highlight 2013 Golf Industry Show
SAN DIEGO, Calif., USA (20 December 2013)—Registration is now open for the 2013 Golf Industry Show, world golf’s largest industry trade show and its most comprehensive education conference for golf course management professionals.
While the trade show event will be held 6-7 February 2013, at the San Diego Convention Center, the 2013 Education Conference—administered by the Golf Course Superintendents Association of America (GCSAA)—will run 4-8 February, including a day-long session conducted entirely in Mandarin Chinese on 6 February.
“The Golf Industry Show is the place to get answers,” said GCSAA Chief Executive Officer Rhett Evans. “We recognize that Asian delegates in particular have a long way to travel, to San Diego, and the Lunar New Year celebration begins on Feb. 9.
“However, course managers from all over the world routinely attend this show and conference because if they arrive with agronomic questions, they leave with answers – thanks to our education seminars. If they arrive with questions about specific new products, they leave with answers—thanks to all the knowledgeable vendors on our trade show floor. If they arrive with questions about the direction of their individual careers, they go home with answers—thanks to the incredible networking that takes place here.”
The Golf Industry Show is presented by GCSAA and National Golf Course Owners Association, along with participating partners the Golf Course Builders Association of America, the American Society of Golf Course Architects, the National Golf Foundation, the United States Golf Association, the International Golf Course Equipment Managers Association, and supporting partner the Society of Golf Appraisers.
Visit http://www.golfindustryshow.com for more information. Click here for registration information.
Evans noted that while any North American event represents a significant travel prospect for Asia-based industry professionals, San Diego is an extremely attractive destination and the 2013 education offerings there, 4-8 February, are unmatched – four full days of conference programming, spanning 550 total hours, on more than 100 different seminar subjects.
What’s more, on 6 February, the Mandarin-language program—“Practical Turfgrass Management for Golf Courses in China”—takes center stage, with a full day of education programming aimed specifically at the Chinese market:
* Pesticide Mode of Action and Associated Symptomology, 8:00-9:30
* Pest Management on Golf Courses: Diagnosis and Resolution of Problematic Pests, 9:30-11:30
* Golf Course Equipment: Practical Strategies for Selecting and Maintaining Equipment for Golf Courses, 13:30-15:30
“This is big step but an important, necessary step in the evolution of the GCSAA education mission,” said Eric Boedeker, senior manager for International Development with GCSAA. “Our organizing principle is education. The Chinese golf course industry is growing faster than any golf industry in the world, so it follows that the need for agronomic education is strongest there—and that education must be delivered in the language that best meets that need.
“The Golf Industry Show is an international event, drawing course managers from all over the world. If we want to make the event attractive to Chinese delegates, we felt obliged to make this investment and commitment—to deliver education programming in the most practical way possible, in Mandarin Chinese.”
These Mandarin sessions would not be possible for the involvement of Xi Xiong, Ph.D., an assistant professor in the University of Missouri’s Division of Plant Sciences. Xi, who holds a bachelor of science degree in horticulture, and a master’s degree in turfgrass science from Sichuan Agricultural University, will preside over all three sessions on 6 Feb. She will foster the interaction and serve as interlocutor in the second session, which allows Chinese delegates to speak and ask questions, peer-to-peer, with a group of superintendents Dr. Xi has hand-picked for this seminar.
According to GCSAA member Darren Moore, head superintendent at Shadow Creek Golf Club in Beijing, the timing of the Golf Industry Show fits neatly between golf seasons. “I find it easier to attend when working in Asia, due to the cooler weather in February,” Moore said. “It’s harder to attend when working in Australia as February is the busy summer season.
“I really enjoy the educational seminars and try to attend as many as I can before and after the trade show. Information can then be passed onto my assistant and staff members back at my home club. My club has also allowed me to bring my Chinese assistant golf course superintendent for the past 2 years, which has really helped him understand how big the industry is and gives him an opportunity to develop own career.
“Working in Asia you don’t always see the latest equipment and technologies until it has been launched for some time, so it’s nice to catch up on new developments on the trade show floor.”
GCSAA is a leading golf organization and has as its focus golf course management. Since 1926, GCSAA has been the top professional association for the men and women who manage golf courses in the United States and worldwide. From its headquarters in Lawrence, Kan., the association provides education, information and representation to 19,000 members in more than 72 countries. GCSAA’s mission is to serve its members, advance their profession and enhance the enjoyment, growth and vitality of the game of golf. Find GCSAA on Facebook , follow GCSAA on Twitter, and visit GCSAA at http://www.gcsaa.org. The EIFG is the philanthropic organization of the Golf Course Superintendents Association of America, and has as its mission to foster sustainability through research, awareness, education, programs and scholarships for the benefit of golf course management professionals, golf facilities and the game. Visit http://www.eifg.org.