. In addition, the 2019 Z-STAR employs a three-piece construction and slightly increased compression with a harder mantle layer for more ball speed, reduced spin and more distance.

Key Technologies:

·         New FastLayer Core: The FastLayer Core starts soft in the center and gradually becomes firm around its edge, giving high-speed players exceptional feel and enhanced ball speed for maximum distance.

·         4TH Generation Spin Skin with SeRM: A new coating with flexible molecular bonds digs deep into wedge and iron grooves, maximizing spin for more control and more stopping power.

·         338 Speed Dimple Pattern: The 338 Speed Dimple Pattern offers less drag and more lift to boost overall distance, while flying straight even in the toughest wind conditions.

Click here for photos, test results from the Z-STAR Series Product Manual, and to learn more about the latest offerings from Srixon.

The Srixon Z-STAR Series golf balls officially launch in North America on February 1, 2019, at a MAP of $39.99 per dozen….

WILSON GOLF ANNOUNCES NEW REDEFINED STAFF MODEL IRONS

WILSON GOLF ANNOUNCES NEW REDEFINED STAFF MODEL IRONS

Wilson Advisory Staff Member Brendan Steele Collaborates with Wilson LABS on
Next Generation of Staff Model Blades


CHICAGO, January 23, 2019 –  Wilson has officially announced the modernization of a timeless classic with the release of the all-new Wilson Staff Model irons. The company has a rich history of forged “blade” irons, many of which have been played by game’s greats. The new generation of Staff Model irons are an appropriate continuation of the brand’s most cherished product lines.

The Staff Model irons utilize a shape similar to that of FG Tour 100, while retaining Fluid Feel Hosel construction, which helps to move weight and enhance feel. This new Blade also features a milled diamond pattern which frames the score lines. Additionally, a milled face provides players with improved control and feel. The forged 8620 carbon steel is combined with a high polish mirror finish to give the blades a premium finish. For optimum feel, the irons also feature a bore through fluid feel design.  

After racking up two PGA Tour victories with the FG Tour 100 irons, Brendan Steele went back to the drawing board and collaborated with the Wilson LABS team to assist in the development of the new Staff Model irons. Brendan challenged the team at Wilson to create a more modern aesthetic, without sacrificing performance. Steele felt it was crucial to keep the execution consistent and was eager to incorporate his feedback on design, specifically maintaining a thinner top line at address. After two years of development, the new Staff Model blades were finally brought to life.

Steele’s hands on relationship with the brand has been critical to the development of new Wilson golf products. The two sides have worked very well together over the past few years, which made it a no brainer for Steele to officially extend his longstanding relationship with the brand for three more years, through 2021.  

“To be able to genuinely provide my insight on the next generation on FG Tour 100 irons was an experience I’ll never forget,” said Steele. “By design, we crafted the new Staff Model irons to have a similar look as the FG Tour 100, which was critical as I continue to evaluate changes to my equipment.”

The performance of the new irons speaks for itself. Gary Woodland was the first to debut the prototype irons and has seen early success. In his first event at the QBE Shootout in the Bahamas, Woodland made a hole-in-one on a 202 yard Par 3. Just three weeks later, at the Sentry Tournament of Champions in Maui, Woodland led the field in Greens in Regulation, with an impressive 87.5% for the week using the Staff Model irons.

“Through precise performance and visually pleasing aesthetics, the Staff Model irons combine the look and feel demanded by today’s players,” said Jon Pergande, Global Innovation Manager at Wilson Golf. “Brendan’s influence on these irons was impactful and with the phenomenal expertise of the Wilson LABS team, we knew these irons were going to be an extremely polished product.”

XXIO Reveals the All-New XXIO Prime: Indulge in Distance

XXIO Reveals the All-New XXIO Prime: Indulge in Distance

HUNTINGTON BEACH, Calif. — Jan. 18, 2019 — XXIO®, a global leader in premium lightweight golf equipment, introduces the all-new XXIO Prime, easy distance and easy accuracy for moderate swing speed golfers. The new XXIO Prime officially launches in North America on March 1, 2019.

“XXIO Prime is, quite frankly, the most unique and beneficial product ever available to moderate swing speed players. Period,” said Chuck Thiry, Vice President of XXIO USA. “People might think that is marketing hype, but they simply haven’t hit Prime yet.”

XXIO Prime Woods

The new XXIO Prime Woods feature a redesigned hosel structure and reduced stiffness at the tip of the driver shaft, making it easier for moderate swing speed players to shut the face at impact for longer, straighter drives.

Also, the new XXIO Prime Woods are lighter, making them faster while still remaining extremely easy to swing. A new forged cup face, made from Super-TIX® PLUS Titanium, is thinner, lighter and stronger for maximum COR across the entire face for more ball speed and enhanced distance.

“The speed increases, higher launch angles, and draw bias of the new Prime will show immediate results from swing one,” Thiry said. “It’s legit lightweight power for the players that absolutely need it the most.”

Key Technologies:

·         Super-Tix Plus Forged Titanium Cup Face: Forged from Super-TIX® PLUS Titanium, a lightweight yet high-strength alloy, the new Cup Face greatly increases distance performance thanks to a hotter sweet spot that’s noticeably larger than the previous model’s.

·         Unprecedented Lightweight Construction: The SP-1000 Shaft, with TORAYCA® T1100G carbon fiber and NANOALLOY resin, is strong yet extremely lightweight. That, along with weight savings in the grip and club head, produces woods that are remarkably fast and remarkably easy to swing.

·         Groundbreaking Forgiveness Features: With an expanded toe and narrowed heel, a tungsten-nickel inner weight that is low and deep, a lighter hosel repositioned closer to the center of the face, and finally, reduced stiffness at the tip of the shaft, this is our most forgiving suite of XXIO Prime Woods.

XXIO Prime Hybrids and Irons

Reach more greens in fewer shots with new XXIO Prime Hybrids. With an expanded COR across the face, a lower center of gravity, and a straighter ball flight, Prime Hybrids greatly enhance distance and ball speed from anywhere on the course.

Meanwhile, stick it close with new XXIO Prime Irons, providing more distance, more stopping power and a higher launch. Featuring a forged Super-TIX® PLUS Titanium face and CNC milled Speed Grove, new Prime Irons increase ball speed across the face for easier distance and easier accuracy.

Key Technologies:

·         Forged Maraging Steel Cup Face: Forged from Maraging Steel – a lightweight yet high-strength allow – the new Cup Face in the Prime Hybrids greatly increases distance performance thanks to a hotter sweet spot that is noticeably larger than the previous model’s.

·         Super-Tix Plus Titanium Face with Speed Groove: Made from Super-TIX® PLUS Titanium – a lightweight yet high-strength alloy – the new iron faces also feature a CNC milled speed grove that greatly increases COR for a larger, hotter sweet spot that improves ball speed for enhanced distance.

·         Unprecedented Lightweight Construction: The SP-1000 Shaft, with TORAYCA® T1100G carbon fiber and NANOALLOY resin, is strong yet extremely lightweight. That, along with weight savings in the grip and club head, produces hybrids and irons that are remarkably fast and remarkably easy to swing.

·         Groundbreaking Forgiveness Features: With an expanded toe and narrowed heel, plus a crown step that moves weight low and deep, this is our most forgiving suite of Prime Hybrids. Similarly, with two high-density tungsten nickel sole weights and an overall profile that is 3mm shorter than the previous model, this is our most forgiving suite of Prime Irons.

“The XXIO brand continues to grow and continues to impress the moderate swing speed men and women that we believe are the lifeblood of the sport,” Thiry said. “Those players seem to be responding to our focus, and moving forward, we’ll keep the focus on those core players and we’ll remain bullish on our prospects for continued success.” 

XXIO Prime officially launches in North America on March 1, 2019, at a MAP of $259.99 for a single graphite iron, $379.99 for the Prime Hybrids, $579.99 for the Prime Fairway Woods and $849.99 for the new Prime Driver.

For more detailed information on all of XXIO’s offerings click here.

Srixon Unveils Z-FORGED: Next Generation Tour Performance

Srixon Unveils Z-FORGED: Next Generation Tour Performance

HUNTINGTON BEACH, Calif. — Jan. 21, 2019 — SRIXON®, a global leader in golf equipment and innovation, introduces Z-FORGED, a muscle back blade iron crafted for the best players in the world. Srixon’s Z-FORGED officially launches in North America on February 1, 2019.

Z-FORGED begins with two sharp lines at the back, one from the toe and one from the heel, which form its signature double curve design. Z-FORGED elevates iron performance with its forged construction delivering an unrivaled soft feel in a crisp, explosive profile. Designed for the ultimate ball-strikers yet engineered to perform, Z-FORGED is the ultimate blade iron, realized.

“The new Z-FORGED irons are the most compact, most workable irons in our line,” said Dustin Brekke, Engineering Manager. “They were created to give professionals and advanced amateur golfers confidence to hit every shot, while featuring a sole that glides through the turf for better contact and stable spin under any condition.”

Key Technologies:

  • Muscle Back Blade: Classic blade shaping optimized for maximum workability and unmatched feel.
  • Updated Tour V.T. Sole: A newly redesigned Tour V.T. Sole provides more consistent ball striking while maintaining enough versatility to execute any shot.
  • Forged Construction: Forged from a single billet of soft 1020 carbon steel for exceptional feel.

The Srixon Z-FORGED officially launch in North America on February 1, 2019, at a MAP of $142.85 for a single iron, $999.99 for a seven-piece set, and $1,142.84 for an eight-piece set.

ABOUT Srixon®:

Based in Huntington Beach, CA, Srixon®, is part of the Sumitomo Rubber Industries, Ltd. family and enjoys a strong presence on competitive tours worldwide. The professional staff includes players such as Hideki Matsuyama, Graeme McDowell, Keegan Bradley, Inbee Park, as well as many others. Srixon®, with more than 80 years of golf ball manufacturing experience, is committed to providing “Tour-proven, premium golf equipment to passionate golfers seeking to improve their performance while enhancing their experience playing the game of golf.”

AHEAD Unveils Fall 2019 Apparel, Headwear Lineup

AHEAD Unveils Fall 2019 Apparel, Headwear Lineup

Company to Showcase New Offerings at PGA Merchandise Show

NEW BEDFORD, Mass. (Jan. 21, 2019) — AHEAD has announced its new men’s and women’s apparel and headwear offerings for Fall 2019, featuring a fashion-forward lineup to wear on the golf course, as well as an array of casual lifestyle clothing options.

For its men’s apparel line, AHEAD is introducing a brand-new color, Concord, poised to seize upon the trend of purple as one of the season’s hotter colors, according to Chuck Lord, chief creative officer, AHEAD. Concord will be prominently displayed as part of new polo and outerwear offerings, and also will be paired with popular existing colors, True Navy and Carbon, to create what Lord termed “several striking combinations that will hold appeal for a variety of ages and tastes.”

The company enjoyed considerable success with its Almalfi/Steel collection and for Fall ’19 has added a Flame accent to provide additional pop. This orange accent will be added to both the polo and pullover.

Concord also will be featured in the AHEAD Essentials men’s collection for Fall ’19 — first as a solid in the Fairway Performance polo, and second as part of the lineup of its “feedstripe” shirts.

Amalfi/Steel and True Navy/Concord are two new color combinations being added to the collection’s half-zip knit pullover line, while new collar stitching has been added to the entire line of eight colors.

Other new Essentials offerings include the Herringbone Print Quarter-Zip Pullover and the Hybrid Quarter-Zip Pullover. According to Lord, AHEAD has received considerable buzz with its pullovers over the past several seasons and the company expects the new fashion-forward herringbone print options to be met with similar approval.

Kate Lord

AHEAD’s Kate Lord women’s line is introducing two bright new, trending colors for Fall ’19. In one stylish collection, Nectarine is paired with existing Raspberry as well as black to create attractive polo, skort and outerwear options.

Daffodil debuts in the other new collection and is paired with Surf and True Navy to give women several sporty options. Azul adds another coordinating color for sleeveless polos and pullovers. Kate Lord also will be offering two diamond-print skorts that incorporate all the colors from their respective collection.

Kate Lord also will be introducing a Reverse Heather Fleece in three colors: Charcoal, True Navy and Petal.

Lord said the company continues to pride itself on its innovative, eye-catching ornamentation techniques that consistently achieve new heights in popularity on its apparel options. “We’re again very graphic-driven for Fall 2019 and when it comes to our ornamentation techniques, nobody does it better than AHEAD.”

Headwear

Long known for its innovative and popular headwear, AHEAD will be introducing its first-ever women’s brimmed sun hat for Fall ’19. Designed with a high-end Taslon fabrication, the Tiffany hat is moisture wicking with UPF sun protection and also features a ponytail holder in the back. Also set to debut is a new cap that is made of performance nylon and uses the actual fabric from the Fall ’19 Kate Lord fashion collection to adorn the visor lip and back closure strap. The Zoey will debut in three colors — Daffodil, Raspberry, and Surf.

New headwear options for men include the Cameron, a new take on AHEAD’s current “Cotton Linen Snap Back” cotton-linen mesh back cap. Lord said the company enjoyed such positive feedback on the cap, it decided to create a “solid” version of that cap. It will be introduced in two colors: Navy and Carbon linen. The Jordan, a textured performance fabric cap, will make its debut in eight colors. The nylon fabrication is moisture wicking, breathable, and lightweight.

The new Fall 2019 AHEAD men’s lines, Kate Lord women’s lines, headwear, and accessories, all will be featured at the PGA Merchandise Show Jan. 23-25 in exhibit booth 4757 at the Orange County Convention Center in Orlando, Fla.

At its booth, AHEAD will be giving away a limited number of special bottle openers celebrating the 20th anniversary of AHEAD’s partnership with golf legend Jack Nicklaus. AHEAD will have one of its engraving machines operating in the booth and will engrave each recipient’s name on the bottle opener. In spring 2018, AHEAD renewed its relationship with Nicklaus to continue representing the company’s headwear.

For more information about AHEAD, visit aheadweb.com. To access the company’s online shop page, visit aheadusashop.com.

About AHEADwww.aheadweb.com

Founded in 1995, AHEAD is a multi-dimensional brand with a proven track record of success distributing headwear, apparel, and accessories to the green grass, resort and corporate markets. Its single focus of providing quality products, with innovative, high-quality design, and merchandising concepts has led to more than 20 years of continued growth and expansion. AHEAD is a leading supplier of headwear to the USGA, PGA of America, Ryder Cup and numerous PGA Tour events in addition to more than 5,000 green grass and resort shops throughout the world. Among active professional golfers who wear AHEAD gear on the course are Jim Furyk and Brittany Lincicome. Golf legends Jack Nicklaus and Annika Sorenstam wear AHEAD exclusively.

Bridgestone Golf Uses Ball Fitting Data To Design New Balls

Bridgestone Golf Utilizes 12-years Of Ball-Fitting Data To Build Balls With Unparalleled Distance and Forgiveness– e12 SOFT and e12 SPEED

COVINGTON, Ga. – (January 22, 2019) – Bridgestone Golf, the #1 Ball-Fitter in Golf, unveiled today its innovative e12 family of golf balls, using 12 years of proprietary ball-fitting data to take distance and accuracy performance to a new level.  The e12 family of balls builds upon the 3-piece, surlyn construction, spin-reducing forgiveness of Bridgestone’s popular e-series, now with more power than ever before.

The e12 family includes two models – e12 SOFT and e12 SPEED – delivering increased firepower off the tee and reduced sidespin for players who need it most.  Both of the e12 balls feature Bridgestone’s proprietary new Active Acceleration Mantle layer as a key component of their 3-piece construction.  The Active Acceleration Mantle is comprised of a new High Performance Polymer material that provides increased thrust and higher initial velocity at impact, while allowing Bridgestone to soften the core for greater forgiveness and enhanced feel.  In addition, each of the balls utilizes Bridgestone’s Delta Wing Dimple pattern for less drag and optimized aerodynamics. The e12 SOFT is designed specifically for players with less than 105 mph swing speeds who fight sidespin challenges, while the e12 SPEED is intended for higher swing speed players (greater than 105 mph) who struggle with accuracy off the tee.

“With the benefit of 12 years of ball-fitting data, we have amassed an incredible body of data that has allowed our R&D engineers to pinpoint specifically what causes players to lose distance and accuracy in golf ball construction,” said Elliot Mellow, Golf Ball Marketing Manager, Bridgestone Golf.  “Contrary to the traditional school of thought in golf ball design, where power comes solely from the core, our new Active Acceleration Mantle actually allows us to derive additional power from the mantle layer to boost distance. We’ve created the ‘holy grail’ of distance performance golf balls – a 3-piece surlyn construction that minimizes sidespin to provide ultimate forgiveness, while delivering velocity needed to ensure maximum distance.”

The Bridgestone e12 SOFT and e12 SPEED balls will hit retail on February 15th, 2019 and feature a street price of $29.99 per dozen.  In addition to the classic white version, the e12 SOFT will also be available in bright Matte Green, Matte Red and Matte Yellow colors.

In addition to the new e12 SOFT and e12 SPEED, Bridgestone Golf has a diverse portfolio of golf balls, designed based on information gleaned through ball-fitting, to meet the needs of a wide range of player performance characteristics, including the popular TOUR B series. For more information on the company’s entire offering of golf balls and for help selecting the right ball for you, visit bridgestonegolf.com.

About Bridgestone Golf

Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over 2.1 million fittings via a combination of live-fitting, online selection and its B-FIT App.  The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Bryson DeChambeau and Lexi Thompson.  Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information:  bridgestonegolf.com.