Cleveland Golf Launches Third Generation Smart Sole® Wedges

Cleveland Golf Launches Third Generation Smart Sole® Wedges

HUNTINGTON BEACH, Calif. — July 10, 2017 — CLEVELAND GOLF® is pleased to announce their latest iteration of the popular Smart Sole line of clubs: the Smart Sole 3 S and C wedges are available for pre-sale now at participating dealers, and officially launching July 24, 2017. This latest generation of super game improvement wedges features upgraded technologies that can instantly help golfers play better golf.

Cleveland Golf is a preeminent golf equipment manufacturer whose powerful innovations have been a staple in the golf industry since 1979. As a leader in the golf wedge industry, Cleveland Golf’s new Smart Sole 3 S and C models bring unique technology designed specifically for golfers who struggle with short game shots.

Both the Smart Sole 3 S and C wedges feature a new, three-tiered sole design that’s optimized for smooth turf interaction. Players with inconsistent swings will experience better contact on bunker shots, chips, and full shots. Each Smart Sole 3 wedge has a loft angle that makes it easier to chip onto the green and get out of the sand. The new wedges also feature Cleveland’s proven Feel Balancing TechnologyTM, offering better feel thanks to a repositioned center of gravity.

“We designed the Smart Sole 3 with the widest, most forgiving sole of any Cleveland Wedge in the market,” said Jeff Brunski, Director of Research and Development at Cleveland Golf’s Huntington Beach, Calif. headquarters. “That wide sole makes getting out of bunkers as easy as possible. The Smart Sole 3 also features Feel Balancing Technology which provides more consistent performance and better feel.”

The first and second Smart Sole generations we’re celebrated for helping golfers see dramatic improvements without strenuous practice or repetition. The new Smart Sole 3 wedges build on that prior success, further improving the unique technologies that make Smart Sole wedges so beneficial to the golfers who rely on them.

Key Innovations:

· Three-Tiered Sole. Built for maximum forgiveness, the three-tiered sole has three distinct activation pads for better turf interaction and increased playability from all lies around the green.
· Feel Balancing Technology. By redistributing weight from the hosel towards the toe, we have moved the CG closer to the center of the clubface. This results in greater feel and tighter shot dispersion to get you closer to the hole.
· Optimized Club Specs. We’ve built wedges with the proper loft, lie, and sole design so you can setup square and let the club do the work to get the ball closer to the hole.

Smart Sole 3 wedges for Men’s steel and Women’s are priced at $119.99 MAP; Men’s graphite is priced at $129.99 MAP.

ABOUT Cleveland Golf®:
Based in Huntington Beach, CA, Cleveland Golf is part of the DUNLOP SPORTS CO. LTD family and enjoys a strong presence on competitive tours worldwide. The professional staff includes Graeme McDowell, Keegan Bradley, Hideki Matsuyama, Inbee Park and many others. CLEVELAND GOLF® develops innovative short game solutions, producing advanced wedges and putters for a wide range of players that are designed to improve scoring from 125 yards and in.

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Srixon Announces Newly Redesigned Q-STAR Golf Ball for Better Balanced Performance

Srixon Announces Newly Redesigned Q-STAR Golf Ball for Better Balanced Performance

  HUNTINGTON BEACH, Calif. — July 17, 2017 — SRIXON® announces launch of the newly redesigned Q-STAR® golf ball for golfers who demand balanced performance from a more durable, two-piece ball offering. The Srixon Q-STAR is available in Pure White™ and Tour Yellow™ and officially launches in North America on August 18, 2017.

Srixon is a tour-proven golf manufacturer with premium golf balls and club offerings popular with golfers around the world. The Q-STAR golf ball utilizes the same premium technologies found inSrixon’s higher-priced tour balls but offers them in a 2-piece construction that is more durable and affordable.

 The new Q-STAR features a lower-compression Energetic Gradient GrowthTM Core, a new third generation Spin Skin™ coating, and a new, more efficient 338 Aerodynamic Speed Dimple™Pattern. These three technologies combine to deliver balanced performance: longer, more accurate driving distance, better iron control, and improved greenside spin.

 “The Q-STAR’s built-in tour technologies should help golfers see great performance in every aspect of their golf game,” said Michael Ross, Senior Product Manager at Srixon. “This is the golf ball for players who seek maximum playability from a more durable, 2-piece design.”

 The key technologies inside the new Q-STAR include:

·         Lower-Compression Energetic Gradient Growth Core. Q-STAR’s core technology uses variable stiffness to deliver better feel and exceptional distance on every shot.

·         Third Generation Spin Skin Coating. This latest iteration of Srixon’s proven ball coating is more elastic with less bonding points so it produces more consistent spin from any lie — especially the rough.

·         Aerodynamic 338 Speed Dimple Pattern. Along with more control in the wind, this dimple pattern reduces drag to maximize distance.

 The Srixon Q-STAR golf ball officially launches in North America on August 18, 2017, at a MAP of $24.99 per dozen.


ABOUT Srixon®:

Based in Huntington Beach, CA, Srixon®, is part of the DUNLOP SPORTS CO. LTD family and enjoys a strong presence on competitive tours worldwide. The professional staff includes players such as Hideki Matsuyama, Graeme McDowellKeegan BradleyInbee Park, as well as many others. Srixon®, with more than 80 years of golf ball manufacturing experience, is committed to providing “Tour-proven, premium golf equipment to passionate golfers seeking to improve their performance while enhancing their experience playing the game of golf.” 


“Golf with a Twist” Revitalizes Hunt Valley CC Near Baltimore


Hunt Valley Country Club,—an Arcis Golf property in the scenic Maryland countryside—has opened an innovative, three-in-one golf course designed to appeal to golfers, non-golfers, families, and anyone else with an imaginative new concept perfect for celebrations, events, and sporting activities of many kinds.

The newly renovated course, named “The Ridge 9,” offers nine holes of traditional golf along with 18 holes of two other games played on a golf course: Disc golf and Footgolf.  This three-in-one combination creates a family-friendly environment that make Hunt Valley much more than simply another golf club.

“This is the only place on the East Coast where you will find a country club with a championship golf course plus Disc and Footgolf courses,” said Jon Vodehnal, general manager of Hunt Valley Country Club. “The upgrades to The Valley, our 18-hole championship layout, have enhanced shot values and improved playability. On The Ridge 9 we’re offering fun experiences the whole family can enjoy, no matter how they like to play.”

The changes to The Ridge 9—now promoting a variety of “swing, sling, and kick” sports options—is part of a $2.5-million revitalization of the entire Hunt Valley CC.

“We can create all sorts of activities for our members,” Vodehnal said. “That could be anything from a tee shot accuracy contest or a dart game station, speed golf, and just about anything you can think of that applies to golfers, Disc golfer, and Footgolfers alike.”

The Ridge 9 also allows Hunt Valley County Club the ability to host different types of events, from kid’s birthday parties that are outdoors, active, and economical, to corporate outings and team building exercises.  Hunt Valley’s on-site experts are experienced in organizing charitable golf tournaments and with The Ridge 9’s flexibility, the staff can assist planners in creating a new, exciting twist on traditional events. The club will also be offering Disc golf leagues for those seeking some fun as part of a group.

Located 22 miles north of downtown Baltimore in a family-centric community once known for historic horse farms, Hunt Valley Country Club remains the region’s premier golf experience. The club’s 18-hole layout –The Valley—was redesigned in 2016 by Fry/Straka Global Golf Course Design. Additionally, a new practice range features two elevated tiers with both grass and artificial turf hitting surfaces. The range also was extended to accommodate a full array of clubs, benefitting golfers warming up and practicing as well as the club’s staff of PGA golf professionals and their students.

The enhancements made to Hunt Valley Country Club are part of Arcis Golf’s commitment to allocating millions of dollars in major capital improvements to its portfolio of 68 public and private facilities nationwide, an indication of the dynamic direction the Dallas-based company is taking in the golf industry.

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About Arcis Golf

Arcis Golf is the premier operator of public and private golf clubs in the United States and an industry leader, providing dynamic direction and unrivaled amenities that complement diverse playing experiences. Arcis Golf properties tailor each element of the golf and country club experience to a level of excellence designed to exceed the needs and expectations of family, friends, co-workers, and guests of all ages. Established in March 2013, Arcis Golf encompasses exclusive private club and destination resort properties, as well as private and daily-fee golf operations. The Arcis Golf portfolio is supported by Arcis Equity Partners, LLCthrough strategic acquisitions that build and sustain the company’s leadership position in upscale golf and club experiences.


Myrtle Beach Golf Holiday Joins the Nextgengolf Team as National Sponsor


Myrtle Beach Golf Holiday Joins the Nextgengolf Team as National Sponsor

Golf’s Most Popular Destination Teams Up With Game’s Leading Millennial Outreach Program

Myrtle Beach, S.C. – As golf continues to look for ways to attract more young players, Myrtle Beach Golf Holiday has entered into a sponsorship agreement with Nextgengolf, an organization that targets competitive and recreational millennials to help engage them with the game.

Myrtle Beach Golf Holiday, the driving force behind the Grand Strand’s emergence as America’s most popular destination, is now a national sponsor for Nextgengolf. As part of the program, Nextgengolf will annually host a minimum of four events, including one national championship, in Myrtle Beach, and the Grand Strand will have a marketing presence at 185 Nextgengolf events across the nation.

“Introducing the game’s next generation of players to the virtues of a Myrtle Beach golf trip is vital to the continuing strength of our market,” said Bill Golden, Myrtle Beach Golf Holiday’s president. “Nextgengolf is the game’s leading grassroots effort to engage millennials with the game, and we are looking forward to a creative partnership that will promote the long-term health of the Myrtle Beach market and the game.”

Myrtle Beach will be the official Spring Break destination for Nextgengolf. The Nextgengolf team will work with the Myrtle Beach Golf Holiday staff on promotion and branding of other opportunities such as Bachelor Party, Buddies Trips and High School Golf Team Training.

Nextgengolf connects with golfers in their 20s and 30s through their two core team-based golf services the National Collegiate Golf Club Association (NCGCA, college students) and the City Tour (young adults).

“We are excited to be partnering with Myrtle Beach Golf Holiday,” said Kris Hart, Nextgengolf, CEO. “Myrtle Beach has the right recipe for success for the go-to golf destination in the US for young adults. We look forward to our partnership and showcasing what Myrtle Beach has to offer to our community.”

The NCGCA targets golfers who aren’t playing on a collegiate team but want to continue to push themselves in a competitive environment. There are 115+ regional NCGCA tournaments throughout the country and unlike varsity collegiate golf, NCCGA club teams are co-ed, student-run and inclusive. Some campuses have hundreds of students in their golf clubs.

The City Tour, which launched in 2014, appeals to recreational and competitive golfers throughout the summer who are between 18 and 39 years old. Starting on June 10th, there will be monthly events in 20 cities in 2017 with more than 15,000 golfers under the age of 40 expected to participate. The City Tour season ends on September 16th and 17th with the City Tour Championship at Myrtle Beach’s own True Blue and Caledonia.

For more information, visit or

About Myrtle Beach Golf Holiday
Myrtle Beach Golf Holiday is a non-profit trade association comprised of 64 championship golf courses and 67 golf package providers in the Myrtle Beach, South Carolina area. Founded in 1967, the organization continues to be the driving force behind the growth of the region’s thriving golf market. The originator of the “Stay and Play Package,” Golf Holiday provides non-biased information about accommodations and golf courses to assist golfers in making the most informed decisions when planning for their next vacation.

Golf Holiday also hosts eight events and tournaments annually to help to foster the continued growth of the game. In addition to hosting the Hootie & the Blowfish Monday After The Masters Celebrity Pro-Am Golf Tournament each spring, Golf Holiday runs the Myrtle Beach World Amateur Handicap Championship, the world’s largest single-site amateur golf tournament, the Palmetto High School Golf Championships, the Veterans Golf Classic, Preseason Classic, March Championship, Calabash Cup and the Myrtle Beach Fall Classic.

For more information, go to

About Nextgengolf
Between the NCCGA and City Tour, Nextgengolf is the leading entity for golfers in their 20’s and 30’s in the US. At the core, the of is organization runs great golf tournaments and is in golf experience business. Beyond running great events, Nextgengolf works hard to provide meaningful content and information to young adults and the golf industry at large. The organization does not focus on the best golfers, rather it supports “the rest” and cares about the future sustainability of the game.

Burns & Wilcox Extends and Expands Golf Sponsorship with Former U.S. Open Winner Webb Simpson

Burns & Wilcox Extends and Expands Golf Sponsorship with Former U.S. Open Winner Webb Simpson

Farmington Hills, Mich. (July 19, 2017) – Burns & Wilcox, North America’s leading wholesale insurance broker and underwriting manager, officially announced today that it will extend and expand their golf sponsorship deal with 2012 U.S. Open winner Webb Simpson.

Simpson’s expanded sponsorship with Burns & Wilcox will kick off this week during The 146th Open at Royal Birkdale in England.

“The competitive spirit and exceptional performance that Webb has displayed this season is a perfect representation of the values on which Burns & Wilcox was founded,” said Alan Jay Kaufman, Chairman, President and CEO, H.W. Kaufman Financial Group, parent company of Burns & Wilcox. “His work ethic on and off the course illustrates what makes a true champion.”

In addition to showcasing the Burns & Wilcox logo on the left side of his golf shirt, the company logo will now be featured on Simpson’s golf bag. The Burns & Wilcox logo will also continue to be featured on his caddy’s hat.

“The immense support Burns & Wilcox has shown exemplifies the true meaning of teamwork,” said Simpson. “It is gratifying to be involved with a company that has the same unwavering dedication to excellence as I do on the course.”

Four-time PGA victor Webb Simpson joined Team Burns & Wilcox as its second professional golf brand ambassador alongside reigning PGA Champion Jimmy Walker in January 2017.

To learn more about Burns & Wilcox, go to:

About Burns & Wilcox

Burns & Wilcox is the industry’s leading wholesale insurance broker and underwriting manager. Burns & Wilcox has more than 50 offices across the United States and Canada and employs more than 1,700 professionals. Founded in 1969 and headquartered in Metro Detroit, Burns & Wilcox is internationally recognized for its insurance brokerage and underwriting expertise in commercial and professional liability, property, marine and personal insurance.

Burns & Wilcox is a member of H.W. Kaufman Financial Group, which also includes Burns & Wilcox Brokerage, Burns & Wilcox Canada, Burns & Wilcox Re, Atain Insurance Companies, Afirm, Global Excess Partners, R.B. Jones, Royal Premium, Minuteman Adjusters, and London-based Chesterfield Insurance Brokers, Lochain Patrick, and Cranbrook Underwriters. More information can be found at or

Recently Re-Opened Gold Course Hosts Two Popular July Events Golden Horseshoe Invitational & Jones Cup Father/Son Tournament Return

Williamsburg, VA (July 12, 2017) – Colonial Williamsburg’s recently renovated and re-opened Golden Horseshoe Gold Course will host two popular annual events this month: Golden Horseshoe Invitational and Jones Cup Father/Son Tournament.  Open to the public, both golf tournaments draw players from throughout the Mid-Atlantic and beyond to play the destination’s historic and award-winning courses.

The 25th Annual Golden Horseshoe Invitational will be held July 15 on the Gold Course, while the Jones Cup Father/Son Tournament, named for the Golden Horseshoe’s renowned father/son golf course architects Robert Trent Jones Sr. and his son, Rees Jones, will be held July 22-23.

Tournaments held at Golden Horseshoe Golf Club are frequently contested over two 18-hole, side-by-side, father-son layouts, the Green Course, designed by Rees Jones, and the Gold, ranked number 79 on Golf Digest’s list of America’s 100 Greatest Public Courses.  The adjacent executive-length Spotswood Course rounds out Golden Horseshoe’s golf offerings.

The Gold’s complete renovation added Northbridge Bermuda turfgrass on the fairways and surrounding roughs, and 007 Bentgrass on the greens. The bunkers were rebuilt using the “Better Billy Bunker” construction technique to improve the drainage, look, and playability. The practice putting green was expanded and a popular new short-game practice range was added with “target greens.”

As part of the restoration project, the Gold Course Clubhouse ladies’ and men’s locker rooms were redesigned, lobby featuring historic golf artifacts display expanded, and a full-service bar and relaxing lounge area refreshed.

Events and tournaments are coordinated by a veteran planning staff who are experienced experts at custom designing group gatherings and tournaments, including national championships.

Revenue from golf play on the Golden Horseshoe Golf Club’s three public courses supports The Colonial Williamsburg Foundation, keeping this vital piece of American history alive and thriving.

For additional information call 800/648-6653 or access


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The Colonial Williamsburg Foundation preserves, restores and operates Virginia’s 18th-century capital of Williamsburg. Innovative and interactive experiences highlight the relevance of the American Revolution to contemporary life and the importance of an informed, active citizenry. The Colonial Williamsburg experience includes more than 500 restored or reconstructed original buildings, renowned museums of decorative arts and folk art, extensive educational outreach programs for students and teachers, lodging, culinary options from historic taverns to casual or elegant dining, the Golden Horseshoe Golf Club featuring 45 holes designed by Robert Trent Jones and his son Rees Jones, a full-service spa and fitness center, pools, retail stores and gardens. Philanthropic support and revenue from admissions, products and hospitality operations sustain Colonial Williamsburg’s educational programs and preservation initiatives.


AHEAD Unveils New Spring-Summer ’18 Headwear Collections

AHEAD Unveils New Spring-Summer ’18 Headwear Collections

Popular Ornamentation Technique—GrafixWeld—Now Available for Select Styles

NEW BEDFORD, Mass. (July 18, 2017) – AHEAD has announced its 2018 spring-summer collection of headwear that features new performance fabrics and styles, fashion items inspired by hot industry trends, and an array of options with the company’s industry-leading alternative graphics and ornamentation techniques. The new headwear offerings for both the AHEAD and Kate Lord brands will debut at the 2017 PGA Fashion & Demo Experience, Aug. 14-16, in Las Vegas.

Triggered by the past success with its GrafixWeld™ technology on its apparel brands, AHEAD will now offer the smooth, techy ornamentation technique on select headwear. All GrafixWeld logos are made to order, and color coordinated to every item.

“Decoration continues to be first and foremost for us as our creative ornamentation techniques continue to set us apart from our competition,” said Chuck Lord, Chief Creative Officer, AHEAD. “This season is no different as we bring our proprietary GrafixWeld technique to our headwear, and continue to offer selections with unmatched attention to detail.”

A new Space Dye Tech hat that ties back to AHEAD’s apparel for spring and summer will be available for men and women alike. With a space dye front and sphere tech back and visor, the mid-fit hat debuts in three color combinations for men, and four for women.

New for men is a trendy Performance Mesh Back cap, a structured classic fit option that boasts an aegis tech front, and a birdseye mesh back and undervisor. The seven color combinations include brand-new colors on the men’s side—cowboy blue and cobalt. In addition, a winter grey/white camo option is sure to be an instant hit, Lord predicted.

The popular men’s Performance Ballmarker Cap has received a performance update and includes a convenient rubber magnet on the visor’s right side. It will be available in white, red, cowboy blue, and graphite, another new men’s color being introduced for spring-summer ’18.

In addition to the Space Dye Tech hat, Lord said the Kate Lord offerings for Spring-Summer ’18 “are as robust as ever.” He pointed to the new Ladies’ Knit with Pom (three colors: white, heather, charcoal) that capitalizes on the fur pom trend, plus a wide selection of visors that tie in perfectly with the new Kate Lord’s Essentials offerings. Vibrant colors such as dahlia, persimmon, surf and freesia provide a diverse color palate that will appeal to everyone both on course and off.

The company will be exhibiting its new spring-summer ’18 headwear and apparel lines in booth 602 at the PGA Fashion & Demo Experience at Las Vegas’ Venetian Resort.

For more information on AHEAD, visit

About AHEAD |

Founded in 1995, AHEAD is a multi-dimensional brand with a proven track record of success distributing headwear, apparel, and accessories to the green grass, resort and corporate markets. Its single focus of providing quality products, with innovative, high-quality design, and merchandising concepts has led to more than 20 years of continued growth and expansion. AHEAD is a leading supplier of headwear to the USGA, PGA of America, Ryder Cup and numerous PGA Tour events in addition to more than 5,000 green grass and resort shops throughout the world. Among active professional golfers who wear AHEAD gear on the course are Jim Furyk and Brittany Lincicome. Golf legends Jack Nicklaus and Annika Sorenstam wear AHEAD exclusively.



Two-Time Major Winner John Daly To Tee-Up Vertical Groove Driver in 146th Open Championship

Two-Time Major Winner John Daly To Tee-Up Vertical Groove Driver in 146th Open Championship

1995 Open Champion, and Driving Distance Leader on PGA TOUR Champions, Daly Will Play Golf’s Only

Vertical Groove Driver at Royal Birkdale in England; Vertical Groove Driver Now Available To Golfers in the UK

Boston, MA … July 18, 2017 … On the heels of a victory at the U.S. Senior Open, the new, cutting-edge Vertical Groove Driver will be played by two-time major champion, John Daly, in the 146th Edition of the Open Championship, taking place July 16th-23rd at Royal Birkdale Golf Club in England. This marks the first professional appearance for the driver in Europe and coincides with Vertical Groove Golf’s distribution agreement with Anemoi Sport that now offers the driver for purchase to golfers in the UK.

The innovative Vertical Groove Driver, which continues to gain popularity amongst professionals and amateurs, already has two tour victories in only its first season in the market, including a Major Championship.  In May, Daly captured his first professional tournament victory since 2004, using the Vertical Groove Driver to win the Insperity Invitational at the Woodlands Country Club in Texas. One the game’s premier drivers, Daly’s major wins include the 1995 Open Championship at famed St. Andrews Link in Scotland, and the 1991 PGA Championship at Crooked Stick Golf Club, in Carmel, Indiana.

Coming off the U.S. Senior Open victory, the Vertical Groove Driver is ranked #1 and #2 in driving distance on the PGA Tour Champions, while a host of players, including Daly and 2016 Sr. PGA Champion, Rocco Mediate, are currently playing the only driver to feature vertical groove face technology.

“We were confident that professional success would come quickly for the Vertical Groove Driver, but two wins, including a Major, in just six months has exceeded our expectations,” said Rubin Hanan, COO/Managing Partner, Vertical Groove Golf. “What excites us even more is the increasing number of players who are teeing up the driver on the PGA Tour Champions each week. In fact, we now command the #1 and #2 positions in driving distance on the tour, which speaks volumes to the performance attributes of this product.”

Hanan adds, “More amateurs continue to see the benefits of the driver at the professional level, and are going Vertical.  Having John Daly play the driver in the prestigious Open Championship gives us great exposure in Europe, especially as we have just expanded our distribution into the UK, which is the #4 golf market in the world.”

The cutting edge Vertical Groove Driver, which conforms to the Rules of Golf, is designed to reduce spin at impact, forcing tighter dispersion and leading to, on average, up to 40% straighter ball flight and up to 10 yards further in driving distance.

The 450cc Vertical Groove Driver, which is available in both right and left handed models, is offered in 8, 9.5, 10.5 and 12 degree lofts (right) and 9.5 and 10.5 degree lofts (left), while featuring a full range of Aldila premium grade, tour-proven aftermarket NV2K series shafts as standard.  The available flexes include: 45 gram L (Ladies), 50 gram A (Senior), 55 gram R (Regular), 65 gram S (Stiff) and 65 gram X (Extra-stiff).   At a length of 45.5 inches, the Vertical Groove Driver provides an optimum launch angle while maximizing carry distance and ball speed for many players. It is equipped with Golf Pride Tour Velvet grips in standard, midsize and oversize models.  Alternative shaft options from Fujikura, Mitsubishi and Aldila also will be available. Suggested retail price of the Vertical Groove Driver is $399.99.

More information on the Vertical Groove Driver is available at or via social media profiles on Facebook and YouTube at Vertical Groove Golf, and @vertgolf on Twitter.

Vertical Groove Golf, LLC

Vertical Groove Golf, LLC is the golf industry’s newest original equipment manufacturer, and the first company to bring to market a golf club with vertical grooves on the club face. Backed by extensive testing from the leading independent testing facility in golf, the driver is proven to deliver better accuracy and greater distance off the tee. Guided by a leadership team comprised of accomplished business executives, and complemented by veteran golf equipment design and marketing experts, the Company’s Headquarters is located in Boston, MA, with its manufacturing facility based in Jupiter, FL. For more information on Vertical Groove Golf, please visit



“How Posture Affects Every System in Your Body – and Your Golf Swing”

CARLSBAD, Calif. (July 5, 2017) — Roger Fredericks, the innovative golf instructor and renowned fitness expert, has joined the staff at Omni La Costa Resort & Spa to create a curriculum of golf swing analysis and flexibility programs, seminars and workshops for the Omni La Costa Golf Performance Institute (GPI).

Fredericks, one of the original pioneers of the golf fitness movement, is infusing cutting-edge training elements into the Golf Performance Institute’s holistic instructional program, with a focus on improving golfers’ flexibility and posture.

“You can’t play consistent golf with poor flexibility and/or bad posture,” says Fredericks, who has worked with thousands of golfers, including more than 70 PGA TOUR players, seven members of the Hall of Fame and each of golf’s “Big Three” – Jack Nicklaus, Gary Player and the late Arnold Palmer. “By far, the most neglected aspect of golf instruction is analyzing an individual’s flexibility and posture and explaining to them how their lack of flexibility is directly contributing to their golf swing faults.”

At Omni La Costa, the “Golf Swing Analysis and Flex Program” includes a golf lesson at the GPI practice facility, plus a flexibility and gait analysis. Fredericks then breaks down each golfer’s swing based on flexibility limitations, and creates a custom, personalized flexibility program for the student.

“Roger is a great teacher and motivator,” said Gary Sims, managing director of Omni La Costa Resort & Spa. “His experience and knowledge are invaluable and will help us further the rich tradition of the golf and fitness lifestyle at La Costa.”

The mission of the Omni La Costa Golf Performance Institute is to fuel golfers’ passions for the game in a variety of ways, help them play better and have more fun playing golf. The GPI uses numerous different disciplines to address the needs of each individual golfer.

Fredericks has helped legions of golfers and non-golfers, both on and off the course, with his golf instruction, flexibility and posture techniques. His newest infomercial, The Posture System, which also features football legend Joe Theismann, is beginning to air nationwide.

In addition to being Arnold Palmer’s personal coach for many years – along with 14 Hall of Fame athletes and coaches from other sports — Fredericks has studied physiology and biomechanics with the leaders in the sports medicine industry.

“We have created some exciting programs at Omni La Costa,” Fredericks said. “It is an ideal setting and I’m excited to join forces with AJ Avoli and creating some great programs combining my fitness programs with the GPI state of the art technology. La Costa is obviously a first class facility – rich in tradition of fitness and golf. Our programs are a perfect fit.”

One of 11 Omni golf resorts coast-to-coast, La Costa is recognized as one of the country’s historic golf destinations. Recent renovations have resulted in two distinctive playing experiences – the Champions Course and the Legends Course – that reflect La Costa’s rich golf tradition.

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About Omni Hotels & Resorts

Omni Hotels & Resorts creates genuine, authentic guest experiences at 60 distinct luxury hotels and resorts in leading business gateways and leisure destinations across North America. With more than 20 world-class golf courses and award-winning spa retreats, to dynamic business settings, each Omni showcases the local flavor of the destination while featuring four-diamond services, signature restaurants and unique wellness options.  Known for its distinguished, personalized service, Omni leaves a lasting impression with every customer interaction, with a heightened level of recognition and rewards delivered through its Select Guest loyalty program and the company’s “Power of One” associate empowerment program. As a founding member of the Global Hotel Alliance (GHA), Omni’s loyalty program is further expanded through the DISCOVERY® loyalty program offering members additional global benefits. Committed to reducing hunger, Omni is on a mission through its Say Goodnight to Hunger initiative to help provide more than 18.2 million meals each year for food banks to feed children, families and seniors in communities in which it operates. To get additional information or book accommodations, visit or call 1-800-The-Omni.