PXG Deploys a New Line of High-Performance Driving Irons
New PXG 0311X Driving Irons are the Best Clubs for the Worst Conditions
Scottsdale, AZ (July 25, 2017) – PXG continues to help avid golfers dial in their game with the introduction of its new line of high-performance driving irons.
New PXG 0311X driving irons are an exceptional option for golfers who want to augment their bag for optimum performance under various playing conditions. A low spin club with a striking profile, PXG 0311X driving irons deliver a more penetrating ball flight, keeping the golf ball out of the wind and in the middle of the fairway.
“PXG makes the world’s finest golf equipment and our new 0311X driving iron is no exception,” American entrepreneur and PXG founder Bob Parsons stated. “It keeps the ball low and sends it far … feels buttery smooth … and looks smoking hot.”
Like PXG’s celebrated irons, 0311X driving irons are forged and features an ultra-thin face backed with a structural TPE (thermoplastic elastomer) material. The high-strength steel face paired with the TPE produces a more efficient energy transfer, resulting in increased ball speed and more distance.
A wide sole design and minimal offset help create a CG position that sits low in the club head and closer to the shaft axis, creating less dynamic loft at impact.
“The 0311X looks incredible at address,” shared PGA TOUR champion and PXG Tour professional Billy Horschel. “It really suits my eye. Off the tee, it launches low with little spin, which helps me avoid getting into some hairy spots on the course.”
To learn more about PXG’s 0311X driving irons or to schedule a fitting, visit www.pxg.com
ABOUT PARSONS XTREME GOLF – PXG, A YAM WORLDWIDE COMPANY
Parsons Xtreme Golf (PXG) is based in Scottsdale, Arizona. The company was founded by GoDaddy founder, businessman and philanthropist Bob Parsons in 2014. Leveraging breakthrough technology and sophisticated manufacturing processes that integrate high-performance alloys, PXG produces the finest golf clubs in the world. The company has more than 120 global patents issued for its proprietary designs.
PXG’s professional staff includes PGA TOUR Champions James Hahn, Billy Horschel, Charles Howell III, Zach Johnson, Chris Kirk, Ryan Moore, Pat Perez, Charl Schwartzel, and LPGA players Austin Ernst, Christina Kim, Lydia Ko, Brittany Lang, Alison Lee, Ryann O’Toole, Sadena Parks, Gerina Piller, and Beatriz Recari.
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Topgolf and Cineplex Announce Partnership to Bring Sports Entertainment Venues to Canada
Cineplex will open multiple Topgolf venues across Canada
DALLAS and TORONTO, July 26, 2017 /PRNewswire/ — Global sports entertainment leader Topgolf® and Cineplex (TSX: CGX), a leading entertainment and media company, today announced an exclusive partnership that will bring Topgolf’s sports entertainment experience to Canada. The joint venture will see the opening of multiple Topgolf venues in markets across the country during the next several years.
“Throughout the years, Canada has been the top-requested country among our fans asking us to expand outside the United States,” said Topgolf Entertainment Group Co-Chairman and CEO Erik Anderson. “We’re thrilled to continue our growth in North America and introduce Topgolf as a destination for entertainment and socializing where Canadians can play golf even when there’s snow on the ground.”
“We continue to identify new opportunities to grow and diversify our business and are very pleased to introduce this incredible entertainment and sports concept to Canadians,” said Cineplex President and CEO Ellis Jacob. “As one of the country’s leading entertainment companies, this relationship with Topgolf is a natural extension of our business and leverages our existing expertise, experience and infrastructure in the Canadian market.”
Through the premium experience of play, food and music, Topgolf inspires people of all ages and skill levels – even non-golfers – to come together for playful competition. Guests can enjoy point-scoring golf games using microchipped balls that instantly score themselves, showing players the accuracy and distance of their shots on a TV screen in their hitting bay. Topgolf locations are typically three-level, 65,000-square-foot venues that feature a chef-driven menu, top-shelf drinks, big screen TVs and music in climate-controlled hitting bays for all-seasons comfort. Year-round programming includes events for kids and families, social leagues, groups, golf tournaments and instruction.
Cineplex will manage the venues’ day to day operations, working closely with Topgolf to ensure the best guest experience in Canada. Predominately known as Canada’s largest and most innovative film exhibitor, Cineplex operates in the film entertainment and content, amusement and leisure, and media sectors. In addition to welcoming more than 75 million guests annually through its circuit of 164 theatres across Canada, it also owns and operates The Rec Room, Canada’s social destination for eats and entertainment, and an online eSports platform. Cineplex is also one of America’s largest providers of amusement games and arcade solutions.
“Cineplex has decades of experience running high-volume entertainment businesses, which makes them the perfect partner for Topgolf,” said Topgolf International COO Zach Shor. “Their company culture and expertise with real estate, location based entertainment and multi-unit operations will be major assets as we work together to introduce Topgolf in Canada.”
With 33 successful venues already operating in the United States and United Kingdom, Topgolf and Cineplex are planning potential locations in large urban centres across Canada. Financial terms of the partnership were not disclosed.
A leading entertainment and media company, Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors. As Canada’s largest and most innovative film exhibitor, Cineplex welcomes 75 million guests annually through its circuit of 164 theatres across the country. Cineplex also operates successful businesses in digital commerce (CineplexStore.com), food service, alternative programming (Cineplex Events), cinema media (Cineplex Media), digital place-based media (Cineplex Digital Media) and amusement solutions (Player One Amusement Group). It also operates a location based entertainment business through Canada’s newest destination for ‘Eats & Entertainment’ (The Rec Room), and an online eSports platform for competitive and passionate gamers (WorldGaming.com). Additionally, Cineplex is a joint venture partner in SCENE, Canada’s largest entertainment loyalty program.
Proudly recognized as having one of the country’s Most Admired Corporate Cultures, Cineplex employs over 13,000 people in its offices across Canada and the United States. To learn more, visit Cineplex.com or download the Cineplex App.
What started with twin brothers developing a technology to make golf scoring fun, has turned into a global brand focused on connecting people in meaningful ways. Today, Topgolf continues to blend technology and entertainment, golfers and non-golfers, children and adults – to create an experience that makes socializing a sport for everyone. No matter the occasion or who you share it with, we believe every great time starts with play, is fueled by food and beverage, moved by music and made possible through community. Every Topgolf venue features dozens of high-tech, climate-controlled hitting bays for year-round comfort, a chef-inspired menu for year-round deliciousness and hundreds of Associates eager to help create the moments that matter. With 33 venues entertaining more than 10.5 million Guests annually, original content shows, next-gen simulator lounges, competitive tours, pop-up social experiences and the world’s largest digital golf audience, Topgolf is truly everyone’s game. To learn more and view exclusive digital content, follow @Topgolf or visit www.topgolf.com.
Registration now open for $140,000 Nevada Open presented by Mesquite Gaming in Mesquite, Nev.
Longest-running professional golf tournament in Nevada offers $140,000 prize purse this November
Mesquite, Nev. (July 24, 2017) — Mesquite, Nev., a golf mecca located 80 miles north of Las Vegas, will once again host the Nevada Open, Nov.7-9 at the CasaBlanca Golf Club and Palms Golf Club. For more than four decades, top aspiring golfers from around the country have competed in this historic tournament. This year, the Nevada Open, presented by Mesquite Gaming and sponsored by the Mesquite Resort Association, features a $140,000 prize purse. Additionally, prizes will be awarded for the pro-am and amateur competitions. Registration is now open and the tournament is projected to sell out once again. Interested professionals and amateurs may visit NVOpen.com for information and reservations.
“Mesquite Gaming is proud to once again serve as host of the always-popular Nevada Open event, welcoming top aspiring golfers to Mesquite during our most beautiful time of year,” said Christian Adderson, tournament director for Mesquite Gaming. “At $140,000, the purse is lucrative and we’re looking forward to seeing the top talent that continuously raises the bar for this tournament year-over-year, as they enjoy our beautiful courses and the hospitality this destination has to offer.”
The entry fee for non-affiliated professionals is $725. The fee for PGA of America golf professionals is $500, while Southern Nevada PGA of America professionals are offered a rate of $450. Amateurs are welcome to compete and the entry fee is $350. Amateur entrants will be screened by the tournament committee and those selected will be contacted personally. All entry fees include accommodations for three nights at CasaBlanca Resort. The event is free to all spectators.
Back for the second year is a special pro-am scheduled for Monday, Nov. 6 at The Palms Golf Club. Proceeds from the pro-am will benefit Mesquite Junior Golf. The pro-am will feature a special prize purse for professionals and amateur golfers. Professionals can bring their own amateur team or Nevada Open officials will pair interested professionals with a team of three amateurs. Registration for the pro-am is also now open.
For years, the best up and coming golf professionals have descended on Mesquite to participate in the Nevada Open, many of whom have gone on to play on the web.com and PGA Tours. Notable participants have included PGA TOUR players Craig Barlow, Tony Finau, Graham DaLaet, Kevin Stadler, Boyd Summerhayes and Champions PGA Tour player Jay Don Blake.
In 2016, Kevin Lucas of Folsom, Calif. took home the coveted Nevada Open trophy and a check for $28,000. Finishing at 19-under par, Lucas had four birdies and one eagle on the final championship day. Additional champions of the Nevada Open throughout its history are Robert Gamez, Vic Wilk, Kevin Penner and Tom Lehman.
For more information, visit mesquitegaming.com and follow Mesquite Gaming on Facebook, Twitter, YouTube and Instagram. For the latest news announcements, executive bios and assets, visit the Mesquite Gaming newsroom.
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About the Mesquite courses
The Cal Olson-designed CasaBlanca Golf Club lies etched into the wetlands of the Virgin Valley, winding in and out of the Virgin River basin, offering a challenging course with a scenic landscape. The golf course offers five sets of tees, allowing golfers of all abilities an exciting golf experience. The 18-hole, par 72 championship course plays to a total of 7,036 yard from the tips. The Palms championship course features two distinct nines. The front nine presents wide fairways and large water features accented with mature palm trees. The back nine offers a thrill ride of elevated tee boxes and places a premium on shot making. The 15th hole boasts a fantastic view of the Virgin River Valley and a chance to let the big dog eat. The Palms plays to 6,804 yards from the tips and is a par 72 course.
About Mesquite, Nevada
Mesquite, Nevada, just 80 miles north of Las Vegas, is a growing resort destination in the picturesque Virgin River Valley. Mesquite combines a small-town atmosphere with a multi-faceted array of big-city attractions ranging from 24-hour gaming and fine dining to celebrity entertainment and championship golf. For more information, visit VisitMesquite.com.
About Mesquite Gaming:
Mesquite Gaming, located 77 miles north of Las Vegas, includes Virgin River Hotel/Casino/Bingo and CasaBlanca Resort-Casino-Golf-Spa. A premier golf destination, Mesquite Gaming owns and operates The Palms Golf Club and CasaBlanca Golf Club. Combined, the two properties feature 1,186 guest rooms, 76,000 square-feet of casino space, with 1,600 slot machines and 36 gaming tables, 70,000 square-feet of meeting and convention space including an outdoor entertainment venue. For more information, visit www.mesquitegaming.com.
Tour Operators From Costa Rica to Australia Enjoy Their Introduction to Daytona Beach Golf
Diverse Group Visited Daytona Beach as Part of IAGTO’s North American Tourism Convention
Daytona Beach, Fla. — The International Association of Golf Tour Operators (IAGTO) held its annual North American Golf Tourism Convention in Florida, and as part of the event, several tour operators enjoyed the Daytona Beach golf experience and came away raving about one of the game’s rising destinations.
Tour operators from Costa Rica to Australia visited Daytona Beach, enjoying golf at the acclaimed Hills Course at LPGA International and the Conservatory Course at Hammock Beach Resort, two of the premier layouts along the Central Florida coast.
Like so many golf groups that visit Daytona Beach, the tour operators had almost as much fun off the course, driving laps around Daytona International Speedway as part of the Richard Petty Driving Experience and enjoying dinner at 31 Supper Club.
“The courses were some of the best I have played in a very long time,” said Aaron Boyd of Tourico Holidays. “[They were] very beautiful courses with unique designs. I couldn’t have asked for a better golfing trip and I will be out soon to play again.”
“I have come to really appreciate the Daytona Beach area,” said Landy Blank, of Costa Rica Travel, who will be leading a trip Daytona Beach in February that centers around golf and Speedweeks.
“What an awesome trip,” said Joe Shelter, also of Turico Holidays. “The NASCAR ride was a once in a lifetime opportunity. I learned so much about the destination that I never knew before.”
“Working with IAGTO to bring 13 international tour operators in to experience golf in the Daytona Beach area for the first time was a great opportunity,” said Linda McMahon, director of group sales with the Daytona Beach Area Convention and Visitors Bureau. “Many of the operators we met with are now planning to combine golf activities for their international groups surrounding some of our signature events such as NASCAR races and motorcycle rallies.”
Home to more than 20 courses, golfers across the country are having their eyes opened to the virtues of a Daytona Beach golf trip. The destination, which enjoys nonstop flight service and a host of off-course activities, has everything group leaders are looking for, including tremendous value.
Daytona Beach offers a variety of stay-and-play golf package specials, giving groups the opportunity to customize their itinerary.
For more information, go to DaytonaBeach.Golf.
Cleveland Golf Launches Third Generation Smart Sole® Wedges
HUNTINGTON BEACH, Calif. — July 10, 2017 — CLEVELAND GOLF® is pleased to announce their latest iteration of the popular Smart Sole line of clubs: the Smart Sole 3 S and C wedges are available for pre-sale now at participating dealers, and officially launching July 24, 2017. This latest generation of super game improvement wedges features upgraded technologies that can instantly help golfers play better golf.
Cleveland Golf is a preeminent golf equipment manufacturer whose powerful innovations have been a staple in the golf industry since 1979. As a leader in the golf wedge industry, Cleveland Golf’s new Smart Sole 3 S and C models bring unique technology designed specifically for golfers who struggle with short game shots.
Both the Smart Sole 3 S and C wedges feature a new, three-tiered sole design that’s optimized for smooth turf interaction. Players with inconsistent swings will experience better contact on bunker shots, chips, and full shots. Each Smart Sole 3 wedge has a loft angle that makes it easier to chip onto the green and get out of the sand. The new wedges also feature Cleveland’s proven Feel Balancing TechnologyTM, offering better feel thanks to a repositioned center of gravity.
“We designed the Smart Sole 3 with the widest, most forgiving sole of any Cleveland Wedge in the market,” said Jeff Brunski, Director of Research and Development at Cleveland Golf’s Huntington Beach, Calif. headquarters. “That wide sole makes getting out of bunkers as easy as possible. The Smart Sole 3 also features Feel Balancing Technology which provides more consistent performance and better feel.”
The first and second Smart Sole generations we’re celebrated for helping golfers see dramatic improvements without strenuous practice or repetition. The new Smart Sole 3 wedges build on that prior success, further improving the unique technologies that make Smart Sole wedges so beneficial to the golfers who rely on them.
· Three-Tiered Sole. Built for maximum forgiveness, the three-tiered sole has three distinct activation pads for better turf interaction and increased playability from all lies around the green.
· Feel Balancing Technology. By redistributing weight from the hosel towards the toe, we have moved the CG closer to the center of the clubface. This results in greater feel and tighter shot dispersion to get you closer to the hole.
· Optimized Club Specs. We’ve built wedges with the proper loft, lie, and sole design so you can setup square and let the club do the work to get the ball closer to the hole.
Smart Sole 3 wedges for Men’s steel and Women’s are priced at $119.99 MAP; Men’s graphite is priced at $129.99 MAP.
ABOUT Cleveland Golf®:
Based in Huntington Beach, CA, Cleveland Golf is part of the DUNLOP SPORTS CO. LTD family and enjoys a strong presence on competitive tours worldwide. The professional staff includes Graeme McDowell, Keegan Bradley, Hideki Matsuyama, Inbee Park and many others. CLEVELAND GOLF® develops innovative short game solutions, producing advanced wedges and putters for a wide range of players that are designed to improve scoring from 125 yards and in.
Srixon Announces Newly Redesigned Q-STAR Golf Ball for Better Balanced Performance
HUNTINGTON BEACH, Calif. — July 17, 2017 — SRIXON® announces launch of the newly redesigned Q-STAR® golf ball for golfers who demand balanced performance from a more durable, two-piece ball offering. The Srixon Q-STAR is available in Pure White™ and Tour Yellow™ and officially launches in North America on August 18, 2017.
Srixon is a tour-proven golf manufacturer with premium golf balls and club offerings popular with golfers around the world. The Q-STAR golf ball utilizes the same premium technologies found inSrixon’s higher-priced tour balls but offers them in a 2-piece construction that is more durable and affordable.
The new Q-STAR features a lower-compression Energetic Gradient GrowthTM Core, a new third generation Spin Skin™ coating, and a new, more efficient 338 Aerodynamic Speed Dimple™Pattern. These three technologies combine to deliver balanced performance: longer, more accurate driving distance, better iron control, and improved greenside spin.
“The Q-STAR’s built-in tour technologies should help golfers see great performance in every aspect of their golf game,” said Michael Ross, Senior Product Manager at Srixon. “This is the golf ball for players who seek maximum playability from a more durable, 2-piece design.”
The key technologies inside the new Q-STAR include:
· Lower-Compression Energetic Gradient Growth Core. Q-STAR’s core technology uses variable stiffness to deliver better feel and exceptional distance on every shot.
· Third Generation Spin Skin Coating. This latest iteration of Srixon’s proven ball coating is more elastic with less bonding points so it produces more consistent spin from any lie — especially the rough.
· Aerodynamic 338 Speed Dimple Pattern. Along with more control in the wind, this dimple pattern reduces drag to maximize distance.
The Srixon Q-STAR golf ball officially launches in North America on August 18, 2017, at a MAP of $24.99 per dozen.
Based in Huntington Beach, CA, Srixon®, is part of the DUNLOP SPORTS CO. LTD family and enjoys a strong presence on competitive tours worldwide. The professional staff includes players such as Hideki Matsuyama, Graeme McDowell, Keegan Bradley, Inbee Park, as well as many others. Srixon®, with more than 80 years of golf ball manufacturing experience, is committed to providing “Tour-proven, premium golf equipment to passionate golfers seeking to improve their performance while enhancing their experience playing the game of golf.”
Hunt Valley Country Club,—an Arcis Golf property in the scenic Maryland countryside—has opened an innovative, three-in-one golf course designed to appeal to golfers, non-golfers, families, and anyone else with an imaginative new concept perfect for celebrations, events, and sporting activities of many kinds.
The newly renovated course, named “The Ridge 9,” offers nine holes of traditional golf along with 18 holes of two other games played on a golf course: Disc golf and Footgolf. This three-in-one combination creates a family-friendly environment that make Hunt Valley much more than simply another golf club.
“This is the only place on the East Coast where you will find a country club with a championship golf course plus Disc and Footgolf courses,” said Jon Vodehnal, general manager of Hunt Valley Country Club. “The upgrades to The Valley, our 18-hole championship layout, have enhanced shot values and improved playability. On The Ridge 9 we’re offering fun experiences the whole family can enjoy, no matter how they like to play.”
The changes to The Ridge 9—now promoting a variety of “swing, sling, and kick” sports options—is part of a $2.5-million revitalization of the entire Hunt Valley CC.
“We can create all sorts of activities for our members,” Vodehnal said. “That could be anything from a tee shot accuracy contest or a dart game station, speed golf, and just about anything you can think of that applies to golfers, Disc golfer, and Footgolfers alike.”
The Ridge 9 also allows Hunt Valley County Club the ability to host different types of events, from kid’s birthday parties that are outdoors, active, and economical, to corporate outings and team building exercises. Hunt Valley’s on-site experts are experienced in organizing charitable golf tournaments and with The Ridge 9’s flexibility, the staff can assist planners in creating a new, exciting twist on traditional events. The club will also be offering Disc golf leagues for those seeking some fun as part of a group.
Located 22 miles north of downtown Baltimore in a family-centric community once known for historic horse farms, Hunt Valley Country Club remains the region’s premier golf experience. The club’s 18-hole layout –The Valley—was redesigned in 2016 by Fry/Straka Global Golf Course Design. Additionally, a new practice range features two elevated tiers with both grass and artificial turf hitting surfaces. The range also was extended to accommodate a full array of clubs, benefitting golfers warming up and practicing as well as the club’s staff of PGA golf professionals and their students.
The enhancements made to Hunt Valley Country Club are part of Arcis Golf’s commitment to allocating millions of dollars in major capital improvements to its portfolio of 68 public and private facilities nationwide, an indication of the dynamic direction the Dallas-based company is taking in the golf industry.
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About Arcis Golf
Arcis Golf is the premier operator of public and private golf clubs in the United States and an industry leader, providing dynamic direction and unrivaled amenities that complement diverse playing experiences. Arcis Golf properties tailor each element of the golf and country club experience to a level of excellence designed to exceed the needs and expectations of family, friends, co-workers, and guests of all ages. Established in March 2013, Arcis Golf encompasses exclusive private club and destination resort properties, as well as private and daily-fee golf operations. The Arcis Golf portfolio is supported by Arcis Equity Partners, LLCthrough strategic acquisitions that build and sustain the company’s leadership position in upscale golf and club experiences.
Myrtle Beach Golf Holiday Joins the Nextgengolf Team as National Sponsor
Golf’s Most Popular Destination Teams Up With Game’s Leading Millennial Outreach Program
Myrtle Beach, S.C. – As golf continues to look for ways to attract more young players, Myrtle Beach Golf Holiday has entered into a sponsorship agreement with Nextgengolf, an organization that targets competitive and recreational millennials to help engage them with the game.
Myrtle Beach Golf Holiday, the driving force behind the Grand Strand’s emergence as America’s most popular destination, is now a national sponsor for Nextgengolf. As part of the program, Nextgengolf will annually host a minimum of four events, including one national championship, in Myrtle Beach, and the Grand Strand will have a marketing presence at 185 Nextgengolf events across the nation.
“Introducing the game’s next generation of players to the virtues of a Myrtle Beach golf trip is vital to the continuing strength of our market,” said Bill Golden, Myrtle Beach Golf Holiday’s president. “Nextgengolf is the game’s leading grassroots effort to engage millennials with the game, and we are looking forward to a creative partnership that will promote the long-term health of the Myrtle Beach market and the game.”
Myrtle Beach will be the official Spring Break destination for Nextgengolf. The Nextgengolf team will work with the Myrtle Beach Golf Holiday staff on promotion and branding of other opportunities such as Bachelor Party, Buddies Trips and High School Golf Team Training.
Nextgengolf connects with golfers in their 20s and 30s through their two core team-based golf services the National Collegiate Golf Club Association (NCGCA, college students) and the City Tour (young adults).
“We are excited to be partnering with Myrtle Beach Golf Holiday,” said Kris Hart, Nextgengolf, CEO. “Myrtle Beach has the right recipe for success for the go-to golf destination in the US for young adults. We look forward to our partnership and showcasing what Myrtle Beach has to offer to our community.”
The NCGCA targets golfers who aren’t playing on a collegiate team but want to continue to push themselves in a competitive environment. There are 115+ regional NCGCA tournaments throughout the country and unlike varsity collegiate golf, NCCGA club teams are co-ed, student-run and inclusive. Some campuses have hundreds of students in their golf clubs.
The City Tour, which launched in 2014, appeals to recreational and competitive golfers throughout the summer who are between 18 and 39 years old. Starting on June 10th, there will be monthly events in 20 cities in 2017 with more than 15,000 golfers under the age of 40 expected to participate. The City Tour season ends on September 16th and 17th with the City Tour Championship at Myrtle Beach’s own True Blue and Caledonia.
About Myrtle Beach Golf Holiday
Myrtle Beach Golf Holiday is a non-profit trade association comprised of 64 championship golf courses and 67 golf package providers in the Myrtle Beach, South Carolina area. Founded in 1967, the organization continues to be the driving force behind the growth of the region’s thriving golf market. The originator of the “Stay and Play Package,” Golf Holiday provides non-biased information about accommodations and golf courses to assist golfers in making the most informed decisions when planning for their next vacation.
Golf Holiday also hosts eight events and tournaments annually to help to foster the continued growth of the game. In addition to hosting the Hootie & the Blowfish Monday After The Masters Celebrity Pro-Am Golf Tournament each spring, Golf Holiday runs the Myrtle Beach World Amateur Handicap Championship, the world’s largest single-site amateur golf tournament, the Palmetto High School Golf Championships, the Veterans Golf Classic, Preseason Classic, March Championship, Calabash Cup and the Myrtle Beach Fall Classic.
For more information, go to www.MyrtleBeachGolfHoliday.com
Between the NCCGA and City Tour, Nextgengolf is the leading entity for golfers in their 20’s and 30’s in the US. At the core, the of is organization runs great golf tournaments and is in golf experience business. Beyond running great events, Nextgengolf works hard to provide meaningful content and information to young adults and the golf industry at large. The organization does not focus on the best golfers, rather it supports “the rest” and cares about the future sustainability of the game.