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IZOD FOCUSES ON GOLF:
BRINGS NEW MULTI-YEAR PLATFORM TO YEAR’S FIRST MAJOR GOLF TOURNAMENT
IZOD Sponsoring “MAXIM Clubhouse” and
Unveiling Social Media Hub Live from Augusta
NEW YORK, April 8, 2013–PVH Corp. [NYSE: PVH] is taking its IZOD brand back to its roots in golf. The IZOD Golf platform includes a new ad campaign, multi-year sponsorships of three “Team IZOD” PGA TOUR golfers, and multiple sponsorship activations planned throughout the season. Fans will see several manifestations of the platform in connection with this year’s first major tournament, the Masters, including sponsorship of the “MAXIM Clubhouse”; a robust IZOD social media presence; a launch party on April 10; a building wrap at Washington and Berckmans Roads; and advertising across TV, print and digital.
“We are thrilled to bring golfers the new world of IZOD Golf – with a new voice and new mindset,” said Mike Kelly, Executive Vice President of Marketing, PVH. “IZOD is putting a new take on an old American tradition as we look to reach our target consumers, who are the younger golf nuts. Fans will see a strong emphasis on social media at the forefront of all of our activations.”
IZOD’s sponsorship of the “MAXIM Clubhouse” in Augusta is a first for the brand. IZOD will transform the back patio of the clubhouse into the “IZOD Social Media Hub,” where there will be dedicated workstations for both media and brand partners, including PGA TOUR and SB Nation; Google + Hangouts will take place from the hub, as will fan giveaways; and live feeds of golf conversations on various social media networks will be streamed. IZOD will officially open its Social Media Hub with a kickoff party on the night of April 10.
In 2012, IZOD signed three PGA TOUR players—reigning U.S. Open Champion Webb Simpson, two-time PGA Tour winner Scott Piercy and rising star Spencer Levin—to multi-year partnerships to form “Team IZOD.”
In March, IZOD debuted its “Living the Dream” commercial featuring Simpson as part of its comprehensive golf-inspired campaign, which includes on-air, print and digital advertisements that are running across NBC Sports, Golf Channel, Golf Digest, Golf Digest Stix and MAXIM. The commercial was filmed at Punta Espada Golf Club in Cap Cana, Dominican Republic.
Members of “Team IZOD” will be featured in point-of-sale at retail partners across the nation. Further, at Macy’s stores in more than a dozen regional markets, IZOD and Honda are teaming up to give away 2013 Honda Accords and an IZOD shopping spree
On the recently relaunched IZOD.com, apparel worn by “Team IZOD” players will be featured and consumers will have the opportunity to purchase the styles through IZOD retail partner websites. For real-time updates and an inside look at the world of IZOD Golf, fans can follow IZOD Golf on IZOD’s Facebook page, Twitter (@IZOD), Instagram (@IZOD ) and by using #TeamIZOD.
Additional activations for IZOD Golf over the course of the season will include sponsorship of the 125th Anniversary of Saint Andrew’s Golf Club, the oldest golf club in the United States, and the IZOD/Webb Simpson Junior Championship, an AJGA event.
For the Saint Andrew’s 125th Anniversary Celebration, IZOD will be the presenting sponsor of events, including Celebrity Golf Tournament on June 7 and Gala Dinner Dance at the Waldorf Astoria in New York City on June 8.
In August, IZOD will serve as the title sponsor an AJGA event at Bryan Park’s Players Course in Browns Summit, NC.
About PVH Corp.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass, G.H. Bass & Co., Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.