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Giants Ridge Earns Prestigious Editors’ Choice Award from Golf Digest

Giants Ridge Earns Prestigious Editors’ Choice Award from Golf Digest
(BIWABIK, Minn.) – Giants Ridge – Minnesota’s leading golf resort set in the rugged beauty of the Mesabi Iron Range – has received a prestigious “Editors’ Choice Award” from Golf Digest in the “Best Golf Resorts in the Americas” category.The acclaimed golf destination was the only Minnesota property to earn the coveted accolade. Now in its third year, the Golf Digest “Editors’ Choice Awards” annually honor the “best of the best” in 38 industry categories. The news is featured in the recently-released May issue.

“We’re thrilled Golf Digest recognizes the exceptional golf experience we provide,” says John Kendall, Director of Golf. “Our two distinct layouts offer 36 thrilling holes at an unbeatable value.”

Giants Ridge’s two championship courses – The Quarry and The Legend – rank among the top in the state. The aptly-named Quarry, built on the site of a former sand quarry and iron ore mine, has consistently earned a spot on Golf Digest’s bi-annual list of “America’s 100 Greatest Public Courses” since 2005.

Additionally, The Quarry was recently rated the “Best Course You Can Play” in Minnesota by Golfweek. This is the fourth consecutive year the dramatic layout has earned the top spot.

Although both designed by renowned course architect Jeffrey Brauer, both The Quarry and The Legend have a unique layout and character. Dramatically raised tees and hazards forged from reclaimed and repurposed mine land set The Quarry apart from other courses. Carved out of the Superior National Forest, The Legend is a true “northwoods” course featuring towering pines, giant fairways and majestic views of Wynne and Sabin Lakes.

In addition to Golf Digest and Golfweek honors, Giants Ridge and its courses have received accolades from Golf Magazine, My Golf Spy, WorldGolf.com and Golf Advisor.

About Giants Ridge

Set amongst the beauty of Minnesota’s northwoods, Giants Ridge, located in Biwabik, Minn., is a four-season, family-oriented resort. Giants Ridge has grown from a local ski hill (long ago) attracting local, day visitors, to a four-season recreation destination attracting 100,000 guests each year from Minnesota, the United States and Canada.

Giants Ridge features two nationally-recognized 18-hole championship-caliber golf courses and a ski resort ranked among the very best in Minnesota. The Legend at Giants Ridge and The Quarry at Giants Ridge are ranked among Minnesota’s best golf courses. For skiers, Giants Ridge boasts 35 downhill runs, more than 60 km of world-class cross country ski trails (which once served as Olympic training grounds) and one of Minnesota’s hottest terrain parks as well as a snow tubing park. The resort also offers miles of year-round recreation trails, including an expanding mountain bike trail system (which will be among the top destinations in the mountain biking world), water recreation, unbeatable lodging accommodations, dining, shopping and much more. It is an easy one-hour drive from Duluth and three hours from the Twin Cities.

More information: www.giantsridge.com, 1.800.688.7669

Club Champion Opens New Studios in Many Major Markets

Club Champion Opens New Studios in Many Major Markets

Golfers Choose from 35,000 Head & Shaft Combinations

 

Willowbrook, IL — Club Champion, the country’s #1 premium golf club fitting and building company, announces the opening of its new locations in Detroit, Cleveland, Indianapolis, Kansas City, Naples, Newport Beach, Dallas, Manhattan, Pittsburgh, Raleigh, Nashville and White Plains (NY). Additional locations coming on board in 2018 include Miami, Delray Beach, Salt Lake City, San Diego, and San Carlos (CA).

Club Champion fits, sells, and builds custom golf clubs constructed from clubheads, shafts, and grips from the best brands in golf including Callaway, TaylorMade, Ping, Titleist, PXG, Fujikura, Golf Pride and many more. The company delivers a Tour-quality fitting that produces longer, more accurate shots, with a nearly 100% satisfaction rate for golfers of any caliber.

The new locations feature approximately 3,000 square feet of space and have been designed to showcase Club Champion’s premium fitting experience and 35,000 hittable clubhead and shaft combinations. The studios include two indoor hitting bays with Trackman launch monitors for analyzing performance, a SAM PuttLab’s fitting system to find the perfect putter on their practice green and a build shop for repairing and assembling golf clubs by hand.

“We are excited to bring the finest club fitting and building to these new markets,” said Joe Lee, CEO and president of Club Champion. “Our approach is unbiased, with no promotion of any specific vendors. Our only goal is to find the best combination of components to help customers hit longer, more accurate shots, and more often to lower their scores and enjoy the game more.”

Ranked by Golf Digest as one of the 100 Best Club Fitters eight years running, Club Champion hires experienced fitters who then receive an additional 150+ hours of training before starting their job; unmatched in the golf industry. The company has a unique coupling system that allows them to combine any head and shaft together, so golfers hit the precise combination to be custom built for them. They are the only fitter in the country to offer 35,000 interchangeable head and shaft combinations on-site, at all locations. Golfers get to hit the exact club that will be custom built for them.

Says Lee, “Our unrivaled fitters and demo options generate inspiring results. A recent Golf Magazine study showed our average customer gained 22 yards off the tee, 15 yards with their irons and lowered their scores by 3 strokes. Many players think they aren’t good enough to be custom fit. But the study showed that higher-handicappers saw the biggest gains. Some of these golfers gained as much as 25 more yards with their drivers and shaved as much as 10 strokes per round.”

With advances in club technology, most golfers could easily hit the ball farther and more accurately, yet a Golf Magazine study found that 90% of US golfers may be playing with improperly fit clubs. Club Champion endorser and world-renowned golf instructor David Leadbetter stated, “It never ceases to amaze me that golfers buy clubs off the shelf and assume they’re right for them. Whether you’re a great golfer or a casual one, getting a custom club fitting is one of the quickest ways to improve your game.”

More information on the company can be found at www.clubchampiongolf.com or (888) 340-7820.

 

Stars and Stripes Outpost Badge Provides Exclusive Access While Supporting Military

 

Stars and Stripes Outpost Badge Provides Exclusive Access While Supporting Military

WHITE SULPHUR SPRINGS, W.Va. – (May 14, 2018): The Greenbrier Classic will once again provide the ultimate celebration of America’s Birthday at America’s Resort, and this year the annual PGA TOUR FedExCup event, which will take place July 2-8, is going even further to honor those who help make American Independence possible.

“The Greenbrier Classic has long been a terrific place to celebrate the Fourth of July holiday, but this year we’re planning on making that celebration last all week,” said Habibi Mamone, Executive Tournament Director, The Greenbrier Classic. “We’re planning events throughout the seven days to celebrate the wonderful country we call home and honor the men and women of the military who allow us to live in the land of the free and the home of the brave.”

One example is the new Stars and Stripes Outpost Badge. On sale now, this exclusive badge will give spectators a unique way to watch some of the world’s best golfers take on the challenges of the oldest course on the PGA TOUR, The Old White TPC.

The Stars and Stripes Outpost Badge will give badge holders access to complimentary parking at the State Fair of West Virginia Monday through Sunday, as well as admittance to the Stars and Stripes Outpost Monday through Sunday. Inside this climate-controlled tent, badge holders will find prime viewing along the 12th fairway, indoor and outdoor seating, upscale restrooms and televisions to watch all the action. Food and beverages will be available for purchase.

On top of all of those terrific perks, those who purchase the $249 badge will be supporting the United States military, as proceeds from the badge will go to support various military organizations.

“The outpost will provide a wonderful tournament viewing experience and a great place to mingle with friends and family while watching some incredible golf,” said Mamone. “The best part is that you will be supporting some great organizations at the same time.”

As a thank you for their service, The Greenbrier Classic will provide complimentary Stars and Stripes Outpost Badges to members of the military. Tuesday, July 3 will be Military Appreciation Day, and military members who verify their status will receive a complimentary luncheon voucher for that day.

Golf fans wishing to purchase their Stars and Stripes Outpost Badge, as well as military members looking to reserve their complimentary badge, can do so at GreenbrierClassic.com.

More information about The 2018 Greenbrier Classic, including updates on the player field, will be available in the coming weeks.

 

About The Greenbrier Classic

The Greenbrier Classic is an annual PGA TOUR FedExCup event that began in 2010 on the historic Old White TPC Course on the grounds of The Greenbrier in White Sulphur Springs, W.Va. One of the most popular family events on the PGA TOUR, the tournament has drawn top-level golfers including Tiger Woods, Phil Mickelson, Jordan Spieth, Tom Watson, Nick Faldo, Dustin Johnson, Justin Thomas, Sergio Garcia, John Daly and many others to the famed grounds of The Greenbrier’s 11,000-acre playground. Past champions include Stuart Appleby, Scott Stallings, Ted Potter Jr., Jonas Blixt, Angel Cabrera, Danny Lee and Xander Schauffele. The tournament includes 156 players with a total purse of $7,300,000. The event is carried live on The Golf Channel Thursday and Friday and on CBS Saturday and Sunday.

About The Greenbrier

The Greenbrier is a luxury mountain resort in White Sulphur Springs, West Virginia. With a history dating back to 1778, the 710 perfectly appointed Signature Resort Rooms, Classic and Historic Suites, Legacy Cottages and Estate Homes are situated on The Greenbrier’s breathtaking 11,000-acre playground. Play championship golf courses or experience more than 55 activities. America’s only private casino features table games, slot machines and simulcast racing. The Greenbrier’s full-service mineral spa is widely recognized as one of the most luxurious in the world, and the Retail Collection is comprised of 36 boutiques, shops and hand crafted works of art. The Greenbrier Restaurant Collection includes 20 restaurants, cafés and lounges. The Greenbrier Clinic has been practicing diagnostic medicine since 1948, and The Greenbrier Sporting Club is the pinnacle of luxury real estate. Follow The Greenbrier on Facebook at The Greenbrier, on Twitter at @the_greenbrier or on Instagram at the_greenbrier.

 

Great Weather, Variety of Golf Course Offerings Lead to Strong Spring in Daytona Beach

Great Weather, Variety of Golf Course Offerings Lead to Strong Spring in Daytona Beach

From Donald Ross to LPGA International, Daytona Beach Has Something For All Golfers

DAYTONA BEACH, Fla. — While much of the nation battled a harsh winter and a late arriving spring, Daytona Beach, one of golf’s emerging destinations, has enjoyed idyllic spring weather, providing players with pristine conditions and good times on and off the course.

Known as the home of the “Great American Race” and the ‘World’s Most Famous Beach,” savvy group leaders are increasingly discovering the virtues of a Daytona Beach golf trip. As the spring golf season enters its final month and planning for the fall begins, Daytona Beach’s popularity is surging for several reasons.

  • Daytona Beach is home to nearly 30 courses, allowing golfers to build a trip that can accommodate any budget. As the home of LPGA International’s Jones and Hill courses, the area is anchored by a pair of the Sunshine State’s premier layouts, while Crane Lakes, Cypress Head the two designs at Daytona Beach Golf Club help deliver tremendous value.
  • Florida’s mild winters have long made the state a retreat for golfers in search of sunlight, and that winter warmth has another benefit: layouts enjoy optimal conditions during the peak season. With an average high of 74 in March, the Bermuda grass on Daytona Beach’s golf courses is thriving early in the season.
  • Golf is only half the fun, and Daytona Beach is in a class of its own off the course. From Daytona International Speedway to Ponce Inlet Lighthouse and enough nightlife to power a month-long trip, the fun is just beginning when the final putt drops in Daytona Beach.
  • The quality of Daytona Beach’s golf offerings are only enhanced by its proximity to other attractive destinations. The area is a short drive from Bay Hill Golf Club, host of Arnold Palmer’s PGA Tour event, and TPC Sawgrass, home of the Players Championship, providing golfers easy access to a pair of bucket list venues.
  • While there is talk of Daytona Beach emerging as a destination, the reality is the area has deep historical ties to the game. Three local layouts – South Course at Daytona Beach Golf Club, New Smyrna Golf Club and Riviera Country Club – are part of the Florida Historic Golf Trail. The South Course and New Smyrna GC are Donald Ross designs, and Riviera, which oozes charm, is home to the nation’s longest running mini-tour event. All three are classic designs that fans of traditional architecture will appreciate.

For more information, visit www.DaytonaBeach.golf.

 

Reserva Conchal to Host Wine World Festival Sobre las Olas

Reserva Conchal

 

Reserva Conchal to Host Wine World Festival Sobre las Olas

May 19 Event to Include Live Music, Outdoor Cuisines, Gin and Tonic Mixology, Wine Tastings

 

(PLAYA CONCHAL, Costa Rica) – Reserva Conchal – the gated resort community in picturesque Guanacaste – will host the Wine World Festival Sobre las Olas on May 19.

The family-friendly event, which begins at noon, will occur at the community’s private beach club. Guests will enjoy world-renowned wines from around the world (with the opportunity to buy at the winery prices), outdoor cuisines from the best chefs in the Guanacaste region, gin and tonic mixology and wine tasting, and a live concert at sunset. Tickets cost $35 and can be purchased online.

“We are thrilled about hosting the Wine World Festival Sobre las Olas,” says Irene Jimenez Gonzalez, marketing manager for Reserva Conchal. “Visitors will not only get a chance to sample the best wines from all over the world, but also experience the serene and beautiful beaches our residents and members enjoy daily.”

Set within Reserva Conchal’s vast 2,300 acres is the all-inclusive Westin Golf Resort & Spa, featuring a 60,000-square-foot private Beach Club. Highlights of the resort include an extensive swimming pavilion, modern workout facilities, fine dining, an exquisite spa and a Robert Trent Jones II-designed championship golf course.

Later this year, the W Costa Rica, Reserva Conchal will open and place this part of Costa Rica among the elite in world-class destinations. The W will offer 151 guestrooms, and contemporary luxury touches and amenities such as a W Living Room lifestyle lounge, specialty restaurants, meeting space, a destination bar and lounge, an infinity edge pool and spa.

Residents of Reserva Conchal can be as busy or carefree as they desire – and this “Pura Vida” lifestyle that embodies Costa Rica also characterizes the community. Property owners have access to Reserva Conchal’s Beach Club facilities – pool, gym, restaurants and spa.

In addition to the Wine World Festival Sobre las Olas, weekly social events occur at the Beach Club, and nearby activities for the entire family include hiking the numerous trails found inside the community, partaking in many events and happenings at the resort, or enjoying the nearby white-sand beaches and tranquil waters of the Pacific Ocean.

Reserva Conchal is ideal for both primary and vacation home ownership. Only 40 minutes from Liberia International Airport (LIR), it is close to exemplary schools, quaint restaurants, supermarkets, hospitals and endless outdoor activities. The famed beach towns of Guanacaste – Tamarindo and Flamingo – are just minutes away, and World Property Journal recently named Costa Rica the “Best Place to Live and Retire in 2018.”

About Reserva Conchal Beach Resort Golf & Spa

Perched on the edge of Costa Rica’s northern Pacific Coast on the brilliant white sands of Playa Conchal, Reserva Conchal Beach Resort Golf & Spa is the jewel of the Guanacaste region. Spanning 2,300 acres, it is home to the all-inclusive Westin Golf Resort & Spa Play Conchal, luxurious vacation residences and Costa Rica’s most renown golf course designed by Robert Trent Jones II. Property owners enjoy access to the 60,000 square-foot Reserva Conchal Beach Club featuring an extensive swimming pavilion, modern workout facilities, fine dining and world-class spa.

The all-inclusive Westin Golf Resort and Spa, Playa Conchal sits on a pristine stretch of white sand and provides the ultimate in elegance – with personal concierge services at the Royal Beach Club and sumptuous amenities standard of the Westin brand. Additional five-star touches found at the resort include 10 on-site restaurants and bars, an award-winning golf course designed by Robert Trent Jones II, and a well-appointed spa that offers an array of services and treatments.

Later this year, the W Costa Rica, Reserva Conchal will open and place this part of Costa Rica among the elite in world-class destinations. The W will offer 151 guestrooms, and contemporary luxury touches and amenities such as a W Living Room lifestyle lounge, specialty restaurants, meeting space, a destination bar and lounge, an infinity edge pool and spa.

FRENCH LICK RESORT – A Buddy Trip Golf Destination with Modern and Historic Charm

 

FRENCH LICK RESORT – A Buddy Trip Golf Destination with Modern and Historic Charm

Circle the item that best defines great golf buddy trip destinations:

  1. Quantity of golf;
  2. Quality of golf;
  3. Great dining and lodging venues as well as activities to do in addition to golf;
  4. All of the above.

Write us down for a 4, and note that destinations like French Lick Resort in southern Indiana, Bandon Dunes, Pinehurst, Streamsong, Kiawah and Kohler fit the profile and have earned reputations as great trip destinations for golfers.

Regarded as one of the Best Golf Resorts in the America’s by Golf Digest magazine, French Lick Resort is a top resort in the Midwest and a destination that circles all the items.

For quantity and quality of golf it features 45-holes of championship golf designed by Donald Ross, Pete Dye, and Tom Bendelow.

For dining, lodging and activities there is a choice between a pair of historic and iconic hotel destinations with great restaurants, a casino and many other amenities, as well as short, quick trip access to restaurants and activities like fishing and hunting in the welcoming resort community around French Lick.

Since the early 1900’s, golf has been an integral part of this resort area. Tom Bendelow designed the first course in the area in 1907, and the great Donald Ross designed a course 10 years later that has withstood the test of time. Speaking of time, in 2009 Hall of Fame architect Pete Dye designed a visually stunning masterpiece on timeless property, and it has quickly become one of the most highly acclaimed courses in the country.

The Pete Dye course achieved a rare double honor in 2009 by being selected as America’s best new course by the two leading golf publications in the country – Golf Digest and GOLF Magazine. It is located on a dramatic hilltop, which is one of the highest points in the state of Indiana, and offers panoramic views of the Hoosier National Forest that stretch as far as 40 miles.

“I have spent over five decades designing golf courses all over the world, including courses on great coastal sites, and this course at French Lick is on arguably the best inland site I have ever worked on,” Dye has proclaimed.

As for the historic Donald Ross course, it underwent a $4.6 million restoration project in recent years that brought the course back to Ross’s original genius plans. If the Ross course could talk, what stories it could tell from a rich history. It was site of the 1924 PGA Championship won by the legendary Walter Hagen, and has hosted other golf greats and celebrities including Gene Sarazen, Chick Evans, and Bing Crosby.

It is a parkland gem that meanders up and down the rolling hills a few miles from the main resort. The wonderful routing of the holes takes full advantage of the many elevation points for classic Ross green sites, which are sloped dramatically and in classic form from back to front.

French Lick is the only resort in the world that combines the classic historic work of Ross with the extraordinary modern-day work of Dye providing a spectacular opportunity for golfers to experience two of the best designers in golf history on one trip.

A trip that scores a perfect 4 for buddies can be best experienced through French Lick Resort’s Hall of Fame Golf Package. It provides opportunities to play both the Ross and Dye courses all day over a two-day period. Golfers can opt to stay at either the French Lick Springs Hotel, which is connected to the 51,000-square foot casino, or the elegant West Baden Springs Hotel.

Whether the group opts to play 27 or 36 or more in one day, the value can’t be beat with an all-day one-price option. On the arrival day, golfers also receive a 9-hole welcome warmup round on the Bendelow course, which is a classic, fun parkland design.

If all-day golf is not everybody’s option, then beckoning are the spa, pool area or area activities such as private hunting and fishing experiences, a shooting range, or testing luck in the casino.

In the evenings the group can experience a variety of fine dining options at each hotel, or head into the town of French Lick and check out the likes of Brick 33, which is named after its beloved basketball son, Larry Bird.

Write us down for a 4: All of the above.

Visit www.frenchlick.com.

Arccos Golf Extends Patent Portfolio to Include Smart Grips

Arccos Golf Extends Patent Portfolio to Include Smart Grips

STAMFORD, Conn., April 25, 2018 – Arccos Golf today announced the expansion of its capabilities to further grow the connected golf space through an agreement to license Cobra Golf patents related to the incorporation of data tracking sensors into a golf club grip.

Recently named one of the “World’s Most Innovative Companies 2018” by Fast Company, Arccos’ latest move follows the Q1 2018 launch of golf’s first smart set, the Cobra KING F8 line with Cobra Connect Powered byArccos, which boasts an Arccos sensor embedded in the grip of every club.

“We’ve further solidified the exclusive nature of Arccos’ position in the connected golf space, which facilitates our pending introduction of Arccos Smart Grips, and sets the stage for other major announcements that we’ll be making,” says Sal Syed, Arccos CEO and Co-Founder. “Now, more than ever, there’s an immense opportunity for Arccos to leverage the power of big data and artificial intelligence to benefit every aspect of the golf industry worldwide.”

Available for iOS and Android, the Arccos platform combines automatic data capture and advanced analytics to help golfers of all skill levels make smarter decisions and shoot lower scores. In 2017, Arccos users lowered their handicap by an average of 3.55 strokes – a rate that’s 46.7x faster than the average player with a USGA handicap.

Facilitating that dramatic user improvement was last year’s introduction of golf’s first artificial intelligence platform, Arccos Caddie. Developed in partnership with Microsoft, Arccos Caddie shows a player their optimal strategy on any hole in the world. Its AI engine is fueled by golf’s richest data set, which includes over 100 million shots hit during 750,000+ rounds played by the Arccos community, and 418 million GPS mapping data points on 40,000+ courses worldwide. Arccos Caddie also considers a player’s personal shot history, course elevation, weather conditions and other factors. It was recently declared Permitted Under the Rules of Golf, according to USGA decision #2017-0754.

Arccos is invested in building and refining the sensor technology, advanced analytics and artificial intelligence platforms that we’ve brought to consumers through Cobra Connect technology in the grip of our Cobra KING products. We believe the insights players gain about their games through this technology will make them smarter, better golfers,” said Mike Yagley, Sr. Director of Innovation / AI at Cobra Golf.

About Arccos Golf, LLC
Arccos Golf, LLC develops game-changing connected golf products. The company is revolutionizing the golfing experience by integrating automatic shot tracking with Artificial Intelligence to deliver unparalleled insights that help players maximize their potential.
For more information, please visit: www.arccosgolf.com.

Honours Even As The Golf Course at Adare Manor Is Unveiled To The World

HONOURS EVEN AS THE GOLF COURSE AT ADARE MANOR IS UNVEILED TO THE WORLD

Rory McIlroy & Paul McGinley and Padraig Harrington & Shane Lowry share the spoils in ceremonial Exhibition Match to officially launch The Golf Course at Adare Manor and announce the return of the JP McManus Pro-Am in 2020

It was honours even as the combined talents of Rory McIlroy & Paul McGinley and Padraig Harrington & Shane Lowry cut the ribbon on The Golf Course at Adare Manor, set to quickly become one of the world’s most celebrated layouts.

With each pair returning a four-ball better ball strokeplay total of four-under-par 68, the match was witnessed by 1,500 spectators and marked the official opening of the wholly reconstructed Tom Fazio-designed championship course at Adare Manor. As a result of their joint success, each pair will donate €250,000 to their chosen charities, including The Rory Foundation, The McGinley Foundation, Temple Street Children’s University Hospital and the Padraig Harrington Charitable Foundation.

Following the match, the players were quick to praise the quality of the golf course, which will now be fully open for play among members and guests, and complement the recently refurbished Manor House.

Four-time Major Champion, Rory McIlroy, said: “The Golf Course is absolutely incredible. With the weather we’ve had for the last few months, to have a course presented like this is phenomenal, so that’s credit to all of the work of the greens staff over the winter. It was a fantastic day.”

One of the most significant developments in Irish golf in recent years, the Exhibition Match drew much attention from global media, who earlier attended a press conference where it was announced the high-profile JP McManus Pro-Am will return to Adare Manor in 2020. The star-studded occasion, which has previously attracted the likes of 14-time Major winner, Tiger Woods, and World No.1, Dustin Johnson, and raised over €100 million for charity in five previous editions, will take place over The Golf Course at Adare Manor from 6-7 July 2020.

Following a two-year reconstruction commissioned by the ownership of the Adare Manor resort, the McManus Family, The Golf Course at Adare Manor is now open to the golfing world. In bringing to life the 7,509-yard championship layout using practices and products like no other in history, the Fazio Design team has established a course capable of hosting the world’s most prestigious golfing events.

Colm Hannon, Chief Executive Officer of Adare Manor, said: “The Exhibition Match to officially open The Golf Course at Adare Manor has been a huge success and we owe a great deal of thanks to each of the players – Rory, Padraig, Paul and Shane – who have made this such an entertaining and memorable day for all of our guests.

“With the support of the McManus Family, we are also delighted that this occasion will benefit a number of very worthy causes and create an instant legacy for the golf course.”

Bridgestone Golf Launches e6 SOFT Lady Edition

Bridgestone Golf Launches e6 SOFT Lady Edition

Available Nationwide in time for Mother’s Day

(COVINGTON, GA) – Bridgestone Golf – innovator of premium golf balls, clubs and accessories – unveils the e6 SOFT Lady Edition, featuring a pearl white finish and pink Bridgestone marking, side stamp and packaging. The new model is available now at www.bridgestonegolf.com and select retailers nationwide.

The e6 SOFT is among the most popular models in the company’s extensive catalog. It is designed as a high-performance ball with soft feel that produces incredibly straight distance by lowering side spin in drivers and long irons. Control and touch around the green are excellent thanks to advanced mantle and cover properties, while distance and accuracy are further enhanced because Delta Dimple Technology minimizes air resistance.

“Female buying power has increased almost three-fold since we launched the e6 Series and we wanted to make sure we are providing options that meet the preferences of a wide variety of golfers,” says Elliot Mellow, Golf Ball Marketing. “Unlike competitors, we don’t advocate that most recreational golfers play a Tour level ball, rather we engineered the e6 series to benefit players looking to hit more fairways thanks to a more forgiving golf ball.”

The e6 series, consisting of the e6 SOFT and e6 SPEED, is designed to help players find the fairway more frequently in order to set up scoring opportunities. They are ideal for mid-level golfers seeking outstanding performance in a variety of areas. While both are engineered to provide accuracy by reducing side spin, the e6 SOFT caters to players seeking a specific feel, while the e6 SPEED is built for distance.

Beyond the e6, Bridgestone Golf designs a diverse portfolio of golf balls to meet the needs of all players, including the TOUR B X, TOUR B XS, TOUR B RX, TOUR B RXS, Extra Soft and Lady. More information on the company’s ball, club and accessories offerings are available at www.bridgestonegolf.com.

In order to help customers find the perfect ball for their games, Bridgestone offers two quick, easy and comprehensive fitting options:

  • BFIT Golf Ball Fitting App – Free to download, the app turns the iPhone into a mobile launch monitor by utilizing the camera to analyze the user’s swing and recommend the best Bridgestone ball for his or her game.
  • New Online Fitting Tool – Available at www.bridgestonegolf.com, it accommodates the full spectrum of players. The “Quick Fit” option easily determines the best ball for novices while the in-depth “I Know My Game” presents detailed questions to assist experienced golfers to find the perfect fit. The “I’ve Been Measured” path allows users to input launch monitor data, ensuring the most accurate recommendation possible.

Bridgestone Golf’s professional staff includes 14-time Major Championship winner Tiger Woods, FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, rising stars Bryson DeChambeau and LPGA stars Lexi Thompson and Cheyenne Woods.

About Bridgestone Golf

Bridgestone Golf, Inc. is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands. The company started making golf balls in 1935 and, as the world’s largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. Customer swing and related data, captured through its popular, nationwide ball-fitting program, advises continuous advancement of ball technology. Bridgestone Golf, Inc. is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.

More information: bridgestonegolf.com.

Big Max Wins Third Straight Golf Digest Editors Choice Awards

 

BIG MAX WINS THIRD STRAIGHT GOLF DIGEST EDITORS CHOICE AWARDS WITH NEW BLADE IP

With the latest generation of its ‘Game Changing’ Fold Flat technology, BIG MAX has secured a Three-Peat of Golf Digest Editor’s Choice Awards for Best Push Cart

BIG MAX, Europe’s No.1 push cart brand is celebrating a Three-Peat of accolades in the Golf Digest Editor’s Choice Award for ‘Best Club Transport – Push Cart,’ with the new BLADE IP push cart taking the 2018 title.

Following the success of the AUTOFOLD FF in 2016 and BLADE Quattro in 2017, the BLADE IP had a lot to live up to. But with an advancement in BIG MAX Fold Flat technology and addition of innovative new features, the BLADE IP impressed the Golf Digest editors and delivered the recognition that had been earned by its game changing predecessors.

Upon learning of the award, Thomas Reiter, owner of BIG MAX commented, “From our previous success with the AUTOFOLD FF and BLADE Quattro we know that U.S. golfers and the U.S. media love our Fold Flat technology. So when we designed the BLADE IP with an improved mechanism and the flattest fold yet, we were very excited to show it to the world. We knew that the team had developed something very special, so to have Golf Digest recognize the developments is incredibly satisfying for me and a real reward for the hard work that the whole team has put in.”

The success of all three of BIG MAX’s award winning carts is based around the folded size. And with the BLADE IP coming in at a just 34 ½” x 24 ½“ and an incredible depth of less than 5” it is the Flattest of the BIG MAX carts and hands down, the most easily stored and transported push cart on the market.

The BLADE IP is as practical on the fairways as it is for transport and storage. Multiple features such as double foot brake, integrated drink holder and storage compartment in the handle, along with ball, tee and double scorecard holder, keep all a golfers’ necessities close to hand. Multiple Quick Lok and Quick Fix bases finish the package, ready to take any BIG MAX accessory such as umbrella holder, GPS holder, or sand bottle holder.

When the BLADE IP hits the stores in May, it will be the latest in the line of Game Changing Carts from BIG MAX and following this endorsement from Golf Digest is set to get more U.S. golfers walking the course than ever before.

Available in Black, Black/Lime, White, White/Lime, Phantom/Red, the BLADE IP retails at $349.99 and will be in stores from May 2018. For more information please visit www.us.bigmaxgolf.com

F: facebook.com/bigmaxgolf

T: @BIGMAXGOLF

Insta: @BIGMAX.GOLF

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About BIG MAX

BIG MAX has been Europe’s #1 push cart brand for over 15 years following the unprecedented success of the world’s first 3 wheel push cart the Ti1000. Available in virtually every country that plays golf, BIG MAX is a name that has become associated with quality and innovation. It’s most recent advancement, Fold Flat technology, has seen BIG MAX pioneer push carts that fold down completely flat, in some cases to less than 5” deep. BIG MAX has furthered its reputation for innovation with its AQUA and DRI LITE technology that in the last quarter of 2017 matched BIG MAX push carts by becoming #1 golf bag and travel cover brand in Germany, a traditional marker for # 1 in in continental Europe.