Nike Golf Changes the Game with High Speed Cavity Back Fairway Woods and Hybrids

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Nike Golf Changes the Game with High Speed Cavity Back Fairway Woods and Hybrids
-Nike VR_S Covert is the world’s first dual-axis adjustable woods and hybrids-

BEAVERTON, Ore. (November 29, 2012) – With eye catching aesthetics and state-of-the-art technology, Nike Golf takes innovation to a new level with the world’s first High Speed Cavity Back fairway woods and hybrids that conform to USGA and R&A Rules.

The Nike VR_S Covert fairway woods and hybrids exude innovation with an iconic look and high performance technologies. Like the Nike VR_S Covert Drivers, the VR_S Covert fairway woods and hybrids include three proprietary technology platforms: High Speed Cavity Back; FlexLoft adjustability (in Tour models only); and NexCOR face – all combining to create unparalleled distance, control and forgiveness.

The High Speed Cavity Back in the VR_S Covert is a technology used in irons, and now brought to drivers, fairways and hybrids for the first time by Nike Golf.  The result is greater distance and control. The Cavity Back is visible from the sole view of the club, but is covered by the crown to be more pleasing at address – hence the name Covert. By incorporating this new hidden geometry into fairway woods and hybrids, Nike Golf engineers have been able to move the weight of the club to the corners, raising Moment of Intertia (MOI) to increase forgiveness and add even more distance to off-center shots.
Nike Golf’s FlexLoft is a simple pull, turn, and push/tighten mechanism that allows for an intuitive adjustment system. The patented Dual Axis adjustment allows golfers to choose their loft and face angle independently of each other by de-coupling loft from face angle. This all leads to an optimal ball flight for more distance as well as enhanced workability.

With FlexLoft adjustability in the VR_S Covert Tour fairway woods and hybrids, athletes are able to fine-tune their Nike arsenal to meet the challenges of the golf course. Distance gaps between irons and woods are resolved through simple loft and face adjustments, giving athletes more range and versatility in their bag.

“Providing athletes with the tools to succeed is our ultimate goal,” said Nike Golf Director of Club Product Creation, Tom Stites. “With the combination of High Speed Cavity Back, FlexLoft, and NexCOR technology, we are able to maximize distance, control, and consistency for every club in the bag. Athletes now have the performance they demand, as well as adaptability for any condition.”

The NexCOR face technology featured in the VR_S Covert fairway woods and hybrids is designed to deliver faster ball speed and longer shots from a wider area of the face. NexCOR creates more speed at impact by employing variable face thickness that increases the ball speed off the clubface, especially on the bottom half where players are most likely to make contact.

The VR_S Covert fairway woods and hybrids will be available in golf stores throughout North America and Europe on February 8, 2013, and in the rest of the world starting on February 15, 2013.  Both will be offered in two models, the VR_S Covert Tour and VR_S Covert.  The VR_S Covert Tour fairway woods and hybrids feature the FlexLoft adjustability technology. The VR_S Covert woods and hybrids offer a fixed head in 3 and 5 woods, as well as 2, 3, 4, and 5 hybrids. Both models will come with proprietary Kuro Kage shafts that are produced with higher carbon fiber density for superior strength.

Key Technologies:

High Speed Cavity Back – Industry First, More Head Stability at Impact Means More Energy back to the Golf Ball = and More Distance
FlexLoft Adjustability System (in Tour models) – Any Loft. Any Face Angle. One Club for All.
NexCOR – The New Face of Speed

Nike
VR_S Covert Tour Fairway Woods
Availability: February 8, 2013
Specifications: 3W: 13°-17° (RH/LH), 5W: 17°-21° (RH/LH)
Kuro Kage Silver 70 Shaft Flex: X, S, R
Street Price: $249.99

Nike VR_S Covert Fairway Woods
Availability: February 8, 2013
Specifications: 3W: 15°, 5W: 19°
Kuro Kage Black 60 Shaft Flex: X, S, R, A
Street Price:  $199.99

Nike VR_S Covert Tour Hybrids
Availability: February 8, 2013
Specifications: 3H: 17°-21° (RH/LH), 5H: 21°-25° (RH/LH)
Kuro Kage Silver 80 Shaft Flex: S, R
Street Price: $229.99

Nike VR_S Covert Hybrids
Availability: February 8, 2012
Specifications: 2H: 17° (RH/LH), 3H: 20° (RH/LH), 4H: 23° (RH/LH), 5H: 26° (RH/LH)
Kuro Kage Black 70 Shaft Flex: S, R, A
Street Price: $179.99

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Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great game by developing ground-breaking innovations that enable athletes to perform at their physical and mental peak.  For more information on Nike Golf, visit our Web site at http://www.nikegolf.com

. To follow Nike Golf on Twitter visit http://www.twitter.com/nikegolf   and to become a fan on facebook go to http://www.facebook.com/nikegolf

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Nike Golf Adds Speed and Distance with VR_S Covert Irons

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Nike Golf Adds Speed and Distance with VR_S Covert Irons
-A High Speed Cavity Back iron for maximum distance, control, and forgiveness-

BEAVERTON, Ore. (November 28, 2012) – Building off successful innovation from the original VR_S franchise, Nike Golf creates a High Speed Cavity Back iron designed to maximize distance, control, and forgiveness.
 

The Nike VR_S Covert irons combine a sleek look with high performance technologies. Proprietary technology platforms include a High Speed Cavity Back and a NexCOR face.
 

The High Speed Cavity Back in the VR_S Covert irons allows athletes more distance and control with every shot. By incorporating this new hidden technology into its fastest lineup yet, Nike Golf engineers have been able to move the weight of the club to the corners, raising Moment of Inertia (MOI) to increase forgiveness and add even more distance to off-center shots.
 

The cavity back technology is hidden “covertly” giving the iron a sleeker look at address with the performance advantages of a highly forgiving distance iron.  The VR_S Covert irons are Nike’s most versatile irons to date and will appeal to a very wide range of players.
 

A new variable added to the VR_S Covert irons to maximum distance is the incredibly thin 1.6mm sole thickness designed to heat up the face.
 

“Distance, control, and consistency are the keys to successful golf shots,” said Nike Golf Director of Club Creation, Tom Stites. “We combined a High Speed Cavity Back, NexCOR technology, and a dual bevel sole to maximize distance for every club in the bag. Golfers will notice positive improvements not only on crisp shots, but on off-center shots as well.”
 

The NexCOR face is designed to deliver faster ball speed and longer shots from a wider area of the face. NexCOR creates more speed at impact by employing variable face thickness that focuses on increasing the sweet spot not only in the center of the face, but also to the lower portion and towards the toe where most golfers are likely to make impact.
 

For the VR_S Covert irons, engineers have created a dual bevel sole, which allows the club to sit low to the golf ball and prevent digging. The sole makes a clean cut through the grass making interaction with the turf less disturbing to the golf shot.
 

The Nike VR_S Covert irons are part of the VR_S Covert family that includes the iconic Nike Cavity Back drivers, fairway woods, and hybrids -all available in golf stores throughout North America and Europe on February 8, 2013 and in the rest of the world starting on February 15, 2013.
 

Key Technologies:
 

High Speed Cavity Back
NexCOR – The New Face of Speed
 

Nike VR_S Covert Irons
Availability: February 8, 2013
Specifications:
4-AW, True Temper Dynalite 90: S/R (RH/LH);
4-AW, Nike Kuro Kage Black 70: S, R, A (RH/LH)
Street Price: $699.99 Steel/$799.99 Graphite
 

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Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great game by developing ground-breaking innovations that enable athletes to perform at their physical and mental peak.  For more information on Nike Golf, visit our Web site at http://www.nikegolf.com

. To follow Nike Golf on Twitter visit http://www.twitter.com/nikegolf   and to become a fan on facebook go to http://www.facebook.com/nikegolf

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SwingSmart Golf Swing Analyzer Partners with Peter Kostis


SwingSmart Golf Swing Analyzer Partners with Peter Kostis

Renowned Instructor Provides In-App Video Tips to Rapidly Improve Performance

(NORTH BARRINGTON, IL) – NewSpin Golf announces a wide ranging partnership with renowned teacher and broadcasting personality Peter Kostis, including a series of unique, free instructional videos available exclusively in-app to users of the award-winning SwingSmart golf swing analyzer.

One of “America’s 50 Greatest Teachers” according to Golf Digest, Kostis played a key role in development of SwingSmart. Featuring a small (less than 1 oz.) Bluetooth-enabled sensor module which clips to a golf club shaft, the system collects in-depth information on critical elements of a player’s swing and wirelessly transmits this data to an iPhone or iPad. Users have the option to choose video tips from Kostis based upon their developmental goals.

“I’ve worked with thousands of players over the years and SwingSmart is far and away the best tool for quickly and easily showing students exactly what they are doing during the swing,” says Kostis. “The beauty of this system is that golfers can use it on their own time to practice anywhere, or it can be paired with traditional instruction so users can bounce questions and ideas off their club pro.”

GOLF Magazine, which ranks Kostis as a “Top 100 Teacher,” recently praised his contributions toward making SwingSmart ($249.99) an invaluable learning device and named it the “Best App for Instant Feedback.” Ease of use and superior quality have distinguished SwingSmart as the clear leader in digital swing analysis. Its detailed, easy-to-interpret analytics include:
Key Stats – Tempo, swing speed, face angle, angle of attack; info on each and optimization tips provided within the app by Kostis
Path and Plane – “3-D Swing-View” shows 360-degrees of a player’s swing motion, highlighting the exact route of the club head from any angle
Putting Results – More than just a full-swing tool, the system provides info on a player’s putting stroke to help them reduce scores on the green
Personal Best – Data from a golfer’s best swings can be saved and used as points of reference
“Peter immediately grasped the immense benefits of our product and his work has elevated SwingSmart far beyond any competitors,” says Angelo Papadourakis, CEO of NewSpin Golf. “He recognizes that SwingSmart provides the feedback necessary for golfers to best understand their unique swing motions and efficiently improve performance.”

Developed by an experienced software design team, the app is extremely user friendly, fun and beneficial to all skill levels. The tracked stats and “3-D Swing View” provide a real-time snapshot of how the club is being manipulated through impact, so players can adjust where necessary and learn what’s successful for their individual games. An effective practice tool for the off-season, SwingSmart features a special training mode that provides the key stats necessary to help players learn the proper swing motion, without the pressure of hitting a ball.

Designed and assembled in the USA, SwingSmart’s portable sensor module comes with a personal carrying case and rechargeable battery that lasts more than four hours. Widely recognized by PGA Professionals as a way to augment lessons, the app is available for free download via the iTunes store and will soon be offered on the Android Marketplace.

Follow on Twitter at @SwingSmart and Facebook at http://www.facebook.com/SwingSmartGolf?ref=ts

For more information: http://www.swingsmart.com.

About NewSpin Golf

Based outside Chicago, NewSpin Golf is dedicated to revolutionizing golf training for both casual and committed players. Following a chance encounter with a PGA Tour star struggling with his golf swing in 2006, company President and CEO Angelo Papadourakis, an avid golfer, set about designing an easy-to-use and affordable system to help all golfers easily and accurately identify and correct problems in their own games.

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GOLFBUDDY VOICE CONVERTS TO WRIST WATCH

GOLFBUDDY VOICE CONVERTS TO WRIST WATCH

GolfBuddy Voice, the award-winning audio GPS golf rangefinder, now comes with a free wrist strap so it can be worn and used like a watch.

The world’s smallest and lightest golf GPS, the Voice also tells the time in a digital 24-hr format as well as giving accurate yardage readings to the front, middle and back of the green.

When not playing, golfers can leave the Voice permanently on the clock setting and wear the device as an everyday watch. Not only does the LCD display show the time, it will also speak it at the press of a button – and easily switches back to distance mode on the course.

Worth £19.99, the wrist strap is available with all GolfBuddy Voice purchases from November with a matching white strap. Extra black and orange straps will be available so golfers can co-ordinate with their golfwear outfits.

GolfBuddy specialises purely in the manufacture of golf GPS and laser rangefinders and walks golf courses to create ground-verified accurate maps, which increases the supreme accuracy of their GPS devices over competitors who simply use satellite imagery.

With its new Platinum GPS rangefinder and this year’s launch of Europe ‘s first ever talking golf GPS – GolfBuddy Voice – GolfBuddy is the clear global leader in golf GPS development.

Unlike other GPS brands, GolfBuddy never charges any annual membership fees, subscriptions or course download costs.

For a golfer, owning a GolfBuddy is completely fee-free – for a lifetime – and over 36,000 maps in 127 countries are available from its own database, the largest in the world of any golf GPS company.

In 2012 GolfBuddy Voice won innovation awards at two of Europe’s biggest golf shows – Golf Europe in Germany and The Golf Show, Harrogate .

GolfBuddy is a Corporate Partner with the PGAs of Europe as its ‘official handheld GPS rangefinder’.  For more information about GolfBuddy visit http://www.gpsgolfbuddy.eu

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GOLF 20/20 Announces Golf’s Charitable Impact of $3.9 Billion

GOLF 20/20 Announces Golf’s Charitable Impact of $3.9 Billion
(ST. AUGUSTINE, FLA.) – GOLF 20/20—the collaboration of leading organizations representing all segments of the United States golf industry – today announces golf’s charitable impact of $3.9 billion in 2011.

According to a study conducted by the National Golf Foundation, golf as a fundraising vehicle includes an estimated:
12,000 golf facilities (75 percent of U.S. total)
143,000 events
12 million participants
$26,300 average per function

“Regardless of the economic climate, golf is a key driver of charitable giving in the U.S.,” says Steve Mona, CEO of the World Golf Foundation, administrator of GOLF 20/20.  “As a major focus of the golf industry, working with organizers of philanthropic events helps improve millions of lives.”

Beneficiaries include health, youth, education, environmental and cultural groups nationally, regionally and locally.

More than 85 percent of organizations conducting golf events find them important because, in addition to raising significant funds, they are easy to organize and provide exposure and networking opportunities among supporters.

The charitable impact findings are based on qualitative calls and data collection from a coast-to-coast sampling of public and private golf facilities, and non-profit organizations producing golf events.

Donations, including those from professional tournaments, are a significant part of the golf industry, which is comparable in size to the motion picture and video industries.

To join the social media conversation, visit http://twitter.wearegolf.org or use #iamgolf.

For more information about GOLF 20/20:  http://www.golf2020.com

About GOLF 20/20

GOLF 20/20 is a unique collaboration of all segments of the golf industry, from associations and manufacturers to golf course owners / operators and the media.  It was launched in 2000 and is designed to unite and activate the industry around key strategic initiatives that increase participation and retention, involvement and interest in the game.

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Mobile Warming Heated Golf Outerwear Partners with Top-100 Courses Nationwide

Mobile Warming Heated Golf Outerwear Partners with Top-100 Courses Nationwide

Elite Merchandisers Help Members and Guests
Extend Their Playing Season with Game’s Hottest Apparel Innovation

(Milwaukee, WI) – Mobile Warming Gear – the world’s leading maker of heated golf outerwear – announces that its Fall/Winter 2012 collection is now available at finer clubs and resorts across the U.S., notably The Olympic Club, Olympia Fields Country Club and The Kittansett Club, which each rank among the nation’s top-100 courses.

Combining advanced performance materials with proprietary heating technology, Mobile Warming’s USGA conforming vests and jackets are powered by a small, rechargeable lithium ion battery. Designed by PGA Professionals and based on concepts pioneered by NASA, the pieces feature four adjustable heat settings. These eliminate the need for extra layers, keep muscles loose and increasing playing opportunities during colder temperatures.

Among the very early adopters having the greatest success is Locust Hill Country Club in Pittsford, NY.

“Unlike any other product, Mobile Warming outerwear really suits the needs of players who want to fully enjoy the game when the weather gets cold,” says Joe Lusardi, a PGA Professional at Locust Hill. “The jackets and vests are loaded with a ton of great features and have been moving really well in our shop.”

Westchester Country Club (Rye NY), Coeur d’Alene Resort Golf Course (ID) and The Wilderness at Fortune Bay (Tower, MN) are also among the hundreds of green grass partners succeeding with Mobile Warming outerwear.

“These sophisticated merchandisers are seizing the opportunity to drive revenue by helping customers enjoy the game more,” adds Keith Apple, General Manager of Mobile Warming Golf. “When the weather turns cold, play and shop sales typically slow, which makes Mobile Warming a real value proposition throughout the fall and winter.”

Available in men’s and women’s models, the Mobile Warming golf outerwear collection is highlighted by a seam-sealed rain jacket that’s waterproof rated at 7,000 mm. Crafted from an ultra-lightweight and breathable technical polyester, it boasts four-way stretch for exceptional freedom of movement throughout the golf swing.

The Mobile Warming system of micro-alloy heating elements built into the back and chest area ensures a player’s core temperature remains stable. It provides heat at the push of a button with four settings:

Power Level Temperature (°F) Battery Life (hours)
100 % 135 2.5
75% 120 3
50% 105 5
25% 90 10

More information: http://www.mobilewarminggear.com, 888.222.0745.

About Mobile Warming Gear

Developed to extend your playing season, Mobile Warming Gear features breakthrough technology that provides unprecedented warmth at the touch of a button. Ideal for colder weather, its golf-specific collection includes waterproof jackets and windproof vests and jackets for men and women. Designed by PGA Professionals, the garments showcase micro-alloy heating elements built into the chest and back areas. Completely unobtrusive and powered by a small, rechargeable lithium ion battery, the system ensures a player’s core stays warm. This helps enhance comfort and flexibility for up to 10 hours.

Precisely crafted from breathable, washable performance materials, Mobile Warming pieces are USGA conforming. Providing complete freedom of movement via a golf-specific cut and four-way stretch fabric, they eliminate the need for bulky layers and offer four adjustable heat settings.

Owned by Len Loukaides, Mobile Warming Gear is a division of Kadena Sportswear. For more than 30 years, the company’s in-house design, development, testing and manufacturing experts have formed exceptional partnerships with some of the world’s largest and most authentic brands. Kadena’s factories specialize in producing technically advanced, premium quality motorcycle clothing, sports apparel, luggage, gloves and related products.

More information: http://www.kadenasportswear.com

GolfSense Now Available on Android and in All Verizon Stores

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GolfSense Now Available on Android and in All Verizon Stores

November 7, 2012 | San Francisco, CA:GolfSense, the leading mobile golf swing analyzer is now available to the millions of Android users around the world. The GolfSense app is driven by a powerful motion engine that delivers in-depth analysis of your golf swing presented in a clear, easy to use interface. Important information about each aspect of your swing, from your backswing to follow through and everything in between, GolfSense provides the most comprehensive feedback of any golf swing analyzer on the market today.

“We’ve been blown away by the demand for GolfSense around the world,” says Zepp Technology CEO Jason Fass.  “We’re excited to bring our motion engine and technology to the Android platform.”

The free GolfSense app can be downloaded from Google Play.

In addition to releasing the Android app today, GolfSense is now available in all 1600+ US Verizon stores. Stop by your local Verizon store to check it out start improving your golf game today!

About GolfSense:
GolfSense is the only glove-based, motion sensor device that works with a free mobile app to deliver comprehensive golf swing analysis data with 3D graphic technology.  GolfSense is available online at GolfSense.me, GolfSmith.com and in stores at Golf Galaxy and all US Apple and Verizon retail stores. 

For more info or to watch the demo, visit http://www.golfsense.me, friend us on Facebook or follow @golfsense3D

Nike Golf Athletes to Debut New Nike Lunar Control Footwear

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Nike Golf Athletes to Debut New Nike Lunar Control Footwear

BEAVERTON, Ore. (November 8, 2012)– Nike Golf Athletes will debut the latest Lunar Control footwear at the Children’s Miracle Network in Orlando and in Dubai for the European Tour’s DP World Tour Championship.

The new Nike Lunar Control footwear, available January 1, 2013, imparts innovation in every detail, delivering performance that exceeds athletes’ expectations.

Distinguishing from the original Nike Lunar Control golf shoe, the new Lunar Control footwear features a full-length Lunarlon cushioning system, providing lightweight comfort, optimal ground-feel, and all-day support throughout the entire shoe.

The Lunarlon cushioning system is a proprietary technology from Nike that offers comfort and stability where athletes need it most. The Lunarlon Foam midsole is lightweight, durable and highly responsive, resulting in a unique combination of cushioning and support.

Another differentiating detail from the original Lunar Control is increased Nike Flywire technology, wrapping from the midfoot to heel to provide targeted support and lightweight structure.

A Nike Power Platform stabilizes the foot to offer better balance, smoother weight transfer and more power through impact. Working in conjunction with the Power Platform is the patent pending Power Transfer Zone technology which allows for constant contact and a smooth transfer of power at impact.

This construction of the saddle panel combined with a carved out TPU, works with the foot to allow natural range of motion and improved flexibility. This technology not only elevates performance, but it has also reduced the weight of the original Nike Lunar Control from 14.6oz to 13.4oz (.6oz per shoe).

“We take inspiration from our athletes and work to amplify performance in every aspect of their game,” said Nike Golf’s Footwear Product Director, Lee Walker. “When you’re on your feet all day every day, practicing and competing, every ounce makes a difference.”

The Nike Lunar Control will be available in 6 colorways with wide options.

Key Features:

Waterproof premium leather upper
Flywire midfoot saddle
Full length Lunarlon cushioning
Nike Power Platform
2-year Waterproof Warranty

Nike Lunar Control
Available: 1/1/2013
MSRP: $200.00
MAP: $159.99

Sizes: 7-12, 13, 14, 15 (MED); 7.5-12, 13, 14 (WIDE).
Colors:  Black/Reflect Silver-Metallic Pewter-Volt, Black/Reflect Silver-Volt-Black, White/Reflect Silver-PR Platinum-PR P, White/Reflect Silver-Hyper Red-Anthr, White/Reflect Silver-Volt-Volt, White/Reflect Silver-Pht Bl-Anthrc

ECCO Golf Continues to Grow Performance Hybrid Category

ECCO Golf Continues to Grow Performance Hybrid Category

BIOM Hybrid Combines Danish Brand’s
Patented Natural Motion and Golf Street Technologies

(LONDONDERRY, NH) – Danish brand ECCO – a leading global manufacturer of innovative footwear – has expanded its evolutionary BIOM Hybrid collection to include new colors and upper patterns for 2013.

Golf’s first and only performance hybrid model, BIOM Hybrid was famously worn in competition throughout 2012 by Fred Couples, including his Senior Open Championship win at Turnberry. Combining patented ECCO Natural Motion and Golf Street outsole technologies, it pairs the body’s system for absorbing impact with a non-cleated shoe bottom that provides superior durability, comfort, traction and stability on or off the golf course.

“With no exaggeration, BIOM Hybrid presents a footwear experience that’s unlike anything else the walking golfer has ever experienced,” says Michael Waack, Head of Global Golf at ECCO. “The difference is huge and immediately noticeable, which is why this style has been such a massive global success.”

Initially developed for the premium running market, Natural Motion technology relies on a completely anatomical last developed by scanning the feet of 2,500 athletes. It provides exceptional insole support and encourages players to land more toward the mid-foot than heel.

Additional features of the ultra-lightweight BIOM Hybrid include:
ECCO dynamic traction system (E-dts) – The original hybrid outsole is patent-protected and remains golf’s most durable, versatile and stable
Extremely Low Profile – Brings a golfer’s weight closer to the playing surface for unmatched stability, ground feel, traction and swing power
Direct Injection – A process unique to ECCO in the golf industry provides superior cushioning, stability and comfort via a one-piece shoe that’s built without glue or stitching
Superior Durability & Weather Resistance – Naturally soft, smooth, breathable and strong Tibetan Yak leather uppers are treated with Hydromax™ for superb weather protection
Climate Control – Triple-component ECCO Comfort Fiber System insole guarantees a cool, dry shoe interior
Along with other styles from the 2013 ECCO men’s golf collection, BIOM Hybrid will be worn in competition by Fred Couples, Graeme McDowell, Thomas Bjorn, Thongchai Jaidee, Stuart Appleby, Bradley Dredge, Andreas Hartø, JB Hansen and scores of other Tour stars worldwide.

About ECCO

The only major shoe manufacturer to own and manage every step of the shoemaking process – from leather production through its own shoe factories all the way to its stores – ECCO adheres to the design philosophy that “the shoe must follow the foot.” This approach allows the company to craft footwear that combines style and comfort with uncompromising quality and innovative technology. A leading global brand, ECCO was founded in 1963 by Karl Toosbuy and remains family owned. Headquartered in the Danish towns of Bredebro and Tønder, the ECCO footwear group employs nearly 20,000 people worldwide. Its products can be found in 4,000 branded sales locations in more than 90 countries.

ECCO USA is based in Londonderry, New Hampshire. For more information: http://www.eccousa.com, 800.886.3226.

Nike VR_S Covert Is The World’s First Ever High Speed Cavity Back Driver

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New Driver Steals the Show at Nike Golf’s Global Innovation Summit
-Nike VR_S Covert Is The World’s First Ever High Speed Cavity Back Driver-

BEAVERTON, Ore. (November 5, 2012) – Nike Golf’s momentum of non-stop innovation is on show in full force this week at the company’s Global Innovation Summit in Orlando, Florida.  The technology and design-filled event is being headlined by today’s introduction of what promises to be an industry sensation. Nike Golf is the first in history to bring high-speed cavity back technology to a driver that conforms to USGA and R&A Rules.

This visually stunning iconic red driver stands out as the most innovative club Nike Golf has ever produced.  Its three proprietary technology platforms: High Speed Cavity Back; FlexLoft adjustability; and NexCOR face, combine to create unprecedented distance, control and forgiveness.

In addition to dramatically enhancing performance, the VR_S Covert wow-inducing design and engineering also simplifies the consumer’s retail experience, since the FlexLoft adjustability system allows for the driver to easily be changed to any loft and any face angle at any time. This creates 15 different options in one single club to meet the various swing characteristics of golfers.

“With the VR_S Covert we have created a game changing piece of technology that has already begun a growing industry buzz,” said Rob Arluna, Nike Golf’s Global Golf Club Business Director.  “It is visually exciting, it feels and sounds amazing and, most importantly, it creates powerful results with a high degree of control.  Golfers and our Nike Golf Tour athletes are going to have a lot of fun with this driver.”

The High Speed Cavity Back in the VR_S Covert is a technology used in irons and now brought to drivers, fairways and hybrids for the first time by Nike Golf.  This technology leads to more stability at impact, which delivers more energy to the ball, resulting in more distance and control.  The Cavity Back is only visible from the sole view but is covered and hidden underneath by the crown to be more visually and pleasing at address – hence the name VR_S Covert. By incorporating this new hidden geometry into the driver, Nike Golf engineers have been able to move the weight of the club to the heel and toe of the golf club, raising Moment of Inertia (MOI) to increase forgiveness and add even more distance to off-center shots.

Nike Golf’s FlexLoft is a simple pull, turn, and push/tighten mechanism that allows for an intuitive adjustment system.  The patented Dual Axis adjustment allows golfers to choose their loft and face angle independently of each other by decoupling loft from face angle.  This all leads to better ball flight for more distance as well as enhanced workability. This easy to use system gives the golfers 15 different options to suit their game and course conditions.

The NexCOR face technology featured in the VR_S Covert line is designed to deliver faster ball speed and longer shots from a wider area of the face.  NexCOR creates more speed at impact by employing a variable face thickness that moves the sweet spot higher from the heel of the club to the center high, where most golfers are likely to make impact.

The VR_S Covert driver will be available in golf stores throughout North America and Europe on February 8, 2013 and in the rest of world starting on February 15, 2013.  The driver will be offered in two models, the VR_S Covert Tour and VR_S Covert. The VR_S Covert Tour is 430cc and features a deeper face and a fixed weight screw.  The VR_S Covert is 460cc and has a wider breadth.  Both models will come with Mitsubishi Rayon’s new Kuro Kage shafts that are produced with higher carbon fiber density for superior control and power.

Key Technologies:

High Speed Cavity Back – Industry First in a conforming driver.
FlexLoft Adjustability System – Any Loft. Any Face Angle. One Club for All.
NexCor – The New Face of Speed.

Nike VR_S Covert Tour 430cc
Available: 2/8/2013
FlexLoft Adjusts: 8.5-12.5
Kuro Kage 60s Shaft Flex: R, S, X
Street Price: $399.00

Nike VR_S Covert 460cc
Available: 2/8/2013
FlexLoft Adjusts: 8.5-12.5
Kuro Kage 50s Shaft Flex: W, A, R, S, X
Street Price: $299.00
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Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great game by developing ground-breaking innovations that enable athletes to perform at their physical and mental peak.  For more information on Nike Golf, visit our Web site at http://www.nikegolf.com . To follow Nike Golf on Twitter visit http://www.twitter.com/nikegolf   and to become a fan on facebook go to http://www.facebook.com/nikegolf . Editors and journalists in the U.S. seeking editorial information and downloadable images, visit http://www.nikegolf.com/presscenter .  For international journalists, please contact Nike Golf’s public relations representative in respective countries for information.

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