Nike Covert 2.0 Driver Features Fly Brace Techology

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Nike Golf Delivers Forgiving Distance with the VRS Covert 2.0 Driver

– New Fly-Brace technology allows for higher ball speed, more distance and greater forgiveness with every shot –

BEAVERTON, Ore. (November 22, 2013) – Nike Golf introduced the new VRS Covert 2.0 family of drivers during an event at the company’s World Headquarters in Beaverton, Ore. Bigger, faster and longer than last year’s industry game-changing VRS Covert drivers—the world’s first to feature conforming High Speed Cavity Back technology—the new VRS Covert 2.0 drivers deliver more forgiving distance, faster ball speed and simple, intuitive customization to meet the swing needs of every athlete.

High-Speed Cavity Back technology redistributes weight to the heel and toe allowing for increased distance and more stability across the face of the driver.

“We re-engineered VRS Covert 2.0 with enhancements to our High Speed Cavity Back technology that allow athletes to experience more forgiving distance than ever before,” says Nate Radcliffe, Nike Golf Director of Engineering.  “The new VRS Covert 2.0 driver features a redesigned cavity with Fly-Brace technology that ties the sole to the crown. By stiffening the rear portion of the club, more energy is transferred to the face at impact. The end result is even greater ball speed and up to six yards of distance gain over last year’s model.”

“It’s similar to an automotive frame design,” Radcliffe adds. “Fly-Brace technology reinforces the rearward portion of the club head to focus impact stress, flexing and subsequent energy transfer to the point of impact.”

Several Nike athletes, including Rory McIlroy, Kevin Chappell and Nick Watney, have put the VRS Covert 2.0 driver into play in 2013.

“We work very closely with our athletes and the new VRS Covert 2.0 drivers deliver on the shape, stability, and speed they have asked for,” Radcliffe says. “The added stability and speed realized by our athletes with VRS Covert 2.0 allows for an aggressive approach off the tee which is essential in the modern game.”

The VRS Covert 2.0 drivers feature two additional proprietary technologies: A larger, re-engineered NexCOR face for increased ball speed and distance, and FlexLoft adjustability, which allows athletes to easily customize loft and face angle positions for 15 drivers in one.

The redesigned NexCOR face incorporates variable face thickness for a faster, hotter face and as a result, more speed at impact. It is 15-percent larger in the VRS Covert 2.0 Tour driver, and seven-percent larger in the VRS Covert 2.0 driver.

Nike Golf’s patented FlexLoft system offers the same, intuitive adjustability system featured in the VRS Covert driver. Athletes can adjust lofts from 8.5 to 12.5 degrees while independently modifying for three different face angle positions to optimize launch and spin conditions for maximized distance and accuracy.

The second generation of Mitsubishi Rayon’s Kuro Kage shafts are the standard graphite option for both models. In the VRS Covert 2.0 Tour, the Kuro Kage Silver 60 graphite, featuring Titanium Nickel fiber in the tip section, creates more stability and lower spin. The VRS Covert 2.0 utilizes the Kuro Kage Black HBP Graphite 50 shaft with a higher balance point, allowing for higher swing speeds without adding shaft length.

Nike VRS Covert 2.0 Tour Driver
Availability: January 31, 2014
Specifications: 8.5-12.5º Kuro Kage Silver TiNi shaft; RH/LH: R, S, X  
Street Price: $399

Nike VRS Covert 2.0 Driver
Availability: January 31, 2014
Specifications: 8.5-12.5º Kuro Kage Black HBP shaft; RH/LH: A, R, S, W
Street Price: $299

Puma Monolite Shoes Weight Just 9.5 oz



CARLSBAD, CALIF. (Nov. 25, 2013) – PUMA Golf has introduced the Monolite golf shoe, a versatile shoe designed to give you comfort and style for all 19 holes. The Monolite weighs in at only 9.5oz., which is 30 percent less than comparable styles on the market.
“The Monolite is the perfect shoe to kick off our new LiteStyleTM platform we are launching in 2014,” commented Tom Manthe, Global Marketing Manager for PUMA Golf.  “The spikeless shoe goes from the tee box to the clubhouse in effortless style and lightweight comfort.”

The Carbon Rubber outsole uses SmartQuill® to enhance grip and traction throughout the golfer’s swing by strategically shaping and positioning traction lugs directionally. The compression EVA midsole is fully integrated with the external heel counter, creating one cohesive unit that allows for ultimate lightweight comfort and cushioning while maintaining high levels of support and traction.

A premium, waterproof upper made with full-grain leather features subtle design and color details in five hard-to-resist color options. Everfoam is strategically positioned within the upper for a comfortable fit that has slow recovery memory foam adjusting to the contours of your foot with every step.

Available in two perforated leather options (Monaco Blue/Lime Green/White and White/Tradewinds/Pomegranate) and three smooth leather options (Tradewinds/White/Monaco Blue, Chestnut/Black Coffee/Vibrant Orange and Black/Castlerock/Deep Lavendar), each shoe comes with two laces to customize your look as often as you want.

The Monolite Wns is available in four trendsetting color combinations with an upper inspired by an oxford silhouette. Featuring a yoga mat sockliner (that is literally made out of yoga mat material) the Monolite Wns provides all day comfort and cushioning to keep your feet feeling relaxed and looking great.

The Monolite ($100) and Monolite Wns ($70) are available for pre-order now at and will hit shelves at select golf retailers starting Dec. 1, 2013.


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CARLSBAD, CA (November 12, 2013) – COBRA Golf’s new BiO CELL Irons are designed to help golfers Go LongTM. Providing tungsten fueled distance and forgiveness, the BiO CELL Irons perform as good as they look and look as good as they feel. Featuring tungsten, a perimeter undercut, E9 Face TechnologyTM and Bio CELLs, the BiO CELL Irons are ready for action and available in four colors including Silver, Blue Aster, Barbados Red and Vibrant Orange.

“The BiO CELL Irons are designed to give golfers distance and control without sacrificing forgiveness,” commented Jose Miraflor, Director of Product Marketing at COBRA Golf. “The blend of distance, control and forgiveness make the BiO CELL Irons an asset in anyone’s bag. Progressive placement of tungsten throughout the iron set drives the added distance, control and forgiveness.”

The BiO CELL Irons are driven by tungsten-fueled distance and forgiveness. Long and mid irons feature heavy tungsten in the heel and toe for more forgiveness. Short irons feature tungsten centered behind the hitting area for added distance and control.

The perimeter undercut makes the BiO CELL Irons the largest unsupported face of any COBRA Iron. This creates more face flex at impact for an increase in ball speed and extreme distance. New BiO CELLs combined with E9 Face technology enable more discretionary weight movement that creates a low CG and high MOI, providing more distance and extreme forgiveness.

The BiO CELL Irons are part of a full family of products, including BiO CELL Driver, Fairways and Hybrids. The metalwoods feature MyFly8TM technology to adjust trajectory effectively and easily between 8 different loft settings. The Driver, Fairways and Hybrids are available in Blue Aster, Barbados Red, Vibrant Orange, Black and Silver.

The BiO CELL 3-7 irons are a hyper 17-4 SS with tungsten weighting and the 8-LW are a 431 stainless steel with tungsten weighting.

The COBRA BiO CELL Iron Set (Steel MAP: $699) features a True Temper Dynalite 85 shaft shaft and is available in stiff and regular flex in 3-LW in RH models and 3-SW in LH models. The BiO CELL Irons feature a Lamkin – R.E.L. 3GEN grip. Graphite irons are available through custom order and feature a COBRA BiO CELL shaft in stiff, regular or lite flexes.

The COBRA BiO CELL Irons Combo Set (MAP: $799 Steel Irons, Graphite Hybrids) (MAP: $899, all graphite) features a True Temper Dynalite 85 shaft in steel models and a COBRA BiO CELL in graphite models. The stock set composition is 3-4H, 4-5H, 5-PW. The COBRA BiO CELL Irons Combo Set features BiO CELL Hybrids with MyFly8 so golfers can optimize yardage gaps.

The BiO CELL Driver, Fairways, Hybrids and Irons will be available at retail on January 15th, 2014. To find an authorized COBRA dealer near you, visit


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CARLSBAD, CA (November 12, 2013) – COBRA Golf’s new BiO CELL Driver is designed to help golfers Go LongTM. With MyFly8TM, SmartPadTM, E9 FaceTM and BiO CELLS, the BiO CELL Driver is packed with technology to help improve distance and manage trajectory. True to COBRA’s DNA, the BiO CELL Driver will be offered in five colors: Blue Aster, Black, Barbados Red, Vibrant Orange and Silver.

“Our Research and Development team focused on developing a driver that would deliver distance, provide consistency, keep adjustability simple yet effective and offer a great feel,” commented Jose Miraflor, Director of Product Marketing at COBRA Golf. “The BiO CELL Driver delivers on all of the above through COBRA’s proprietary technology and goes a step further by offering personalization in five different color options.”

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The BiO CELL Driver features MyFly8, an expansion of the 2013 MyFlyTM technology. MyFly8 provides golfers the option to adjust their trajectory to 8 different loft settings including 9.0°, 9.5°, 10.5°, 11.5°, 12.0° and three draw setting in 9.5°D, 10.5°D and 11.5°D. Utilizing SmartPad technology, the face angle will stay square at address regardless of the loft setting.

New BiO CELLs work with E9 Face Technology to remove weight from the face and reposition it low and back to deliver higher MOI. The repositioned weight provides a larger effective Sweet Zone® to deliver longer and straighter drives on off-center hits. In addition, the BiO CELLs remove weight from the crown and face providing a lower CG and higher MOI for faster ball speeds.

The BiO CELL Driver is part of a full family of products, including BiO CELL Fairways, Hybrids and Irons. Both the fairways and hybrids feature MyFly8 and Smart Pad technology. They are also available in the same five colors as the driver. The irons are available in Blue Aster, Barbados Red, Vibrant Orange and Silver.

The COBRA BiO CELL Driver (MAP $299) features a Project X – PXv shaft and is available in RH and LH models in x-stiff, stiff, regular and lite flexes featuring MyFly8TM, providing golfers with loft settings from 9.0° to 12.0°.  The BiO CELL Driver features a Lamkin – R.E.L. 3GEN 360 grip.

The BiO CELL Driver, Fairways, Hybrids and Irons will be available at retail on January 15th, 2014. To find an authorized COBRA dealer near you, visit

Adams Golf Earns Number One Hybrid Position on Major Global Professional Tours

Adams Golf Earns Number One Hybrid Position on Major Global Professional Tours

Brand Secures Inaugural Top Ranking in Season-Long Usage on European Tour
While Continuing to Lead PGA, Champions, and LPGA Tours

PLANO, TEXAS, November 19, 2013 – Adams Golf – known for its game-changing innovation and easy-to-hit equipment – has for the first time secured the position of number one hybrid on the European Tour for a full season, adding to the company’s ongoing status as the most-played hybrid brand across major global circuits, including the PGA, Champions, and LPGA Tours.

In addition to its dominant usage across the European Tour’s 45-event 2013 campaign, Adams saw its hybrids used by an event-winner on that circuit for the first time. Staff professional David Howell captured the Alfred Dunhill Links Championship with two Idea SUPER 9031 hybrids.

Already the maker of the most-used hybrids on the PGA Tour for six consecutive seasons, Adams increased its presence to 37 percent in 2013 versus 29 percent in 2012. This goes along with the company topping the Champions Tour count each of the last nine years and ranking as the most-played hybrids on the Tour since 2006. With one event remaining this year, Adams has already clinched the cumulative LPGA Tour season hybrid count.

“Adams Golf brand consideration, retail marketshare and Tour penetration are at all-time highs as golfers recognize our commitment to equipment that makes the game easier and more fun,” said John Ward, Adams Golf President. “Innovative hybrids for players of all skill levels are the Adams trademark, with Tour validation confirming our game-changing Velocity Slot Technology brings measurable performance gains.”

Recently-released SUPER 9031 and SUPER DHy were Adams’ most-played models on Tours worldwide in 2013. Setting a new benchmark in their respective categories, the clubs utilize patented Velocity Slot Technology to increase ball speeds and promote additional distance. The SUPER 9031 features enhanced shaping and the use of slots to produce a hotter clubface. A new and better replacement for long irons that bridges the gap for better players, the Idea SUPER DHy offers a penetrating ball flight with workability that is superior to today’s standard irons.

Adams’ renowned heritage in hybrids has been documented by Golf Digest, which awarded the company ‘Hybrid Innovation Leader’ honors in each of the five annual Hot List issues. No other category has been so ruled by a single manufacturer.

Adams Golf, the maker of the #1 Hybrids on Tour, produces easy-to-hit products that all players can use to enjoy the game more. For more information, please visit or

#1 Hybrids on European Tour, PGA Tour, Web.Com Tour and LPGA Tour claim based on 2013 usage on each Tour, as reported by the Darrell Survey Co. and Sports Marketing Surveys, Inc.

Tin Cup Holiday Themed Ball Mark Stencils

Tin Cup Introduces Four Holiday-Themed Golf Ball Marking Stencils

Celebrate the Season with Candy Cane, Joy, Stocking and Holly Designs

(FALLS CHURCH, VA) – Tin Cup Products, LLC – maker of patented, Made in the USA golf ball marking stencils – announces a new holiday collection featuring Candy Cane, Joy, Stocking and Holly designs.

Offered individually ($19.95 each) or together as a Santa’s Package ($95), the 100 percent stainless steel cups last a lifetime and make a superb stocking stuffer or gift. In just seconds, anyone can personalize a golf ball by tracing a template of choice using an ultra-fine point permanent marker.

Specifics of these festive new styles:

  • Sweet Spot – depicts a striped candy cane, which has become an iconic symbol of the holiday season
  • St. Nick – reflects a hanging stocking, the ideal place for a Tin Cup on Christmas morning​
  • Tis the Season – portrays holly, the signature Christmas decoration found in wreaths and other decorations
  • Joy – showcases a key message for the holidays, bringing cheer for all golfers

    “Time and again, Tin Cups are wildly popular holiday stocking-stuffers that promote personalizing your golf ball in unique fashion,” says Tin Cup President Cabell Fooshe. “Our passionate community can celebrate this joyous time of year with these seasonal designs, in addition to best-sellers like The Stache, Alphabet and Shamrock.”

    One of the fastest-growing companies in golf, Tin Cup offers more than 135 designs, including visualization/game improvement marks and college logos. Another outstanding option is an affordable customization program that’s trusted by well-known corporations, charities, media outlets, celebrities and individuals.

    Since being named “Best New Product” at the 2010 PGA Merchandise Show, Tin Cup models have been named a top pick by Golf Digest and GOLF Magazine, while also garnering SCOREGolf’s “Surprise Product of the Year” honor.

    For more information:, 888.984.6287.

    About Tin Cup Products, LLC

    Tin Cup’s patented golf ball marking stencils are crafted from 100 percent stainless steel and Made in the USA. The entire personalization process takes just seconds, placing the Tin Cup over a golf ball and tracing the design using an ultra-fine point permanent marker. In addition to more than 135 existing models, a customization program provides low minimums, affordable pricing and prompt delivery for corporations, charities, media outlets, celebrities, events and others seeking a distinctive gift.

    Tin Cup stencils are currently sold at more than 1,200 retail locations worldwide, including PGA Tour Superstore, Edwin Watts, Roger Dunn and Golfsmith, as well as elite clubs and resorts like Baltusrol, Bandon Dunes, Congressional, Kingsmill, Medinah, Reynolds Plantation, The Boulders, Torrey Pines, Wailea and Sea Island. The company also has distribution in Canada, the UK and Japan.

    Winner of “Best New Product” at the 2010 PGA Merchandise Show, it has been heralded by leading authorities worldwide, including CBS Sports, Cigar Aficionado, CNN, Forbes,, Globe & Mail, Golf Business, Golf Channel, Golf Digest, GOLF Magazine, Good Housekeeping, Maxim, Meetings and Conventions, Men’s Journal, People Country, Smart Meetings,, TODAY Show, USA Today, Yahoo! and many others.

  • Pre Black Friday Deals On Computers and Accessories

    Pre Black Friday Deals On Computers and Accessories are now up on Amazon.

    Pre Black Friday Deals On Movies and Television DVDs

    Pre Black Friday Deals In Movies and Television are now up at Amazon.


    (Maui, Hawaii) November 6, 2013 – For more than seven years, the Smith Family has worked diligently to bring their special Ocean Vodka from the Island of Maui to the far reaches of the world.  The opening of a new craft distillery for public tours and tastings on their 80-acre organic farm is a dream come true for the family’s mission: to create a superior, organic, value-added agricultural product from Hawaii that supports the local economy, competes globally on quality, operates with environmental responsibility and raises awareness for oceanic conservation.

    More than five thousand visitors from around the world have toured the Ocean Vodka Organic Farm and Craft Distillery in Kula since the April Grand Opening, and the reviews have been excellent.  Located a short drive from Maui’s Kahului International Airport, Ocean Vodka is produced about 1,000 feet above the Pacific Ocean, with breathtaking panoramic views of the North and South Shores of Maui, the West Maui Mountains and 10,000 ft. Mount Haleakala.  Ocean Vodka is the only spirit in the world distilled from organically farmed sugar cane, blended with deep ocean mineral water and powered by the sun.  Certified USDA Organic and 100% gluten-free, Ocean Vodka uses a proprietary column distillation process to produce an ultra-clean, award-winning spirit.  This pure refined spirit is blended with deep ocean mineral water, sourced from a depth of 3,000 feet off the Kona Coast of the Big Island, to make Ocean Vodka.  Minerals Calcium, magnesium and potassium, which naturally occur in ocean water, give Ocean Vodka a unique, mineral-rich flavor found in no other vodka. These minerals create a pleasant, distinctive taste and enhance flavors when Ocean Vodka is mixed with fresh juices.

    Tours of the Ocean Vodka Farm and Craft Distillery include: sustainable and organic farming practices through abundant fields of organic sugar cane; a local history of Hawaii sugar cane farming with species identification; Organic spirits distillation with state-of-the-art equipment, including a 60-foot tall column still; and Green manufacturing processes in a 6,000 square foot solar-powered bottling center.  The Ocean Vodka Organic Farm and Distillery utilizes solar panels to power 100% of the operations of the distillery and facility.  The sugar cane is organically farmed on rich, volcanic soils without the use of synthetic pesticides or herbicides, and mature sugar cane stalks are hand-harvested for processing.  The Martini Garden, a garden designed specifically for martini lovers, highlights fresh, local ingredients such as Kula lavender, local citrus, passion fruit, pineapple and strawberries.

    “Our farm experience gives people an opportunity to learn about organic farming and sustainable production from a business that is expanding internationally,” says CEO Shay Smith. “Our tours add a special agritourism dimension to the traditional Hawaii vacation.  People come to Maui from all over the world and discover the refreshing taste of Ocean Vodka.  We are proud to be producing one of the most unique and highest quality vodkas in the world.”

    Since inception in 2005, Ocean Vodka has given a portion of proceeds to oceanic preservation and conservation causes, such as Oceana and Surfrider Foundation.  The suggested retail price for Ocean Vodka is $32.99.  For more information about Ocean Vodka, please contact Don Freytag at .(JavaScript must be enabled to view this email address)
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    Club Glove Last Bag Receives Coveted GOLF Magazine ‘Techy Award’

    Club Glove Last Bag Receives Coveted GOLF Magazine ‘Techy Award’

    Industry Leader’s Made-in-the-USA Travel Gear Used by 90 Percent of PGA Tour Players

    (HUNTINGTON BEACH, CA) – Club Glove® – a worldwide leader in the design and manufacture of premium travel bags, golf bags, club covers, accessories and luggage – announces its innovative, made-in-the-USA Last Bag has received a GOLF Magazine “Techy Award” as the sport’s “Techiest Travel Bag.”

    Appearing in the November issue, this latest honor praises the Last Bag ($299) for its unmatched durability and functionality. This is born from a patented design and the use of Invista™ Cordura® 1000D water resistant nylon that is three times stronger and lasts five times longer than the standard polyester used by many competitors.

    The No. 1 golf travel bag brand at all PGA and Champions Tour events, the Last Bag is preferred by more than 90 percent of PGA Tour Players, as confirmed by Darrell Survey. Extremely customizable, both standard and XL sizes are offered in 17 colors with dozens of personal embroidery options available.

    “Our goal was to create a product that would literally be the last travel bag a player would ever need to purchase, so it had to be exceptionally sturdy, easy to use and pleasing to the eye,” says company founder Jeff Herold. “The strongest indicator of our product quality is that we don’t pay Tour players to use it, yet nine out of 10 rely on the Last Bag to ensure their clubs arrive safely each week,”

    Beyond the Last Bag, Club Glove also offers the smaller, but equally high-quality Burst Proof II travel cover. Both bags are compatible with the company’s Stiff Arm Device ($26.95), which eliminates nearly all risk of club breakage. This fully adjustable, three-piece telescoping crutch adjusts to slightly longer than the longest club in the bag to absorb forceful impacts that might otherwise damage shafts.

    Both the Last Bag and Burst Proof II are among the options included in the company’s patented Train Reaction System three-piece ensembles. These unique sets outsmart the “Smarte Carte” by allowing travelers to easily connect three pieces of luggage to create a perfectly balanced, easy to roll, one-hand transport system.

    Selected by seven U.S. Ryder Cup teams, Club Glove’s offerings have been a fixture at green grass and off course shops for over a decade.

    Get social: @ClubGloveUSA or Facebook.

    More information: or 800.736.4568.

    About West Coast Trends, Inc.

    Based in Huntington Beach, CA, West Coast Trends Inc. was founded in 1990. A worldwide leader in the design and manufacture of premium luggage, golf travel bags, stand bags, club covers and accessories, its products have been tested and approved by the world’s most demanding travelers, including pilots at all of the major airlines. The overwhelming choice of serious golfers, the company’s Club Glove® products are used by more than 90 percent of PGA and Champions Tour players.