Frogger Golf Debuts The Latch-It Ecosystem for Rangefinders, Smart Phones & Golf Accessories

Frogger Golf Debuts The Latch-It Ecosystem for Rangefinders, Smart Phones & Golf Accessories; Innovation That Provides Golfers Secure and Easy Access to Their Gear Anywhere On the Course

Powered by Catch Latch Magnetic Fastening Technology, Latch-It Products Allow Golfers to Instantly “Fasten, Detach & Reconnect” their Favorite Accessories to a Golf Cart, Golf Bag or Belt.

Frogger Golf, the leader in high performance, functional and fun golf accessories, with best-selling products like the Amphibian Towel and BrushPro, has once again redefined the accessory category. At the 2017 PGA Merchandise Show in Orlando, Frogger Golf, booth #3629, debuts Latch-It, a first of its kind solution designed to provide golfers with secure and easy access to their favorite accessories, anywhere on the course.

Powered by Catch Latch Magnetic Fastening Technology, Frogger Golf’s Latch-It Ecosystem is a line of products that allow golfers to instantly “fasten, detach and reconnect” key accessories — rangefinder, smart phone, towel or brush — to a golf cart, golf bag or a belt.

“Devices like a rangefinder and accessories such as a towel or brush are important to golfers, while phones have become commonplace on the range and golf course as players balance busy lives and work with playing the sport they love,” said Jeremiah Bohannon, CEO, Frogger Golf. “There has never been a secure solution for accessing essential gear during a round, whether riding or walking. Now, Latch-It provides golfers with easy access to accessories from a cart or bag, to their shot, to the green and back.”

Highlighting the Latch-It Ecosystem are the new Range Finder Latch-It and Phone Latch-It products. Range Finder Latch-It, which has a suggested retail price of $17.95, is a universal attachment solution designed specifically for golf carts. It features a Velcro dongle strap that adjusts to fit tightly around leading rangefinders, and a Velcro receiver strap that adjusts to fit around golf cart support bars. Powered by Catch Latch Magnetic Fastening Technology, the Latch-It receiver has a dynamic lock to keep the rangefinder device secure while in motion. Range Finder Latch-It’s dongle strap also works with Frogger Golf’s universal Bag Latch-It (sold separately) providing a more efficient rangefinder solution for golfers that walk.

“No more searching through cart compartments, or bag pockets, or struggling with cases and clips” adds Bohannon. “Using Frogger Golf’s new Phone and Range Finder Latch-It is as easy as strap-latch-and-go. Golfers now have a convenient solution to keep their devices quickly accessible to help speed play.”

Phone Latch-It, which has a suggested retail price of $22.95, is a universal smart phone holder that allows golfers to easily affix their smart phone to a golf cart and eliminates the frustration of having to search their bag pockets or dig through the compartments in a golf cart to access their phone. The adjustable cradle fits tightly around leading smart phones, the Velcro receiver strap fits around golf cart support bars and features a non-slip pad to stay in place. The ultimate in secure convenience with powerful self-aligning magnets, a dynamic lock for motion and a roto lock for security, Phone Latch-It gives golfers one less thing to worry about. Phone Latch-It’s cradle works with Frogger Golf’s universal Bag Latch-It (sold separately) for golfers that walk and provides a great solution for golfers that want to mount their smart phone on their bag for the purpose of taking video of their swing.

Bag Latch-It, which has a suggested retail price of $12.95, is a versatile accessory attachment system. Powered by Catch Latch technology, the universal C-clamp receiver screws to the top of almost any golf bag. Accessories can be attached through their loops or grommets using the ring on the dongle. The Bag Latch-It receiver accepts the Range Finder Latch-It dongle strap and Phone Latch-It cradle.

Bohannon adds, “Latch-It products help golfers manage their gear and enjoy the game more. This is a high-tech, yet simple solution that offers secure, easy access to essential products anywhere on the course.”

For more information on products in the Frogger Golf Latch-It Ecosystem, including Range Finder Latch-It, Phone Latch-It, and Bag Latch-It visit www.froggergolf.com.

  • Range Finder Latch-It Key Feature
  • Universal rangefinder attachment system
  • Fast, secure, easy access anywhere on the course
  • Part of the Latch-It Ecosystem
  • Powered by Catch Latch Magnetic Fastening Technology
  • Velcro Dongle strap adjusts to fit tightly around leading rangefinders
  • Velcro Receiver strap adjusts to fit around golf cart support bars
  • Dongle and Receiver straps have non-slip grip pads to stay in place
  • Dongle and Receiver magnetically attract and self-align when connectingReceiver has a dynamic lock to keep product secure while in motion
  • Receiver rotates to a fully locked position when orange indicator is visible
  • Dongle strap works with Bag Latch-It (sold separately) to connect to your golf bag
  • Dongle strap works with integrated Catch Latch on Frogger Golf Function golf bags

Phone Latch-It Key Features

  • Universal phone cradle attachment system
  • Fast, secure, easy access anywhere on the coursePart of the Latch-It Ecosystem
  • Powered by Catch Latch Magnetic Fastening Technology
  • The phone cradle adjusts to fit tightly around leading smart phones
  • Velcro Receiver strap adjusts to fit around golf cart support bars
  • The Receiver strap has a non-slip grip pad to stay in place
  • Dongle and Receiver magnetically attract and self-align when connectingReceiver has a dynamic lock to keep product secure while in motion
  • Receiver rotates to a fully locked position when orange indicator is visibleDongle on the phone cradle works with Bag Latch-It (sold separately) to connect to your golf bag
  • Dongle on the phone cradle works with integrated Catch Latch on Frogger Golf Function golf bags

Bag Latch-It Key Features

  • Universal bag clamp attachment system
  • Fast, secure, easy access anywhere on the course
  • Part of the Latch-It Ecosystem
  • Powered by Catch Latch Magnetic Fastening Technology
  • The bag clamp screws to the top or your bag to stay in place
  • Dongle ring allows you to attach accessories through their loops or grommets
  • Dongle and Receiver magnetically attract and self-align when connecting
  • Receiver has a dynamic lock to keep product secure while in motionReceiver rotates to a fully locked position when orange indicator is visibleBag Latch-It accepts the phone cradle from Phone Latch-It (sold separately)
  • Bag Latch-It accepts the dongle strap from Range Finder Latch-It (sold separately)

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About Frogger Golf
Bend, Oregon-based Frogger, LLC, which was founded in Northern California in 2007, is a company that designs, develops, manufactures, markets and distributes high quality golf accessories and training aids with retail distribution throughout the United States and Canada. Highly regarded as one of the premier accessories brands in the golf industry, the innovative Frogger Golf brand incorporates function, technology and style into products that are utilized by golfers every day to enhance their performance and overall enjoyment of the game. Commemorating its 10th Anniversary in 2017, Frogger Golf has won numerous awards and accolades, as a company for its business growth success, and as a brand for its golf technology excellence. For more information please visit www.froggergolf.com.

Arccos and Microsoft Collaborate to Help Golfers Play Smarter, Shoot Lower Scores Through Big Data and Machine Learning

Arccos and Microsoft Collaborate to Help Golfers Play Smarter, Shoot Lower Scores Through Big Data and Machine Learning

(STAMFORD, Conn.) – Arccos Golf announces Microsoft Corp. as its Official Cloud Partner in an initiative combining Arccos’ industry-leading performance tracking and data set of 50 million golf shots with the power of the Microsoft Azure cloud platform and Azure Machine Learning, part of Microsoft Cortana Intelligence. The companies will develop technologies that use advanced analytics to deliver insights which help golfers of all skill levels play smarter to shoot lower scores.

The first phase of this collaboration – the Arccos Course Analyzer – will premiere January 24 at the PGA Show in Orlando, Fla. The platform layers an Arccos user’s data on top of millions of data points for more than 40,000 golf courses mapped in the Arccos system. It then harnesses Azure’s cloud-computing services and machine learning capabilities to provide personalized recommendations for optimal strategies on nearly every golf hole in the world.

“Our goal is to create the most advanced Artificial Intelligence platform for golf,” says Sal Syed, CEO and Co-Founder of Arccos. “It will leverage a user’s personal performance history, all the shots ever taken by the Arccos community, weather, elevation, course features, equipment selections and much more. The resulting strategic advice will be smarter than anything that’s humanly possible. With its broad suite of capabilities, Microsoft’s Azure cloud platform is the ideal solution to unlock this vision.”

Arccos recently introduced its second-generation performance tracking system – Arccos 360 – and an industry-first partnership with Cobra Golf. Starting November 2016, every Cobra driver features an Arccos sensor embedded in the grip. The COBRA CONNECT Powered by Arccos range includes the new KING F7, KING F7+ and KING LTD Black models.

“The use of advanced analytics in golf is in its infancy compared to other major sports due to the tremendous challenges of collecting the required shot data,” says Mike Downey, Director, Principal Evangelist – Sports at ‎Microsoft. “The PGA Tour overcomes these hurdles with a team of 350 data collection volunteers at every tournament. Arccos is the first company that has truly cracked this code for amateurs by creating a virtually automatic sensor platform that seamlessly integrates into a player’s routine. As a result, Arccos has developed an impressive and rapidly expanding data set. We’re excited to layer this with the Microsoft Azure cloud platform to deliver intelligence that helps golfers realize their full potential.”

Arccos 360 consists of 14 ultralight sensors, each of which attaches to a club grip and communicates with a free app for iOS and Android devices. The system records every shot a golfer takes and analyzes the data in real time to enhance on-course decision-making. Unlike competing products, it requires no tagging, tapping or other annoying disruptions to a player’s routine.
“Despite being at a very early stage, our insights have directly contributed to the average Arccos user improving their handicap by a remarkable 3.52 strokes,” says Syed. “This is just the tip of the iceberg in terms of the advanced analytics that will be delivered to the Arccos community through our work with Microsoft.”

About Arccos Golf, LLC
Arccos Golf, LLC develops game-changing connected technology products for golfers. The company is revolutionizing the golfing experience by integrating automatic shot tracking with Artificial Intelligence to deliver unparalleled insights that help players maximize their potential.

Coral Hospitality Tees Up New Companywide Philanthropic Program, CoralCares

CORAL HOSPITALITY TEES UP NEW COMPANYWIDE PHILANTHROPIC PROGRAM, CORALCARES,
WITH CHARITY GOLF TOURNAMENT

$37,000 Donation Presented to Folds of Honor; Future CoralCares Efforts
to Benefit Folds of Honor and Georgia Natural Resources Foundation

 http://app.meltwaterpress.com/mpress/uploadedimages/2017/1/11/3999311484156738093.jpg

Company Representatives support CoralCares, participating in Golf Marathon Fundraiser
at Jacaranda West Country Club (pictured above), Georgia Veterans Memorial Golf Course and Brasstown Valley Resort Golf Course.

Naples, FL – January 11, 2017 – Resolving to give back in new ways in 2017, Coral Hospitality today announced a new philanthropic program, CoralCares, which will benefit Folds of Honor and the Georgia Natural Resources Foundation (GNRF). In its firsthttp://app.meltwaterpress.com/mpress/uploadedimages/2017/1/11/3999311484157093195.png initiative, Coral Hospitality raised more than $50,000 which will benefit the GNRF. Most recently, corporate representatives, property owners and team members came together for simultaneous golf marathons at three Coral Hospitality-managed courses to benefit Folds of Honor. These events, along with other CoralCares initiatives, have raised more than $37,000 for Folds of Honor in the short time since its start in late 2016.

“We are thrilled to announce the launch of CoralCares and to formalize our philanthropic relationships in this way,” said Christopher Schaeffer, president of Coral Hospitality. “The GNRF’s conservation efforts and Folds of Honor’s commitment to honoring the sacrifice of our country’s heroes are causes near and dear to our hearts. It is our hope that contributions through CoralCares will make a lasting impact on these two meaningful groups.”

The new CoralCares program primarily benefits two worthy charities – Folds of Honor (www.foldsofhonor.org), which provides educational scholarships to the children and spouses of service members who have fallen or become disabled while serving our nation, and Georgia Natural Resources Foundation (www.GNRF.com), which supports efforts to sustain, enhance, protect and conserve Georgia’s natural, historic and cultural resources for present and future generations. Efforts will include golf tournament fundraisers, retail sales promotions and other special events throughout the year.

For additional information, visit www.CoralHospitality.com or call 237-449-1800.

About Coral Hospitality
Founded in 1988, Coral Hospitality is a full-service hospitality management and investment company with three distinctive divisions – Coral Hotels & Resorts, Coral Golf & Country Clubs and Coral Residences & Associations. A market leader that delivers unparalleled service to guests and generates exceptional financial results for clients and investors, Coral takes a unique, full-service approach to the management of its portfolio of hotels, resorts, golf clubs, residences and spas. As a result, Coral is consistently ranked in Top 5 in REVPAR growth among independent management companies. Coral Hospitality…leveraging powerful, world-class partnerships to create experiences that innovate and inspire.

FAU Study Shows Golf Courses Boost Home Prices and Provide a Positive Draw for Potential Property Buyers

FAU Study Shows Golf Courses Boost Home Prices and Provide a Positive Draw for Potential Property Buyers

 

            BOCA RATON, Fla. (Jan. 25, 2017) – While golf courses around the country face an uncertain economic future, homes adjacent to them continue to command higher prices from prospective buyers, according to a new study of real estate transactions in South Florida by faculty at Florida Atlantic University.

            Looking at more than 10,000 transactions from properties in Palm Beach, Broward and Miami-Dade counties that sold and closed in 2015, the researchers at FAU conclude that having a property adjacent to a golf course adds between 8 percent and 12 percent to property value on average. 

            “Preliminary results from statistical pricing models suggest that properties receive a pricing boost,” said Ken Johnson, Ph.D., a real estate economist and an associate dean of graduate programs and professor in FAU’s College of Business. “Thus, there is strong evidence to concluded that golf courses remain a positive draw to potential property owners.”

            With more than 800 golf courses closing in the United States in the last decade, residents, developers and municipal officials around the country are facing decisions on whether to convert underperforming golf properties to housing developments or keep them as golfing communities. 

            “The strong statistical evidence supporting a pricing boost for being adjacent to a golf course should help property owners, developers and city officials make quicker and more financial fair decisions,” said Ksenija Bogosavljevic, a graduate student who’s working with Johnson on the study as part of ongoing research on the viability of golf course communities.

            In South Florida, Johnson acknowledged that there are many golf courses trying to decide whether or not to continue in the face of failing financial performance. Many golf properties are declining into a state of repair that could negatively impact adjacent property values. On the other hand, the remaining demand for golf and being adjacent to courses could create a market scenario whereby being adjacent to a course could actually add a premium to property value, on average, he added.   

            “Uncertainty over value destroys deals, and these findings reduce that uncertainty and should result in quicker resolutions one way or another,” said Johnson, coauthor of the Beracha, Hardin & Johnson Buy vs. Rent (BH&J) Index. “In the end, no one wants a vacant course.”

– FAU –

About Florida Atlantic University
Florida Atlantic University, established in 1961, officially opened its doors in 1964 as the fifth public university in Florida. Today, the University, with an annual economic impact of $6.3 billion, serves more than 30,000 undergraduate and graduate students at sites throughout its six-county service region in southeast Florida. FAU’s world-class teaching and research faculty serves students through 10 colleges: the Dorothy F. Schmidt College of Arts and Letters, the College of Business, the College for Design and Social Inquiry, the College of Education, the College of Engineering and Computer Science, the Graduate College, the Harriet L. Wilkes Honors College, the Charles E. Schmidt College of Medicine, the Christine E. Lynn College of Nursing and the Charles E. Schmidt College of Science. FAU is ranked as a High Research Activity institution by the Carnegie Foundation for the Advancement of Teaching. The University is placing special focus on the rapid development of critical areas that form the basis of its strategic plan: Healthy aging, biotech, coastal and marine issues, neuroscience, regenerative medicine, informatics, lifespan and the environment. These areas provide opportunities for faculty and students to build upon FAU’s existing strengths in research and scholarship. For more information, visit www.fau.edu.

Jamaica’s White Witch Golf Course Featured On Golf America

JAMAICA’S WHITE WITCH GOLF COURSE FEATURED ON GOLF AMERICA

The rolling hills of Jamaica’s historic White Witch golf course will be featured on Golf America, beginning January 27th. In their “Course of the Week” spotlight, host Alan Hunter shares what makes the Rick Baril and Robert Van Hagge-designed course one of the finest in the Caribbean. Spoiler alert: 16 of the courses 18 holes overlook the Caribbean Sea. Tune in tomorrow through Monday to see why this should be checked off your bucket list of must play golf courses.

Below are a list of networks and times of when the program airs on your area.

Fox Sun Sports (Florida, Eastern Alabama)

Sunday – 9:30 am (EST)

Monday – 2:30 pm (EST)

 

Fox South (Georgia, Alabama, Mississippi, South Carolina, Tennessee, North Carolina)

Saturday – 5:00 am (EST)

Saturday – 12:30 pm (EST)

 

Fox Sports West/Prime Ticket (California, Nevada, Hawaii)

Friday – 1:00 pm (PST)

Saturday – 1:30 pm (PST)

Sunday – 9:30 am (PST)

 

Fox Sports Midwest (Missouri, Illinois, Iowa, Nebraska, Indiana)

Friday – 7:30 am (CST)

 

Fox Sports – Arizona (Arizona, New Mexico, West Texas, Southern Nevada)

Saturday – 10:00 am (MST)

Sunday – 1 pm (MST)

 

Fox Sports – Ohio (Ohio, Kentucky, West Virginia, Western Pennsylvania, Indiana, Western New York)

Sunday – 2:00 pm (EST)

  

Mid-Atlantic Sports Network (Eastern Pennsylvania, Delaware, Maryland, Washington, DC, West Virginia, Virginia, North Carolina)

Saturday – 10:30 am (EST)

Sunday – 8:30 am (EST)

 

Lesea Broadcasting (Northern Indiana, Colorado)

Saturday – 6:30 am & 1 pm (EST)

Saturday – 1:00 pm (MST)

 

Midco Sports (Iowa, North & South Dakota, Minnesota)

Saturday – 1:00 pm (CST)

 

 TUFF-TV (40 markets throughout the U.S.)

Saturday – 1:30 pm (EST)

Sunday – 12:30 pm (EST)

*Check your local listings for additional broadcast stations and show times throughout the U.S.

The Minnesota PGA Hires 2016 Ryder Cup Director to lead Organization, Foundation

The Minnesota PGA Hires 2016 Ryder Cup Director to lead Organization, Foundation

Minneapolis, MN (January 17, 2017) – The Minnesota Section of The Professional Golfers’ Association (PGA) today announced that Jeff Hintz, Director of the 41st Ryder Cup hosted by Hazeltine National Golf Club, has been hired as the Chief Executive Officer (CEO) of the Section and its Foundation.

Recently named “Sportsman of the Year” by the Star Tribune newspaper, Hintz, 38, brings extensive experience in golf management, administration and event operations to his new dual role.

The Indianapolis native’s impressive golf resume began in Minnesota long before he moved to the state two years ago to lead the 2016 Ryder Cup, the biennial match between the United States and Europe, heralded as the most compelling event in golf.
“I am deeply honored, and grateful for the opportunity to serve as the CEO for the Minnesota Section of The PGA of America,” said Hintz. “I look forward to leading our staff in serving the most critical growth ingredient in the game of golf, PGA Professionals. I also look forward to expanding our charitable foundation’s activity and programming which is vital to the future of our game. A profound commitment to excellence will be at the core of everything we do.”

The Minnesota Section PGA Foundation was founded in 1995 as a 501(C) 3 charitable organization. It focuses on Youth, Military and Diversity & Inclusion initiatives. Since inception, the Foundation has awarded more than $300,000 to students and has conducted impactful PGA HOPE (Helping Our Patriots Everywhere) programs with local VA hospitals that serve men and women military personnel by using golf as an activity to assist veterans in their progress in rehab. The Section also has a long-standing relationship with Special Olympics Minnesota.

“We’re very excited and fortunate to hire a proven leader like Mr. Hintz,” said Minnesota PGA President Joel Burger. “Our Board of Directors recognized a unique opportunity to keep someone in Minnesota who arguably delivered the greatest event in the history of golf. His hiring accelerates our ability to improve service to our Section members and grow the game of golf in our state.”

Hintz started his golf career as an intern at the Coldwell Banker Burnet Senior Classic in 1999. He began working on PGA of America Championships in 2001 and held various leadership positions with within the Championship Department including serving as Championship Director for the Senior PGA Championship in 2012 and 2014. For the last two years, he served as Ryder Cup Director.

The Minnesota PGA also named Jon Tollette as the Chief Operating Officer in the restructuring of the Section office.
For more information on the Minnesota PGA Section and the Foundation, visit minnesotapga.com.

About the Minnesota PGA
The Minnesota PGA is comprised of 600 PGA Members and apprentices in Minnesota, North Dakota, South Dakota, and Western Wisconsin who are the recognized experts in teaching and growing the game of golf. In addition to administering professional events and education programs, the Minnesota Section PGA Foundation serves the community through its focus on three core pillars: Youth, Military and Diversity/Inclusion.

Former Turnberry Director launches The Lighthouse Consultancy shining some new perspective for its Clients

Edinburgh, 19 January 2017 – A new player in the Consultancy & Support services sector entered the market place today with the official launch of The Lighthouse Consultancy. Described by founder & MD Stephen Walker as a niche player offering specialist support in a range of business disciplines specifically targeting the hospitality and golf segments.

Stephen Walker founder & MD has built an enviable reputation as one of the best connectors in the hospitality & golf industries not only in the UK but in many global markets. Commenting on the business start-up Stephen said, “After a long and successful sales & marketing career primarily specialising in resorts, 2016 became a benchmark year for me which offered a change of direction. A combination of being approached on numerous occasions to undertake specific projects and research into this opportunity made me realise that I was able to offer valuable input to others and that there are many businesses that just need a new perspective from someone with different experience.”

Through his 16-year tenure as Sales & Marketing Director at Turnberry, Stephen worked under 3 different owners and saw the resort renovated and rebranded twice. He worked under owned/managed and franchise agreements latterly with The Trump Hotel organisation. During this period, Turnberry hosted 6 ‘majors’ including the 2009 Open Championship. Stephen commented further, “my experienced gained at Turnberry and working on many other Starwood projects exposed me to many iconic brands and brand leaders from whom I have learnt a lot. Turnberry is a ‘major’ only golf venue and my collaboration with Event Organisers including IMG and The R&A working to execute the wishes of their brand patrons & sponsors including Rolex MasterCard and Ricoh also broadened my skill set significantly.”

With several retained and project clients from the outset, The Lighthouse Consultancy is currently working on various business challenges from long term strategic business planning for an iconic East Lothian Resort and for one of Scotland’s leading inbound Destination Management Companies to recruitment, retention and profit growth challenges for a Central Scotland Country Club. The Consultancy offers support in a range of business disciplines including:

  • High level strategic business planning on a macro and micro level, the ultimate fresh pair of eyes across your business from the outside looking in O
  • ne to one coaching and mentoring for business leaders and sales talent
  • Events from strategy through to event management and execution
  •  Brand creation and evaluation projects
  •  Strategic partnerships by bringing brands with matching values together to acquire new customers
  • Creative solutions and a fresh approach to new and existing corporate and charity golf events
  • Specialist Executive Search and Recruitment Services

 Stephen Walker said: “I am very excited to embark on this journey at this stage in my career and I have been very lucky to bring an advisory board of Hospitality & Golf Industry professionals to support my own efforts in areas including brand partnerships, design & creative, event management and specialist PR services, ensuring The Lighthouse Consultancy brings the perfect bespoke solution to each Client’s individual needs.” Profiles of the full Advisory Board can be viewed at www.thelighthouseconsultancy.co.uk

European Senior Tour Player, Radio 5 Live Broadcaster & Advisory Board Member Andrew Murray commented, “I have known and worked with Stephen for many years and I’m delighted to partner with and advise The Lighthouse Consultancy to deliver bespoke golf events for their clients and associated charities in 2017 and beyond.”

For further details about The Lighthouse Consultancy please contact Stephen Walker on 07493 168 420 or email stephen@thelighthouseconsultancy.co.uk

www.thelighthouseconsultancy.co.uk

Sponsors keep on giving at Abu Dhabi HSBC Championship

Sponsors keep on giving at Abu Dhabi HSBC Championship

 18 January 2017 – Abu Dhabi, UAE: World-class golf will be partnered with unforgettable generosity at this year’s Abu Dhabi HSBC Championship, as key sponsors offer prizes and charitable donations throughout the tournament.

Inspired by the Year of Giving, Emirates Motor Company (EMC – part of the Al Fahim Group) will tee off the year by donating funds to local charity Special Care Center, raised from its ‘Drive For Charity’ challenge. Mercedes-Benz Ambassadors Rickie Fowler and Marcel Siem will be looking for lengthy drives off the 2nd and 8th tee, as EMC will donate AED 10 per yard hit. And as these are both par fives, a drive of around 300 yards each is possible. This means each player will drive (roughly) 600 yards in each round and if both players play all four rounds, there is a potential of 4,800 yards – AED 48,000.

Ramez Youssef, Head of Marketing & Communications at Al Fahim Group, who was part of the press conference panel, said: “As a family firm with a long and proud heritage in Abu Dhabi, the Al Fahim Group is committed to giving back to society and encouraging sports enthusiasts to emerge. Last year we embarked on the Drive For Charity initiative which drew some attention from the media. With 2017 being named as the Year of Giving in the UAE, we see this as the perfect opportunity to announce that we will not only be bringing it back at this year’s tournament, but with the help of our valued partner, the Abu Dhabi Sports Council – we are hoping to increase the amount of money donated to our chosen charity, the Special Care Center, Abu Dhabi.”

Abu Dhabi Sports Council (ADSC) will match the total fund pot, amounting to a potential of almost AED 100,000 for Special Care Center. H.E Aref Al Awani, General Secretary of ADSC, added: “We are proud that our sponsors are participating in something related to the Year of Giving and we thank our partners for that. I wish the best of luck to players, for the fans to enjoy the competition and we hope on Sunday evening, everybody is happy about their experience from the four days.”

The Year of Giving is a decree set by the UAE’s President, H.H Sheikh Khalifa bin Zayed Al Nahyan, where the focus will be on three major themes: strengthening social responsibility in the private sector, promoting a spirit of volunteering, and strengthening the concept of serving the nation in new generations of Emiratis and expatriates alike.

EMC continues to give, offering Championship Village dwellers a chance to win a Mercedes-Benz GLC Coupe for one year. Three lucky winners who score best on the specially-designed four-hole putting green in the EMC showroom, will take away the stunning GLC Coupe for 12 months.

Also on the panel at the press conference was Giles Morgan, Head of Sponsorship and Events at HSBC, who spoke in depth about the growth of the game: “What we’ve been trying to do as a major sponsor of golf around the world, is to get youngsters and new audiences involved in the game, whilst preserving traditions of the sport which are held very dear.

So from the wonderful village that we have here, which is about getting families to have a go at playing golf and playing sport, the sport has an opportunity to grow.”

Asked about the Future Falcons programme, Morgan said: “We mustn’t be looking too quickly for future champions,” explained Morgan. “It’s only be running for one year here in Abu Dhabi, but you have to start somewhere. And what I’m very encouraged about is the support there is within the region to help, seeing that golf is an important asset for the UAE as a sport; there’s great support and there’s great interest and enthusiasm from youngsters.”

Patrick Pierce, Vice President of Sponsorship at Etihad Airways, Thomas Guss, General Manager at Shangri-La Abu Dhabi and General Manager at Abu Dhabi Golf Club Edwin Edwards, all made up the panel at the press conference. Each of which expressed their deep thanks for being a part of the tournament.

The Abu Dhabi HSBC Championship is presented by Abu Dhabi Sports Council and will take place from 19 – 22 January 2017 at Abu Dhabi Golf Club.

Tickets and tailored packages are available from www.ticketmaster.ae/artist/abu-dhabi-hsbc-championship-tickets/929325 at AED 50 for a daily pass and AED150 for a four-day pass. Guests staying at any Abu Dhabi hotel over the Championship period enter free. For more information, visit www.abudhabigolfchampionship.com.

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Hong Kong-based Shangri-La Hotels and Resorts currently owns and/or manages 98 hotels under the Shangri-La brand with a room inventory of over 40,000.  Shangri-La hotels are five-star deluxe properties featuring extensive luxury facilities and services.  Shangri-La hotels are located in Australia, Canada, mainland China, Fiji, France, Hong Kong, India, Indonesia, Japan, Malaysia, Maldives, Mauritius, Mongolia, Myanmar, Philippines, Qatar, Singapore, Sultanate of Oman, Taiwan, Thailand, Turkey, the United Arab Emirates and the United Kingdom.  The group has a substantial development pipeline with upcoming projects in mainland China, Cambodia, Hong Kong, India, Malaysia, Myanmar, Saudi Arabia and Sri Lanka.

Sweetgrass Golf Club Earns Golfweek ‘Best Casino Courses’ Distinction

Sweetgrass Golf Club Earns Golfweek ‘Best Casino Courses’ Distinction

(HARRIS, Mich.) – Sweetgrass Golf Club – the championship Paul Albanese-designed course at Island Resort and Casino in the Upper Peninsula – has been named to Golfweek’s “Best Casino Courses” list for 2016, an accolade it has enjoyed every year since 2009, the first year it was eligible.

“We’re thrilled to once again be named one of Golfweek’s Best Casino Courses,” said Tony Mancilla, Island Resort and Casino General Manager. “We strive to offer one of the best courses not just in Michigan, but in the country.”

This honor comes on the heels of another distinction for the esteemed vacation destination. Island Resort and Casino was recently named to Golf Vacation Insider’s list of Best Golf & Casino Resorts in the United States and was one of few properties nationwide to earn coveted Platinum status.

Named for one of the Potawatomi tribe’s traditional tribal medicines, Island Resort & Casino’s Sweetgrass Golf Club is ranked one of golf-rich Michigan’s finest via Golfweek’s “America’s Best Courses You Can Play” by state. Its sister course, Sage Run, may open as soon as late summer 2017. Both courses were designed by Albanese of the golf course architecture firm Albanese & Lutzke, which is also constructing Sage Run.

Sweetgrass annually hosts a Symetra Tour “Road to the LPGA” event – the Island Resort Championship – welcoming the world’s finest rising-star women players each year since 2011. The course is known for its unique collection of greens (Redan, Biarritz, Island and shared), highlighted by a signature island green on its 15th hole.

To complement its world-class golf, gaming and entertainment, Island Resort & Casino recently opened the all-new Drift Spa, one of the resort’s many amenities.

About Island Resort & Casino (www.islandresortandcasino.com)
Owned and operated by the Hannahville Indian Community, Island Resort and Casino is located in Michigan’s scenic Upper Peninsula. Boasting more than 1,200 slot machines and 24/7 Vegas-style gaming, the Island Resort & Casino offers Craps, Blackjack, Spanish 21, Three-Card Poker, Let-It-Ride, Roulette, Bingo and more. The resort’s award-winning poker room features live action as well as a full tournament schedule. The Island hosts top entertainment headliners from a variety of genres in the intimate, 1,327-seat Island Showroom. Lodging options at the resort include finely appointed guest rooms, 14 elegant suites and a 42-site RV Park. Brand-new Drift Spa, Sweetgrass Golf Club, a sports bar and multiple restaurants offer other appealing options. The property is easily accessible via a pair of regional airports in Escanaba and Marquette and is also an easy, scenic 2-hour drive from Green Bay (four hours from Milwaukee).

About Sweetgrass Golf Club
Sweetgrass is ranked among Golfweek’s “America’s Best Courses You Can Play” by state. It provides a dedicated on-site golf concierge and VIP Room where groups enjoy comfortable living room-style seating, private dinners, gaming tables, beverage service, televisions and direct access to the golf course, pro shop and open fire pit. Island Resort and Casino is building a companion course, Sage Run, which is planned for a 2017 debut. For information, see www.sweetgrassgolfclub.com or call 906.723.2251.

Piercy and Limngmerth Become Izod Ambassadors

THREE-TIME PGA TOUR WINNER SCOTT PIERCY AND 2015 PGA TOUR CHAMPION DAVID LINGMERTH TO BECOME IZOD GOLF AMBASSADORS IN MULTI-YEAR MARKETING PARTNERSHIPS

Thursday, January 12, 2017 [New York, NY] – PVH Corp. [NYSE: PVH] announced today agreements in principle for multi-year marketing partnerships for its IZOD Golf brand with three-time PGA Tour winner Scott Piercy and 2015 PGA Tour champion David Lingmerth. As brand ambassadors, both Piercy and Lingmerth will wear IZOD Golf apparel on-course, making their first appearance of 2017 during this week’s Sony Open in Hawaii. Off-course, the players will contribute to future product design and development. This marks the second time IZOD has partnered with Piercy.

“We’re extremely excited to renew our partnership with Scott and develop our relationship with David,” said Mike Kelly, Executive Vice President of Marketing for PVH. “They both embody the spirit of the IZOD brand – as seasoned winners with a competitive spirit, and as energetic players who are poised for continued success. We look forward to working with both champions as they continue their careers and build upon their legacies.”

Piercy and Lingmerth will wear the complete IZOD Golf line consisting of shirts, pants, belts and socks. They will also be featured across IZOD’s website and social media channels. All IZOD Golf apparel seen on tour will be available for consumer purchase at participating national retailers in the U.S.

“It’s a pleasure to reunite with an iconic American golf brand like IZOD,” said Piercy. “I have the best team on the tour and IZOD is such an important part of it.”

“It is a tremendous honor and big step in my career to partner with a brand that I have long recognized and admired,” said Lingmerth. “I’m looking forward to working with Team IZOD and honored to join Scott on the pro roster.”

Piercy was a runner-up in the 2016 U.S. Open Championship and most recently won the 2015 PGA Tour Barbasol Championship. Lingmerth broke into the top 50 in the world rankings in 2016 and most recently won the 2015 PGA Tour Memorial Tournament.