Nike Lunar Empress: Engineered Support in a Sleek and Sporty Design

Nike Lunar Empress photo SS14_628537-600_LunarEmpress_BTY_CMYK_original1_zpse3ca42ea.jpg

Nike Lunar Empress: Engineered Support in a Sleek and Sporty Design

– New women’s golf shoe features Nike’s lightweight Lunarlon technology and Dynamic Flywire for maximized comfort and support –

BEAVERTON, Ore. (December 12, 2014) – Nike introduces the Nike Lunar Empress, a women’s golf shoe featuring innovative technologies – including Nike Lunarlon, Dynamic Flywire and Integrated Traction – perfect for every athlete. Available at retail January 1, 2014, the Lunar Empress offers the benefits of natural motion, cushioned comfort, control and breathability combined in a waterproof shoe.

“We’ve loaded up the new Lunar Empress with performance features designed to benefit golfers of all levels who want a flexible yet supportive shoe with amazing comfort,” says Lee Walker, Nike Golf Global Footwear Marketing Director. “It’s been fun working with golfers during product testing for the Lunar Empress and seeing their reactions to the shoe – how excited they are to welcome the fresh, sporty design to their ensemble and also their surprise at just how light it is.”

The Lunar Empress is extremely lightweight—only 7.4 ounces per shoe – and features responsive, full-length Lunarlon cushioning that runs from heel to toe for a comfortable ride. Dynamic Flywire technology, a lightweight series of supportive fibers, automatically adjusts during motion and provides targeted mid-foot support. The shoe’s superior flexibility allows for full range of natural motion, designed to move with and support the foot throughout the entire round, while an engineered dot pattern aids in breathability.

The rubber Integrated Traction system—molded spikes integrated into the outsole in different geometric shapes—runs the full length of the shoe and provides a more stable ride with better ground control.

Women’s Nike Lunar Empress

Availability: 1/1/14

MSRP: $130

Street Price: $99

Color Offerings:

      1. Laser Crimson/Red Violet-Hot Punch

      2. White/Dark Grey-Pure Platinum

      3. Violet Shade/Polarized Blue-Deep Royal Blue

      4. Turbo Green/Lt. Lucid Green-Nightshade

  _____________________________

Located at NIKE’s World Headquarters in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great sport by developing ground-breaking innovations that enable and inspire athletes to become better. For more information on Nike Golf, visit our Web site at http://www.nikegolf.com. To follow Nike Golf on Twitter visit http://www.twitter.com/nikegolf and to become a fan on facebook go to http://www.facebook.com/nikegolf. To view Nike Golf videos subscribe to our You Tube channel at http://www.youtube.com/nikegolf.

ECCO Golf Signs Four-Time Major Champion Ernie Els

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ECCO Golf Signs Four-Time Major Champion Ernie Els

Hall of Famer to Compete in Brand’s Award-Winning Hybrid Collection

(LONDONDERRY, NH) – Danish company ECCO – a leading manufacturer of innovative footwear – announces the signing of four-time major champion Ernie Els, who will showcase the company logo on his headwear and compete in its hybrid golf shoes featuring the award-winning E-DTS outsole.

In his legendary career, the 44-year-old South African has captured 70 professional titles around the world, most recently the 2013 BMW International Open. As part of this multi-year agreement, he will be featured in global marketing and advertising initiatives supporting the ECCO Golf Collection, and appear at company functions.

“ECCO has clearly struck on the winning formula,” says Els. “They make shoes that look great, are incredibly comfortable, can be worn almost anywhere and offer the kind of stability a guy like me really needs on the course.”

Throughout 2014, Els will be seen competing globally in a range of selections from current collection. These include the new Street EVO One, acclaimed BIOM Hybrid and luxurious Tour Hybrid models. Each is built atop a patented configuration of approximately 100 moulded traction bars with 800 traction angles. Constructed from TPU – a highly durable, wear-resistant material – these elements provide superb, Tour-quality grip.

“Ernie’s style, iconic swing and incredibly gracious personality make him one of the game’s truly unique figures,” says Jesper Thuen, Global Sponsorship, PR & Event Manager – ECCO Golf. “He’s been a big fan and supporter of ECCO since the dawn of the hybrid golf shoe revolution, and will now be a very high-profile ambassador for years to come.”

Known as “The Big Easy,” Els was inducted into the World Golf Hall of Fame in 2011. His myriad accomplishments include twice winning the Open Championship (’02, ’12) and the U.S. Open (’94, ’97), earning two European Tour Order of Merit crowns (’03, ’04) and capturing the World Match Play Championship a record seven times. The former World No. 1 was also named PGA Tour Rookie of the Year (’94) and European Tour Player of the Year (’94, ’02, ’03).

Away from the course, Els is widely admired for his business portfolio and philanthropic endeavors. In addition to his work as a golf course architect (Ernie Els Design), he has an acclaimed wine-making business (Ernie Els Wine) and a charitable foundation supporting youth golf in South Africa (The Ernie Els & Fancourt Foundation).

Most personal, however, is The Els for Autism Foundation established in 2009 by Els and his wife Liezl shortly after their son Ben was diagnosed with autism. The Foundation is focused on establishing a state-of-the-art Center of Excellence combining the vital components of education, medical and professional services and transition to adulthood.

The ECCO Golf collection is also worn in competition by scores of Tour stars worldwide, including Fred Couples, Graeme McDowell, Thomas Bjørn, Marcel Siem, Thongchai Jaidee, Andreas Hartø, Wu Ashun, Stuart Appleby, JB Hansen and many others.

About ECCO

ECCO, a world leading brand of shoes combining style and comfort, has built its success on quality and innovative technology. The design philosophy is rooted in the founder’s approach to being a shoemaker – the shoe must follow the foot. The shoes of ECCO are anchored in functionality, quality and craftsmanship on the platform of Scandinavian design. Founded in 1963, ECCO is one of the few major shoe manufacturers in the world to own and manage every step of the shoemaking process. Today, ECCO products are sold in 91 countries at 1,100 ECCO stores and 14,000 other sales locations. The company is family-owned and the workplace to 19,500 employees from over 50 countries. In 2012, revenue increased by 14% to DKK 8 billion with profits before tax of DKK 1.1 billion.

ECCO USA is based in Londonderry, New Hampshire. For more information: http://www.eccousa.com, 800.886.3226.

COBRA PUMA GOLF SHOWS OFF NEWEST PRODUCT OFFERINGS AT 2014 PGA MERCHANDISE SHOW

COBRA PUMA GOLF SHOWS OFF NEWEST PRODUCT OFFERINGS AT 2014 PGA MERCHANDISE SHOW

New Equipment, Apparel, Footwear and Accessories Drive Brand’s PGA Show Presence

Carlsbad, Calif. (Dec. 12, 2013) – COBRA PUMA GOLF today announced its participation at the 61st annual PGA Merchandise Show, Jan. 21-24, in Orlando, Fla. The leading golf brand will showcase its newest product offerings, including its breakthrough BiO CELL and BiO CELL+ clubs with MyFly8™ technology, stylish and sophisticated PUMA golf apparel collections and brand new LiteStyle™ footwear platform—all developed to enhance performance and bring a sense of play to the game of golf, while using the latest in industry innovations.

“The PGA Merchandise Show is an important event for us to connect with influential retailers and key partners across the globe,” said Bob Philion, president of COBRA PUMA GOLF. “This year, using state-of-the-art technology and showcasing the latest trends, we’re excited to debut an innovative collection of equipment, apparel, footwear and accessories designed to enhance any golfer’s game through both function and fashion.”

During the PGA Show Outdoor Demo Day on Tuesday, Jan. 21, at the Orange County National Golf Center & Lodge in Orlando, the brand will host the COBRA PUMA GOLF Experience at Tee #8. Attendees will be able to test COBRA Golf’s 2014 product, including the BiO CELL, BiO CELL+ and Baffler XL series. COBRA PUMA GOLF athletes and celebrities, including trick shot specialist Dan Boever along with Lexi Thompson, Jesper Parnevik and Blair O’Neal, will also be in attendance to interact with fans and demo the equipment. In true COBRA PUMA GOLF style, the area will encourage a fun, social atmosphere with drinks and music.

From Wednesday, Jan. 22 to Friday, Jan. 24, COBRA PUMA GOLF will be set up at Booth #1143 on the PGA Merchandise Show floor, held inside the Orange County Convention Center. The brand will highlight 2014 product offerings from both COBRA and PUMA. On display from COBRA Golf will be its new BiO CELL and BiO CELL+ clubs, which use MyFly8™, SmartPad™, E9 Face™ and BiO CELL technology designed to help golfers improve distance and manage trajectory. PUMA Golf will introduce its entire Summer/Fall 2014 apparel collection, along with a variety of new footwear styles that are part of the brand’s new LiteStyleTM platform. Colorful and comfortable, the line easily transitions golfers to the 19th hole.

COBRA PUMA GOLF athletes will also be on hand to sign autographs and mingle with fans.  At the PGA Forum Stage, COBRA PUMA GOLF will be in the spotlight with a special presentation on Wednesday, Jan. 22, at 3:00 p.m.

“We are pleased to welcome back COBRA PUMA Golf to the PGA Merchandise Show where their brands help to build an exciting atmosphere at the PGA Show Outdoor Demo Day and among the exhibits on the PGA Show Floor,” said PGA Worldwide Golf Exhibitions Senior Vice President and General Manager Ed Several.  “More than 40,000 PGA Professionals, retailers, media and industry leaders who come to the PGA Show from around the world value the opportunity to experience their full range of products while connecting with company leadership in a fun and productive setting.”

For media appointments or to schedule interviews with athletes or the executive team, please contact Formula PR at .(JavaScript must be enabled to view this email address)
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Contact Information:
COBRA PUMA GOLF: Kaitlin Andrews, Formula PR, 619-234-0345, .(JavaScript must be enabled to view this email address)
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PGA Merchandise Show: Sherry Major, 716-662-3855, .(JavaScript must be enabled to view this email address)
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About the PGA Merchandise Show
The 61st PGA Merchandise Show, held January 21-24, 2014, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Merchandise Show features a new day pattern in 2014 with the PGA Show Outdoor Demo Day, the world’s largest professional golf testing event, held on Tuesday, Jan. 21, 9:00 a.m. to 5:00 p.m., at the Orange County National Golf Center. During PGA Show days, Wednesday – Friday, Jan. 22-24, at the Orange County Convention Center, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. The new hours of the 2014 PGA Merchandise Show are: Wednesday and Thursday, 8:00 a.m. to 5:30 p.m., and Friday, 8:00 a.m. to 3:00 p.m. The PGA Merchandise Show is organized in partnership with The PGA of America as a trade-only event. Learn more about the event at http://www.PGAShow.com and engage with us at:

About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA North America and combines two strong brands that provide a full range of offerings to the golf industry. COBRA PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes COBRA Golf’s high performance drivers, fairways, hybrids and irons, as well as PUMA Golf’s sport and lifestyle footwear, apparel and accessories for both men and women. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA PUMA GOLF is a part of PUMA SE, one of the world’s leading sport lifestyle companies that designs and develops footwear, apparel and accessories.  For more information, visit pumagolf.com and cobragolf.com

Tin Cup® Golf Ball Marking Stencils Now Available at all PGA TOUR Shops

Tin Cup® Golf Ball Marking Stencils Now Available at all PGA TOUR Shops

Award-Winning Collection Offered at Retail Locations in Major Airports throughout US and Canada

(FALLS CHURCH, VA) – Tin Cup Products, LLC announces that its line of patented, Made in the USA golf ball marking stencils is now available at the more than 30 PGA TOUR Shops locations in major airports across the United States and Canada.

An ideal stocking-stuffer that’s easy for travelers to purchase and carry, Tin Cup ($19.95 each) stencils are crafted from 100 percent stainless steel. The award-winning portfolio features 135+ designs, including the newly-released holiday collection.

“This new relationship allows us to reach countless new consumers during the holiday period, into the golf season and well beyond,” says Cabell Fooshe President of Tin Cup. “Like our legions of fans, they’ll be seriously impressed by the unique styles, affordable pricing and superior quality that have become Tin Cup’s trademark.”

The famed Tin Cup personalization process takes just a few seconds. Players simply place the stencil over a ball and trace it using an ultra-fine point permanent marker. In addition to popular styles like Luck of the Irish, Bombs Away and The Stache, some of 2013’s most popular items are officially-licensed emblems from all four major military branches and many colleges, as well as visualization/game improvement marks.

One of the fastest-growing companies in golf, Tin Cup was named a top pick by Golf Digest and GOLF.com at the 2013 PGA Merchandise Show and earned SCOREGolf’s “Surprise Product of the Year” honor for 2012. At the 2010 PGA Merchandise Show, it was named “Best New Product.”

In addition to PGA TOUR Shops, operated by Paradies Shops, Tin Cups are available at http://www.tin-cup.com and more than 1,200 retailers nationwide. The company also offers an affordable customization program that’s trusted by well-known corporations, charities, media outlets, celebrities and individuals.

For more information: http://www.tin-cup.com, 888.984.6287.

About The Paradies Shops

Providing first-class service to the traveling public for more than 50 years, The Paradies Shops is the most recognized concessionaire in the industry. Named Best Airport Retailer for the past 18 consecutive years by Airport Revenue News, the company operates over 550 retail and dining locations in more than 75 markets across the United States and Canada. The Paradies Shops partners exclusively with such brands as PGA TOUR Shops, Lettuce Entertain You Enterprises, CNBC News, Brooks Brothers, PANDORA, Brighton Collectibles, EA SPORTS, Dylan’s Candy Bar and SPANX. The company also operates several popular proprietary brands, including Say Si Bon!, KidZoo and TravelMart. For more information, please visit http://www.theparadiesshops.com, like us on Facebook, or follow us on Twitter.

About Tin Cup Products, LLC

Tin Cup’s patented golf ball marking stencils are crafted from 100 percent stainless steel and Made in the USA. The entire personalization process takes just seconds, placing the Tin Cup over a golf ball and tracing the design using an ultra-fine point permanent marker. In addition to more than 135 existing models, a customization program provides low minimums, affordable pricing and prompt delivery for corporations, charities, media outlets, celebrities, events and others seeking a distinctive gift.

Tin Cup stencils are currently sold at more than 1,200 retail locations worldwide, including PGA Superstore, PGA TOUR Shops, Edwin Watts, Roger Dunn and Golfsmith, as well as elite clubs and resorts like Baltusrol, Bandon Dunes, Congressional, Kingsmill, Medinah, Reynolds Plantation, The Boulders, Torrey Pines, Wailea and Sea Island. The company also has distribution in Canada, the UK and Japan.

Winner of “Best New Product” at the 2010 PGA Merchandise Show, it has been heralded by leading authorities worldwide, including CBS Sports, Cigar Aficionado, CNN, Forbes, Gifts.com, Globe & Mail, Golf Business, Golf Digest, GOLF Magazine, Good Housekeeping, Men’s Journal, People Country, TheStreet.com, TODAY Show, USA Today, Yahoo! and many others.

COBRA PUMA GOLF EXTENDS PARTNERSHIP WITH LEXI THOMPSON

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COBRA PUMA GOLF EXTENDS PARTNERSHIP WITH LEXI THOMPSON

Professional Golfer Continues as Brand Ambassador with Long-Term Extension

CARLSBAD, Calif. (Dec. 11, 2013) – Today, COBRA PUMA GOLF announced its partnership extension with professional golfer and brand ambassador, Lexi Thompson. As part of the extension, Thompson will continue to have a prominent presence throughout COBRA PUMA GOLF activities in 2014 and beyond.

“Lexi Thompson has been an instrumental global force for the company’s growth over the past three years,” said Bob Philion, president of COBRA PUMA GOLF. “We are thrilled to continue our work with her in the coming years and watch her evolve as a world-class golfer and trend-setter on and off the course.”

Notably, at the age of 15, Thompson was the first professional athlete to sign with both COBRA Golf and PUMA Golf after the brands joined forces to be formally known as COBRA PUMA GOLF. Since turning professional in June 2010, she has been a key brand ambassador, sporting COBRA Golf equipment and PUMA Golf attire on and off the course. Over the course of the partnership, Thompson has also developed her own signature look – The Sunday Blue – which features PUMA Golf’s seasonal hue of blue apparel from head to toe.

“Being part of the COBRA PUMA GOLF team has played a huge role in the success of my professional golf career, and I’m excited to continue our partnership,” said Thompson. “I’m looking forward to the new opportunities and challenges the coming years will bring with the COBRA PUMA GOLF family behind me.”

Since joining the brand, Thompson has secured five professional wins, including the Navistar LPGA Classic, Dubai Ladies Masters, Fuzion Minor League Golf Tour, Sime Darby LPGA and her most recent win at the Lorena Ochoa Invitational. In 2014, she will look to continue her winning streak with COBRA Golf’s BiO CELL Driver, BiO CELL+ Irons and Tour Trusty wedges.

For more information on COBRA PUMA GOLF, visit us at http://www.cobragolf.com and http://www.pumagolf.com. Stay up to date with the latest products, events and Tour athletes at facebook.com/cobra, facebook.com/pumagolf and on our Twitter handles – @cobragolf and @pumagolf.

COBRA PUMA GOLF PARTNERS WITH 2014 HUMANA CHALLENGE

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COBRA PUMA GOLF PARTNERS WITH 2014 HUMANA CHALLENGE

Leading Golf Brand will Bring a Sense of Play to Annual Tournament

CARLSBAD, Calif. (Dec. 2, 2013) – Today, COBRA PUMA GOLF announced its partnership with the Humana Challenge for the 2014 Humana Challenge professional golf tournament in La Quinta, Calif. The collaboration will include a strong brand presence during the Humana Challenge Pro-Am, Jan. 13-19, and a sponsorship of the Bob Hope Legacy Pro-Am, a one-day event taking place Jan. 15.

“COBRA PUMA GOLF has always been a fan of the Humana Challenge because it gives passionate recreational golfers the once-in-a-lifetime opportunity to play with a PGA TOUR Professional,” said Bob Philion, president of COBRA PUMA GOLF. “Partnering with the Humana Challenge offers a refreshing way for us to connect with consumers, generate excitement surrounding the game of golf, and build momentum for the 2014 PGA Show.”

COBRA PUMA GOLF’s presence at the Humana Challenge will include:

  • Club 17 presented by PUMA Golf – PUMA Golf will take over the Club 17 hospitality venue at the 17th hole of the Arnold Palmer Private Course at PGA WEST, providing tournament-goers with stadium seating for optimal viewing and a fun, social atmosphere. A bar will be on-site to serve up drink specials to attendees throughout the tournament, and games and prizes will help create excitement in between spectating.
  • COBRA PUMA GOLF experience at Bob Hope Square – COBRA PUMA GOLF will have a product launch activation area at Bob Hope Square, along with simulators for attendees to demo COBRA Golf’s new BiO CELL clubs. Consumers will also be able to try out PUMA’s 2014 footwear offerings.
  • Athlete appearances – COBRA PUMA GOLF athletes will be present and interacting with fans during the COBRA PUMA GOLF Experience at Bob Hope Square. COBRA PUMA GOLF team member Holly Sonders will also be playing as an amateur participant in the 3-day Humana Pro-Am.

    In addition, each player participating in the Humana Challenge Pro-Am, as well as the Bob Hope Legacy Pro-Am, will be swinging with a driver from COBRA Golf’s newest series, the BiO CELL. Debuted this past November, the BiO CELL series is designed to help golfers Go Long™, using MyFly8™, SmartPad™, E9 Face™ and BiO CELL technology designed to help golfers improve distance and manage trajectory.

    “COBRA PUMA GOLF’s enthusiasm and spirited approach to the game of golf will be a great addition to the Humana Challenge this year,” shared Bob Marra, executive director and CEO of the Humana Challenge. “Our team is looking forward to the energy the brand will bring, and the BiO CELL Drivers will help to make the Pro-Am events even more memorable for participants, which is always one of our highest priorities.”

    For more information on the 2014 Humana Challenge, please visit http://www.humanachallenge.com. Additional information on COBRA Golf’s BiO CELL Collection can be found at http://www.cobragolf.com/bio-cell-driver.

  • ECCO Street EVO One Expands Horizons of Hybrid Golf Shoe Performance

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    ECCO Street EVO One Expands Horizons of Hybrid Golf Shoe Performance

    Patented E-DTS System Provides Unmatched Grip, Ground Feel and Stability

    (LONDONDERRY, NH) – Danish company ECCO – a leading manufacturer of innovative footwear – announces the launch of Street EVO One, a performance hybrid golf shoe combining the award-winning ECCO Dynamic Traction System (E-DTS) with an array of proprietary stabilization features.

    Embodying the shoemaking craftsmanship and technical advances for which ECCO is renowned, Street EVO One (MSRP $160) boasts a Direct-injected midsole with an integrated shank piece. This design cups and cushions a player’s heel, delivering comfort and torsional support while creating an exceptionally stable platform from which golfers can power through each shot.

    Offering a slightly wider platform than previous versions of the best-selling Golf Street model, Street EVO One is built atop a patented outsole configuration of approximately 100 moulded traction bars and 800 traction angles. Constructed from TPU – a highly durable, wear-resistant material – these elements provide superb, Tour-quality grip.

    “The way Street EVO One looks, feels and plays puts it in a class by itself,” says Michael Waack, Head of Global Golf at ECCO. “It’s yet another example of the advantages that come with our foot-first approach to designing and producing premium golf shoes.”

    As a key point of distinction, ECCO owns its factories and controls the entire shoemaking process – from raw materials to finished footwear. This dovetails with the company’s position as one of the world’s largest producers of luxury leathers.

    Street EVO One is offered in high-grade cow leather and genuine camel leather versions, both of which include the exclusive ECCO HYDROMAX™ tanned-in treatment for remarkable weather resistance.

    Showcasing an eye-catching, two-color outsole and modern classic upper, Street EVO One is part of the Spring/Summer 2014 men’s golf collection that will be worn in competition by Tour stars like Fred Couples, Graeme McDowell, Thomas Bjorn, Thongchai Jaidee, Marcel Siem, Wu Ashun, Andreas Hartø and JB Hansen.

    About ECCO

    ECCO, a world leading brand of shoes combining style and comfort, has built its success on quality and innovative technology. The design philosophy is rooted in the founder’s approach to being a shoemaker – the shoe must follow the foot. The shoes of ECCO are anchored in functionality, quality and craftsmanship on the platform of Scandinavian design. Founded in 1963, ECCO is one of the few major shoe manufacturers in the world to own and manage every step of the shoemaking process. Today, ECCO products are sold in 91 countries at 1,100 ECCO stores and 14,000 other sales locations. The company is family-owned and the workplace to 19,500 employees from over 50 countries. In 2012, revenue increased by 14% to DKK 8 billion with profits before tax of DKK 1.1 billion.

    ECCO USA is based in Londonderry, New Hampshire. For more information: http://www.eccousa.com, 800.886.3226.