New Look Adams Golf Launches “Make Golf Easy” Initiative With Money-Back Guarantee

New Look Adams Golf Launches “Make Golf Easy” Initiative
With Money-Back Guarantee

PLANO, TEXAS, July 31, 2013 – Adams Golf, known for producing some of the game’s easiest to hit clubs for golfers at every level – notably hybrids and hybrid iron sets – is integrating the “Make Golf Easy” philosophy into every facet of the company’s business. Launching the effort in August, the company is offering a Money-Back Guarantee on the new Tight Lies fairway wood.

Adams is so confident that golfers will be exceptionally satisfied with the easy-to-hit performance of the Tight Lies fairway wood, purchasers can return the club to Adams for a full refund within 30 days of purchase if they are not fully satisfied. The offer begins on August 15, 2013 and runs through October 15, 2013. More information is available by visiting or calling toll-free 1-800-709-6142.**

“This promotion celebrates a legendary club whose hallmark is making the game easier to play, and reflects the start of a new era for Adams, where interacting with our company will be simpler for golfers, vendors, retail partners and pro shops,” said John Ward, President of Adams Golf. “The entire industry will experience a new Adams that offers trouble-free purchase promotions, strategic expansion into international markets, an easy-going, fan-friendly Tour team, strategic business and marketing partnerships and a renewed commitment into our pursuit of product innovation – all with the mindset to ‘Make Golf Easy.’”

A New Era. A New Look.

This commitment demands a new logo, corporate colors and attitude. The brand’s primary mark now includes a script typeface “Adams” that will be seen on clubs, accessories and marketing assets. Added to the portfolio for the first time is a recognizable, standalone emblem. A script “A” features the design element of a golf club on the left leg, while the entire letter is surrounded by a two-stripe oval that represents the golf swing path.

For most of the company’s history the primary color palette has been red and black. Moving forward, blue (PANTONE 294) will become the primary color, with red (PANTONE 187) white, black and silver as complements.

“Our goal throughout was to find a design that has global appeal and reflects the new personality and positioning of the brand,” said Scott Blevins, Senior Vice President of Marketing. “We feel that this new look will help Adams become more recognizable around the world in a more consistent and contemporary manner. It’s a fun and friendly design that we think appeals to our broad customer base along with those who don’t yet know much about our company and products.”

Tour professionals have already begun sporting the new look on headwear and bags. The first product to feature the mark will be the new Tight Lies fairway wood, a technologically-advanced re-birth of the club that put Adams “on the map.”

Adams Golf, the maker of the #1 Hybrids on Tour, produces easy-to-hit products for all golfers to enjoy the game of golf. For more information, please visit or #1 Hybrids on Tour claim based on 2012 usage on the PGA, Champions, and Tours, as reported by the Darrell Survey Co.

**Offer valid only on purchase of the Adams Tight Lies fairway wood made at authorized Adams U.S. retailers. Original receipt required for refund. Purchase must be made between August 15, 2013 and October 15, 2013. Return must occur within 30 days of purchase. If Tight Lies was purchased online, Adams will not reimburse original shipping and handling costs. Call 1-800-709-6142 or go to for information on the return process. You will receive a check within 12 weeks of Adams’ receipt of club and verification of purchase. REFUND LIMITED TO PURCHASE PRICE PAID AND EXCLUDES ALL TAXES. Only one return per U.S. mailing address.

Nike Athlete Kevin Tway Becomes a First-Time Winner on the Tour

Nike Athlete Kevin Tway Becomes a First-Time Winner on the Tour

-Nike athletes win consecutive Tour events elevating their professional careers-

BEAVERTON, Ore. (July 29, 2013) – Nike Athlete Kevin Tway won his first career Tour title at the Boise Open, making it the second win by a Nike athlete in consecutive weeks on the Tour.  Tway follows fellow Nike athlete Jamie Lovemark’s victory at the Midwest Classic in the week prior.

With this win, Tway jumped from 39th to sixth on the money list, wrapping up a spot next season on the PGA Tour.

“This means a lot because I’ve struggled since turning pro,” the former Oklahoma State player said. “This really hasn’t sunk in yet. I’ve always wanted to play on the PGA Tour since I was a little kid.”

Throughout the tournament, Tway highlighted a full bag of Nike equipment, including the new Nike VR_S Covert Tour driver, featuring the striking cavity back technology. With this iconic Nike driver, Tway ranked fourth in driving distance averaging 334-yard drives.  Also assisting him to his victory were his Nike VR_S Forged irons, in which he averaged 75% in greens in regulation.  Rounding out Tway’s bag of Nike arsenal includes a Nike VR_S Covert 3-wood, and three Nike VR Pro wedges (48, 54 and 60-degree).  Tway also used Nike’s 20XI X ball featuring more RZN technology.


Tway’s Nike Golf Arsenal

Driver: Nike VR_S Covert 9.5-degree Right (UST Axicore 790 X Black)

Fairway Wood: Nike VR_S Covert 3-wood/15-degree

Irons: Nike VR_S Forged (3-9) Wedges: Nike VR Pro 48-degree, 54-degree and 60-degree Ball: Nike 20XI X

Apparel: Nike Tour Performance Collection

Footwear: Nike Lunar Control


Nike Golf’s 2013 PGA Tour Victories

Tiger Woods – The Players Championship

Tiger Woods – WGC Cadillac Championship

Tiger Woods – Arnold Palmer Invitational

Scott Brown – Puerto Rick Open

Tiger Woods – Farmers Insurance Open

Russell Henley – Sony Open

Nike Golf’s 2013 International Victories

Paul Casey – The Irish Open (European Tour)

Scott Jamieson – The Nelson Mandela Champoinship (European Tour)

Charl Schwartzel – Alfred Dunhill Championship (European Tour)

Nike Golf’s 2013 LPGA Tour Victories

Suzann Pettersen – LPGA LOTTE Championship

Nike Golf’s 2013 Ladies International Victories

Suzanne Pettersen – Mission Hills World Ladies’ Golf Championship

Nike Golf’s 2013 Victories

Kevin Tway – Boise Open

Jamie Lovemark – Midwest Classic

Nike Golf’s 2013 European Challenge Tour Victories

Dylan Frittelli – Karnten Open

Exotics Fairway Wood Wins 2013 RBC Canadian Open

Exotics Fairway Wood Wins 2013 RBC Canadian Open

July 29, 2013, Batavia, IL – Tour Edge congratulates the 2013 RBC Canadian Open Champion who won using the Exotics CB4 fairway wood this past Sunday.  Thank you for trusting your Exotics fairway wood – the longest fairway wood in golf.  Winning the tournament by three strokes this is the Champion’s second win of 2013, he also won the AT&T Pebble Beach National Pro-Am, and has carded six additional top ten finishes using an Exotics wood.

Located in Batavia, IL, Tour Edge manufacturers and sells golf clubs under both the Exotics and Tour Edge brands names.  Exotics golf clubs are for those who demand the finest performing golf clubs in the world. With experienced designers and smaller production runs, Exotics by Tour Edge can bring futuristic technologies to the marketplace months, even years, ahead of its time. Exotics’ manufactures the finest quality, high-technology golf clubs and hand-assembles them one club at a time.  The company’s clubs are distributed throughout the United States and the world. 

Kendall Academy’s winning foursome tees off at Tournament of Champions

Kendall Academy, Michigan’s award-winning golf instructional center, will send four of its teachers into the field of the 22nd Tournament of Champions (T of C) beginning Monday at Boyne Mountain Resort. Sanctioned and run by the Michigan PGA, the 54-hole medal play championship is open to over 100 golfers—juniors, amateurs, seniors and professionals of both sexes—who have won a major Michigan golf tournament or title.

Representing Kendall Academy are founder Dave Kendall, winner earlier this year with his amateur partner of the State Pro-Am and a former Michigan Senior Open and Michigan Senior PGA champion; Tom Harding, a past Michigan PGA, Michigan PGA Match Play and T of C champion (1997); Frank McAuliffe, a past State Pro-Am and Shanty Creek Classic winner; and Michigan Golf Hall of Fame member Jack Seltzer, a past titleholder of the Michigan Open, Michigan PGA and Michigan PGA Match Play Championships.

“All of us look forward to playing in the Tournament of Champions,” said Kendall, twice named Teacher of the Year by the Michigan PGA. “Using three sets of tees, the event provides a unique test for a diverse field of proven, competitive golfers. Anyone can win it.”

Offering year round instruction by nine instructors to both experienced and new players alike, Kendall Academy is located at Ypsilanti’s Miles of Golf, a full-service golf operation offering a retail store, practice & teaching facility, and state-of-the-art clubfitting center. Located on 3113 Carpenter Road, it can be reached toll-free at (877) 973-9005. Additional information is available at and 

CHAMP Introduces Pro-Lite™ Ball Retriever

CHAMP Introduces Pro-Lite™ Ball Retriever

Lightweight Design Features Patented Lock System to Easily Secure Golf Balls

(MARLBOROUGH, MA) – CHAMP/MacNeill Engineering Worldwide – The World Leader in Sport Cleat Technology® and maker of innovative CHAMP spikes, high-performance golf tees and accessories – introduces the Pro-Lite™ Ball Retriever showcasing a lightweight design and patented lock system that easily and securely grips golf balls.

An effortless way to recover balls from the water, bushes, rocks, mud and other hazards, the Pro-Lite’s telescopic shaft extends to 9 feet and when closed it is only 19 inches. It comes in a convenient carrying case that will slip in the side of your golf bag. Not only useful for retrieving errant shots, it can also be used to pick up a ball directly from the hole.

“This is an extremely effective tool that embodies the quality control and spirit of innovation associated with all CHAMP products,” says Harris MacNeill, President and CEO of CHAMP/MacNeill Engineering Worldwide. “We want to help players save money by ensuring they can quickly reclaim golf balls that would have otherwise been left behind.”

In the cleat category, CHAMP has more than 100 active distributors, making it the world’s largest manufacturer of replaceable spikes. The company produces more than 140 million spikes annually and is the dominant global brand in football, soccer, golf, baseball, cricket, rugby and other sports.

The #1 Brand on Tour®, CHAMP spikes have been used by 31 of the last 43 major winners and are available in an assortment of models, including the popular ScorpionSTINGER and Zarma®.

The company’s broad selection of other products includes the Zarma FLYtee™. Drawing from MacNeill Engineering’s unrivalled 80-plus year heritage, the FLYtee line has quickly become one of the most-used tees by leading professionals worldwide. Made with extremely durable materials, its six-pronged head and shallow cup reduces friction, increases distance and improves accuracy.

For more information:, 1-800-OK-CHAMP.

About CHAMP/MacNeill Engineering Worldwide

Celebrating more than 80 years of unparalleled engineering innovations, CHAMP/MacNeill Engineering Worldwide has been a pioneer in spike technology since it introduced the world’s first locking spike, SURE-LOK. The world’s largest manufacturer of replacement spikes specific to various sports, the company has produced several industry-changing systems under the CHAMP brand and has become the #1 choice of Tour golfers. Along with its signature Zarma® and ScorpionSTINGER™ spikes, the high-performance Zarma FLYtee™ was introduced in early 2011. With distribution in more than 100 countries, CHAMP/MacNeill is headquartered in Marlborough, MA, with offices in Europe and Asia.

Boccieri Golf’s Secret Grip Putter Grip Used by Winner of Midwest Classic

Boccieri Golf’s Secret Grip Putter Grip Used by Winner of Midwest Classic

Patented Design, Counterweight Technology Helps Golfers Achieve
Superior Consistency, Control on the Green

(SCOTTSDALE, AZ) – Boccieri Golf – maker of Tour-proven, backweighted equipment, such as the award-winning Heavy Putter – announces its new Secret Grip Putter Grip was trusted by the winner of the Tour’s Midwest Classic, contested at Nicklaus Golf Club at LionsGate in Overland Park, KS.

Capturing his second professional victory, the champion relied on the Jack Nicklaus-endorsed product ($24.99) to counterbalance his putter for improved stability, consistency and control on the greens. The grip’s heavier weight (155 grams) raises the putter’s balance point and forces players to use their larger, more stable muscles, resulting in a repeatable and reliable stroke.

“Early acclaim for the Secret Grip led this great young player to purchase it three weeks ago at The Bear’s Club and we see the immediate positive results” says Stephen Boccieri, President and CEO of Boccieri Golf. “We’ve preached the benefits of counterbalanced equipment for years, with increasing validation by Tour players showing its ability to maximize performance in all areas of the game.”

The putter version of the Secret Grip is easily installed on clubs from any manufacturer for an instant boost in performance. The added weight is achieved via a tungsten insert in the butt-end, combined with a rubber compound 40-percent heavier than what is used in standard grips. It features an oversized design, popular pistol shaping for comfort and an attractive black and green, two-tone color scheme.

Available alongside the full-swing Secret Grip, the putter version may be purchased at Dick’s Sporting Goods, Golf Galaxy and Edwin Watts, as well

During Jack Nicklaus’ illustrious career, he won 73 PGA Tour titles, including a record 18 major championships, using counterweighted equipment. He currently appears in promotional material for the Secret Grip lines, along with famed teacher Rick Smith, who consistently ranks among the world’s top-10 instructors.

Recent testing of more than 3,000 players shows 95 percent strongly prefer the Secret Grip over traditional offerings. Beyond independent testing, the grips continue to receive praise from scores of leading media, including “Top Products from the PGA Show” honors from Golf Digest and GOLF Magazine.

The Secret Grip is the latest innovation from Boccieri Golf, pioneer of the popular Heavy Putter and critically acclaimed “Control Series” of full-swing clubs.

For more information:, 888.788.8374.

About Boccieri Golf

Founded in 2005 by Stephen Boccieri, the company’s popular Heavy Putter collection and Control Series line of full-swing products were the first to integrate counterweight principals. This unique approach to club design is proven to benefit golfers of all abilities, as strategically placed weight in the butt-end of the shaft produces a higher balance point for smoother, more repeatable swings from driver through putter. Boccieri Golf’s Secret Grip, endorsed by Jack Nicklaus, is its latest innovation.

The company is headquartered in a state-of-the-art Research and Performance Center at 15816 N. Greenway-Hayden Loop in Scottsdale, Arizona. The 9,000-square-foot facility offers golfers a variety of services, including custom club fitting, high-tech swing analysis and practice time on life-like simulators.

Boccieri Golf equipment has played a key role in victories on the PGA, European, Champions, Nationwide, Asian, Canadian and European Challenge Tours, and has received critical acclaim from golf and lifestyle media worldwide.

Dancin’ Dogg Golf Introduces Firth of Forth Replica for Award-Winning OptiShot Infrared Simulator

Dancin’ Dogg Golf Introduces Firth of Forth Replica for Award-Winning OptiShot Infrared Simulator

Storied Seaside Links Set to Host 16th Open Championship

(TRAVERSE CITY, MI) – Dancin’ Dogg Golf – maker of the award-winning OptiShot Infrared Simulator, the ultimate in-home virtual golf system – announces the release of Firth of Forth, a replication of the historic Scottish links course hosting its 16th Open Championship.

Firth of Forth’s first Open Championship was held in 1892, only one year after the original layout was constructed by the legendary Old Tom Morris. With its clockwise-routed front nine and counterclockwise back nine that result in constantly changing winds, Firth of Forth is ranked among the world’s top-10 courses by Golf Digest and GOLF Magazine.

“Once again OptiShot has faithfully re-created one of the most heralded golf courses on the planet, allowing everyone to play it without ever leaving home,” says Russell Edens, CEO of Dancin’ Dogg. “I can’t tell you how much fun it is to re-create the winning shots on OptiShot, right after they happen. It is like being inside the ropes without the jet lag.”

Alongside other major championship tracks – such as Atlanta Highlands, Capitol Club, Golden Gate Club, Jones Lake, Monterey Classic, Old Scot, Red Wickers and Whispering Dunes – Firth of Forth ($74.95) is available for download at The entry-level OptiShot system (MSRP: $399.95) comes standard with 12 true-to-life designs, as well as a par-3 option and realistic driving range.

Connecting with Windows computers via a plug-and-play interface, OptiShot requires only 8-½ feet of swing space. Up to four players per round can compete by hitting real balls, foam balls (provided) or no ball at all. Infrared sensors on a durable swing pad precisely record club head speed, face angle, swing path, distance, tempo, face contact and ball flight.

More information:,, 866.941.3644.

About Dancin’ Dogg Golf

Based in Traverse City, MI, Dancin’ Dogg Golf was founded in 2005 and specializes in developing innovative technologies. Twice named to the prestigious Inc. 500 list as one of America’s fastest-growing entrepreneurial companies, it has also been honored with the SCOREGolf Research & Development Award, named to the “Michigan 50 Companies to Watch” list and received a “Flyover 50 Award” as one of the Midwest’s fastest-growing companies.

The Dancin’ Dogg product range is highlighted by the OptiShot Infrared Golf Simulator, which is offered at nearly 2,000 retail locations throughout North America and a growing number of shops internationally. The company’s ever-expanding library of world class courses includes sites of major championship, international competitions and Tour events.

Durable and built to last, OptiShot comes with a 180-day warranty and has been heralded by leading authorities worldwide, including Asian Golf Monthly, CNBC, Daily Mail, Discovery, Global Golf Post, Golf Channel, GOLF Magazine, Golf Monthly, Golfweek, Maxim, NBC Universal, Pro Shop Europe, SGB Golf, Sports Illustrated, Sports Business Journal, Sportfack,, USA Today, WIRED and many others.

Nike Golf Redefines Outerwear with Nike Hyperadapt Storm-FIT Jacket

Nike Hyperadapt Storm Fit photo NikeHyperadaptStorm-FIT_zpsf5572b64.jpg

Nike Golf Redefines Outerwear with Nike Hyperadapt Storm-FIT Jacket

-Nike Hyperadapt Storm-FIT Jacket combines increased range of athletic motion with waterproof protection-

BEAVERTON, Ore. (July 11, 2013) – Nike Golf supports athletes with products designed to take the sport of golf and their athletic abilities to new heights. The new Nike Hyperadapt Storm-FIT jacket gives athletes the comfort, mobility and protection against the elements that their sport demands.

Nike athlete Paul Casey experienced instant success with the new Nike jacket while winning the Irish Open in winds gusting up to 35 mph and heavy showers combined with sunshine. And now, at next week’s third major championship of the season, the Open Championship, where weather is known to be grueling and unpredictable, additional Nike athletes will wear the iconic jacket.

Combining flexibility and waterproof protection, the Hyperadapt Storm-FIT jacket is the only golf performance rain jacket of its kind. With sweater-like stretch and an impenetrable outer layer, this jacket combines the benefits of both without sacrificing performance.

Designers worked closely with Nike athletes, including Casey, to test and tweak the Hyperadapt jacket technology. Through comprehensive athlete feedback from on-course testing, Nike designers started the design process from the inside out, making critical adjustments along the way to perfect each detail.

“Inspired by our athletes who demand the best in performance, our team set to work to create a jacket built to change the way golfers feel in unfavorable weather conditions,” expressed Merritt Richardson, Nike Golf Vice President of Global Golf Apparel. “We are always working to minimize distractions. From reducing sound to enhancing stretch, the Hyperadapt Storm-FIT jacket is the ultimate in protection and performance.”

With no-sew technology throughout the inner layer, designers minimized chaffing and added a new stretch component to the garment. A 4-way stretch system added to the shoulders and arms maximizes mobility and eliminates restrictions during the swing. This woven, stretch knit laminate combination provides a quiet garment during the swing and a sweater-like feel for comfort and protection at every angle.

“Often, athletes will add a size to their rain jackets because they do not want to feel restricted by the fabric,” stated Richardson. “This leads to a distracting, oversized jacket that is not optimal for competitive play. The Hyperadapt jacket eliminates this issue by providing athletes the protection they need without sacrificing the performance benefits of a stretch pullover.”

Along with a comfortable fit and enhanced mobility, the Hyperadapt jacket is breathable and seam sealed for 100% waterproof protection. Adjustable cuffs offer a custom fit for increased protection and even less distraction giving athletes an advantage with every detail.

Nike Hyperadapt Storm-FIT Jacket
Available: Immediately

Half Zip: $240
Colorways: Black; Cool Grey; Game Royal

Full Zip: $280
Colorways: Black; Cool Grey; Game Royal; Armory Slate


Located at NIKE’s World Headquarters in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great sport by developing ground-breaking innovations that enable and inspire athletes to become better.  For more information on Nike Golf, visit our Web site at  To follow Nike Golf on Twitter visit and to become a fan on Facebook go to .  To view Nike Golf videos subscribe to our You Tube channel at .

CHAMP Introduces The Zarma FLYteePRO Next-Generation Performance Tee

Zama Flytee photo Flytee_zps869fe799.jpg

CHAMP Introduces The Zarma FLYteePRO Next-Generation Performance Tee

Shock Absorbing Tip, Friction Reducing Design Both Ensure
Superior Durability, Distance and Accuracy

(MARLBOROUGH, MA) – CHAMP/MacNeill Engineering Worldwide – The World Leader in Sport Cleat Technology® and maker of innovative CHAMP spikes, high-performance golf tees and accessories – announces launch of the Zarma FLYteePRO, featuring an extremely durable, shock absorbing tip and Tour-proven design that enhances distance and accuracy.

The latest generation of the acclaimed Zarma FLYTee line preferred by top professionals worldwide, the new PRO model is infused with a specially-engineered polymer that makes it nearly indestructible. Like its predecessors, the PRO showcases a six-pronged head and shallow cup to reduce friction at impact, promoting longer and straighter drives. The distinctive head is covered with a soft colored layer to protect the low friction tips and club face. It is available in a 2-¾” option with a green tip and 3-¼” version with a blue tip.

“Players and facilities are rapidly adopting CHAMP tees thanks to superior performance and durability combined with cost savings,” says Harris MacNeill, President and CEO of CHAMP/MacNeill Engineering Worldwide. “Our new FLYteePRO is already the sought after tee on the PGA Tour. Professionals and amateurs can reap the benefits of the best tee on the market.”

Available in a convenient four-pack ($5.99) that easily fits inside golf bag pockets, The FLYtee PRO will also be available in bulk quantities. The PRO model joins the MyHite FLYtee – featuring a unique height control system to promote optimum contact – and the original Zarma FLYtee at retailers worldwide.

Beyond performance advantages, the FLYtee family is designed to help facilities dramatically improve course operations, appearance and profitability by reducing tee consumption, decreasing tee litter and lowering purchasing expenses.

For more information:, 1-800-OK-CHAMP.

About CHAMP/MacNeill Engineering Worldwide

Celebrating more than 80 years of unparalleled engineering innovations, CHAMP/MacNeill Engineering Worldwide has been a pioneer in spike technology since it introduced the world’s first locking spike, SURE-LOK. The world’s largest manufacturer of replacement spikes specific to various sports, the company has produced several industry-changing systems under the CHAMP brand and has become the #1 choice of Tour golfers. Along with its signature Zarma® and ScorpionSTINGER™ spikes, the high-performance Zarma FLYtee™ was introduced in early 2011. With distribution in more than 100 countries, CHAMP/MacNeill is headquartered in Marlborough, MA, with offices in Europe and Asia.

The Old Dominion Foundation Annual Golf Tournament

The Old Dominion Foundation Annual Golf Tournament

Washington, DC (August 2013)

It’s that time of year again! Raise money for a cause while hitting golf balls!

The Old Dominion Foundation, Incorporated will sponsor its 10th Annual Golf Tournament Friday, August 9, 2013. The tournament is scheduled for 9:00 A.M., at Old Hickory Golf Club, 11921 Chanceford Drive, Woodbridge, Virginia.

In celebrating its Golf Tournament’s 10th Anniversary, Old Dominion is sending out a special invitation to all to come spend the day with us! There will vendors, food, silent auction and an awards dinner ceremony at
2PM! Rosenthal Jaguar is providing a car for display and there will be a contest: if you hit a hole-in-one you can drive a Jaguar free for a year! Don’t miss out on a wonderful time! Come join us!

Old Dominion Foundation, Incorporated, was established in 1991 to support the educational, cultural and charitable endeavors for the underserved in Prince William County, VA. Since its inception, the Foundation has raised over $190,000 in scholarships for college students and support to the larger community.

“Please join us as we celebrate the Old Dominion Foundation’s 10th Anniversary Golf Tournament. We look forward to a great time. In the process, we will raise funds for scholarships and community outreach
programs. We eagerly await your participation, says Sheila Garnett, Old Dominion Foundation Chair.”

For more information visit

About Old Hickory Golf Club

Located in Woodbridge, Va Old Hickory Golf Club is the Premier Upscale Golf course, Wedding and Banquet facility in the area. Old Hickory Golf Club was designed to fit its site with great precision. The Par-72, 7077-yard championship layout is the work of architect Tim Freeland, who previously worked for the design firm of golf legend Gary Player.